You are viewing Australian and NZ students' course information. Change to view international students' course information.

Overview

Guide to entry cut-offs

OP8

Rank84

  • Experience corporate communications in developing media campaigns, resolving issues, and dealing with the media.
  • Complete a portfolio of work  to demonstrate your skills.
  • Opportunities for work placement in consultancies, government, corporate settings and community groups.
  • Graduate accredited by the Public Relations Institute of Australia.
  • Prepares you for a career as a public relations officer/consultant, communications professional, corporate relations professional, publishing professional, media adviser or journalist
  • You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.
QTAC course code413021
QUT course code BS05
Attendance Part-time or Full-time
Course duration 3 years full-time
6 years part-time
Start month 2017 February, July
Deferment

You can defer your offer and postpone the start of your course for one year.

Delivery On campus
  • Gardens Point
Faculty
  • QUT Business School
Course contact Student Business Services (SBS) Admissions:
CRICOS code 003491G
Careers
  • Corporate Relations Manager
  • Media Industry Specialist
  • Media or Communications Adviser
  • Policy Officer
  • Public Affairs Manager
  • Public relations manager
  • Public Relations Officer/Consultant
  • Publicist
  • Stakeholder Relations Specialist

Details

No two days are the same in the exciting and challenging world of public relations. A public relations career can take you from publicising a new movie, to launching a social media campaign, to improving relationships with customers, to developing a government safety campaign. Public relations is critical to success in business as it helps organisations build and protect their reputation and relationships with the community, employees and other stakeholders.

Why choose this course?

Your public relations course brings the real world into the classroom. You’ll learn how to build organisational relationships, write for, and liaise with, the media, and make public relations decisions across the corporate, government, agency and not-for-profit sectors.

What’s distinctive about public relations at QUT is that the course builds two career paths: public relations in-house practitioner and public relations consultant. In the in-house practitioner path your final year at QUT develops your skills to become a public relations manager, and to be able to manage issues, respond to public opinion and work to protect reputations for real-world organisations. In the public relations consultant path, your final year at QUT involves a project where you pitch an idea to a real-world client and prepare a campaign to address their needs.

You will graduate with a portfolio of work to demonstrate your skills and potential to employers.

Real-world learning

Following an overview of public relations theory and practice you will gain writing and planning skills necessary for practice.

Third-level units provide a broad view of the strategic application of public relations, including public relations within organisations, global examples of public relations, and public relations management.

Work placement opportunities in consultancies, government, corporate settings and community groups are available. You’ll also have access to events run by professional bodies such as the Public Relations Institute of Australia, and opportunities to create your own career networks.

In the capstone unit, public relations campaigns, you'll have the chance to integrate earlier learning by designing a campaign for a real world client.

Career outcomes

QUT’s public relations course is well recognised in educating industry professionals. Our graduates hold positions in Brisbane, Sydney, New York, London and Norway, among other local and international destinations.This means you will enter an industry which has an established network of QUT graduates currently working in positions around the world, including:

  • public relations consultant/manager
  • communications adviser
  • corporate relations executive
  • media adviser or press secretary
  • media and communications officer or manager
  • stakeholder relations adviser or manager
  • publicist
  • community relations officer
  • corporate affairs manager.

Professional recognition

This course is accredited by the industry’s peak professional body, the Public Relations Institute of Australia, which provides access to professional education and career opportunities. QUT maintains strong links with this body and a number of our teaching staff hold executive positions.

Research pathways

Bachelor of Business (Honours) option

High-achieving students who wish to take further studies may enrol in BS63 Bachelor of Business (Honours).

Units

Download course structures and unit outlines for Bachelor of Business (Public Relations)

 

Your degree at a glance

Year 1 

You will build a base of broad business knowledge through the core units, covering all areas of business from finance, accounting and economics through to marketing and global business. With generic skills in all areas, you will gain an understanding of how businesses operate within the commercial and social environment. You will begin your studies in public relations in the second semester, with an introduction to founding principles, an overview of the profession, and an insight into the future of public relations practice in contemporary organisations. 

Year 2 

You will build knowledge and skills in public relations techniques, learning how to write and prepare public relations tactics and tools such as media releases, social media programs, and events for real-world clients. In doing so, you will develop a portfolio of public relations materials to show potential employers. You will also build skills in public relations planning, allowing you to identify the best practices of public relations by analysing successful public relations campaigns from Australia and around the world. You will also have the opportunity to personalise your degree with the selection of a second study area. 

Year 3 

Acting as an internal adviser, you will explore corporate communication issues for organisations and track contemporary issues through case studies. You will also take the role of a public relations consultant, advising a real-world client on their problem or opportunity. Working in partnership with other students to form a consulting team, you will prepare a campaign plan to present to your client. Your writing skills will be further developed through your campaign portfolio. Work placements are also available to match your interests in consultancies, government, corporate settings and community groups.

 

Public relations major units

  • Public relations techniques
  • Public relations planning
  • Issues, stakeholders and reputation
  • Global public relations cases
  • Public relations management
  • Public relations campaigns
  • Introduction to public relations
  • Marketing and audience research

Recommended complementary study areas

Second major and minor options

  • Advertising
  • Marketing
  • Integrated marketing communication
  • Management
  • Human resource management
  • Language

Additional minor option

  • Tourism and entertainment marketing

Entry requirements

Guide to entry cut-offs

OP 8

Rank 84

Assumed knowledge

Before you start this course we assume you have sound knowledge in these areas:

  • English

We assume that you have knowledge equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA).

More about assumed knowledge

Did you get an OP 1-5?

If you receive an OP 1-5 or equivalent, you're guaranteed an offer for this course in the major offer round.

Course fees

Your actual fees may vary depending on which units you choose. We review fees annually.

2017: CSP $10600 per year full-time (96 credit points) (subject to annual review)

Student Services and Amenities Fee

You may need to pay the Student Services and Amenities Fee (SSAF) as part of your course costs.

More information on the SSAF

HECS-HELP: loans to help you pay your course fees

You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.

Find out if you're eligible for a HECS-HELP loan

Scholarships and financial support

You can apply for scholarships to help you with study and living costs.

These scholarships are available for this course:

View all scholarships

You may also be eligible for Centrelink payments

Apply

How to apply for Bachelor of Business (Public Relations)

You apply through QTAC for all our undergraduate courses.

Are you ready to submit your application?

You're ready if you've:

  1. Found all the courses you want to apply for - you can apply for up to 6.
  2. Checked important dates.
  3. Checked you meet the entry requirements.
  4. Checked your course costs and if you're eligible for financial support.

All done? Then you're ready to apply.

Important: Make a note of the QTAC code for this course (413021) because you'll need to enter it as part of your QTAC application.

Apply now

After you've submitted your application to QTAC

If you've studied before or if you have at least two years' work experience, you may want to apply for credit for prior learning.

Enquire

Please wait…

Email me this course

Email me this course as a PDF

Please wait…

Download this course as a PDF

Download

Stay connected

Please wait…

Get just the information you want on courses, scholarships and events.