Bachelor of Business (Advertising)

Name: Bachelor of Business (Advertising)
Author: Queensland University of Technology

The sky is the limit

I loved that the way we learnt was practical in real-world situations. QUT encourages all students to proactively reach out to companies and mentors. My course equipped me to tackle any challenge in my career with skill and professionalism. I am now the Founder and CEO of PepTalkHer—we are on a mission to close the gender pay gap and working with Fortune 500 companies to retain and supercharge high-potential leaders.

Meggie Palmer

Kickstart your career

'At OMD I help my clients navigate the ever-changing and cluttered media landscape. I use media strategy to recommend specific media channels that will help support my clients’ business objectives. QUT gave me the fundamental skills to kickstart my career as well as the practical skills to shine in the business graduate saturated market. QUT’s career development programs, internships and mentorship programs definitely gave me an edge over the rest.'

Eunice Ablola

Overseas experience

‘As a lead strategist and copywriter at Soap Creative, I help clients craft innovative and effective solutions. QUT lecturers helped me to develop contacts within the advertising industry and they supported my participation in award shows. QUT even sent me to Shanghai to participate in a global advertising conference and let me intern in Singapore as part of my course.’

Brendan Graham

Real graduate

'I completed a major in advertising, and am now the Vice President of Communications at Horizon Media in New York. I knew that I wanted to work internationally, but I was also looking for a business career that was creative and fun. Because the QUT lecturers have experience in the advertising industry, my course gave me the knowledge I needed to get a head start in a career in advertising.'

Kaya Lobaczewski

Highlights

Develop skills in advertising, copywriting, media planning, advertising management, portfolio planning, and campaigns.
Graduate eligible for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association and the Australian Direct Marketing Association.
Prepares you for a career as an account executive, creative writer, media industry specialist, publishing professional, advertising strategist or research assistant
You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.

Highlights

Develop skills in advertising, copywriting, media planning, advertising management, portfolio planning, and campaigns.
Graduate eligible for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association and the Australian Direct Marketing Association.
Prepares you for a career as an account executive, creative writer, media industry specialist, publishing professional, advertising strategist or research assistant
You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.

Why choose this course?

QUT is a leader in advertising education with more than 25 years’ experience, having offered the first advertising course in Australia.

QUT’s teaching staff are advertising professionals and work with industry partners to ensure our courses reflect industry needs.

There is a focus on digital communication throughout the course to ensure our graduates are prepared to confidently enter an industry with an ever-evolving digital media landscape.

Ultimately, the advertising major is designed to prepare you for a variety of the different roles within an advertising agency. Students are guided through the process of responding to a client brief—starting with conducting research, crafting consumer insights, designing campaigns, and measuring results. The advertising major teaches students how to use strategy and creativity to solve real-world business problems for real clients.

Real-world learning

The advertising industry is a network, and one which QUT is strongly connected to. Our School of Advertising, Marketing and Public Relations interacts with the industry, sponsoring events and drawing from the industry a talented pool of guest lecturers.

Our lecturers have worked in the industry, and bring real-world experience and in-depth theoretical underpinnings to the classroom.

AMPed, the student association for QUT advertising, marketing and public relations students, is another link to the real world. Through AMPed you can access industry professionals, and find out about events run by professional bodies. It's also a great way to meet your peers, and create your own career networks.

In the capstone unit, Advertising Campaigns, you will work as part of a team to create a real-world advertising campaign. You will research a client’s advertising problem, identify strategies to solve it and deliver the creative solutions.

Explore this course

What to expect

Advertising plays an influential role in the growth of a business. If you’re looking for a rewarding career that’s results-driven and holds no creative boundaries, then consider a degree in advertising.

The way we consume media and information is continuously evolving, and so is our course. Taught by leading industry professionals, our teaching staff work alongside industry partners to ensure our content is current, and up to industry standard.

In this course, you will work on real-world projects, engage with industry professionals from day one and be academically eligible for professional recognition upon graduation.

Graduates who complete the advertising major will meet the entry requirements for membership at the Media Federation of Australia and Advertising Council Australia.

Careers and outcomes

Employers know QUT advertising students graduate industry ready, which is why we have such high employment rates.
After graduation, you can work in a range of careers including:
• account executive
• copywriter
• creative writer
• digital strategist
• media buyer
• media industry specialist
• planner
• publishing professional.

Professional recognition

Graduates who complete the advertising major will meet the entry requirements for membership at the Media Federation of Australia and Advertising Council Australia.

Research pathways

Bachelor of Business (Honours) option

High-achieving students who wish to take further studies may enrol in BS63 Bachelor of Business (Honours).

Possible careers

Account Executive
Advertising Professional
Creative Writer
Media Industry Specialist
Publishing Professional
Research Assistant

Details and units

Advertising major units

Consumer behaviour
Marketing and audience research
Advertising theory and practice
Advertising copywriting
Media planning
Advertising management
Digital portfolio
Advertising campaigns

Recommended complementary study areas

Second major and minor options

Marketing
Public relations
Integrated marketing communication
Management
International business
Language

Additional minor options

Tourism and entertainment marketing

Industry links

Our lecturers have worked in the industry, and bring real-world experience and in-depth theoretical underpinnings to the classroom.

Advertising major units

Consumer behaviour
Marketing and audience research
Advertising theory and practice
Advertising copywriting
Media planning
Advertising management
Advertising planning portfolio
Advertising campaigns

Recommended complementary study areas

Second major and minor options

Marketing
Public relations
Integrated marketing communication
Management
International business
Language

Additional minor options

Tourism and entertainment marketing

Requirements

Selection rank: 70.00

These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2022.

Don't have a selection rank?

Find out other ways you can apply

Course code: BS05

QTAC code: 413021

CRICOS code: 003491G

Delivery

Online
Gardens Point

Delivery

Gardens Point

Duration: 3 years full-time; 6 years part-time

Duration: 3 years full-time

Entry: February and July

Entry: February, July and November

Deferment: You can defer your offer and postpone the start of your course for one year.

Assumed knowledge

Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we strongly encourage you to undertake bridging studies to gain the knowledge:

English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)

More about assumed knowledge

Year 12 early offer scheme

If you’re a current Queensland Year 12 student, you may be eligible to receive an offer for this course on the last day of Queensland Year 12, before receiving your ATAR or selection rank.

Find out more about the QUT Year 12 Early Offer Scheme

Helping you to get into your course

If you don't think your ATAR or selection rank is high enough to get into this course, you can guarantee your entry with guaranteed advanced standing by upgrading through one the following programs which you can select as one of your QTAC preferences:

QUT College Diploma in Business

QUT College Diploma in Business graduates will automatically receive an offer to start the Bachelor of Business within three weeks after completion of the diploma. You will also automatically receive 1 year (96 credit points) credit transfer and be able to complete the degree in 2 years as a full-time student (or equivalent part-time).

Find out more about the QUT College Diploma in Business

Dual TAFE-Qld Brisbane/QUT award

If you enrol in a QTAC offer for one of the following dual TAFE-Qld Brisbane/QUT awards you will automatically receive a QUT conditional offer in June (semester 1 QTAC offer) or October (semester 2 QTAC offer) after your enrolment at TAFE-Qld Greater Brisbane is confirmed.

Diploma of Accounting
Diploma of Business/Diploma of Leadership and Management
Diploma of Business/Diploma of Marketing and Communication

Upon completion of the TAFE-Qld diploma(s) you will be able to enrol at QUT. You will also automatically receive 1 year (96 credit points) credit transfer and be able to complete the degree in 2 years as a full-time student (or equivalent part-time). More details will be provided in your QUT conditional offer letter.

Offer guarantee

If you achieve an ATAR or selection rank of 84.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.

Advanced standing

If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.

More about advanced standing

Deferment

You can defer your offer and postpone the start of your course for one year.

More about deferring your offer

Adjustments to your ATAR/selection rank

Any adjustments you receive to your ATAR or selection rank will be applied to this course.

Find out if you’re eligible for an adjustment to your ATAR or selection rank

Offers we made to school leavers in Semester 1, 2021

The figures listed in the tables below reflect the offers that were made to recent ATAR students. The entry thresholds box at the top of this page shows the lowest adjusted ATAR/selection rank required to receive an offer for all applicants for the most recent January QTAC offer round.

	Excluding adjustments	Including adjustments
Highest ATAR/selection rank to receive an offer	Selection rank 98.70	Selection rank 99.95
Median ATAR/selection rank to receive an offer	Selection rank 87.00	Selection rank 87.00
Lowest ATAR/selection rank to receive an offer	Selection rank 70.50	Selection rank 76.00

You can find out more about your fellow students’ backgrounds with this course’s student profile.

Other admission options

If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).

Select the country where you completed your studies to see a guide to the grades you need to apply for this course.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

I completed secondary school in Australia

ATAR/selection rank: 70.00

Offer guarantee

If you completed secondary school in Australia and achieve an ATAR/selection rank of 84.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, South Africa, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests.

English Test	Overall	Listening	Reading	Writing	Speaking
Pearson PTE (Academic) Commencing in 2022: The test validity has been extended from two to three years for all intakes in 2022. Commencing in 2023: Test must be taken no more than 2 years prior to the QUT course commencement date.	58	50	50	50	50
Cambridge English Score Test must be taken no more than 2 years prior to the QUT course commencement. You must provide your Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry.	176	169	169	169	169
IELTS Academic Commencing in 2022: The test validity has been extended from two to three years for all intakes in 2022. Commencing in 2023: Test must be taken no more than 2 years prior to the QUT course commencement date.	6.5	6	6	6	6
TOEFL iBT Commencing in 2022: The test validity has been extended from two to three years for all intakes in 2022. Commencing in 2023: Test must be taken no more than 2 years prior to the QUT course commencement date.	79	16	16	21	18