Highlights

  • Develop skills in advertising, copywriting, media planning, advertising management, portfolio planning, and campaigns.
  • Graduate eligible for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association and the Australian Direct Marketing Association.
  • Prepares you for a career as an account executive, creative writer, media industry specialist, publishing professional, advertising strategist or research assistant
  • You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.

Highlights

  • Develop skills in advertising, copywriting, media planning, advertising management, portfolio planning, and campaigns.
  • Graduate eligible for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association and the Australian Direct Marketing Association.
  • Prepares you for a career as an account executive, creative writer, media industry specialist, publishing professional, advertising strategist or research assistant
  • You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.

Why choose this course?

QUT offered the first comprehensive advertising degree in Australia and it is still a leader in its approach to innovative advertising education. This real-world program covers all areas of advertising operation, including account management, planning, media, creative and digital. It connects strongly with the advertising industry on a local level and with the advertising discipline internationally.

In this course, you will learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of the consumer.

You will also develop tactical skills in the key professional areas of advertising copywriting and media planning. On a more strategic level, you will learn about creating advertising campaigns and managing client–agency relationships.

Studying advertising at QUT will equip you to begin a successful career in the creative and demanding world of advertising.

Real-world learning

The advertising industry is a network, and one which QUT is strongly connected to. Our School of Advertising, Marketing and Public Relations interacts with the industry, sponsoring events and drawing from the industry a talented pool of guest lecturers.

Our lecturers have worked in the industry, and bring real-world experience and in-depth theoretical underpinnings to the classroom.

AMPed, the student association for QUT advertising, marketing and public relations students, is another link to the real world. Through AMPed you can access industry professionals, and find out about events run by professional bodies. It's also a great way to meet your peers, and create your own career networks.

In the capstone unit, Advertising Campaigns, you will work as part of a team to create a real-world advertising campaign. You will research a client’s advertising problem, identify strategies to solve it and deliver the creative solutions.

Careers and outcomes

Careers and outcomes

QUT has a long-standing reputation for producing highly employable graduates. Our alumni work around the world in a range of rewarding careers in advertising, including:

  • advertising account executive
  • digital strategist
  • copywriter
  • planner
  • media buyer
  • advertising strategist.

Graduates find work in advertising agencies and media companies and as in-house specialists in larger organisations.

Professional recognition

You will meet the requirements for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association, the Australian Direct Marketing Association, the Communications Council, Youngbloods and nGen.

Research pathways

Bachelor of Business (Honours) option

High-achieving students who wish to take further studies may enrol in BS63 Bachelor of Business (Honours).

Possible careers

  • Account Executive
  • Advertising Professional
  • Computer Salesperson/Marketer
  • Creative Writer
  • Media Industry Specialist
  • Publishing Professional
  • Research Assistant

Details and units

Advertising major units

  • Consumer behaviour
  • Marketing and audience research
  • Advertising theory and practice
  • Advertising copywriting
  • Media planning
  • Advertising management
  • Digital portfolio
  • Advertising campaigns

Recommended complementary study areas

Second major and minor options

  • Marketing
  • Public relations
  • Integrated marketing communication
  • Management
  • International business
  • Language

Additional minor options

  • Tourism and entertainment marketing 

Industry links

The advertising industry is a network, and one which QUT is strongly connected to. Our School of Advertising, Marketing and Public Relations interacts with the industry, sponsoring events and drawing from the industry a talented pool of guest lecturers.

Our lecturers have worked in the industry, and bring real-world experience and in-depth theoretical underpinnings to the classroom.

AMPed, the student association for QUT advertising, marketing and public relations students, is another link to the real world. Through AMPed you can access industry professionals, and find out about events run by professional bodies. It's also a great way to meet your peers, and create your own career networks.

Advertising major units

  • Consumer behaviour
  • Marketing and audience research
  • Advertising theory and practice
  • Advertising copywriting
  • Media planning
  • Advertising management
  • Advertising planning portfolio
  • Advertising campaigns

Recommended complementary study areas

Second major and minor options

  • Marketing
  • Public relations
  • Integrated marketing communication
  • Management
  • International business
  • Language

Additional minor options

  • Tourism and entertainment marketing

Requirements

OP
10
Selection
rank
79

These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2020.

Don't have an OP or selection rank?

Find out other ways you can apply

Starting uni in 2021?

There are some changes to subjects and the qualifications we’ll consider for entry to QUT from 2021 and beyond. Make sure you’re prepared to apply.

The selection rank is a good indication of the equivalent ATAR.

Find out how these changes might affect you

Course code
BS05
QTAC code
413021
CRICOS code
003491G
Campus
  • Gardens Point
Campus
  • Gardens Point
Duration
3 years full-time
6 years part-time
Duration
3 years full-time
Entry
February and July
Entry
February, July and November
Conditions apply for International students wishing to commence study in November. Contact bus@qut.edu.au for more information.
Offer Guarantee
Yes
Deferment

You can defer your offer and postpone the start of your course for one year.

Assumed knowledge

Before you start this course we assume you have sound knowledge in these areas:

  • English

We assume that you have knowledge equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA).

If you are currently in Year 12 or below, check the subjects for 2021 entry on the assumed knowledge page.

More about assumed knowledge

Offer guarantee

If you achieve an ATAR/selection rank of 93.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.

Advanced standing

If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.

More about advanced standing

Deferment

You can defer your offer and postpone the start of your course for one year.

More about deferring your offer

Adjustments to your selection rank

Any adjustments you receive to your selection rank (or OP equivalent) will be applied to this course.

Find out if you’re eligible for an adjustment to your selection rank

Offers we made to school leavers in Semester 1, 2019

The scores listed in the tables below reflect the offers that were made to recent school leavers. If you are not a school leaver, take a look at the entry thresholds box at the top of this page to see the lowest adjusted scores required overall to receive an offer.

Excluding adjustments Including adjustments
OP Selection rank OP Selection rank
Highest OP/selection rank
to receive an offer
OP 1
Selection rank 99
OP 1
Selection rank 99
Median OP/selection rank
to receive an offer
OP 8
Selection rank 84
OP 8
Selection rank 84
Lowest OP/selection rank
to receive an offer
OP 13
Selection rank 72
OP 9
Selection rank 82

You can find out more about your fellow students’ backgrounds with this course’s student profile.

Other admission options

If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).

Select the country where you completed your studies to see a guide to the grades you need to apply for this course.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

I completed secondary school in Australia

Guide to entry thresholds

These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2020.

OP
10
Rank
79
Offer guarantee

If you completed secondary school in Australia and achieve an ATAR/selection rank of 93.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, South Africa, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests.

English Test Overall Listening Reading Writing Speaking
Cambridge English Score
Test must be taken within 2 years of commencement at QUT. You must provide your Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry.
176 169 169 169 169
IELTS Academic
Test must be taken within 2 years of commencement at QUT.
6.5 6 6 6 6
Pearson PTE (Academic)
Test must be taken within 2 years of commencement at QUT.
58 50 50 50 50
TOEFL iBT
Test must be taken within 2 years of commencement at QUT.
79 16 16 21 18

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Haven't completed an English language test? We can help!

If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre

Fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2021 fees

2021: CSP $11,400 per year full-time (96 credit points)

2021 fees

2021: $32,400 per year full-time (96 credit points)

2020 fees

2020 CSP $11,200 per year full-time (96 credit points)

2020 fees

2020: $31,100 per year full-time (96 credit points)

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Find out more about undergraduate course fees

HECS-HELP: loans to help you pay for your course fees

You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.

Find out more about government loans

Scholarships

You can apply for scholarships to help you with study and living costs.

Browse all scholarships