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Bachelor of Business (Advertising)

Learn from the leader in advertising education, with more than 25 years’ experience. Interact with clients and work on real-world advertising briefs.
Australia and New Zealand International
You are viewing Australian and New Zealand students' course information. You are viewing International students' course information.
You are viewing Australian and New Zealand students' course information. You are viewing International students' course information.

Guide to entry thresholds

OP
9
Selection rank
81
View the entry requirements
Campus
Gardens Point
Campus
Gardens Point
Duration
3 years full-time
6 years part-time
3 years full-time
Entry
February and July
February, July and November
QTAC code
413021
CRICOS
003491G

These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2018.

 

Why choose this course?

QUT offered the first comprehensive advertising degree in Australia and it is still a leader in its approach to innovative advertising education. This real-world program covers all areas of advertising operation, including account management, planning, media, creative and digital. It connects strongly with the advertising industry on a local level and with the advertising discipline internationally.

In this course, you will learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of the consumer.

You will also develop tactical skills in the key professional areas of advertising copywriting and media planning. On a more strategic level, you will learn about creating advertising campaigns and managing client–agency relationships.

Studying advertising at QUT will equip you to begin a successful career in the creative and demanding world of advertising.

Real-world learning

The advertising industry is a network, and one which QUT is strongly connected to. Our School of Advertising, Marketing and Public Relations interacts with the industry, sponsoring events and drawing from the industry a talented pool of guest lecturers.

Our lecturers have worked in the industry, and bring real-world experience and in-depth theoretical underpinnings to the classroom.

AMPed, the student association for QUT advertising, marketing and public relations students, is another link to the real world. Through AMPed you can access industry professionals, and find out about events run by professional bodies. It's also a great way to meet your peers, and create your own career networks.

In the capstone unit, Advertising Campaigns, you will work as part of a team to create a real-world advertising campaign. You will research a client’s advertising problem, identify strategies to solve it and deliver the creative solutions.

Highlights

  • Develop skills in advertising, copywriting, media planning, advertising management, portfolio planning, and campaigns.
  • Graduate eligible for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association and the Australian Direct Marketing Association.
  • Prepares you for a career as an account executive, creative writer, media industry specialist, publishing professional, advertising strategist or research assistant
  • You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.

Highlights

  • Develop skills in advertising, copywriting, media planning, advertising management, portfolio planning, and campaigns.
  • Graduate eligible for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association and the Australian Direct Marketing Association.
  • Prepares you for a career as an account executive, creative writer, media industry specialist, publishing professional, advertising strategist or research assistant
  • You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.

Career outcomes

Career outcomes

QUT has a long-standing reputation for producing highly employable graduates. Our alumni work around the world in a range of rewarding careers in advertising, including:

  • advertising account executive
  • digital strategist
  • copywriter
  • planner
  • media buyer
  • advertising strategist.

Graduates find work in advertising agencies and media companies and as in-house specialists in larger organisations.

Professional recognition

You will meet the requirements for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association, the Australian Direct Marketing Association, the Communications Council, Youngbloods and nGen.

Research pathways

Bachelor of Business (Honours) option

High-achieving students who wish to take further studies may enrol in BS63 Bachelor of Business (Honours).

Possible careers

  • Account Executive
  • Advertising Professional
  • Computer Salesperson/Marketer
  • Creative Writer
  • Media Industry Specialist
  • Publishing Professional
  • Research Assistant

Requirements

OP 9
Rank 81

These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2018.

Don't have an OP or rank?

Find out other ways you can apply

Course code
BS05
QTAC code
413021
CRICOS code
003491G
Campus
  • Gardens Point
Duration
  • 3 years full-time
  • 6 years part-time
  • 3 years full-time
Entry
  • February and July
  • February, July and November Conditions apply for International students wishing to commence study in November. Contact bus@qut.edu.au for more information.
OP Guarantee
Yes

Assumed knowledge

Before you start this course we assume you have sound knowledge in these areas:

  • English

We assume that you have knowledge equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA).

More about assumed knowledge

Guaranteed entry

If you receive an adjusted OP 1-5 (or equivalent selection rank), you are guaranteed an offer for this course in the major offer round.

Offers we made to school leavers in Semester 1, 2018

The scores listed in the tables below reflect the offers that were made to recent school leavers. If you are not a school leaver, take a look at the entry thresholds box at the top of this page to see the lowest adjusted scores required overall to receive an offer.

Excluding adjustments Including adjustments
OP Selection rank OP Selection rank
Highest OP/selection rank to receive an offer
OP 1
Selection rank 99
OP 1
Selection rank 99
Median OP/selection rank to receive an offer
OP 8
Selection rank 84
OP 7
Selection rank 86
Lowest OP/selection rank to receive an offer
OP 12
Selection rank 73
OP 9
Selection rank 81

You can find out more about your fellow students’ backgrounds with this course’s student profile.

Minimum academic requirements

I completed my studies outside of Australia

Select the country where you completed your studies to see a guide to the grades you need to apply for this course.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

I completed secondary school in Australia

Guide to entry thresholds

These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2018.

OP
9
Rank
81
Did you get an OP 1-5?

If you completed secondary school in Australia and received an OP 1-5 or equivalent, and you meet the course prerequisites, you are guaranteed an offer for this course in the January offer round

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, Singapore, South Africa, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests.

English Test Overall Listening Reading Writing Speaking
Cambridge English Advanced (CAE)
Test must be taken within 2 years of commencement at QUT. You must provide your Cambridge English Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry.
176 169 169 169 169
IELTS Academic
Test must be taken within 2 years of commencement at QUT.
6.5 6 6 6 6
Pearson PTE (Academic)
Test must be taken within 2 years of commencement at QUT. Please assign your test to QUT in your Pearson profile.
58 50 50 50 50
TOEFL iBT
Test must be taken within 2 years of commencement at QUT.
79 16 16 21 18

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Haven't completed an English language test? We can help!

If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre

Fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2019

2019: CSP $11,000 per year full-time (96 credit points)

2019

2019: $29,900 per year full-time (96 credit points)

2018

2018: CSP $11,000 per year full-time (96 credit points)

2018

2018: $28,700 per year full-time (96 credit points)

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

HECS-HELP: loans to help you pay for your course fees

You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.

Find out more about government loans

Scholarships

You can apply for scholarships to help you with study and living costs.

Browse all scholarships

Corporate Partners in Excellence (CPIE) Scholarship - commencing students

A scholarship for future undergraduate students who want to study a Bachelor of Business.

Scholarship eligibility
Academic performance

Vice-Chancellor's Scholarship (Academic)

A scholarship for future undergraduate students who want to study in any faculty.

Scholarship eligibility
Academic performance

Business Academic Excellence Scholarship

A scholarship for future undergraduate students who want to study business.

Scholarship eligibility
Academic performance

Laurie Cowled Indigenous Scholarships for Business Students

A scholarship for current undergraduate Indigenous female students studying business.

Scholarship eligibility
Of Aboriginal and Torres Strait Islander descent; Struggling financially; Women

Triple Crown Scholarship

A scholarship for future international students who want to study business.

Scholarship eligibility
Academic performance

Equity scholarships scheme

A scholarship for low-income students studying in any faculty.

Scholarship eligibility
Struggling financially

Vice-Chancellor's Scholarship (Elite Athlete)

A scholarship for future undergraduate students who want to study in any faculty.

Scholarship eligibility
Sporting excellence

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Applying guide

Depending on your previous study, there are different ways that you can apply. Make sure you read the information that’s relevant to your experience.

How to apply


QTAC code

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How to apply

Follow our step-by-step applying guide to make sure your application is complete, giving you the best chance of getting in.

How to apply

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