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- Develop skills in advertising, copywriting, media planning, advertising management, portfolio planning, and campaigns.
- Graduate eligible for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association and the Australian Direct Marketing Association.
- Prepares you for a career as an account executive, creative writer, media industry specialist, publishing professional, advertising strategist or research assistant
- You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.
Highlights
- Develop skills in advertising, copywriting, media planning, advertising management, portfolio planning, and campaigns.
- Graduate eligible for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association and the Australian Direct Marketing Association.
- Prepares you for a career as an account executive, creative writer, media industry specialist, publishing professional, advertising strategist or research assistant
- You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.
Why choose this course?
QUT offered the first comprehensive advertising degree in Australia and it is still a leader in its approach to innovative advertising education. This real-world program covers all areas of advertising operation, including account management, planning, media, creative and digital. It connects strongly with the advertising industry on a local level and with the advertising discipline internationally.
In this course, you will learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of the consumer.
You will also develop tactical skills in the key professional areas of advertising copywriting and media planning. On a more strategic level, you will learn about creating advertising campaigns and managing client–agency relationships.
Studying advertising at QUT will equip you to begin a successful career in the creative and demanding world of advertising.
Real-world learning
The advertising industry is a network, and one which QUT is strongly connected to. Our School of Advertising, Marketing and Public Relations interacts with the industry, sponsoring events and drawing from the industry a talented pool of guest lecturers.
Our lecturers have worked in the industry, and bring real-world experience and in-depth theoretical underpinnings to the classroom.
AMPed, the student association for QUT advertising, marketing and public relations students, is another link to the real world. Through AMPed you can access industry professionals, and find out about events run by professional bodies. It's also a great way to meet your peers, and create your own career networks.
In the capstone unit, Advertising Campaigns, you will work as part of a team to create a real-world advertising campaign. You will research a client’s advertising problem, identify strategies to solve it and deliver the creative solutions.
Explore this course
Careers and outcomes
Careers and outcomes
QUT has a long-standing reputation for producing highly employable graduates. Our alumni work around the world in a range of rewarding careers in advertising, including:
- advertising account executive
- digital strategist
- copywriter
- planner
- media buyer
- advertising strategist.
Graduates find work in advertising agencies and media companies and as in-house specialists in larger organisations.
Professional recognition
You will meet the requirements for membership of the Account Planning Group Australia, the Australasian Writers and Art Directors Association, the Australian Direct Marketing Association, the Communications Council, Youngbloods and nGen.
Research pathways
Bachelor of Business (Honours) option
High-achieving students who wish to take further studies may enrol in BS63 Bachelor of Business (Honours).
Possible careers
- Account Executive
- Advertising Professional
- Computer Salesperson/Marketer
- Creative Writer
- Media Industry Specialist
- Publishing Professional
- Research Assistant
Details and units
Advertising major units
- Consumer behaviour
- Marketing and audience research
- Advertising theory and practice
- Advertising copywriting
- Media planning
- Advertising management
- Digital portfolio
- Advertising campaigns
Recommended complementary study areas
Second major and minor options
- Marketing
- Public relations
- Integrated marketing communication
- Management
- International business
- Language
Additional minor options
- Tourism and entertainment marketing
Industry links
The advertising industry is a network, and one which QUT is strongly connected to. Our School of Advertising, Marketing and Public Relations interacts with the industry, sponsoring events and drawing from the industry a talented pool of guest lecturers.
Our lecturers have worked in the industry, and bring real-world experience and in-depth theoretical underpinnings to the classroom.
AMPed, the student association for QUT advertising, marketing and public relations students, is another link to the real world. Through AMPed you can access industry professionals, and find out about events run by professional bodies. It's also a great way to meet your peers, and create your own career networks.
Advertising major units
- Consumer behaviour
- Marketing and audience research
- Advertising theory and practice
- Advertising copywriting
- Media planning
- Advertising management
- Advertising planning portfolio
- Advertising campaigns
Recommended complementary study areas
Second major and minor options
- Marketing
- Public relations
- Integrated marketing communication
- Management
- International business
- Language
Additional minor options
- Tourism and entertainment marketing
Requirements
OP 9
Rank 82
These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2019.
Don't have an OP or rank?
Starting uni in 2021?
There are some changes to subjects and the qualifications we’ll consider for entry to QUT from 2021 and beyond. Make sure you’re prepared to apply.
- Course code
- BS05
- QTAC code
- 413021
- CRICOS code
- 003491G
-
- Gardens Point
-
- Gardens Point
- 3 years full-time
- 6 years part-time
- 3 years full-time
- February and July
- February, July and November
- Conditions apply for International students wishing to commence study in November. Contact bus@qut.edu.au for more information.
- OP Guarantee
- Yes
Assumed knowledge
Before you start this course we assume you have sound knowledge in these areas:
- English
We assume that you have knowledge equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA).
Guaranteed entry
If you receive an adjusted OP 1-5 (or equivalent selection rank), you are guaranteed an offer for this course.
Advanced standing
If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.
Deferment
You can defer your offer and postpone the start of your course for one year.
More about deferring your offer
Adjustments to your selection rank
Any adjustments you receive to your selection rank (or OP equivalent) will be applied to this course.
Find out if you’re eligible for an adjustment to your selection rank
Offers we made to school leavers in Semester 1, 2019
The scores listed in the tables below reflect the offers that were made to recent school leavers. If you are not a school leaver, take a look at the entry thresholds box at the top of this page to see the lowest adjusted scores required overall to receive an offer.
| Excluding adjustments | Including adjustments | |||
|---|---|---|---|---|
| OP | Selection rank | OP | Selection rank | |
| Highest OP/selection rank to receive an offer |
OP
1
|
Selection rank
99
|
OP
1
|
Selection rank
99
|
| Median OP/selection rank to receive an offer |
OP
8
|
Selection rank
84
|
OP
8
|
Selection rank
84
|
| Lowest OP/selection rank to receive an offer |
OP
13
|
Selection rank
72
|
OP
9
|
Selection rank
82
|
You can find out more about your fellow students’ backgrounds with this course’s student profile.
Other admission options
If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).
Select the country where you completed your studies to see a guide to the grades you need to apply for this course.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
I completed secondary school in Australia
Guide to entry thresholds
These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2019.
- OP
- 9
- Rank
- 82
Did you get an OP 1-5?
If you completed secondary school in Australia, received an OP 1-5 or equivalent and you meet the course prerequisites, you are guaranteed an offer for this course.
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, Singapore, South Africa, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
|
Cambridge Advanced English Score
Test must be taken within 2 years of commencement at QUT. You must provide your Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry. |
176 | 169 | 169 | 169 | 169 |
|
IELTS Academic
Test must be taken within 2 years of commencement at QUT. |
6.5 | 6 | 6 | 6 | 6 |
|
Pearson PTE (Academic)
Test must be taken within 2 years of commencement at QUT. |
58 | 50 | 50 | 50 | 50 |
|
TOEFL iBT
Test must be taken within 2 years of commencement at QUT. |
79 | 16 | 16 | 21 | 18 |
|
Cambridge Advanced English Score
Test must be taken within 2 years of commencement at QUT. You must provide your Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry. |
176 | 169 | 169 | ||
|
IELTS Academic
Test must be taken within 2 years of commencement at QUT. |
6.5 | 6 | 6 | ||
|
Pearson PTE (Academic)
Test must be taken within 2 years of commencement at QUT. |
58 | 50 | 50 | ||
|
TOEFL iBT
Test must be taken within 2 years of commencement at QUT. |
79 | 16 | 21 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Haven't completed an English language test? We can help!
If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre
Fees
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2020 fees
2020 CSP $11,200 per year full-time (96 credit points)
2020 fees
2020: $31,100 per year full-time (96 credit points)
2019 fees
2019: CSP $11,000 per year full-time (96 credit points)
2019 fees
2019: $29,900 per year full-time (96 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
Find out more about undergraduate course fees
HECS-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.
Scholarships
You can apply for scholarships to help you with study and living costs.
Corporate Partners in Excellence (CPIE) Scholarship - commencing students
A scholarship for future undergraduate students who want to study a Bachelor of Business.
- Scholarship eligibility
- Academic performance
QUT Excellence Scholarship (Academic)
QUT's premier offering for students with outstanding academic achievement.
- Scholarship eligibility
- Academic performance
Business Academic Excellence Scholarship
A scholarship for future undergraduate students who want to study business.
- Scholarship eligibility
- Academic performance
Laurie Cowled Indigenous Scholarships for Business Students
A scholarship for current undergraduate Indigenous female students studying business.
- Scholarship eligibility
- Of Aboriginal and Torres Strait Islander descent; Struggling financially; Women
Triple Crown Scholarship
A scholarship for future international students who want to study business.
- Scholarship eligibility
- Academic performance
Equity scholarships scheme
A scholarship for low-income students studying in any faculty.
- Scholarship eligibility
- Struggling financially
QUT Sport Scholarship (Elite Athlete)
A scholarship for future and current undergraduate students who want to study in any faculty.
- Scholarship eligibility
- Sporting excellence
Kickstart your career
'At OMD I help my clients navigate the ever-changing and cluttered media landscape. I use media strategy to recommend specific media channels that will help support my clients’ business objectives. QUT gave me the fundamental skills to kickstart my career as well as the practical skills to shine in the business graduate saturated market. QUT’s career development programs, internships and mentorship programs definitely gave me an edge over the rest.'
Overseas experience
‘As a lead strategist and copywriter at Soap Creative, I help clients craft innovative and effective solutions. QUT lecturers helped me to develop contacts within the advertising industry and they supported my participation in award shows. QUT even sent me to Shanghai to participate in a global advertising conference and let me intern in Singapore as part of my course.’
Real graduate
'I completed a major in advertising, and am now the Vice President of Communications at Horizon Media in New York. I knew that I wanted to work internationally, but I was also looking for a business career that was creative and fun. Because the QUT lecturers have experience in the advertising industry, my course gave me the knowledge I needed to get a head start in a career in advertising.'
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