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I want more infoHighlights
- Learn from industry professionals in market research and consumer behaviour, pricing and placement strategies, and the world of e-marketing and integrated communications.
- Opportunities for work placements in consultancies, government, corporate settings and community groups.
- Graduate eligible for membership of the Australian Marketing Institute, the Market Research Society of Australia, and the American Marketing Association.
- Prepares you for a career as an account executive, creative writer, market research manager, organisational communication specialist, publishing professional or events coordinator
- You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.
Highlights
- Learn from industry professionals in market research and consumer behaviour, pricing and placement strategies, and the world of e-marketing and integrated communications.
- Opportunities for work placements in consultancies, government, corporate settings and community groups.
- Graduate eligible for membership of the Australian Marketing Institute, the Market Research Society of Australia, and the American Marketing Association.
- Prepares you for a career as an account executive, creative writer, market research manager, organisational communication specialist, publishing professional or events coordinator
- You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.
Why choose this course?
You will gain a thorough understanding of the marketing mix, from products and services to the not-for-profit area of business. You will learn about the fast-changing world of eMarketing and integrated marketing communications through the use of case studies from industry. You will learn how to analyse consumer behaviour and use market research.
You will apply your knowledge of marketing principles to industry-focused, real-world scenarios, allowing you to learn strategic marketing concepts such as brand portfolio, segmentation and positioning strategies, as well as operational marketing.
You will have the opportunity to test your skills and knowledge in a simulated environment and take a marketing plan from concept to implementation. With a team, you will create a real product, and devise and implement a detailed marketing plan and sell your product to other students at market days.
Real-world learning
QUT's marketing major builds from a first-year unit introducing basic elements of the discipline to units developing knowledge in marketing research, management and communication, to units focussed on special applications such as eMarketing, services marketing and international marketing.
Tools such as market and consumer research, product design, promotional, pricing and distribution strategies will be studied to give a depth of understanding of marketing.
Work placement opportunities in consultancies, corporate settings, government and community groups are available. You’ll also have access to events run by professional bodies such as the Australian Marketing Institute, and opportunities to create your own career networks.
In the capstone unit, Strategic Marketing, you will develop skills in implementing strategic marketing decisions in specific business situations. Over the course you will also develop the ability to integrate marketing and other business functions.
Explore this course
What to expect
Marketing plays a pivotal role in business strategy and is in a constant state of evolution. Successful brands such as Google, Apple and Cadbury rely heavily on marketing programs to ensure they stay in front of competitors and in the minds of customers.
Marketing creates value—for customers, shareholders and society as a whole. It does this by creating an alignment between what consumers value and what organisations offer. It provides techniques that help firms to better understand the needs, preferences and perceptions of their customers (a prerequisite to adding value to them) and ways of using that understanding to focus the value-creating and communicating activities of the firm into areas where they will be most effective.
Careers and outcomes
Careers and outcomes
QUT has been a leader in marketing education for more than 20 years, and our graduates are marketing professionals working in a range of careers locally and internationally, including:
- business development manager
- marketing communications officer
- market research
- product manager
- account executive
- organisational communication specialist.
Our graduates work in a very wide range of roles and industries from the marketing departments of large firms to small businesses, consultancies and not-for-profit organisations.
Professional recognition
You may meet the requirements for membership of the Australian Marketing Institute, the Market Research Society of Australia, the Australian Institute of Management, the American Marketing Association and the Australian Institute of Export.
This program is accredited by the Chartered Institute of Marketing.
Research pathways
Bachelor of Business (Honours) option
High-achieving students who wish to take further studies may enrol in BS63 Bachelor of Business (Honours).
Possible careers
- Account Executive
- Computer Salesperson/Marketer
- Creative Writer
- Government Officer
- Market Research Manager
- Marketing Officer/Manager
- Organisational Communication Specialist
- Publishing Professional
- Sales Person
Details and units
Marketing major units
- Consumer behaviour
- Marketing and audience research
- Integrated marketing communication
- Marketing planning and management
- Digital portfolio
- Services marketing
- International marketing
- Strategic marketing
Recommended complementary study areas
Extension option
- Marketing
Second major and minor options
- Advertising
- Public relations
- Integrated marketing communication
- International business
- Management
- Economics
- Language
Additional minor options
- Tourism and entertainment marketing
Marketing major units
- Consumer behaviour
- Marketing and audience research
- Integrated marketing communication
- Marketing planning and management
- Digital portfolio
- Services marketing
- International marketing
- Strategic marketing
Recommended complementary study areas
Extension option
- Marketing
Second major and minor options
- Advertising
- Public relations
- Integrated marketing communication
- International business
- Management
- Economics
- Language
Additional minor options
- Tourism and entertainment marketing
Requirements
OP 10
Rank 79
These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2019.
Don't have an OP or rank?
Starting uni in 2021?
There are some changes to subjects and the qualifications we’ll consider for entry to QUT from 2021 and beyond. Make sure you’re prepared to apply.
- Course code
- BS05
- QTAC code
- 413021
- CRICOS code
- 003491G
-
- Gardens Point
-
- Gardens Point
- 3 years full-time
- 6 years part-time
- 3 years full-time
- February and July
- February, July and November
- Conditions apply for International students wishing to commence study in November. Contact bus@qut.edu.au for more information.
- OP Guarantee
- Yes
Assumed knowledge
Before you start this course we assume you have sound knowledge in these areas:
- English
- Maths A, B or C
We assume that you have knowledge equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA).
Guaranteed entry
If you receive an adjusted OP 1-5 (or equivalent selection rank), you are guaranteed an offer for this course.
Advanced standing
If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.
Deferment
You can defer your offer and postpone the start of your course for one year.
More about deferring your offer
Adjustments to your selection rank
Any adjustments you receive to your selection rank (or OP equivalent) will be applied to this course.
Find out if you’re eligible for an adjustment to your selection rank
Offers we made to school leavers in Semester 1, 2019
The scores listed in the tables below reflect the offers that were made to recent school leavers. If you are not a school leaver, take a look at the entry thresholds box at the top of this page to see the lowest adjusted scores required overall to receive an offer.
| Excluding adjustments | Including adjustments | |||
|---|---|---|---|---|
| OP | Selection rank | OP | Selection rank | |
| Highest OP/selection rank to receive an offer |
OP
1
|
Selection rank
99
|
OP
1
|
Selection rank
99
|
| Median OP/selection rank to receive an offer |
OP
8
|
Selection rank
84
|
OP
8
|
Selection rank
84
|
| Lowest OP/selection rank to receive an offer |
OP
13
|
Selection rank
72
|
OP
9
|
Selection rank
82
|
You can find out more about your fellow students’ backgrounds with this course’s student profile.
Other admission options
If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).
Select the country where you completed your studies to see a guide to the grades you need to apply for this course.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
I completed secondary school in Australia
Guide to entry thresholds
These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2019.
- OP
- 10
- Rank
- 79
Did you get an OP 1-5?
If you completed secondary school in Australia, received an OP 1-5 or equivalent and you meet the course prerequisites, you are guaranteed an offer for this course.
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, South Africa, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
|
Cambridge English Score
Test must be taken within 2 years of commencement at QUT. You must provide your Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry. |
176 | 169 | 169 | 169 | 169 |
|
IELTS Academic
Test must be taken within 2 years of commencement at QUT. |
6.5 | 6 | 6 | 6 | 6 |
|
Pearson PTE (Academic)
Test must be taken within 2 years of commencement at QUT. |
58 | 50 | 50 | 50 | 50 |
|
TOEFL iBT
Test must be taken within 2 years of commencement at QUT. |
79 | 16 | 16 | 21 | 18 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Haven't completed an English language test? We can help!
If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre
Fees
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2020 fees
2020 CSP $11,200 per year full-time (96 credit points)
2020 fees
2020: $31,100 per year full-time (96 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
Find out more about undergraduate course fees
HECS-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.
Scholarships
You can apply for scholarships to help you with study and living costs.
Solve real-world problems
'QUT’s focus on practical learning is unparalleled. During my degree I solved real-world problems for clients, both inside and outside the classroom. I designed branded products for subjects such as QUTopia, and travelled to six countries to study and to compete in business competitions. I use the knowledge from these experiences every day in my role with Deloitte Digital.'
Gain the skills you need to succeed
‘I chose to study business at QUT because it gives you the opportunity to learn a really well rounded business suite of skills. You do a little bit of accounting, management, marketing, finance. I graduated with a tool kit that I felt had enough bits and pieces in it to start my own business.’
Passion for marketing
‘QUT made me realise what my passion was and at the same time prepared me to work in this industry. The lecturers and tutors have a real passion for what they do and the subjects they work on. There is plenty of theory I learnt at QUT that I later used at Nestle in presentations to major Australian retailers.’
Real industry knowledge
‘My role as Eagle Boys’ national marketing manager is exciting and diverse. Highlights include instigating partnerships with international movie and game distributors to roll out campaigns and capture the equity of their brands to further engage with Eagle Boys’ customers. Every day I use the skills acquired at QUT and thank the tutors who shared their valuable first-hand knowledge from the field.’
