Skip to content

Bachelor of Business (Marketing)

Use strategic thinking to analyse consumer behaviour and the marketplace to create and communicate marketing solutions for businesses.
Australia and New Zealand International
You are viewing Australian and New Zealand students' course information. You are viewing International students' course information.
You are viewing Australian and New Zealand students' course information. You are viewing International students' course information.

Guide to entry thresholds

OP
9
Selection rank
81
View the entry requirements
Campus
Gardens Point
Campus
Gardens Point
Duration
3 years full-time
6 years part-time
3 years full-time
Entry
February and July
February, July and November
QTAC code
413021
CRICOS
003491G

These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2018.

 

Why choose this course?

You will gain a thorough understanding of the marketing mix, from products and services to the not-for-profit area of business. You will learn about the fast-changing world of eMarketing and integrated marketing communications through the use of case studies from industry. You will learn how to analyse consumer behaviour and use market research.

You will apply your knowledge of marketing principles to industry-focused, real-world scenarios, allowing you to learn strategic marketing concepts such as brand portfolio, segmentation and positioning strategies, as well as operational marketing.

You will have the opportunity to test your skills and knowledge in a simulated environment and take a marketing plan from concept to implementation. With a team, you will create a real product, and devise and implement a detailed marketing plan and sell your product to other students at market days.

Real-world learning

QUT's marketing major builds from a first-year unit introducing basic elements of the discipline to units developing knowledge in marketing research, management and communication, to units focussed on special applications such as eMarketing, services marketing and international marketing.

Tools such as market and consumer research, product design, promotional, pricing and distribution strategies will be studied to give a depth of understanding of marketing.

Work placement opportunities in consultancies, corporate settings, government and community groups are available. You’ll also have access to events run by professional bodies such as the Australian Marketing Institute, and opportunities to create your own career networks.

In the capstone unit, Strategic Marketing, you will develop skills in implementing strategic marketing decisions in specific business situations. Over the course you will also develop the ability to integrate marketing and other business functions.

Highlights

  • Learn from industry professionals in market research and consumer behaviour, pricing and placement strategies, and the world of e-marketing and integrated communications.
  • Opportunities for work placements in consultancies, government, corporate settings and community groups.
  • Graduate eligible for membership of the Australian Marketing Institute, the Market Research Society of Australia, and the American Marketing Association.
  • Prepares you for a career as an account executive, creative writer, market research manager, organisational communication specialist, publishing professional or events coordinator
  • You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.

Highlights

  • Learn from industry professionals in market research and consumer behaviour, pricing and placement strategies, and the world of e-marketing and integrated communications.
  • Opportunities for work placements in consultancies, government, corporate settings and community groups.
  • Graduate eligible for membership of the Australian Marketing Institute, the Market Research Society of Australia, and the American Marketing Association.
  • Prepares you for a career as an account executive, creative writer, market research manager, organisational communication specialist, publishing professional or events coordinator
  • You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.

What to expect

Marketing plays a pivotal role in business strategy and is in a constant state of evolution. Successful brands such as Google, Apple and Cadbury rely heavily on marketing programs to ensure they stay in front of competitors and in the minds of customers.

Marketing creates value—for customers, shareholders and society as a whole. It does this by creating an alignment between what consumers value and what organisations offer. It provides techniques that help firms to better understand the needs, preferences and perceptions of their customers (a prerequisite to adding value to them) and ways of using that understanding to focus the value-creating and communicating activities of the firm into areas where they will be most effective.

Career outcomes

Career outcomes

QUT has been a leader in marketing education for more than 20 years, and our graduates are marketing professionals working in a range of careers locally and internationally, including:

  • business development manager
  • marketing communications officer
  • market research
  • product manager
  • account executive
  • organisational communication specialist.

Our graduates work in a very wide range of roles and industries from the marketing departments of large firms to small businesses, consultancies and not-for-profit organisations.

Professional recognition

You may meet the requirements for membership of the Australian Marketing Institute, the Market Research Society of Australia, the Australian Institute of Management, the American Marketing Association and the Australian Institute of Export.

This program is accredited by the Chartered Institute of Marketing.

Research pathways

Bachelor of Business (Honours) option

High-achieving students who wish to take further studies may enrol in BS63 Bachelor of Business (Honours).

Possible careers

  • Account Executive
  • Computer Salesperson/Marketer
  • Creative Writer
  • Government Officer
  • Market Research Manager
  • Marketing Officer/Manager
  • Organisational Communication Specialist
  • Publishing Professional
  • Sales Person

Requirements

OP 9
Rank 81

These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2018.

Don't have an OP or rank?

Find out other ways you can apply

Course code
BS05
QTAC code
413021
CRICOS code
003491G
Campus
  • Gardens Point
Duration
  • 3 years full-time
  • 6 years part-time
  • 3 years full-time
Entry
  • February and July
  • February, July and November Conditions apply for International students wishing to commence study in November. Contact bus@qut.edu.au for more information.
OP Guarantee
Yes

Assumed knowledge

Before you start this course we assume you have sound knowledge in these areas:

  • English
  • Maths A, B or C

We assume that you have knowledge equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA).

More about assumed knowledge

Guaranteed entry

If you receive an adjusted OP 1-5 (or equivalent selection rank), you are guaranteed an offer for this course in the major offer round.

Offers we made to school leavers in Semester 1, 2018

The scores listed in the tables below reflect the offers that were made to recent school leavers. If you are not a school leaver, take a look at the entry thresholds box at the top of this page to see the lowest adjusted scores required overall to receive an offer.

Excluding adjustments Including adjustments
OP Selection rank OP Selection rank
Highest OP/selection rank to receive an offer
OP 1
Selection rank 99
OP 1
Selection rank 99
Median OP/selection rank to receive an offer
OP 8
Selection rank 84
OP 7
Selection rank 86
Lowest OP/selection rank to receive an offer
OP 12
Selection rank 73
OP 9
Selection rank 81

You can find out more about your fellow students’ backgrounds with this course’s student profile.

Minimum academic requirements

I completed my studies outside of Australia

Select the country where you completed your studies to see a guide to the grades you need to apply for this course.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

I completed secondary school in Australia

Guide to entry thresholds

These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2018.

OP
9
Rank
81
Did you get an OP 1-5?

If you completed secondary school in Australia and received an OP 1-5 or equivalent, and you meet the course prerequisites, you are guaranteed an offer for this course in the January offer round

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, Singapore, South Africa, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests.

English Test Overall Listening Reading Writing Speaking
Cambridge English Advanced (CAE)
Test must be taken within 2 years of commencement at QUT. You must provide your Cambridge English Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry.
176 169 169 169 169
IELTS Academic
Test must be taken within 2 years of commencement at QUT.
6.5 6 6 6 6
Pearson PTE (Academic)
Test must be taken within 2 years of commencement at QUT. Please assign your test to QUT in your Pearson profile.
58 50 50 50 50
TOEFL iBT
Test must be taken within 2 years of commencement at QUT.
79 16 16 21 18

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Haven't completed an English language test? We can help!

If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre

Fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2019

2019: CSP $11,000 per year full-time (96 credit points)

2019

2019: $29,900 per year full-time (96 credit points)

2018

2018: CSP $11,000 per year full-time (96 credit points)

2018

2018: $28,700 per year full-time (96 credit points)

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Find out more about course fees

HECS-HELP: loans to help you pay for your course fees

You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.

Find out more about government loans

Scholarships

You can apply for scholarships to help you with study and living costs.

Browse all scholarships

Corporate Partners in Excellence (CPIE) Scholarship - commencing students

A scholarship for future undergraduate students who want to study a Bachelor of Business.

Scholarship eligibility
Academic performance

Vice-Chancellor's Scholarship (Academic)

A scholarship for future undergraduate students who want to study in any faculty.

Scholarship eligibility
Academic performance

Business Academic Excellence Scholarship

A scholarship for future undergraduate students who want to study business.

Scholarship eligibility
Academic performance

Laurie Cowled Indigenous Scholarships for Business Students

A scholarship for current undergraduate Indigenous female students studying business.

Scholarship eligibility
Of Aboriginal and Torres Strait Islander descent; Struggling financially; Women

Triple Crown Scholarship

A scholarship for future international students who want to study business.

Scholarship eligibility
Academic performance

Equity scholarships scheme

A scholarship for low-income students studying in any faculty.

Scholarship eligibility
Struggling financially

Vice-Chancellor's Scholarship (Elite Athlete)

A scholarship for future undergraduate students who want to study in any faculty.

Scholarship eligibility
Sporting excellence

Other courses you might be interested in

Other courses you might be interested in

Applying guide

Depending on your previous study, there are different ways that you can apply. Make sure you read the information that’s relevant to your experience.

How to apply


QTAC code

You'll need to know this course's QTAC code when you apply through QTAC.

Copy QTAC code {{QTAC_CODE}}


Ready to apply?

If you've already read about the best way to apply, you can apply directly through QTAC.

Apply now with QTAC

How to apply

Follow our step-by-step applying guide to make sure your application is complete, giving you the best chance of getting in.

How to apply

QUT courses for you

Check out your saved or recently viewed courses below, or find this information later via the study homepage.

Like to save your courses?

Please enter your first name and email so we can save your courses for you

Your saved courses

Click on save course button

You can save a course from any from course page.

Your recently viewed courses

Save course
content
Save course
content
Save course
content
Save course
content

Download a PDF copy of this course

Download PDF
(Australian and New Zealand students)
Download PDF
(International students)

Email me a PDF copy of this course

Ask us a question

If you have a specific question about studying with us, you can ask us here.

Keep up to date

Sign up to receive occasional emails to help you with your study decision. We’ll send you relevant information about studying at QUT, scholarships, key dates and upcoming events.