Highlights

  • Learn from industry professionals in market research and consumer behaviour, pricing and placement strategies, and the world of e-marketing and integrated communications.
  • Opportunities for work placements in consultancies, government, corporate settings and community groups.
  • Graduate eligible for membership of the Australian Marketing Institute, the Market Research Society of Australia, and the American Marketing Association.
  • Prepares you for a career as an account executive, creative writer, market research manager, organisational communication specialist, publishing professional or events coordinator
  • You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.

Highlights

  • Learn from industry professionals in market research and consumer behaviour, pricing and placement strategies, and the world of e-marketing and integrated communications.
  • Opportunities for work placements in consultancies, government, corporate settings and community groups.
  • Graduate eligible for membership of the Australian Marketing Institute, the Market Research Society of Australia, and the American Marketing Association.
  • Prepares you for a career as an account executive, creative writer, market research manager, organisational communication specialist, publishing professional or events coordinator
  • You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.

Learn what you want, where you want

Our online courses have the same course content as those we offer on campus, but with the benefit of studying where and when you like.

Why choose this course?

You will gain a thorough understanding of the marketing mix, from products and services to the not-for-profit area of business. You will learn about the fast-changing world of eMarketing and integrated marketing communications through the use of case studies from industry. You will learn how to analyse consumer behaviour and use market research.

You will apply your knowledge of marketing principles to industry-focused, real-world scenarios, allowing you to learn strategic marketing concepts such as brand portfolio, segmentation and positioning strategies, as well as operational marketing.

You will have the opportunity to test your skills and knowledge in a simulated environment and take a marketing plan from concept to implementation. With a team, you will create a real product, and devise and implement a detailed marketing plan and sell your product to other students at market days.

Real-world learning

QUT's marketing major builds from a first-year unit introducing basic elements of the discipline to units developing knowledge in marketing research, management and communication, to units focussed on special applications such as eMarketing, services marketing and international marketing.

Tools such as market and consumer research, product design, promotional, pricing and distribution strategies will be studied to give a depth of understanding of marketing.

Work placement opportunities in consultancies, corporate settings, government and community groups are available. You’ll also have access to events run by professional bodies such as the Australian Marketing Institute, and opportunities to create your own career networks.

In the capstone unit, Strategic Marketing, you will develop skills in implementing strategic marketing decisions in specific business situations. Over the course you will also develop the ability to integrate marketing and other business functions.

Explore this course

What to expect

Marketing plays a pivotal role in business strategy and is in a constant state of evolution. Successful brands such as Google, Apple and Cadbury rely heavily on marketing programs to ensure they stay in front of competitors and in the minds of customers.

Marketing creates value—for customers, shareholders and society as a whole. It does this by creating an alignment between what consumers value and what organisations offer. It provides techniques that help firms to better understand the needs, preferences and perceptions of their customers (a prerequisite to adding value to them) and ways of using that understanding to focus the value-creating and communicating activities of the firm into areas where they will be most effective.

Careers and outcomes

Careers and outcomes

QUT has been a leader in marketing education for more than 20 years, and our graduates are marketing professionals working in a range of careers locally and internationally, including:

  • business development manager
  • marketing communications officer
  • market research
  • product manager
  • account executive
  • organisational communication specialist.

Our graduates work in a very wide range of roles and industries from the marketing departments of large firms to small businesses, consultancies and not-for-profit organisations.

Professional recognition

You may meet the requirements for membership of the Australian Marketing Institute, the Market Research Society of Australia, the Australian Institute of Management, the American Marketing Association and the Australian Institute of Export.

This program is accredited by the Chartered Institute of Marketing.

Research pathways

Bachelor of Business (Honours) option

High-achieving students who wish to take further studies may enrol in BS63 Bachelor of Business (Honours).

Possible careers

  • Account Executive
  • Computer Salesperson/Marketer
  • Creative Writer
  • Government Officer
  • Market Research Manager
  • Marketing Officer/Manager
  • Organisational Communication Specialist
  • Publishing Professional
  • Sales Person

Details and units

Marketing major units

  • Consumer behaviour
  • Marketing and audience research
  • Integrated marketing communication
  • Marketing planning and management
  • Digital portfolio
  • Services marketing
  • International marketing
  • Strategic marketing

Recommended complementary study areas

Extension option

  • Marketing

Second major and minor options

  • Advertising
  • Public relations
  • Integrated marketing communication
  • International business
  • Management
  • Economics
  • Language

Additional minor options

  • Tourism and entertainment marketing

Marketing major units

  • Consumer behaviour
  • Marketing and audience research
  • Integrated marketing communication
  • Marketing planning and management
  • Digital portfolio
  • Services marketing
  • International marketing
  • Strategic marketing

Recommended complementary study areas

Extension option

  • Marketing

Second major and minor options

  • Advertising
  • Public relations
  • Integrated marketing communication
  • International business
  • Management
  • Economics
  • Language


Additional minor options

  • Tourism and entertainment marketing

Requirements

Selection rank
76.00

These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2021.

Don't have a selection rank?

Find out other ways you can apply

Course code
BS05
QTAC code
413021
CRICOS code
003491G
Delivery
  • Online
  • Gardens Point
Delivery
  • Gardens Point
Duration
3 years full-time
6 years part-time
Duration
3 years full-time
Entry
February and July
Entry
February, July and November
Deferment

You can defer your offer and postpone the start of your course for one year.

Assumed knowledge

Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we strongly encourage you to undertake bridging studies to gain the knowledge:

  • English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)
  • General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)

More about assumed knowledge

 

Year 12 early offer scheme 

If you’re a current Queensland Year 12 student, you may be eligible to receive an offer for this course on the last day of Queensland Year 12, before receiving your ATAR or selection rank. 

Find out more about the QUT Year 12 Early Offer Scheme 

Helping you to get into your course

If you don't think your ATAR or selection rank is high enough to get into this course, you can guarantee your entry with guaranteed advanced standing by upgrading through one the following programs which you can select as one of your QTAC preferences:

QUT College Diploma in Business 

QUT College Diploma in Business graduates will automatically receive an offer to start the Bachelor of Business within three weeks after completion of the diploma. You will also automatically receive 1 year (96 credit points) credit transfer and be able to complete the degree in 2 years as a full-time student (or equivalent part-time).

Find out more about the QUT College Diploma in Business 

Dual TAFE-Qld Brisbane/QUT award

If you enrol in a QTAC offer for one of the following dual TAFE-Qld Brisbane/QUT awards you will automatically receive a QUT conditional offer in June (semester 1 QTAC offer) or October (semester 2 QTAC offer) after your enrolment at TAFE-Qld Greater Brisbane is confirmed.

  • Diploma of Accounting

  • Diploma of Business/Diploma of Leadership and Management

  • Diploma of Business/Diploma of Marketing and Communication

Upon completion of the TAFE-Qld diploma(s) you will be able to enrol at QUT. You will also automatically receive 1 year (96 credit points) credit transfer and be able to complete the degree in 2 years as a full-time student (or equivalent part-time). More details will be provided in your QUT conditional offer letter.

 

Offer guarantee

If you achieve an ATAR or selection rank of 84.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.

Advanced standing

If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.

More about advanced standing

Deferment

You can defer your offer and postpone the start of your course for one year.

More about deferring your offer

Adjustments to your ATAR/selection rank

Any adjustments you receive to your ATAR or selection rank will be applied to this course.

Find out if you’re eligible for an adjustment to your ATAR or selection rank

Offers we made to school leavers in Semester 1, 2021

The figures listed in the tables below reflect the offers that were made to recent ATAR students. The entry thresholds box at the top of this page shows the lowest adjusted ATAR/selection rank required to receive an offer for all applicants for the most recent January QTAC offer round.

Excluding adjustments Including adjustments
Highest ATAR/selection rank
to receive an offer
Selection rank 98.70
Selection rank 99.95
Median ATAR/selection rank
to receive an offer
Selection rank 87.00
Selection rank 87.00
Lowest ATAR/selection rank
to receive an offer
Selection rank 70.50
Selection rank 76.00

You can find out more about your fellow students’ backgrounds with this course’s student profile.

Other admission options

If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).

Minimum academic requirements

Select the country where you completed your studies to see a guide to the grades you need to apply for this course.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

I completed secondary school in Australia

Assumed knowledge

Before you start this course we assume you have sound knowledge in these areas:

  • General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)

More about assumed knowledge

ATAR/selection rank
76.00
Offer guarantee

If you completed secondary school in Australia and achieve an ATAR/selection rank of 84.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.

Assumed knowledge

It is assumed you have knowledge in the equivalent General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C).

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, South Africa, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests.

English Test Overall Listening Reading Writing Speaking
Pearson PTE (Academic)
Test must be taken no more than 2 years prior to the QUT course commencement date.
58 50 50 50 50
Cambridge English Score
Test must be taken no more than 2 years prior to the QUT course commencement. You must provide your Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry.
176 169 169 169 169
IELTS Academic
Test must be taken no more than 2 years prior to the QUT course commencement date.
6.5 6 6 6 6
TOEFL iBT
Test must be taken no more than 2 years prior to the QUT course commencement date.
79 16 16 21 18
Occupational English Test (Nursing Profession)
Test must be taken within 2 years of commencement at QUT.
* A grade of B in each component for tests undertaken prior to September 2018.
-- 350* 350* 350* 350*

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Haven't completed an English language test? We can help!

If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre

Fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2022 fees

2022: CSP $14,600 per year full-time (96 credit points)

2022 fees

2022: $31,100 per year full-time (96 credit points)

2021 fees

2021: CSP $14,500 per year full-time (96 credit points)

2021 fees

2021: $31,100 per year full-time (96 credit points)

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Find out more about undergraduate course fees

HECS-HELP: loans to help you pay for your course fees

You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.

Find out more about government loans

Scholarships

You can apply for scholarships to help you with study and living costs.

Browse all scholarships