Bachelor of Business (Marketing)

Name: Bachelor of Business (Marketing)
Author: Queensland University of Technology

Solve real-world problems

'QUT’s focus on practical learning is unparalleled. During my degree I solved real-world problems for clients, both inside and outside the classroom. I designed branded products for subjects such as QUTopia, and travelled to six countries to study and to compete in business competitions. I use the knowledge from these experiences every day in my role with Deloitte Digital.'

Isabella Kalaja

Double your opportunities

'I thoroughly enjoyed the practical components of my double degree, which involved developing marketing campaigns and software solutions for Queensland businesses. Along with the opportunity to expand my technical and business skill sets, these experiences taught me the value of stakeholder management and the importance of utilising my soft skills to build rapport with business partners. I still implement the lessons I've learnt through these experiences within my career.'

Karthik Gounder
Bachelor of Business (Marketing)/Bachelor of Information Technology (Computer Science)

An incredible experience

I have been very lucky to have had the experiences I did through the QUT Business School. The international case competitions taught me to think quickly and critically, and provided opportunities to pitch viable solutions to real-world businesses.

Geordie Williamson

Gain the skills you need to succeed

‘I chose to study business at QUT because it gives you the opportunity to learn a really well rounded business suite of skills. You do a little bit of accounting, management, marketing, finance. I graduated with a tool kit that I felt had enough bits and pieces in it to start my own business.’

Renee Robbie

Passion for marketing

‘QUT made me realise what my passion was and at the same time prepared me to work in this industry. The lecturers and tutors have a real passion for what they do and the subjects they work on. There is plenty of theory I learnt at QUT that I later used at Nestle in presentations to major Australian retailers.’

Joel Dauber

Real industry knowledge

‘My role as Eagle Boys’ national marketing manager is exciting and diverse. Highlights include instigating partnerships with international movie and game distributors to roll out campaigns and capture the equity of their brands to further engage with Eagle Boys’ customers. Every day I use the skills acquired at QUT and thank the tutors who shared their valuable first-hand knowledge from the field.’

Ellen Gault

Highlights

Learn from industry professionals in market research and consumer behaviour, pricing and placement strategies, and the world of digital marketing and integrated communications.
Opportunities for work placements in consultancies, government, corporate settings and community groups.
Graduate eligible for membership of the Australian Marketing Institute, the Market Research Society of Australia, and the American Marketing Association.
Prepares you for a career as an account executive, creative writer, market research manager, organisational communication specialist, publishing professional or events coordinator
You can also study this major as part of QUT's Bachelor of Business - International degree, which includes one year of compulsory overseas studies.

Highlights

Learn from industry professionals in market research and consumer behaviour, pricing and placement strategies, and the world of digital marketing and integrated communications.
Opportunities for work placements in consultancies, government, corporate settings and community groups.
Graduate eligible for membership of the Australian Marketing Institute, the Market Research Society of Australia, and the American Marketing Association.
Prepares you for a career as an account executive, creative writer, market research manager, organisational communication specialist, publishing professional or events coordinator
You can also study this major as part of QUT's Bachelor of Business - International degree, which includes one year of compulsory overseas studies.

Why choose this course?

QUT will teach you to be growth oriented and recognise opportunities where others see threats. Our future-focused degree will prepare you to lead marketing solutions in changing business environments.

Your foundation of business knowledge and marketing principles will be complemented by opportunities to apply your learning through internships and real-world interactions. From the start of your degree you’ll behave like a marketing professional—meeting industry clients in the classroom and participating in authentic assessments.

You’ll have the opportunity to complete work placements in consultancies, corporate settings, government and community groups. With access to industry events run by professional bodies such as the Australian Marketing Institute, you will be able to build a network of industry contacts while studying.

You can tailor your study to suit your interests while gaining specialist knowledge and developing the confidence to thrive in a variety of marketing roles.

Real-world learning

QUT's marketing major builds from a first-year unit introducing basic elements of the discipline to units developing knowledge in marketing research, management and communication, to units focussed on special applications such as digital marketing, services marketing and international marketing.

Tools such as market and consumer research, product design, promotional, pricing and distribution strategies will be studied to give a depth of understanding of marketing.

In the capstone unit, Strategic Marketing, you will develop skills in implementing strategic marketing decisions in specific business situations. Over the course you will also develop the ability to integrate marketing and other business functions.

To better prepare you for the real world, work-integrated learning opportunities are provided. Students of the marketing major can complete placements in consultancies, government-corporate settings, and community groups. This allows you to build on what they have studied in class and experience real workplaces and business practices.

With close ties to industry partners, you will be invited to a wide variety of industry events and experiences to connect you to organisations and help you develop a network of professional contacts before you graduate.

Explore this course

What to expect

Marketing plays a pivotal role in business strategy and is in a constant state of evolution. Successful brands such as Google, Apple and Cadbury rely heavily on marketing programs to ensure they stay in front of competitors and in the minds of customers.

Marketing creates value—for customers, shareholders and society as a whole. It does this by creating an alignment between what consumers value and what organisations offer. It provides techniques that help firms to better understand the needs, preferences and perceptions of their customers (a prerequisite to adding value to them) and ways of using that understanding to focus the value-creating and communicating activities of the firm into areas where they will be most effective.

Great marketing campaigns create demand, generate value, and drive business growth. Successful companies like Google, Apple and Coca-Cola all have one thing in common: a great marketing strategy. To stay in front of competitors and the minds of customers, they rely heavily on data-driven, strategic marketing initiatives.

As a marketing major you will learn about
traditional and digital marketing, consumer behaviour and how to analyse consumer behaviour and use market research.

You will apply your knowledge of marketing principles to industry-focused, real-world scenarios, allowing you to learn strategic marketing concepts such as brand portfolio, segmentation, and positioning strategies, as well as operational marketing.

Graduates of the marketing major are eligible for membership of the Australian Marketing Institute, the Market Research Society of Australia, the Australian Institute of Management, the American Marketing Association, and the Australian Institute of Export.

Careers and outcomes

QUT’s marketing major delivers transferable skills that graduates can apply across a range of industries and organisations. There is growing employer demand for marketing graduates that are digital natives, who are versed in data analytics, and who are creative and critical thinkers.
Our graduates work in positions such as:
• product/brand manager
• business development manager
• digital marketer
• market researcher
• marketing coordinator
• product manager
• social media specialist
• marketing consultant
• entrepreneur.

Professional recognition

You may meet the requirements for membership of the Australian Marketing Institute, the Market Research Society of Australia, the Australian Institute of Management, the American Marketing Association and the Australian Institute of Export.

This program is accredited by the Chartered Institute of Marketing.

Research pathways

Bachelor of Business (Honours) option

High-achieving students who wish to take further studies may enrol in BS63 Bachelor of Business (Honours).

Possible careers

Account Executive
Brand Manager
Campaign Manager
Government Officer
Market Research Manager
Organisational Communication Specialist
Publishing Professional
Sales Manager
Social Media Manager

Details and units

Marketing major units

Consumer behaviour
Marketing and audience research
Integrated marketing communication
Marketing planning and management
Digital portfolio
Services marketing
International marketing
Strategic marketing

Recommended complementary study areas

Extension option

Marketing

Second major and minor options

Advertising
Public relations
Integrated marketing communication
International business
Management
Economics
Language

Additional minor options

Tourism and entertainment marketing

Marketing major units

Consumer behaviour
Marketing and audience research
Integrated marketing communication
Marketing planning and management
Digital portfolio
Services marketing
International marketing
Strategic marketing

Recommended complementary study areas

Extension option

Marketing

Second major and minor options

Advertising
Public relations
Integrated marketing communication
International business
Management
Economics
Language

Additional minor options

Tourism and entertainment marketing

Requirements

Selection rank: 70.00

These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2022.

Don't have a selection rank?

Find out other ways you can apply

Course code: BS05

QTAC code: 413021

CRICOS code: 003491G

Delivery

Online
Gardens Point

Delivery

Gardens Point

Duration: 3 years full-time; 6 years part-time

Duration: 3 years full-time

Entry: February and July

Entry: February, July and November

Deferment: You can defer your offer and postpone the start of your course for one year.

Assumed knowledge

Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we strongly encourage you to undertake bridging studies to gain the knowledge:

English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)
General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)

More about assumed knowledge

Year 12 early offer scheme

If you’re a current Queensland Year 12 student, you may be eligible to receive an offer for this course on the last day of Queensland Year 12, before receiving your ATAR or selection rank.

Find out more about the QUT Year 12 Early Offer Scheme

Helping you to get into your course

If you don't think your ATAR or selection rank is high enough to get into this course, you can guarantee your entry with guaranteed advanced standing by upgrading through one the following programs which you can select as one of your QTAC preferences:

QUT College Diploma in Business

QUT College Diploma in Business graduates will automatically receive an offer to start the Bachelor of Business within three weeks after completion of the diploma. You will also automatically receive 1 year (96 credit points) credit transfer and be able to complete the degree in 2 years as a full-time student (or equivalent part-time).

Find out more about the QUT College Diploma in Business

Dual TAFE-Qld Brisbane/QUT award

If you enrol in a QTAC offer for one of the following dual TAFE-Qld Brisbane/QUT awards you will automatically receive a QUT conditional offer in June (semester 1 QTAC offer) or October (semester 2 QTAC offer) after your enrolment at TAFE-Qld Greater Brisbane is confirmed.

Diploma of Accounting
Diploma of Business/Diploma of Leadership and Management
Diploma of Business/Diploma of Marketing and Communication

Upon completion of the TAFE-Qld diploma(s) you will be able to enrol at QUT. You will also automatically receive 1 year (96 credit points) credit transfer and be able to complete the degree in 2 years as a full-time student (or equivalent part-time). More details will be provided in your QUT conditional offer letter.

Offer guarantee

If you achieve an ATAR or selection rank of 84.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.

Advanced standing

If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.

More about advanced standing

Deferment

You can defer your offer and postpone the start of your course for one year.

More about deferring your offer

Adjustments to your ATAR/selection rank

Any adjustments you receive to your ATAR or selection rank will be applied to this course.

Find out if you’re eligible for an adjustment to your ATAR or selection rank

Offers we made to school leavers in Semester 1, 2021

The figures listed in the tables below reflect the offers that were made to recent ATAR students. The entry thresholds box at the top of this page shows the lowest adjusted ATAR/selection rank required to receive an offer for all applicants for the most recent January QTAC offer round.

	Excluding adjustments	Including adjustments
Highest ATAR/selection rank to receive an offer	Selection rank 98.70	Selection rank 99.95
Median ATAR/selection rank to receive an offer	Selection rank 87.00	Selection rank 87.00
Lowest ATAR/selection rank to receive an offer	Selection rank 70.50	Selection rank 76.00

You can find out more about your fellow students’ backgrounds with this course’s student profile.

Other admission options

If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).

Minimum academic requirements

Select the country where you completed your studies to see a guide to the grades you need to apply for this course.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

I completed secondary school in Australia

Assumed knowledge

Before you start this course we assume you have sound knowledge in these areas:

General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)

More about assumed knowledge

ATAR/selection rank: 70.00

Offer guarantee

If you completed secondary school in Australia and achieve an ATAR/selection rank of 84.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.

Assumed knowledge

It is assumed you have knowledge in the equivalent General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C).

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, South Africa, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests.

English Test	Overall	Listening	Reading	Writing	Speaking
Pearson PTE (Academic) Commencing in 2022: The test validity has been extended from two to three years for all intakes in 2022. Commencing in 2023: Test must be taken no more than 2 years prior to the QUT course commencement date.	58	50	50	50	50
Cambridge English Score Test must be taken no more than 2 years prior to the QUT course commencement. You must provide your Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry.	176	169	169	169	169
IELTS Academic Commencing in 2022: The test validity has been extended from two to three years for all intakes in 2022. Commencing in 2023: Test must be taken no more than 2 years prior to the QUT course commencement date.	6.5	6	6	6	6
TOEFL iBT Commencing in 2022: The test validity has been extended from two to three years for all intakes in 2022. Commencing in 2023: Test must be taken no more than 2 years prior to the QUT course commencement date.	79	16	16	21	18