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- Learn from industry professionals in market research and consumer behaviour, pricing and placement strategies, and the world of e-marketing and integrated communications.
- Opportunities for work placements in consultancies, government, corporate settings and community groups.
- Graduate eligible for membership of the Australian Marketing Institute, the Market Research Society of Australia, and the American Marketing Association.
- Prepares you for a career as an account executive, creative writer, market research manager, organisational communication specialist, publishing professional or events coordinator
- You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.
Highlights
- Learn from industry professionals in market research and consumer behaviour, pricing and placement strategies, and the world of e-marketing and integrated communications.
- Opportunities for work placements in consultancies, government, corporate settings and community groups.
- Graduate eligible for membership of the Australian Marketing Institute, the Market Research Society of Australia, and the American Marketing Association.
- Prepares you for a career as an account executive, creative writer, market research manager, organisational communication specialist, publishing professional or events coordinator
- You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.
Why choose this course?
You will gain a thorough understanding of the marketing mix, from products and services to the not-for-profit area of business. You will learn about the fast-changing world of eMarketing and integrated marketing communications through the use of case studies from industry. You will learn how to analyse consumer behaviour and use market research.
You will apply your knowledge of marketing principles to industry-focused, real-world scenarios, allowing you to learn strategic marketing concepts such as brand portfolio, segmentation and positioning strategies, as well as operational marketing.
You will have the opportunity to test your skills and knowledge in a simulated environment and take a marketing plan from concept to implementation. With a team, you will create a real product, and devise and implement a detailed marketing plan and sell your product to other students at market days.
Real-world learning
QUT's marketing major builds from a first-year unit introducing basic elements of the discipline to units developing knowledge in marketing research, management and communication, to units focussed on special applications such as eMarketing, services marketing and international marketing.
Tools such as market and consumer research, product design, promotional, pricing and distribution strategies will be studied to give a depth of understanding of marketing.
Work placement opportunities in consultancies, corporate settings, government and community groups are available. You’ll also have access to events run by professional bodies such as the Australian Marketing Institute, and opportunities to create your own career networks.
In the capstone unit, Strategic Marketing, you will develop skills in implementing strategic marketing decisions in specific business situations. Over the course you will also develop the ability to integrate marketing and other business functions.
Explore this course
Marketing plays a pivotal role in business strategy and is in a constant state of evolution. Successful brands such as Google, Apple and Cadbury rely heavily on marketing programs to ensure they stay in front of competitors and in the minds of customers.
Marketing creates value—for customers, shareholders and society as a whole. It does this by creating an alignment between what consumers value and what organisations offer. It provides techniques that help firms to better understand the needs, preferences and perceptions of their customers (a prerequisite to adding value to them) and ways of using that understanding to focus the value-creating and communicating activities of the firm into areas where they will be most effective.
Careers and outcomes
QUT has been a leader in marketing education for more than 20 years, and our graduates are marketing professionals working in a range of careers locally and internationally, including:
- business development manager
- marketing communications officer
- market research
- product manager
- account executive
- organisational communication specialist.
Our graduates work in a very wide range of roles and industries from the marketing departments of large firms to small businesses, consultancies and not-for-profit organisations.
Professional recognition
You may meet the requirements for membership of the Australian Marketing Institute, the Market Research Society of Australia, the Australian Institute of Management, the American Marketing Association and the Australian Institute of Export.
This program is accredited by the Chartered Institute of Marketing.
Research pathways
Bachelor of Business (Honours) option
High-achieving students who wish to take further studies may enrol in BS63 Bachelor of Business (Honours).
Possible careers
- Account Executive
- Computer Salesperson/Marketer
- Creative Writer
- Government Officer
- Market Research Manager
- Marketing Officer/Manager
- Organisational Communication Specialist
- Publishing Professional
- Sales Person
Marketing major units
- Consumer behaviour
- Marketing and audience research
- Integrated marketing communication
- Marketing planning and management
- Digital portfolio
- Services marketing
- International marketing
- Strategic marketing
Recommended complementary study areas
Extension option
- Marketing
Second major and minor options
- Advertising
- Public relations
- Integrated marketing communication
- International business
- Management
- Economics
- Language
Additional minor options
- Tourism and entertainment marketing
Marketing major units
- Consumer behaviour
- Marketing and audience research
- Integrated marketing communication
- Marketing planning and management
- Digital portfolio
- Services marketing
- International marketing
- Strategic marketing
Recommended complementary study areas
Extension option
- Marketing
Second major and minor options
- Advertising
- Public relations
- Integrated marketing communication
- International business
- Management
- Economics
- Language
Additional minor options
- Tourism and entertainment marketing
- Selection rank
- 76.00
These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2021.
Don't have a selection rank?
Starting uni in 2021?
There are some changes to subjects and the qualifications we’ll consider for entry to QUT from 2021 and beyond. Make sure you’re prepared to apply.
The selection rank is a good indication of the equivalent ATAR.
- Course code
- BS05
- QTAC code
- 413021
- CRICOS code
- 003491G
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- Online
- Gardens Point
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- Gardens Point
- 3 years full-time
- 6 years part-time
- 3 years full-time
- February and July
- February, July and November
- Conditions apply for International students wishing to commence study in November. Contact bus@qut.edu.au for more information.
Assumed knowledge
Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we encourage you to undertake bridging studies to gain the knowledge:
- English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)
- General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)
Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we encourage you to undertake bridging studies to gain the knowledge:
QUT Year 12 early offer scheme
If you’re a current Queensland Year 12 student, you may be eligible to receive an offer for this course on 20 November, before receiving your ATAR or selection rank.
Find out more about the QUT Year 12 Early Offer Scheme
Helping you to get into your course
If you don't think your ATAR or selection rank is high enough to get into this course, you can guarantee your entry with guaranteed advanced standing by upgrading through one the following programs which you can select as one of your QTAC preferences:
QUT College Diploma in Business
QUT College Diploma in Business graduates will automatically receive an offer to start the Bachelor of Business within three weeks after completion of the diploma. You will also automatically receive 1 year (96 credit points) credit transfer and be able to complete the degree in 2 years as a full-time student (or equivalent part-time).
Find out more about the QUT College Diploma in Business
QUT College University Certificate (Information Technology and Management)
QUT College University Certificate (Information Technology and Management) graduates will automatically receive an offer to start the Bachelor of Business within three weeks after completion the university certificate. You will also automatically receive six months (48 credit points) credit transfer and be able to complete the degree in 2.5 years as a full-time student (or equivalent part-time).
Please note this course is teaching out and no longer accepting new students.
Dual TAFE-Qld Brisbane/QUT award
If you enrol in a QTAC offer for one of the following dual TAFE-Qld Brisbane/QUT awards you will automatically receive a QUT conditional offer in June (semester 1 QTAC offer) or October (semester 2 QTAC offer) after your enrolment at TAFE-Qld Brisbane is confirmed.
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Diploma of Accounting
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Diploma of Business/Diploma of Leadership and Management
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Diploma of Business/Diploma of Marketing and Communication
Upon completion of the TAFE-Qld diploma(s) you will be able to enrol. You will also automatically receive 1 year (96 credit points) credit transfer and be able to complete the degree in 2 years as a full-time student (or equivalent part-time). More details will be provided in your QUT conditional offer letter.
Offer guarantee
If you achieve an ATAR or selection rank of 84.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.
Advanced standing
If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.
Deferment
You can defer your offer and postpone the start of your course for one year.
More about deferring your offer
Adjustments to your ATAR/selection rank
Any adjustments you receive to your ATAR or selection rank will be applied to this course.
Find out if you’re eligible for an adjustment to your ATAR or selection rank
Offers we made to school leavers in Semester 1, 2020
The scores listed in the tables below reflect the offers that were made to recent school leavers. If you are not a school leaver, take a look at the entry thresholds box at the top of this page to see the lowest adjusted scores required overall to receive an offer.
| Excluding adjustments | Including adjustments | |||
|---|---|---|---|---|
| OP | Selection rank | OP | Selection rank | |
| Highest OP/selection rank to receive an offer |
OP
1
|
Selection rank
99.00
|
OP
1
|
Selection rank
99.00
|
| Median OP/selection rank to receive an offer |
OP
8
|
Selection rank
84.00
|
OP
8
|
Selection rank
84.00
|
| Lowest OP/selection rank to receive an offer |
OP
14
|
Selection rank
70.00
|
OP
10
|
Selection rank
79.00
|
You can find out more about your fellow students’ backgrounds with this course’s student profile.
Other admission options
If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).
Minimum academic requirements
Select the country where you completed your studies to see a guide to the grades you need to apply for this course.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
I completed secondary school in Australia
Assumed knowledge
Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we encourage you to undertake bridging studies to gain the knowledge:
- General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C)
- Rank
- 79
Offer guarantee
If you completed secondary school in Australia and achieve an ATAR/selection rank of 84.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.
Assumed knowledge
It is assumed you have knowledge in the equivalent General Mathematics, or Mathematical Methods, or Specialist Mathematics (Units 3 & 4, C).
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, South Africa, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
|
Pearson PTE (Academic)
Test must be taken no more than 2 years prior to the QUT course commencement date. |
58 | 50 | 50 | 50 | 50 |
|
Cambridge English Score
Test must be taken no more than 2 years prior to the QUT course commencement. You must provide your Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry. |
176 | 169 | 169 | 169 | 169 |
|
IELTS Academic
Test must be taken no more than 2 years prior to the QUT course commencement date. |
6.5 | 6 | 6 | 6 | 6 |
|
TOEFL iBT
Test must be taken no more than 2 years prior to the QUT course commencement date. |
79 | 16 | 16 | 21 | 18 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Haven't completed an English language test? We can help!
If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2021 fees
2021: CSP $14,500 per year full-time (96 credit points)
2021 fees
2021: $31,100 per year full-time (96 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
Find out more about undergraduate course fees
HECS-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.
You can apply for scholarships to help you with study and living costs.
Solve real-world problems
'QUT’s focus on practical learning is unparalleled. During my degree I solved real-world problems for clients, both inside and outside the classroom. I designed branded products for subjects such as QUTopia, and travelled to six countries to study and to compete in business competitions. I use the knowledge from these experiences every day in my role with Deloitte Digital.'
Gain the skills you need to succeed
‘I chose to study business at QUT because it gives you the opportunity to learn a really well rounded business suite of skills. You do a little bit of accounting, management, marketing, finance. I graduated with a tool kit that I felt had enough bits and pieces in it to start my own business.’
Passion for marketing
‘QUT made me realise what my passion was and at the same time prepared me to work in this industry. The lecturers and tutors have a real passion for what they do and the subjects they work on. There is plenty of theory I learnt at QUT that I later used at Nestle in presentations to major Australian retailers.’
Real industry knowledge
‘My role as Eagle Boys’ national marketing manager is exciting and diverse. Highlights include instigating partnerships with international movie and game distributors to roll out campaigns and capture the equity of their brands to further engage with Eagle Boys’ customers. Every day I use the skills acquired at QUT and thank the tutors who shared their valuable first-hand knowledge from the field.’
