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Highlights
- Develop tradeable knowledge and strategic thinking to advance or change your career.
- Study consumer behaviour, marketing and survey research, marketing management and an Advertising, Marketing or Public Relations unit of your choice.
- Develop marketing management skills with a practical focus on domestic and international industries.
- Prepares you for a career as a business development manager, brand or product manager, marketing consultant or marketing manager.
- Opportunities to progress on to the Master of Business.
- Complete online or on campus in 1 semester full-time or 2 semesters part-time
- Find out more at our upcoming Master of Business information evening.
Highlights
- Develop tradeable knowledge and strategic thinking to advance or change your career.
- Study consumer behaviour, marketing and survey research, marketing management and an Advertising, Marketing or Public Relations unit of your choice.
- Develop marketing management skills with a practical focus on domestic and international industries.
- Prepares you for a career as a business development manager, brand or product manager, marketing consultant or marketing manager.
- Opportunities to progress on to the Master of Business.
- Complete online or on campus in 1 semester full-time or 2 semesters part-time
- Find out more at our upcoming Master of Business information evening.
Explore this course
You will develop marketing management skills as they apply to a business with a practical focus on the identification of opportunities and threats in domestic and international industries; the development of marketing strategies, tactics and plans for such opportunities and threats; the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation; and the consideration of new theories, concepts and techniques in marketing management.
The Graduate Certificate in Business is an excellent re-introduction to tertiary learning and an opportunity to update skills or, as one-quarter of the Master of Business program, a pathway to higher level study.
Business advantage
The QUT Business School’s Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction, discussion, cooperation and debate with other students, business, government, education and community leaders. The program includes: guest presentations from inspiring industry, community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for students to include in their resume or portfolio. Not only does this program offer you excellent networking opportunities, but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.
Careers and outcomes
Marketing professionals are involved in the promotion and/or sales of an organisation’s goods or services. This includes the marketing of existing product lines, the development of new products to fulfil consumer needs, or the development of new markets for new or existing products.
Marketing is a vital component of businesses in all industries, as well as in government and nonprofit organisations. This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.
Possible careers
- Marketing Officer/Manager
Students are required to complete 48 credit points (4 units). The course can be undertake either full-time (1 semester) or part-time (2 semesters).
Students are required to complete 48 credit points (4 units).
- Course code
- BS39
- CRICOS code
- 031769E
-
- Online
- Gardens Point
-
- Online
- Gardens Point
- 6 months full-time
- 1-2 years part-time
- 6 months full-time
- February, July and November
- February, July and November
A recognised bachelor degree (or higher qualification) in any discipline; or
A recognised diploma (or higher qualification) in any discipline and at least two years full-time (or equivalent) professional work experience; or
At least five years full-time (or equivalent) professional work experience.
Minimum academic requirements
A completed recognised bachelor degree in any discipline.
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, South Africa, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
|
Pearson PTE (Academic)
Test must be taken no more than 2 years prior to the QUT course commencement date. |
58 | 50 | 50 | 50 | 50 |
|
Cambridge English Score
Test must be taken no more than 2 years prior to the QUT course commencement. You must provide your Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry. |
176 | 169 | 169 | 169 | 169 |
|
IELTS Academic
Test must be taken no more than 2 years prior to the QUT course commencement date. |
6.5 | 6 | 6 | 6 | 6 |
|
TOEFL iBT
Test must be taken no more than 2 years prior to the QUT course commencement date. |
79 | 16 | 16 | 21 | 18 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Haven't completed an English language test? We can help!
If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2022 fees
2022: TBA
2022 fees
2022: TBA
2021 fees
2021: $14,200 per course (48 credit points)
2021 fees
2021: $16,500 per course (48 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
Find out more about postgraduate course fees
FEE-HELP: loans to help you pay your course fees
You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.
You can apply for scholarships to help you with study and living costs.
Real graduate
'Tourism Queensland's success with The Best Job in the World campaign is an example of thinking outside the square. The QUT practicum encouraged such thinking through flexible and interactive education and this also helped me in my current position as Senior Advisor (International) with Tourism and Events Queensland.'
Real graduate
'Tourism Queensland's success with The Best Job in the World campaign is an example of thinking outside the square. The QUT practicum encouraged such thinking through flexible and interactive education and this also helped me in my current position as Senior Advisor (International) with Tourism and Events Queensland.'
