Highlights

  • Develop tradeable knowledge and strategic thinking to advance or change your career.
  • Study consumer behaviour, marketing and survey research, marketing management and an Advertising, Marketing or Public Relations unit of your choice.
  • Develop marketing management skills with a practical focus on domestic and international industries.
  • Prepares you for a career as a business development manager, brand or product manager, marketing consultant or marketing manager.
  • Opportunities to progress on to the Master of Business.
  • Complete online or on campus in 1 semester full-time or 2 semesters part-time
  • Find out more at our upcoming MBA and Postgraduate Business Information Event.

Highlights

  • Develop tradeable knowledge and strategic thinking to advance or change your career.
  • Study consumer behaviour, marketing and survey research, marketing management and an Advertising, Marketing or Public Relations unit of your choice.
  • Develop marketing management skills with a practical focus on domestic and international industries.
  • Prepares you for a career as a business development manager, brand or product manager, marketing consultant or marketing manager.
  • Opportunities to progress on to the Master of Business.
  • Complete online or on campus in 1 semester full-time or 2 semesters part-time
  • Find out more at our upcoming MBA and Postgraduate Business Information Event.

Explore this course

What to expect

You will develop marketing management skills as they apply to a business with a practical focus on the identification of opportunities and threats in domestic and international industries; the development of marketing strategies, tactics and plans for such opportunities and threats; the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation; and the consideration of new theories, concepts and techniques in marketing management.

The Graduate Certificate in Business is an excellent re-introduction to tertiary learning and an opportunity to update skills or, as one-quarter of the Master of Business program, a pathway to higher level study.

Business advantage

The QUT Business School’s Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction, discussion, cooperation and debate with other students, business, government, education and community leaders. The program includes: guest presentations from inspiring industry, community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for students to include in their resume or portfolio. Not only does this program offer you excellent networking opportunities, but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.

Careers and outcomes

Careers and outcomes

Marketing professionals are involved in the promotion and/or sales of an organisation’s goods or services. This includes the marketing of existing product lines, the development of new products to fulfil consumer needs, or the development of new markets for new or existing products.

Marketing is a vital component of businesses in all industries, as well as in government and nonprofit organisations. This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.

Possible careers

  • Marketing Officer/Manager

Details and units

Students are required to complete 48 credit points (4 units). The course can be undertake either full-time (1 semester) or part-time (2 semesters).

Students are required to complete 48 credit points (4 units).

Requirements

Course code
BS39
CRICOS code
031769E
Delivery
  • On-campus or external
Campus
  • Gardens Point
Campus
  • Gardens Point
Duration
6 months full-time
1-2 years part-time
Duration
6 months full-time
Entry
February and July
Entry
February and July

A completed recognised bachelor degree in any discipline; or

At least seven years full-time (or equivalent part-time) relevant professional experience.

 

 

Minimum academic requirements

Academic entry requirements

A completed recognised bachelor degree in any discipline.

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, South Africa, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests.

English Test Overall Listening Reading Writing Speaking
Cambridge English Score
Test must be taken within 2 years of commencement at QUT. You must provide your Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry. 		176 169 169 169 169
IELTS Academic
Test must be taken within 2 years of commencement at QUT. 		6.5 6 6 6 6
Pearson PTE (Academic)
Test must be taken within 2 years of commencement at QUT. 		58 50 50 50 50
TOEFL iBT
Test must be taken within 2 years of commencement at QUT. 		79 16 16 21 18

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Haven't completed an English language test? We can help!

If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre

Fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2021 fees

2021: $14,800 per course (48 credit points)

2021 fees

2021: $17,200 per course (48 credit points)

2020 fees

2020: $14,300 per course (48 credit points)

2020 fees

2020: $16,500 per course (48 credit points)

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Find out more about postgraduate course fees

FEE-HELP: loans to help you pay your course fees

You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.

Find out more about government loans

Scholarships

You can apply for scholarships to help you with study and living costs.

Browse all scholarships

You may also be eligible for

Centrelink payments

Real graduate

'Tourism Queensland's success with The Best Job in the World campaign is an example of thinking outside the square. The QUT practicum encouraged such thinking through flexible and interactive education and this also helped me in my current position as Senior Advisor (International) with Tourism and Events Queensland.'

Michael Sommer

Real graduate

'Tourism Queensland's success with The Best Job in the World campaign is an example of thinking outside the square. The QUT practicum encouraged such thinking through flexible and interactive education and this also helped me in my current position as Senior Advisor (International) with Tourism and Events Queensland.'

Michael Sommer