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Master of Business (Marketing)

Australia and New Zealand International
You are viewing Australian and New Zealand students' course information. You are viewing International students' course information.
You are viewing Australian and New Zealand students' course information. You are viewing International students' course information.
Campus
Gardens Point
External (Online)
Campus
Gardens Point
External (Online)
Duration
1.5 years full-time
3 years part-time
1.5 years full-time
Entry
February and July
February and July
CRICOS
085448J

Why choose this course?

This course is designed to extend your real-world marketing knowledge and skills. Marketing encompasses creating new products/services, their packaging and contents, deciding where and how to sell them, communicating with potential customers about their benefits and applying these processes to existing products or services.

In undertaking this study area you will also acquire the necessary skills and knowledge to use research and applied theories that incorporate contemporary digital and e-marketing techniques and integrated marketing communications. You will be confident in market research and consumer behaviour techniques needed to solve complex marketing problems through the study of industry focused cases and real world scenarios.

Real-world learning

Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects. You will also benefit from meaningful connections with industry leaders and practitioners as they share their insights into essential skills and attributes needed for professional practice.

You will learn how to exercise creativity, independent judgement and critical reflection, to plan, design, adapt and implement strategies and solutions that contribute to real world business practice and research.

Your knowledge and research skills are taken to an advanced level in the capstone unit of this course. This unit comprises a workplace experience project or a business case project.

Highlights

  • This 2 year program can be completed in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.
  • Hone your analytical, decision-making, communication and problem solving skills to advance your career
  • Develop marketing management skills with a practical focus on domestic and international industries
  • Study contemporary issues in marketing, international marketing, survey research, product and service innovation, and strategic marketing management
  • Your knowledge and research skills are developed throughout the course and taken to an advanced level in the capstone unit, which can comprise a workplace experience project or business case project
  • Prepares you for a career as a business development manager, brand or product manager, marketing consultant or marketing manager
  • Find out more at our upcoming MBA and Postgraduate Business Information Event.

Highlights

  • This 2 year program can be completed in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.
  • Hone your analytical, decision-making, communication and problem solving skills to advance your career
  • Develop marketing management skills with a practical focus on domestic and international industries
  • Study contemporary issues in marketing, international marketing, survey research, product and service innovation, and strategic marketing management
  • Your knowledge and research skills are developed throughout the course and taken to an advanced level in the capstone unit, which can comprise a workplace experience project or business case project
  • Prepares you for a career as a business development manager, brand or product manager, marketing consultant or marketing manager
  • Find out more at our upcoming MBA and Postgraduate Business Information Event.

What to expect

This course is designed for marketing practitioners to freshen or further their skills, or for those seeking a career change to this field.

You will develop marketing management skills as they apply to a business with a practical focus on the identification of opportunities and threats in domestic and international industries; the development of marketing strategies, tactics and plans for such opportunities and threats; the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation; and the consideration of new theories, concepts and techniques in marketing management.

QUT’s Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs. The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.

Flexible delivery

Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies. All course materials are placed online including course lecture materials, practical session guides, readings and help guides.

International double masters program

If you would like to attain two internationally accredited masters in about the same time that it would normally take you to get one, you may consider our international double masters program. In an exchange study, you complete part of your degree at one of two leading institutions in Europe. Through cross-crediting of your course content, you are able to obtain the full degrees from both institutions – and you may be able to complete the double degree in the same time that it would take you to complete your QUT Master of Business program. For more information, visit international double degrees.

Business advantage

The QUT Business School’s Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction, discussion, cooperation and debate with other students and leaders from business, government, education and community sectors. The program includes: guest presentations from inspiring industry, community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for you to include in your resume or portfolio. Not only does this program offer you excellent networking opportunities, but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.

Career outcomes

Career outcomes

Marketing professionals are involved in the promotion and/or sales of an organisation’s goods or services. This includes the marketing of existing product lines, the development of new products to fulfil consumer needs, or the development of new markets for new or existing products.

Marketing is a vital component of businesses in all industries, as well as in government and nonprofit organisations. This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.

Early exit

Students may exit from the Master of Business (BS11) at the following stages, once those particular course requirements have been met:

  • Graduate Diploma of Business (BS79) (Study Area A)
  • Graduate Certificate in Business (BS39) (Study Area A).

Possible careers

  • Market Research Manager
  • Marketing Officer/Manager

Requirements

Course code
BS11
CRICOS code
085448J
Campus
  • Gardens Point
Duration
  • 1.5 years full-time
  • 3 years part-time
  • 1.5 years full-time
Entry
  • February and July
  • February and July

Academic entry requirements

Master of Business - 1.5 year program

A completed recognised bachelor degree in business or related field with a minimum grade point average of 4.0 (on QUT's 7 point scale).

Master of Business - 2 year program

A completed recognised bachelor degree (or higher award) in any discipline with a minimum grade point average of 4.0 (on QUT's 7 point scale).

Note: You don't need to apply for the 1.5 year program. You'll be automatically assessed for eligibility as part of QUT's application for admission process.

Minimum academic requirements

Academic entry requirements

As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program.  If you wish to be considered for the 2 year program only, please indicate this on your application form.

Master of Business - 1.5 year program

A completed recognised bachelor degree in business or related field with a minimum grade point average of 4.0 (on QUT's 7 point scale).

Master of Business - 2 year program

A completed recognised bachelor degree in any discipline with a minimum grade point average of 4.0 (on QUT's 7 point scale).

Pathway

Graduate Certificate in Business and Communication: Applicants with an overall IELTS score of 6 (Reading and Writing no less than 5.5 and no other sub-score below 5) (or accepted equivalent) may be considered for the Graduate Certificate / Masters pathway.

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, Singapore, South Africa, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests.

English Test Overall Listening Reading Writing Speaking
Cambridge English Advanced (CAE)
Test must be taken within 2 years of commencement at QUT. You must provide your Cambridge English Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry.
176 169 169 169 169
IELTS Academic
Test must be taken within 2 years of commencement at QUT.
6.5 6 6 6 6
Pearson PTE (Academic)
Test must be taken within 2 years of commencement at QUT. Please assign your test to QUT in your Pearson profile.
58 50 50 50 50
TOEFL iBT
Test must be taken within 2 years of commencement at QUT.
79 16 16 21 18

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Haven't completed an English language test? We can help!

If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre

Advanced standing

Students who have articulated from the Graduate Certificate in Business (Marketing) may receive exemptions for up to 48 credit points.

Advanced standing may also be available to students who have studied a related postgraduate program with another institution within the last five years.

Recognition of prior learning

If you hold a recognised undergraduate degree, in a related discipline study area, your experience in our Master of Business program will be tailored to your learning needs.

Your work experience in a related field may also be considered for recognition of prior learning.

Fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2019

2019: $27,200 per year full-time (96 credit points)

2019

2019: $31,700 per year full-time (96 credit points)

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

FEE-HELP: loans to help you pay your course fees

You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.

Find out more about government loans

Scholarships

You can apply for scholarships to help you with study and living costs.

Browse all scholarships

Equity scholarships scheme

A scholarship for low-income students studying in any faculty.

Scholarship eligibility
Struggling financially

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How to apply

Follow our step-by-step applying guide to make sure your application is complete, giving you the best chance of getting in.

How to apply

How to apply

Follow our step-by-step applying guide to make sure your application is complete, giving you the best chance of getting in.

How to apply

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