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Found 1173 study abroad units

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AMB120 Bridging Cultures

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit develops students' awareness, understanding, sensitivity and ability to deal with individuals and organisations from different cultural backgrounds. It takes a practical approach to the issues involved by providing not just a theoretical framework for interpreting differences in cultural behaviour, but also skills and strategies which can help in appropriately responding to culturally different situations. This unit will be of particular value to students about to embark on in-country study or exchanges, to incoming international students, or to anyone with a general interest in intercultural communication. It will be a useful complement to the study of a second language, but does not require or assume prior language study.

AMB200 Consumer Behaviour

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit provides students with the fundamental theories and models to develop a sound understanding of consumers, their needs, and behaviours. It provides a detailed examination of the consumer decision process and the internal and external influences on this core decision process. The unit also assists students in applying this knowledge to the development, implementation and evaluation of marketing activities within an organisation.

AMB201 Marketing and Audience Analytics

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit provides an introduction to the conduct and evaluation of marketing and audience research across the disciplines of advertising, marketing and public relations.  Class members explore how field studies, survey and experimental research are employed to support advertising, marketing and public relations information needs. The unit provides an overview of research process, research design, methods of data collection and analysis, and the development of research proposals to support decision-making. Class members also explore issues related to research on media audiences, research ethics, and the management of client briefings.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB202 Integrated Marketing Communication

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

In past decades many organisations separated the different forms of marketing communication that convey their corporate and marketing messages. They developed separate plans for their advertising, public relations, direct marketing, personal selling and sales promotion with separate goals, objectives, strategies and budgets. Today many companies recognise the concept of integrated marketing communication which integrates these different functions along with other aspects of the marketing mix that communicate with stakeholders and customers. Integrated marketing communication requires a 'total' approach to planning marketing communication programs and coordinating communication strategies in omnichannels in support of overall brand and product/service marketing objectives. Specifically, the use of online social media as an important communication tool is highly examined within this subject.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB204 Purchasing and Procurement

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

This unit examines the nature and importance of Procurement in the role of business today. Procurement has become increasingly important and valued by organisations that are part of global supply chains. The management and strategic control of procurement functions in modern businesses adds profit through cost control in  businesses and that has gained significance in the drive to maintain profit in internationally competitive markets. Modern procurement professionals require the use of many skills to achieve these outcomes and this unit introduces students to the functions of purchasing and procurement in an organisation.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB206 Social Marketing

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

Social marketing is the application of commercial marketing principles to solve social problems.  It is increasingly being adopted by governments around the world as they seek effective solutions relating to public health and climate change, environmental issues.  This unit introduces students to the theory and application of social marketing, explaining how techniques such as branding, segmentation and the marketing mix can be used to respond to social and health issues.  Students will learn to analyse real world problems and develop innovative and creative solutions using social marketing frameworks. This is an elective unit for business and public health students

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB207 Entertainment Marketing

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

The entertainment industry is the second largest in the world, worth nearly US$2 Trillion and offers great opportunities. However the marketing of entertainment provides some unique challenges to the application of marketing tools. Students will complete an entertainment marketing case study that will clearly demonstrate to potential employers that students have the necessary skills and abilities to work in an entry-level position/analytical role within a marketing department in the entertainment or arts field.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB209 Tourism Marketing

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB210 Importing and Exporting

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

International trade has become fundamental to the survival and growth of many businesses in Australia as well as other economies. International business students need an understanding of the many challenges and opportunities entailed in the management of trade. International trade management is an applied, technical and evolving area of international business operations that reflects the dynamic nature of trans-national trade in the global economy. This unit examines the importance of international trade for Australia's economic development, provides key information related to trade in services, importing and exporting and countertrade via industry perspectives on issues of current importance in international trade and provides a structured lecture and tutorial programme to achieve this.

AMB211 Brand Management

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Learners will develop a comprehensive understanding of brand building concepts and techniques to improve the long term profitability of brand strategies. Although brands may represent invaluable intangible assets, creating and nurturing a strong brand poses considerable challenges for organisations. This elective unit draws on the concept of branding theory to provide marketers with ideas around planning and implementing brand management programs, measuring and interpreting brand performance, and growing and sustaining brand equity.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB220 Advertising Theory and Practice

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit serves as an introduction to later units in the advertising major and gives learners an overview of the advertising industry and the management of the advertising function. The unit traverses the interrelationship of the institutions of advertising, the advertisers, the advertising agencies and the media. It introduces research and details methods of determining advertising objectives, budgets, establishing target audiences, interpreting audience ratings and circulation figures, and enables learners to gain a preliminary understanding of the creative functions of the advertising industry. It also shows the ethical and legal side of advertising and its important role in society and the economy.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB240 Marketing Planning and Management

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit extends the student's knowledge of the fundamental marketing concepts and theories introduced in the Faculty Core unit in Marketing, by adding further breadth and depth of knowledge of marketing and developing skills in the application of this knowledge to marketing planning and management within the business environment. Emphasis is on the roles within a marketing team at the product management level in undertaking analysis, planning, implementation and control of marketing activities. Specifically this unit uses a role-play simulation called QUTopia to engage students in real-world learning.  QUTopia is unique to QUT and has awards at both local and national levels as an exciting way of engaging students.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB263 Introduction to Public Relations

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit introduces students to the theory and practice of public relations, the discipline that deals with the creation, maintenance, and enhancement of relationships between organisations and their publics. Topics covered include publicity, events, and public opinion. This unit may be taken concurrently with AMB264 Public Relations Techniques especially by students undertaking a public relations major. However, it may also be taken by those students doing a public relations minor, or as a stand alone unit by those students in a wide variety of study disciplines who wish to understand more about this important area of business.

AMB264 Public Relations Techniques

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

AMB264 Public Relations Techniques focuses on writing for audiences - including the media - on behalf of organisations. It introduces students to public relations skills such as research, developing key messages, writing, and editing. It also helps them develop an understanding of how media work. AMB264 has been designed to be undertaken as part of the public relations major and minor. It may also be taken as a stand-alone unit by students in other disciplines. Note that students who enrol in this unit are assumed to have a high level of competency in written English. Students are also required to have or acquire a basic knowledge of public relations: readings are provided to help students refresh or acquire that knowledge.

AMB303 International Logistics

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit examines international logistics through the concepts of international distribution channels and international supply chain management. Strategy in managing international logistical constraints is emphasised with practical studies of contemporary international supply chain management in international industries. Traditional costs and financial aspects of supply chain management are considered. Contemporary issues are incorporated including: the impact of e-business on international logistics; the evolution of new technologies for 'smart' packaging, warehousing and international stock control; the combination of international services with goods products; recent technological developments in international transportation and product quality control.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB305 Analysis for Consumer Insights

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

This unit will develop students' abilities to prepare, analyse, interpret and report on marketing and consumer research data and to provide meaningful, evidence based marketing decisions and recommendations. Students will develop high-quality data analysis skills relevant to marketing and consumer research using industry-relevant software. The unit is aimed primarily at students wanting to pursue a research career, but is also invaluable to students who will work in industries where analysing and reporting on consumer research data is essential.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB306 Advanced Consumer Research

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

This unit develops students' abilities to critically analyse and evaluate research designs, findings, and interpretations. Students will learn to evaluate industry-based and academic research findings. In addition, they will learn to formulate quality research proposals to explore contemporary issues within academic and/or industry literature. The unit is primarily aimed at students wanting to pursue a research career, but will also be invaluable to anyone wanting to work in industries where the ability to evaluate the design and trustworthiness of research findings is essential.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB310 Real World Internships and Projects

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

AMB310 Real World Internships and Projects provides work integrated learning experiences for undergraduate students majoring in advertising, international business, marketing or public relations.  The unit provides framework and support for students to learn and reflect through internships and projects with approved industry and community partners, through authentic activities that are planned and assessed.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB318 Advertising Copywriting

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

There are two parts to any copywriting process the thinking and the writing. In the first part, students learn to solve advertising problems through an understanding of the prospect and the product and the formulation of incisive creative strategy. In the second part, creative thinking techniques are applied and advertising concepts emerge from the creative strategy. Students' thinking and writing skills are refined in weekly workshops and culminate in a group project.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB319 Media Planning

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit provides real world learning experiences for undergraduate students majoring in advertising. It introduces the qualitative and quantitative factors affecting media selection and use by advertisers. It covers the costing and scheduling of media, market targeting, measuring media exposure, media comparisons and trends. In-depth analysis of advertising media will allow learners to develop an understanding of the characteristics of each. The application of the concepts of media decision making, media strategy and research to the development of a media plan are emphasised.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB320 Advertising Management

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

This unit takes the perspective of the Advertising Manager and addresses the use of research in developing, implementing, managing, and assessing a successful advertising campaign. In Advertising Management, learners use the case method of learning to examine the advertising process from its place in the marketing mix to the formulation of objectives, strategy and budget to the development of creative and media tactics and their ongoing evaluation. In addition, issues that impinge upon the advertising campaign management process such as legal and ethical issues, globalisation and the client-agency relationship are discussed.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB330 Digital Portfolio

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This advanced unit provides real world learning experiences for undergraduate students. It leverages and extends the theoretical perspectives and applied skills introduced to students in earlier advertising, marketing and public relations units. It explores the digital environment, interrogates digital platforms and integrates critical research, planning and an understanding of analytics into digital campaign development. This understanding is then applied through hands-on exercises in areas such as search, analytics or content to build a portfolio of digital skills.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB331 Direct Marketing

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

The discipline of Direct Marketing has grown in importance because of its precise targeting, easy accountability, its foundations role in Integrated Marketing Communication (IMC), and its increasing share of the marketing communication budget. This unit focuses on the principles of direct marketing and the role of the database in locating prospects, tracking customers, and building relationships. It examines the components of direct marketing telemarketing, personal selling, and direct response advertising. As the main communication discipline of direct marketing, the emphasis is on direct response advertising. Students analyse the offer planning, strategy, creative, media, testing, and evaluation of direct marketing campaigns.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB336 International Marketing

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

The aim of this unit is to provide students with a thorough understanding of the multiplicity of issues that impact on the development of international marketing strategies and plans and their operational implementation. The unit is highly applied and provides students with the following opportunities: to analyse global international firms, their marketing strategies and various international marketing issues in a variety of geographic and industry contexts; to evaluate methodologies and new practices for handling problems and issues typical of global and international markets and competition; to develop an operationally sound international marketing plan.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB340 Services Marketing

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit explores the special characteristics of services that distinguish the marketing of services from goods. Topics include the distinctive aspects of consumer decision-making relative to services and the implications for marketing strategy formation, the management of demand and supply, customer service and its influence on service satisfaction, service quality management and measurement, internationalisation of the service sector, and distribution modes for services that reflect the significant impacts of new technologies on service delivery.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB372 Public Relations Planning

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit introduces students to the public relations planning process. Students build skills in planning by analysing the components, execution and evaluation of contemporary public relations campaigns. The public relations planning process, partnered with theoretical concepts and ethical considerations, is examined across practice contexts and areas.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB373 Issues, Stakeholders and Reputation

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

Issues, Stakeholders and Reputation (AMB373)  provides students with the opportunity to build on and apply their understanding of public relations to an in-house organisational role to anticipate and respond to issues that influence stakeholder relationships and organisational reputations. Corporate communication provides foundational skills and knowledge of the issues management process and decision making to understand and respond to stakeholder opinion.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB374 Global Public Relations Cases

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

Global Public Relations Cases applies the theoretical underpinnings of broad public relations practice to particular practice areas, using case based learning. Analysis and discussion of real-world cases in local, national and international settings and the public relations responses will improve students' application of knowledge and skills in public relations and strengthen students' decision-making and critical thinking skills.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB375 Public Relations Management

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

Public Relations Management (AMB375) develops students' knowledge and skills in communication management within organisational settings characterised by diverse workforces and communication technologies. Building on theoretical foundations from public relations, management and communication, the unit will focus on key concepts such as internal communication, organisational culture and change communication programs.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMN400 Consumer Behaviour

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Postgraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit provides an introduction to the area of consumer behaviour and a forum for discussion of theory and research in the field. The current state of consumer behaviour research will be reviewed and some of the emerging trends in the area are explored through several avenues of assessment. The unit provides the environment for students to conduct their own research in areas that are relevant, of interest to them and reflect the interdisciplinary nature of consumer behaviour.

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