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All study abroad and exchange units

Found 1213 study abroad units

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AMB120 Bridging Cultures

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Success in increasingly globalised work settings requires the attitudes and skills to engage effectively with people from a range of different cultural backgrounds. This unit enhances students' awareness, understanding, sensitivity and ability to deal with cultural diversity. It takes a practical approach by providing both theoretical frameworks for interpreting differences in cultural behaviour, together with skills and strategies which can help in responding appropriately and effectively to culturally different situations. This unit will be of particular value to students planning to undertake international exchange study. This unit is also recommended to inbound international students completing their full degree program at QUT or undertaking a shorter exchange study program. The unit is valuable for students with an interest in intercultural communication, and those who are learning or have learned a second language.

AMB200 Consumer Behaviour

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

A fundamental component of effective and successful marketing activity is an understanding of consumers, their needs and behaviours. Studying the behaviour of consumers in a wide range of situations and circumstances provides marketers with clear guidelines for the development of marketing strategy. This unit provides the foundation theories for the marketing major.

AMB201 Marketing and Audience Analytics

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

The systematic and objective identification, collection, analysis, and dissemination of information is essential for any business to make informed decisions about how to address problems and opportunities in their markets. All business leaders must understand the challenges, opportunities and limitations of the marketing research process; questions that marketing research can answer and questions it can't, and be able to draw appropriate conclusions from different types of data that may be collected during marketing research. This subject builds on basic marketing knowledge and students are involved in, and guided through, a practical, applied marketing research exercise based on a research brief chosen at the start of each semester. This provides the foundations for interpreting case studies, theories and research information presented in more advanced subjects.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB202 Integrated Marketing Communication

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit gives learners an insight into an important growth area in marketing communication and a new employment field for graduates. It traces the development of IMC, while introducing the important areas of databases and branding. It provides a theoretical framework, and relates it to traditional promotional concepts and marketing strategy. It is at this point of the course as it links beginner management and communication concepts with strategy.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB204 Purchasing and Procurement

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

This unit examines the nature and importance of Procurement in the role of business today. Procurement has become increasingly important and valued by organisations that are part of global supply chains. The management and strategic control of procurement functions in modern businesses adds profit through cost control in  businesses and that has gained significance in the drive to maintain profit in internationally competitive markets. Modern procurement professionals require the use of many skills to achieve these outcomes and this unit introduces students to the functions of purchasing and procurement in an organisation.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB206 Social Marketing

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

Social marketing is the application of marketing principles and concepts alongside other approaches to solve social problems. It is increasingly being adopted by governments and stakeholders around the world as they seek effective solutions relating to public health, social problems, and environmental issues. This unit introduces students to the principles, concepts, theory and application of social marketing, explaining how strategic, critical, and systems thinking, use of theory and research insight, and use of techniques such as segmentation, designing and planning, and the social marketing intervention mix can be used to tackle health and social issues. Students will learn to analyse real world behavioural and social problems and develop innovative and creative solutions using social marketing frameworks. This is an elective unit for business and public health students.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB207 Entertainment Marketing

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

As one of the largest industries in the world, the entertainment industry offers significant opportunities along with unique challenges for the application of marketing and communication tools. The unit is designed to be part of the Tourism and Entertainment Marketing minor or to be taken as an elective by students with a particular interest in the area of entertainment marketing.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB209 Tourism Marketing

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

The subject commences with a review of strategic marketing concepts in tourism, and public and private sector involvement in tourism marketing activities. Students are then introduced to the body of literature on tourist behaviour and relationships between tourism demand and marketing activities of the network of industry suppliers. A study of research techniques for understanding tourists, destination and market potential and competitive activity provides a basis for formulating tourism marketing strategies. Issues involved in planning and controlling the marketing function in various tourism contexts are also explored.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB210 Importing and Exporting

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Trade in services, importing and exporting, countertrade and e-commerce has become fundamental to the survival and growth of many businesses in Australia as well as in other economies. International business students need a good knowledge and understanding of the many challenges entailed in international trade transactions. The management of trade strategies and practices is an applied, technical and evolving area of international business operations that reflects the dynamic nature of trans-national trade in the global economy.

AMB211 Brand Management

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

The study and understanding of fundamental brand management concepts is relevant to students pursuing a variety of career outcomes (marketing, advertising, public relations, consulting, entrepreneurship, etc.) because brands are some of a firm's most valuable assets. Brands are an investment and an asset and help firms attract and, more importantly, keep customers.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB220 Advertising Theory and Practice

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit serves as the introduction and prerequisite to later units in the advertising course and as a useful elective for business students taking other courses. The unit provides you with a thorough knowledge of advertising principles and a practical understanding of the techniques and practices used by today's advertising agencies and clients, including strategy development, media planning, creative development, integration of other communications and analysing an advertising campaign.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB240 Marketing Planning and Management

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

AMB240 Marketing Planning and Management follows the introductory marketing class BSB126 and provides a focus on the implementation and evaluation of the marketing plan at a small business level. Emphasis is placed on the responsibilities within a marketing team for planning, developing, organising, implementing, controlling, and evaluating marketing activities. The unit prepares students for other marketing units including market research and strategic marketing. The learning approach is innovative and uses role-play where students take the role of a marketing team member in a simulated marketplace.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB263 Introduction to Public Relations

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

AMB263 Introduction to Public Relations answers three important questions: what is public relations, why we do it, and how we do it? It introduces the key concepts of public relations, and lays a foundation for subsequent study in the discipline. It integrates the idea of the role and influence of publics and the role of public relations in managing these demands on a range of organisations. The unit also shows students the range of potential careers available in the public relations industry. If you are undertaking a public relations major, AMB263 Introduction to Public Relations should be the first public relations unit you study. This unit may be taken concurrently with AMB264 Public Relations Techniques especially by students undertaking the public relations major. It may also be taken by those students undertaking a public relations 'minor', or as a stand alone unit.

AMB264 Public Relations Techniques

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

AMB264 Public Relations Techniques introduces students to the tools and techniques they will need to carry out the role of public relations practitioner. These tools and techniques will also provide foundational knowledge and skills for use in subsequent units in the public relations major and minor. AMB264 Public Relations Techniques looks at how public relations practitioners develop effective key messages, and the tactics they use to communicate on behalf of organisations. There is an emphasis on understanding what makes news, and developing the skills public relations practitioners need to work successfully with the media.

AMB303 International Logistics

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Current and future managers in businesses need to comprehend the role which logistics and supply chain management play in enhancing corporate performance.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB305 Analysis for Consumer Insights

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

This unit will develop students' abilities to prepare, analyse, interpret and report on marketing and consumer research data and to provide meaningful, evidence based marketing decisions and recommendations. Students will develop high-quality data analysis skills relevant to marketing and consumer research using industry-relevant software. The unit is aimed primarily at students wanting to pursue a research career, but is also invaluable to students who will work in industries where analysing and reporting on consumer research data is essential.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB306 Advanced Consumer Research

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

In our information-driven society, consumers and organisations are increasingly using research to guide their decisions. Consequently, the ability to critically evaluate research evidence and research designs are essential business skills. The unit builds on fundamental theoretical and methodological concepts from earlier marketing units (e.g., AMB200, AMB201) to teach students how to critically evaluate research and develop effective and rigorous research proposals.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB310 Real World Internships and Projects

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

The Real World Internships and Projects unit is a work integrated learning opportunity for students majoring in advertising, international business, marketing, or public relations. Students build on their knowledge and skills in a real world setting, develop and apply employability skills, and adopt a reflective approach to learning as they prepare to transition to professional practice.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB318 Advertising Copywriting

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Advertising Copywriting is an important addition to the knowledge base of all marketing communication students. It equips you with the skills to develop creative strategy and write well-grounded and well-crafted copy. For those students not interested in pursuing a career in copywriting, this unit is also vital because it provides the benchmarks to assess creative work and lend support to great creative ideas.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB319 Media Planning

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This Media Planning unit is a work integrated learning opportunity for students. The unit introduces you to the strategic use of media in advertising. You will develop a working knowledge of the major principles of media planning and buying, audience measurement, media research, new media technology, segmentation and marketing strategy. All types of media will be explored and analysed including, but not limited to online, television, radio, magazine, newspaper, and outdoor. This unit will be extremely beneficial to students who would like to pursue careers in advertising, digital or media agencies or media sales or marketing positions.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB320 Advertising Management

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

This unit takes the perspective of the Advertising Manager and addresses the use of research in developing, implementing, managing, and assessing a successful advertising campaign. In Advertising Management, learners use the case method of learning to examine the advertising process from its place in the marketing mix to the formulation of objectives, strategy and budget to the development of creative and media tactics and their ongoing evaluation. In addition, issues that impinge upon the advertising campaign management process such as legal and ethical issues, globalisation and the client-agency relationship are discussed.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB330 Digital Portfolio

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Digital has changed the nature of marketing communication as a discipline and the way we think, communicate and purchase as consumers. This unit is important as the digital environment permeates our decision making as advertising and marketing communication professionals. Hence, an understanding of the digital environment, an ability to navigate its platforms and measure its performance is a critical vocational skill. This unit provides a real work integrated learning opportunity for students.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB331 Direct Marketing

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

Direct Marketing is a powerful tool that should be considered as part of an organisation's marketing strategy. In just over a century, it has grown beyond its traditional mail order foundations to embrace new technologies, relationship building techniques, and performance measures. One of the foundational marketing communication disciplines, this unit is a vital addition to the fundamentals of IMC or a contemporary and dynamic elective for the advertising, marketing or PR majors.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB336 International Marketing

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Globalisation has required firms to look beyond their domestic markets to remain competitive and profitable. An understanding of marketing internationally is vital in today's global marketplace where different challenges and value systems exist.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB340 Services Marketing

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit uses the core characteristics of service experiences as the framework to guide an exploration of strategies for the marketing of services domestically and internationally. Services marketing is an important growth area and students need to understand the unique aspects of the decision process for services and the appropriate application of services marketing principles to both the traditional elements of the marketing mix and the additional elements of the physical setting and processes of service delivery. This will be achieved by examining the application of marketing concepts, models and tools in services using case studies and practical experiences. Customer service planning and management, service quality management, and the pervading influence of relationship marketing are other critical topics which differentiate this unit within the marketing program.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB372 Public Relations Planning

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

AMB372 Public Relations Planning builds on the knowledge and skills developed in previous units in the public relations major, specifically AMB263 Introduction to Public Relations and AMB264 Public Relations Techniques. This unit introduces and examines the steps in the public relations planning process, which is central to the study and practice of public relations and links to the next sequence in the public relations major.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB373 Issues, Stakeholders and Reputation

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

Issues, Stakeholders and Reputation (AMB373)  provides students with the opportunity to build on and apply their understanding of public relations to an in-house organisational role to anticipate and respond to issues that influence stakeholder relationships and organisational reputations. Corporate communication provides foundational skills and knowledge of the issues management process and decision making to understand and respond to stakeholder opinion.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB374 Global Public Relations Cases

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

Global Public Relations Cases applies the theoretical underpinnings of broad public relations practice to particular practice areas, using case based learning. Analysis and discussion of real-world cases in local, national and international settings and the public relations responses will improve students' application of knowledge and skills in public relations and strengthen students' decision-making and critical thinking skills.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB375 Internal Communication and Change

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

Communication is central to organisational practice. Internal Communication and Change  will provide theoretical and practical insights to equip students to identify, analyse, and respond to communication challenges in contemporary organisations.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMN400 Consumer Behaviour

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Postgraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Important note about enrolment in this unit: This unit is delivered in both internal and external modes. The external offering of this unit is only available to domestic students admitted to the BS16 Master of Business, BS17 Master of Business (Advanced), BS18 Master of Business/Master of Business, BS11 Master of Business courses and the BS39 Graduate Certificate in Business.As marketers work to develop more effective strategies to attract, reach and maintain their customers, the need to understand how consumers are influenced by both internal and external factors is integral to strategy formulation. The managerial importance of consumer behaviour stems from the marketing concept, so as consumers and their needs become the focus of the business; consumer behaviour forms the cornerstone of marketing strategy.

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