Found 1171 study abroad units

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AMB110 Internationalisation

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Internationalisation has become fundamental to the survival and growth of many businesses in Australia as well as in other economies in this era of globalisation. Globalisation has forged interdependency among organisations and individuals in different country markets. This unit examines the drivers of globalisation and international business. It explores the diversity of country markets at an introductory level, introducing key knowledge and skills for operating businesses effectively - responding to the opportunities, challenges and risks of conducting business across politically, economically and culturally diverse environments. In this unit you can gain an awareness of the unique knowledge and skills required of management to operate business internationally across diverse contexts, which will inform future studies in this field.

AMB111 Advertising Works

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit serves as the introduction and prerequisite to later units in the advertising course and as a useful elective for students taking other courses. The unit provides you with a thorough fundamental knowledge of advertising principles and a practical understanding of the techniques and practices used by today's advertising agencies and clients, including strategy development, media planning, creative development, integration of other communications and analysing an advertising campaign.

AMB120 Bridging Cultures

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Understand the skills, behaviours and attitudes required to work effectively with people from different cultural backgrounds, and develop practical strategies to interpret difference and respond appropriately in culturally diverse situations. Our increasingly globalised workplaces need graduates with awareness, understanding, sensitivity to, and an ability to deal with cultural diversity. The knowledge and skills developed in this unit are particularly valuable for a range of international exchange students: those planning an outbound program and those already inbound, for shorter programs or full degrees at QUT. Students with an interest in intercultural communication and those who are learning or have learned a second language will also benefit from this unit.

AMB140 Marketplace Simulation

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

AMB140 Marketplace Simulation follows the introductory marketing unit in the marketing major and minor and provides a focus on the implementation and evaluation of the marketing plan at a small business level. Emphasis is placed on the responsibilities within a marketing team for planning, developing, organising, implementing, controlling, and evaluating marketing activities. The unit prepares students for other marketing units in the major. The learning approach is innovative and uses role-play where students take the role of a marketing team member in a virtual simulated marketplace.

AMB163 Introduction to Public Relations

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

AMB163 Introduction to Public Relations answers three important questions: (a) what is public relations, (b) why do organisations need public relations, and (c) how is public relations practised? The unit introduces key concepts of public relations and lays a foundation for subsequent study in the discipline. This unit applies the role and influence of publics and stakeholders into multiple contexts including crisis management, community consultation, and internal communication. The unit showcases the range of potential careers available in public relations. 

AMB164 Media Relations and Publicity

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

AMB164 Media Relations and Publicity introduces you to the tools and techniques you will need to work with the media and get positive publicity for organisations. This makes the unit an ideal elective for students from any discipline looking to add value to their major. The tools and techniques covered in AMB164 Media Relations and Publicity will also provide foundational knowledge and skills for use in subsequent units in the public relations major and minor. AMB164 Media Relations and Publicity helps you develop the skills required to effectively communicate with audiences on behalf of organisations through legacy/traditional and other forms of media.

AMB200 Understanding how Consumers Think, Feel, and (Mis)Behave

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

A fundamental component of effective and successful marketing activity is an understanding of consumers, their needs and behaviours. Studying the behaviour of consumers in a wide range of situations and circumstances provides marketers with clear guidelines for the development of marketing strategy. This unit provides the foundation theories for the marketing major.

AMB201 Marketing and Audience Analytics

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

The systematic and objective identification, collection, analysis, and dissemination of information is essential for any business to make informed decisions about how to address problems and opportunities in their markets. All business leaders must understand the challenges, opportunities and limitations of the marketing research process; questions that marketing research can answer and questions it can't, and be able to draw appropriate conclusions from different types of data that may be collected during marketing research.This subject builds on basic marketing knowledge and students are involved in, and guided through, a practical, applied marketing research exercise based on a research brief chosen at the start of each semester. This provides the foundations for interpreting case studies, theories and research information presented in more advanced subjects.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB204 International Sourcing and Procurement

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

All organisations require supplies and depend on a reliable and quality source of their supplies whether they are raw materials, components, spare parts, consumables or services. The management of these supplies is a complex logistics process and is often of strategic importance both in global and domestic markets. This unit is provided to examine the role of procurement and purchasing in this process.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB207 Entertainment Marketing in a Digital World

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

As one of the largest industries in the world, and having been hit dramatically by COVID-19, the entertainment industry offers significant opportunities along with unique challenges for the application of marketing and communication tools. The unit is designed to be part of the Tourism and Entertainment Marketing minor or to be taken as an elective by students with a particular interest in the area of entertainment marketing.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB209 Designing a Competitive Tourism Strategy

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

The success of individual tourism businesses is reliant to some extent on the competitiveness of their destination. This unit explores how a destination marketing organisation (DMO) is formed when a community recognises the need to become organised in destination promotions. Examine opportunities for the DMO and tourism stakeholders to collaborate in the development and implementation of a competitive destination marketing strategy. Learning resources and assessments explore how marketing theories can be applied to tourism marketing practice.  

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB211 Branding for the Real World

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

The study and understanding of fundamental brand management concepts is relevant to students pursuing a variety of career outcomes (marketing, advertising, public relations, consulting, entrepreneurship, etc.) because brands are some of a firm's most valuable assets. Brands are an investment and an asset and help firms attract and, more importantly, keep customers.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB223 Create Advertising

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Advertising Copywriting is an important addition to the knowledge base of all marketing communication students. It equips you with the skills to develop creative strategy and write well-grounded and well-crafted copy. For those students not interested in pursuing a career in copywriting, this unit is also vital because it provides the benchmarks to assess creative work and lend support to great creative ideas.

AMB224 Consumers and Media Channels

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit introduces you to the strategic use of paid, owned and earned media to effectively reach consumers using media channels within an advertising campaign. You will develop skills to analyse data to research consumer attitudes and behaviours and develop creative consumer insights. Based on these insights you will work together in a team to develop a media strategy. This unit works closely with media industry professionals and is accredited by the Media Federation of Australia.  Completing this unit will be beneficial to students who would like to pursue careers in advertising, digital or media agencies or media sales.

AMB299 Marketing Communication

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Marketing Communication brings advertising, marketing and public relations students to solve real world problems. In the unit, you will strengthen creative, digital, and research skills in real world settings. First, you will use marketing communication planning principles to audit and transform existing strategy. Second, you will respond to a client brief by researching the situation and creating and pitching your evidence-based marketing communication strategy to industry. You will also create a career-readiness case for inclusion in your CV or LinkedIn profile.

AMB303 International Logistics

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Current and future managers in businesses need to comprehend the role which logistics and supply chain management play in enhancing corporate performance.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB305 Analysis for Consumer Insights

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

The ability to prepare, analyse and interpret data to make informed business decisions are essential skills in any market driven organisation. The unit builds on the fundamental theoretical, technical and methodological concepts encountered in earlier introductory units like AMB200 and AMB201. This unit will enable students to use industry-relevant software packages and appropriate technical and analytical skills to draw meaningful inferences and to formulate evidence-based decisions and recommendations.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB306 Designing Consumer Research

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

In our information-driven society, consumers and organisations are increasingly using research to guide their decisions. Consequently, the ability to critically evaluate research evidence and research designs are essential business skills. The unit builds on fundamental theoretical and methodological concepts from earlier marketing units (e.g., AMB200, AMB201) to teach students how to critically evaluate research and develop effective and rigorous research proposals.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB330 Digital Optimisation

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Digital has changed the nature of marketing communication as a discipline and the way we think, communicate and purchase as consumers. This unit is important as the digital environment permeates our decision making as advertising and marketing communication professionals. Hence, an understanding of how to optimise the digital environment, an ability to navigate its platforms and measure its performance is a critical vocational skill. This unit provides a real work integrated learning opportunity for students.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB336 International Marketing

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Globalisation has required firms to look beyond their domestic markets to remain competitive and profitable. An understanding of marketing internationally is vital in today's global marketplace where different challenges and value systems exist.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB340 Marketing Service Experiences

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit uses the core characteristics of service experiences as a framework to explore strategies for the marketing of services domestically and internationally. Services marketing is an important growth area and students need to understand how services marketing principles apply to the real world. This will be achieved by examining the application of marketing concepts, models and tools in services using case studies and practical experiences. Customer service planning and management, service quality management, and the pervading influence of relationship marketing are other critical topics which differentiate this unit within the marketing program.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB355 Marketing Behavioural and Social Change

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

AMB355 introduces students to the principles, concepts, theory and application of social marketing. Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. It is increasingly being adopted by governments and stakeholders around the world as they seek effective solutions to solving social problems relating to health, well-being, environment, and inequality. In this unit we focus on how strategic, critical, and systems thinking, use of theory and research insight, and use of techniques such as segmentation, designing and planning, and the social marketing intervention mix can be used to tackle health and social issues. Students will learn to analyse real world behavioural and social problems and develop innovative and creative solutions using social marketing frameworks. This is an elective unit for business and public health students.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB373 Issues, Stakeholders and Reputation

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

Issues, Stakeholders and Reputation (AMB373) focuses on public relations practice in an organisational setting. A key responsibility of this role is to anticipate and respond to issues that influence stakeholder relationships and organisational reputations. AMB373 provides foundational skills and knowledge of the issues management process, including monitoring and tracking public opinion, analysis and developing appropriate organisational responses.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB374 Global Public Relations Cases

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

In today's dynamic and interconnected environment, organisations are increasingly challenged when making effective and well-considered decisions, especially in situations that require international and/or cross-cultural understanding. The communication of these decisions and the way organisations react to events have far-reaching consequences. It is imperative that public relations professionals can identify contextual considerations and make informed, criteria-based decisions in response. This unit strengthens your critical thinking and evaluation skills in public relations through case-based learning across a range of practice areas, and builds your skills in decision-making to resolve public relations problems.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB375 Internal Communication and Change

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

Communication is central to organisational practice. Internal Communication and Change will provide theoretical and practical insights to equip students to identify, analyse, and respond to communication challenges in contemporary organisations.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMN400 Consumer Insights for Marketing Success

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Postgraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

As marketers work to develop more effective strategies to attract, reach and maintain their customers, the need to understand how consumers are influenced by both internal and external factors is integral to strategy formulation. The managerial importance of consumer behaviour stems from the marketing concept, so as consumers and their needs become the focus of the business; consumer behaviour forms the cornerstone of marketing strategy.

AMN401 Integrated Marketing Communication

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Postgraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit represents a new way of thinking about IMC. Driven by the idea that everything is digital, this unit enhances traditional concepts of integration and synergy with new touchpoints of communication and new tools of measurement to deliver and optimise the ultimate customer experience.

AMN403 Developing Market Intelligence Skills for Decision Making

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Postgraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Examine how market research is used to enhance management decision making. The key to an organisation achieving business goals necessitates being more effective than competitors in creating, communicating and delivering value to customers. This means market decisions must be made with stakeholders in mind. Therefore managers are reliant on information about customers, non-customers, competitors and the operating environment. Learn how to develop a research design that would enable data collection and analysis to address real world management decision problems.

AMN405 Decisions and Issues in Integrated Marketing Communication

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Postgraduate units
Availability
Semester 2 (July)

Unit synopsis

The purpose of this unit is to develop a framework to understand and evaluate advertising and IMC theory, as it guides business decisions and impacts upon key issues in society. In doing so, this unit makes an important contribution to postgraduate studies by evaluating advertising and IMC in action, and exploring the ethical and legal considerations of message and media from a personal, corporate and professional perspective.

Approval required

You can only enrol in this postgraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMN420 Manage Advertising

Unit information

School/discipline
School of Advertising, Marketing And Public Relations
Study level
Postgraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit is an important introduction to the management of successful advertising campaigns. Unless the advertising is based on research, well planned and has a strong strategic focus, the campaign will not be successful - regardless of how good the creative is or how effective the media is planned. Therefore, advertising management is the keystone of successful advertising. This makes this unit of vital importance to all who study advertising or marketing communication.

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