Found 1220 study abroad units

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AMB120 Bridging Cultures

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Understand the skills, behaviours and attitudes required to work effectively with people from different cultural backgrounds, and develop practical strategies to interpret difference and respond appropriately in culturally diverse situations. Our increasingly globalised workplaces need graduates with awareness, understanding, sensitivity to, and an ability to deal with cultural diversity. The knowledge and skills developed in this unit are particularly valuable for a range of international exchange students: those planning an outbound program and those already inbound, for shorter programs or full degrees at QUT. Students with an interest in intercultural communication and those who are learning or have learned a second language will also benefit from this unit.

AMB200 Consumer Behaviour

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

A fundamental component of effective and successful marketing activity is an understanding of consumers, their needs and behaviours. Studying the behaviour of consumers in a wide range of situations and circumstances provides marketers with clear guidelines for the development of marketing strategy. This unit provides the foundation theories for the marketing major.

AMB201 Marketing and Audience Analytics

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

The systematic and objective identification, collection, analysis, and dissemination of information is essential for any business to make informed decisions about how to address problems and opportunities in their markets. All business leaders must understand the challenges, opportunities and limitations of the marketing research process; questions that marketing research can answer and questions it can't, and be able to draw appropriate conclusions from different types of data that may be collected during marketing research.This subject builds on basic marketing knowledge and students are involved in, and guided through, a practical, applied marketing research exercise based on a research brief chosen at the start of each semester. This provides the foundations for interpreting case studies, theories and research information presented in more advanced subjects.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB202 Integrated Marketing Communication

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit gives learners an insight into an important growth area in marketing communication and a new employment field for graduates. In these uncertain times, and while communication is changing, the subject traces the development of IMC, while introducing the important areas of databases, communication, strategy and branding. It provides a theoretical framework, and relates it to traditional promotional concepts and marketing strategy. It is at an important point of the course, as well as the changing world that is in a state of flux, and it links beginner management and communication concepts with strategy.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB204 Purchasing and Procurement

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

All organisations require supplies and depend on a reliable and quality source of their supplies whether they are raw materials, components, spare parts, consumables or services. The management of these supplies is a complex logistics process and is often of strategic importance both in global and domestic markets. This unit is provided to examine the role of procurement and purchasing in this process.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB206 Social Marketing

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. It is increasingly being adopted by governments and stakeholders around the world as they seek effective solutions to solving social problems relating to health, well-being, environment, and inequality. This unit introduces students to the principles, concepts, theory and application of social marketing, explaining how strategic, critical, and systems thinking, use of theory and research insight, and use of techniques such as segmentation, designing and planning, and the social marketing intervention mix can be used to tackle health and social issues. Students will learn to analyse real world behavioural and social problems and develop innovative and creative solutions using social marketing frameworks. This is an elective unit for business and public health students.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB207 Entertainment Marketing

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

As one of the largest industries in the world, and having been hit dramatically by COVID-19, the entertainment industry offers significant opportunities along with unique challenges for the application of marketing and communication tools. The unit is designed to be part of the Tourism and Entertainment Marketing minor or to be taken as an elective by students with a particular interest in the area of entertainment marketing.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB209 Tourism Marketing

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

The success of individual tourism businesses is reliant to some extent on the competitiveness of their destination. This unit explores how a destination marketing organisation (DMO) is formed when a community recognises the need to become organised in destination promotions. Examine opportunities for the DMO and tourism stakeholders to collaborate in the development and implementation of a destination marketing strategy. Learning resources and assessments explore how marketing theories can be applied to tourism marketing practice.  

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB210 Importing and Exporting

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Trade in services, importing and exporting, countertrade and e-commerce has become fundamental to the survival and growth of many businesses in Australia as well as in other economies. International business students need a good knowledge and understanding of the many challenges entailed in international trade transactions. The management of trade strategies and practices is an applied, technical and evolving area of international business operations that reflects the dynamic nature of trans-national trade in the global economy.

AMB211 Brand Management

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

The study and understanding of fundamental brand management concepts is relevant to students pursuing a variety of career outcomes (marketing, advertising, public relations, consulting, entrepreneurship, etc.) because brands are some of a firm's most valuable assets. Brands are an investment and an asset and help firms attract and, more importantly, keep customers.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB220 Advertising Theory and Practice

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit serves as the introduction and prerequisite to later units in the advertising course and as a useful elective for business students taking other courses. The unit provides you with a thorough knowledge of advertising principles and a practical understanding of the techniques and practices used by today's advertising agencies and clients, including strategy development, media planning, creative development, integration of other communications and analysing an advertising campaign.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB240 Marketing Planning and Management

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

AMB240 Marketing Planning and Management follows the introductory marketing class BSB126 and provides a focus on the implementation and evaluation of the marketing plan at a small business level. Emphasis is placed on the responsibilities within a marketing team for planning, developing, organising, implementing, controlling, and evaluating marketing activities. The unit prepares students for other marketing units including market research and strategic marketing. The learning approach is innovative and uses role-play where students take the role of a marketing team member in a virtual simulated marketplace.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB263 Introduction to Public Relations

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

AMB263 Introduction to Public Relations answers three important questions: what is public relations, why we do it, and how we do it? It introduces the key concepts of public relations, and lays a foundation for subsequent study in the discipline. It integrates the idea of the role and influence of publics and the role of public relations in managing these demands on a range of organisations. The unit also shows students the range of potential careers available in the public relations industry. If you are undertaking a public relations major, AMB263 Introduction to Public Relations should be the first public relations unit you study. This unit may be taken concurrently with AMB264 Public Relations Techniques especially by students undertaking the public relations major. It may also be taken by those students undertaking a public relations 'minor', or as a stand alone unit.

AMB264 Public Relations Techniques

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

AMB264 Public Relations Techniques introduces students to the tools and techniques they will need to carry out the role of public relations practitioner. These tools and techniques will also provide foundational knowledge and skills for use in subsequent units in the public relations major and minor. AMB264 Public Relations Techniques looks at how public relations practitioners develop effective key messages, and the tactics they use to communicate on behalf of organisations. There is an emphasis on understanding what makes news, and developing the skills public relations practitioners need to work successfully with the media.

AMB303 International Logistics

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Current and future managers in businesses need to comprehend the role which logistics and supply chain management play in enhancing corporate performance.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB305 Analysis for Consumer Insights

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

The ability to prepare, analyse and interpret data to make informed business decisions are essential skills in any market driven organisation. The unit builds on the fundamental theoretical, technical and methodological concepts introduced earlier in AMB200 and AMB201. This unit will enable students to use industry-relevant software packages and appropriate technical and analytical skills to draw meaningful inferences and to formulate evidence-based decisions and recommendations.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB306 Advanced Consumer Research

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

In our information-driven society, consumers and organisations are increasingly using research to guide their decisions. Consequently, the ability to critically evaluate research evidence and research designs are essential business skills. The unit builds on fundamental theoretical and methodological concepts from earlier marketing units (e.g., AMB200, AMB201) to teach students how to critically evaluate research and develop effective and rigorous research proposals.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB310 Real World Internships and Projects

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

The Real World Internships and Projects unit is a work integrated learning opportunity for students majoring in advertising, international business, marketing, or public relations. Students build on their knowledge and skills in a real world setting, develop and apply employability skills, and adopt a reflective approach to learning as they prepare to transition to professional practice.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB318 Advertising Copywriting

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Advertising Copywriting is an important addition to the knowledge base of all marketing communication students. It equips you with the skills to develop creative strategy and write well-grounded and well-crafted copy. For those students not interested in pursuing a career in copywriting, this unit is also vital because it provides the benchmarks to assess creative work and lend support to great creative ideas.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB319 Media Planning

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit introduces you to the strategic use of paid, owned and earned media to effectively reach consumers within an advertising campaign. You will develop skills to analyse data to research consumer attitudes and behaviours and develop creative consumer insights. Based on these insights you will work together in a team to develop a media strategy. This unit works closely with media industry professionals and is accredited by the Media Federation of Australia.  Completing this unit will be beneficial to students who would like to pursue careers in advertising, digital or media agencies or media sales.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB320 Advertising Management

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

Advertising Management is designed to shift student thinking from a tactical to a strategic level. Instead of taking the approach of, 'This is what happens in advertising', it challenges students by raising important contemporary issues in advertising management practice and asking, 'What should be done?'. Advertising Management is an issues-based unit, which uses case analysis to foster critical thinking and problem solving. It encourages students to understand and take ownership of the advertising management process and, in doing so, build a better advertising industry.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB330 Digital Portfolio

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Digital has changed the nature of marketing communication as a discipline and the way we think, communicate and purchase as consumers. This unit is important as the digital environment permeates our decision making as advertising and marketing communication professionals. Hence, an understanding of the digital environment, an ability to navigate its platforms and measure its performance is a critical vocational skill. This unit provides a real work integrated learning opportunity for students.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB331 Direct Marketing

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

Direct Marketing is a powerful tool that should be considered as part of an organisation's marketing strategy. In just over a century, it has grown beyond its traditional mail order foundations to embrace new technologies, relationship building techniques, and performance measures. One of the foundational marketing communication disciplines, this unit is a vital addition to the fundamentals of IMC or a contemporary and dynamic elective for the advertising, marketing or PR majors.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB336 International Marketing

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

Globalisation has required firms to look beyond their domestic markets to remain competitive and profitable. An understanding of marketing internationally is vital in today's global marketplace where different challenges and value systems exist.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB340 Services Marketing

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

This unit uses the core characteristics of service experiences as the framework to guide an exploration of strategies for the marketing of services domestically and internationally. Services marketing is an important growth area and students need to understand the unique aspects of the decision process for services and the appropriate application of services marketing principles to both the traditional elements of the marketing mix and the additional elements of the physical setting and processes of service delivery. This will be achieved by examining the application of marketing concepts, models and tools in services using case studies and practical experiences. Customer service planning and management, service quality management, and the pervading influence of relationship marketing are other critical topics which differentiate this unit within the marketing program.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB372 Public Relations Planning

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

AMB372 Public Relations Planning builds on the knowledge and skills developed in previous units in the public relations major, specifically AMB263 Introduction to Public Relations and AMB264 Public Relations Techniques. This unit introduces and examines the steps in the public relations planning process, which is central to the study and practice of public relations and links to the next sequence in the public relations major.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB373 Issues, Stakeholders and Reputation

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

Issues, Stakeholders and Reputation (AMB373) focuses on public relations practice in an organisational setting. A key responsibility of this role is to anticipate and respond to issues that influence stakeholder relationships and organisational reputations. AMB373 provides foundational skills and knowledge of the issues management process, including monitoring and tracking public opinion, analysis and developing appropriate organisational responses.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB374 Global Public Relations Cases

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 1 (February)

Unit synopsis

In today's dynamic and interconnected environment, organisations are increasingly challenged when making effective and well-considered decisions. The communication of these decisions and the way organisations react to events have far-reaching consequences. It is imperative that public relations professionals can identify context and make informed, criteria-based decisions. This unit strengthens students' critical thinking and evaluation skills in public relations through case-based learning across a range of practice areas, builds skills in decision-making to resolve global public relations problems, and develops collaborative skills through teamwork activities designed to encourage alternative solutions. Students will extend their working knowledge of how public relations practice areas and the global nature of contemporary organisational communications drive organisational decision making. The skills focus of this unit prepares students well for the capstone unit.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMB375 Internal Communication and Change

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Undergraduate units
Availability
Semester 2 (July)

Unit synopsis

Communication is central to organisational practice. Internal Communication and Change will provide theoretical and practical insights to equip students to identify, analyse, and respond to communication challenges in contemporary organisations.

Approval required

You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.

AMN400 Consumer Behaviour

Unit information

School/discipline
Advertising, Marketing And Public Relations
Study level
Postgraduate units
Availability
Semester 1 (February) and Semester 2 (July)

Unit synopsis

As marketers work to develop more effective strategies to attract, reach and maintain their customers, the need to understand how consumers are influenced by both internal and external factors is integral to strategy formulation. The managerial importance of consumer behaviour stems from the marketing concept, so as consumers and their needs become the focus of the business; consumer behaviour forms the cornerstone of marketing strategy.

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