Found 1147 study abroad units
AMB211 Branding for the Real World
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
The study and understanding of fundamental brand management concepts is relevant to students pursuing a variety of career outcomes (marketing, advertising, public relations, consulting, entrepreneurship, etc.) because brands are some of a firm's most valuable assets. Brands are an investment and an asset and help firms attract and, more importantly, keep customers.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB223 Create Advertising
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Creativity! Whether you're a budding wordsmith, a marketing enthusiast, or simply eager to harness the power of imagination, this unit is your gateway to mastering the techniques that make advertisements stand out in a dynamic marketplace, encompassing the ever-evolving digital landscape. It also establishes the benchmarks for assessing creative work and lends support for fostering creative ideas.
AMB224 Consumers and Media Channels
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit introduces you to the strategic use of paid, owned and earned media to effectively reach consumers using media channels within an advertising campaign. You will develop skills to analyse data to research consumer attitudes and behaviours and develop creative consumer insights. Based on these insights you will work together in a team to develop a media strategy. This unit works closely with media industry professionals. Completing this unit will be beneficial to students who would like to pursue careers in advertising, digital or media agencies or media sales.
AMB299 Marketing Communication
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Marketing Communication brings advertising, marketing and public relations students together to solve real world problems. In the unit, you will strengthen creative, digital, and research skills in real world settings. First, you will use marketing communication planning principles to audit and transform existing strategy--a core skill required in industry. Second, you will respond to a client brief by researching the situation and creating and pitching your evidence-based marketing communication strategy to industry. You will also be able to assess and reflect on your career readiness.
AMB303 International Logistics
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Current and future managers in businesses need to comprehend the role which logistics and supply chain management play in enhancing corporate performance.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB305 Analysis for Consumer Insights
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
The ability to prepare, analyse and interpret data to make informed business decisions are essential skills in any market driven organisation. The unit builds on the fundamental theoretical, technical and methodological concepts encountered in earlier introductory units like AMB200 and AMB201. This unit will enable students to use industry-relevant software packages and appropriate technical and analytical skills to draw meaningful inferences and to formulate evidence-based decisions and recommendations.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB306 Designing Consumer Research
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
In our information-driven society, consumers and organisations are increasingly using research to guide their decisions. Consequently, the ability to critically evaluate research evidence and research designs are essential business skills. The unit builds on fundamental theoretical and methodological concepts from earlier marketing units (e.g., AMB200, AMB201) to teach students how to critically evaluate research and develop effective and rigorous research proposals.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB330 Digital Optimisation
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Digital has changed the way we think, communicate and purchase as consumers. The digital environment permeates our decision making as advertising and marketing communication professionals. Hence, an understanding of how to optimise an organisation's digital offerings and how to measure its performance is a critical vocational skill. In this unit, students work with a real world client to integrate digital tools into customer journey mapping. These tools include search engine optimisation (SEO), Google Ads, organic social and paid social.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB336 International Marketing
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Globalisation has required firms to look beyond their domestic markets to remain competitive and profitable. An understanding of marketing internationally is vital in today's global marketplace where different challenges and value systems exist.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB340 Marketing Service Experiences
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit uses the core characteristics of service experiences as a framework to explore strategies for the marketing of services domestically and internationally. Services marketing is an important growth area and students need to understand how services marketing principles apply to the real world. This will be achieved by examining the application of marketing concepts, models and tools in services using case studies and practical experiences. Service quality management and the pervading influence of technology are critical topics that differentiate this unit within the marketing program.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB355 Marketing Behavioural and Social Change
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
AMB355 introduces students to the principles, concepts, theory and application of social marketing. Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. It is increasingly being adopted by governments and stakeholders around the world as they seek effective solutions to solving social problems relating to health, well-being, environment, and inequality. In AMB355 we focus on how strategic, critical, and systems thinking, use of theory and research insight, and use of techniques such as segmentation, designing and planning, and the social marketing intervention mix can be used to tackle health and social issues. Students will learn to analyse real world behavioural and social problems and develop innovative and creative solutions using social marketing frameworks. This is an elective unit for business and law, and public health students.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB373 Issues, Stakeholders and Reputation
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
Issues, Stakeholders and Reputation (AMB373) focuses on public relations practice in an organisational setting. A key responsibility of this role is to anticipate and respond to issues that influence stakeholder relationships and organisational reputations. AMB373 provides foundational skills and public relations theoretical knowledge of the issues management process, including monitoring and tracking public opinion, analysis and developing appropriate organisational responses.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB374 Global Public Relations Cases
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
In today's dynamic and interconnected environment, organisations are increasingly challenged when making effective and well-considered decisions, especially in situations that require international and/or cross-cultural understanding. The communication of these decisions and the way organisations react to events have far-reaching consequences. It is imperative that public relations professionals can identify contextual considerations and make informed, criteria-based decisions in response. This unit strengthens your critical thinking and evaluation skills in public relations through case-based learning across a range of practice areas, and builds your skills in decision-making to resolve public relations problems.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB375 Internal Communication and Change
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
Communication is central to organisational practice. Internal Communication and Change will provide theoretical and practical insights to equip students to identify, analyse, and respond to communication challenges in contemporary organisations.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMN400 Consumer Insights for Marketing Success
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
As marketers work to develop more effective strategies to attract, reach and maintain their customers, the need to understand how consumers are influenced by both internal and external factors is integral to strategy formulation. The managerial importance of consumer behaviour stems from the marketing concept, so as consumers and their needs become the focus of the business; consumer behaviour forms the cornerstone of marketing strategy.
AMN401 Integrated Marketing Communication
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit represents a new way of thinking about IMC. Driven by the idea that everything is digital, this unit enhances traditional concepts of integration and synergy with new touchpoints of communication and new tools of measurement to deliver and optimise the ultimate customer experience.
AMN403 Developing Market Intelligence Skills for Decision Making
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Examine how market research is used to enhance management decision making. The key to an organisation achieving business goals necessitates being more effective than competitors in creating, communicating and delivering value to customers. This means market decisions must be made with stakeholders in mind. Therefore managers are reliant on information about customers, non-customers, competitors and the operating environment. Learn how to develop a research design that would enable data collection and analysis to address real world management decision problems.
AMN405 Decisions and Issues in Integrated Marketing Communication
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 2 (July)
Unit synopsis
The purpose of this unit is to develop a framework to understand and evaluate advertising and IMC theory, as it guides business decisions and impacts upon key issues in society. In doing so, this unit makes an important contribution to postgraduate studies by evaluating advertising and IMC in action, and exploring the ethical and legal considerations of message and media from a personal, corporate and professional perspective.
Approval required
You can only enrol in this postgraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMN420 Manage Advertising
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit is an important introduction to the management of successful advertising campaigns. Unless the advertising is based on research, well planned and has a strong strategic focus, the campaign will not be successful - regardless of how good the creative is or how effective the media is planned. Therefore, advertising management is the keystone of successful advertising. This makes this unit of vital importance to all who study advertising or marketing communication.
AMN423 Strategies for Creative Advertising
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 2 (July)
Unit synopsis
This unit explores theory and practice of advertising message planning and creation for print, broadcast and digital media. Insight and strategy underpin creative and provides direction for ideation and the benchmark for evaluation. Therefore, an examination of insight, strategy, ideation and execution is essential to effective and creative advertising.
AMN425 Digital Strategy and Analytics
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This course spans all the marketing communication disciplines and the practice of advertising, public relations and marketing to deliver a holistic approach to digital strategy. It introduces students to new digital skills that reflect the cutting edge of industry practice and important analytic understanding for decision-making. This unit satisfies the growing demand from industry for strategic thinking and planning, and the expectation of strong digital skills and a desire for evidence based solutions.
AMN430 International Logistics Management
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 2 (July)
Unit synopsis
This unit provides an introduction to the logistics functions that allow the planning, procurement, production, movement, distribution and positioning of goods and services for international business. The focus on supply chain management emphasises the requirement of integration of international business activities, and the necessary collaboration between firms to manage not simply the movement and positioning of inventory, but also the management of information, finance, data and knowledge across borders.
AMN431 Marketing Internationally
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
International markets are becoming increasingly competitive as globalisation, technology changes and distribution changes influence the flows of goods and services. Recognising this criticality, this advanced unit builds on strategic knowledge and skills developed in earlier units, extending students’ ability to apply business and marketing principles, theories and frameworks to key issues in the contemporary international landscape. This unit gives students essential knowledge and skills to understand and strategically respond to the challenges and opportunities of international marketing. Students will evaluate and formulate international marketing strategies, develop and practice their critical thinking, data analysis, and decision making skills, and craft and defend their judgements to make effective contributions to marketing strategy informed by environmental, cultural and ethical understanding.
AMN436 Developing Cultural Intelligence
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
In a globalised world, workplaces are increasingly filled with a diverse range of people from different nationalities, ethnicities, and cultural backgrounds. Diverse perspectives create more effective outcomes, yet can also cause misunderstanding, frustration, poor team performance, unintentional offense and lack of trust. This unit introduces Cultural Intelligence (CQ) – the ability to adapt, relate and work effectively with teams across cultures. In this unit students will develop an understanding of the key aspects of CQ by engaging with theoretical frameworks for interpreting differences in cultural behaviour in conjunction with developing skills which can help in responding appropriately and effectively to culturally diverse situations. This unit will be of value to students seeking global careers and those currently working in multicultural team environments.
AMN443 Innovating Products and Customer Experiences
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February)
Unit synopsis
The need for innovation in products and services to compete effectively in a global economy is a core driver of organisational strategy. Digital innovation alone can deliver $315 billion in gross economic value to Australia over the next decade (Data61 2018). This unit combines both the theory and practice of innovation and uses a service design process to show students how to develop new products.
AMN444 Achieving Service Excellence
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 2 (July)
Unit synopsis
The service sector is a large and growing feature of the Australian economy. In addition, most manufacturing businesses encompass extensive service functions as well as production operations. Consequently, it is important for managers in all sectors to understand the problems and challenges inherent in designing and delivering high quality services for their customers and business partners. In this unit, students will be encouraged to explore and reflect on real world services marketing through examples, case studies and tutorial discussions that draw on relevant academic theory.
Approval required
You can only enrol in this postgraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMN445 Meaningful Marketing: Value Creation and Customer Engagement
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit provides an introduction to basic concepts, principles and activities of customer-driven marketing at post-graduate level. Some of the principal topics include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions. The overall objective of this unit is to provide each student with a working knowledge of the marketing function, its strategic importance for value creation, its relationship to other internal and external functions, its role in business plans, and its execution.
Approval required
You can only enrol in this postgraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMN446 Brand Analytics
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February)
Unit synopsis
Brands are critical assets to firms due to their ability to establish and sustain relationships with their consumers. Consequently, understanding the effects brands have on consumers is critical to future brand managers, market analysts and entrepreneurs across virtually all industries and types of organisations. This unit introduces students to the practical analytic skills needed to engage in consumer-focused brand management.
Approval required
You can only enrol in this postgraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMN449 Marketing Revolutionary Social Change
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 2 (July)
Unit synopsis
In this unit, you will learn how marketing can be used to bring about revolutionary social change to tackle social problems such as climate change, racism, obesity, and gender inequality. The unit focuses on social marketing - a strategic approach utilising marketing concepts alongside approaches to influence behaviours, practices and social outcomes that benefit individuals and communities for the greater social good. The unit advances the principles, concepts, theory and application of social marketing, explaining how strategic, critical, and systems thinking, the use of theory and research insight, the application of segmentation, designing and planning, and the social marketing intervention mix, and creating value, can all be used to bring behaviour & social change & help solve social problems. You will explore and critically analyse real world social problems and develop innovative and creative solutions using social marketing frameworks.
AMN461 Organisational Storytelling and Media Relations
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit looks at how organisations use storytelling in owned, shared, and earned content developed for distribution via traditional (legacy) and social media. You will learn how traditional and social media play an important role in responding to, and influencing, public opinion surrounding organisations, their issues, and reputations. You will develop a storytelling-based media strategy and portfolio of material to respond to the needs of a real-world organisation. There is a strong focus on media writing.