AMB200 Understanding how Consumers Think, Feel, and (Mis)Behave

[object Object] {"attributes":{"DGCIF":"Available for cross institutional students - faculty approval required","BSBFAC":"Business UG - Faculty Only Options","LEW4FAC":"Late Enrolment - Available for enrolment Week 4 - faculty approval required","BSBUNI":"Business UG - Uni Wide Units","DGNAF":"Available for Single Unit students (UG) - faculty approval required","DGSAA":"Study Abroad / Exchange (UG) - no approval required"},"study-types":["Cross-institutional study","Single-unit study"],"availabilities":[{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 1","date-end":"2022-07-01T14:00Z","date-start":"2022-03-06T14:00Z","year":2022},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 1","date-end":"2022-07-01T14:00Z","date-start":"2022-03-06T14:00Z","year":2022},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Semester 2","date-end":"2022-11-18T14:00Z","date-start":"2022-07-24T14:00Z","year":2022},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Semester 2","date-end":"2022-11-18T14:00Z","date-start":"2022-07-24T14:00Z","year":2022},{"study-mode":"All","attendance-mode":"Online","location":"Online","campus":"Gardens Point","study-period":"Summer","date-end":"2023-02-23T14:00Z","date-start":"2022-11-20T14:00Z","year":2022},{"study-mode":"All","attendance-mode":"Internal","location":"Gardens Point","campus":"Gardens Point","study-period":"Summer","date-end":"2023-02-23T14:00Z","date-start":"2022-11-20T14:00Z","year":2022}],"broad-study-area":{"name":"Business","foe":80505},"code":"AMB200","credit-points":12,"fees":[{"csp":"$1,828","csp-pre2021":"$1,432","dom":"$2,940","int":"$3,900","year":2022}],"faculty":{"code":450100,"title-short":"Faculty of Bus & Law","title-full":"Faculty of Business and Law"},"school-discipline":{"code":450600,"title-short":"AMPR","title-full":"School of Advertising, Marketing And Public Relations"},"unit-requisites":{"equiv":"AMX200, CTB200","pre":"48 Credit Points of Study"},"sams-version":3,"summer":[{"end-date":"2023-02-23T14:00Z","notes":"Standard fees apply. Commonwealth supported students may access HECS-HELP and domestic tuition fee students may access FEE-HELP.","year":2022,"restrictions":"Cross institutional and single unit students permitted with faculty approval.","start-date":"2022-11-20T14:00Z","fee-type":"Commonwealth Support"}],"synopsis":"A fundamental component of effective and successful marketing activity is an understanding of consumers, their needs and behaviours. Studying the behaviour of consumers in a wide range of situations and circumstances provides marketers with clear guidelines for the development of marketing strategy. This unit provides the foundation theories for the marketing major.","title-full":"AMB200 Understanding how Consumers Think, Feel, and (Mis)Behave","title-short":"Understanding how Consumers Think, Feel, and (Mis)Behave","url":{"current":"https://qutvirtual4.qut.edu.au/group/student/enrolment/units/unit?unitCode=AMB200&year=2022","prospective":"https://www.qut.edu.au/study/unit?unitCode=AMB200","timetable":"https://qutvirtual3.qut.edu.au/qvpublic/ttab_unit_search_p.process_teach_period_search?p_unit_cd=AMB200"},"year":2022,"years":[2022]}