AMB200 Consumer Behaviour

This unit provides students with the fundamental theories and models to develop a sound understanding of consumers, their needs, and behaviours. It provides a detailed examination of the consumer decision process and the internal and external influences on this core decision process. The unit also assists students in applying this knowledge to the development, implementation and evaluation of marketing activities within an organisation.

Faculty: QUT Business School
School/Discipline: Advertising, Marketing And Public Relations
Study area: Business
Credit points: 12

Dates and locations

Teaching period	Dates	Locations
Semester 1, 2019	25 February 2019 - 21 June 2019	Gardens Point
Semester 2, 2019	22 July 2019 - 15 November 2019	Gardens Point
Summer, 2019	18 November 2019 - 21 February 2020	Gardens Point

Fees

Commonwealth supported place (CSP) student contribution amount: 2019: $1,369
Domestic fee-paying student fee: 2019: $2,712
International student fee (excluding study abroad students): 2019: $3,744
Study abroad program: Find out more about costs for study abroad students.

Guide to fees

Commonwealth supported place (CSP) student contribution amount

For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens who study this unit:

as part of a QUT course and are eligible for a Commonwealth supported place (CSP)
as a cross-institutional student who has a Commonwealth supported place at their home university.

Domestic fee-paying student fee

For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens, who study this unit:

as part of a QUT course and are not eligible for a Commonwealth supported place (CSP)
as part of a QUT course during Summer Semester
as a cross-institutional student who does not have a Commonwealth supported place at their home university
as a single-unit study student.

International student fee

For international students who study this unit:

as part of a QUT course
as a cross-institutional student.

Previous study requirements

Prerequisites: BSB126 or CTB126 or BSB116 or BSB117
Anti-requisites: MIB204
Equivalents: AMX200, CTB200

Guide to previous study requirements

Prerequisites: To enrol in this unit, you must have completed these prerequisite units (or have credit, advanced standing or exemption for them), or be able to demonstrate that you have equivalent background knowledge.
Anti-requisites: You can’t enrol in this unit if you have completed any of these anti-requisite units.
Co-requisites: To enrol in this unit, you must have already completed these co-requisite units, or you must enrol in them at the same time.
Equivalents: You can’t enrol in this unit if you have completed any of these equivalent units.
Assumed knowledge: We assume that you have a minimum level of knowledge in certain areas before you start this unit.

Summer Semester details

Dates: 18 November 2019 - 21 February 2020
Fee type: Tuition Fee
Restrictions: No restrictions: this unit is available to all QUT students and single-unit study and cross institutional students.
Notes: This is a summer tuition fee unit at the undergraduate level. Standard tuition fees apply. Eligible students may apply for FEE-HELP in eStudent, including cross institutional and QUT students in a Commonwealth supported place who are required to pay tuition fees.