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Guide to entry thresholds

OP 9

Rank 81

Course information set

  • Learn from industry professionals in market research and consumer behaviour, pricing and placement strategies, and the world of e-marketing and integrated communications.
  • Opportunities for work placements in consultancies, government, corporate settings and community groups.
  • Graduate eligible for membership of the Australian Marketing Institute, the Market Research Society of Australia, and the American Marketing Association.
  • Prepares you for a career as an account executive, creative writer, market research manager, organisational communication specialist, publishing professional or events coordinator
  • You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.
QTAC course code413021
QUT course code BS05
Attendance Full-time or Part-time
Course duration 3 years full-time
6 years part-time
Start month 2018 & 2019 February, July

You can defer your offer and postpone the start of your course for one year.

Delivery On campus
  • Gardens Point
  • QUT Business School
Course contact
CRICOS code 003491G
  • Account Executive
  • Computer Salesperson/Marketer
  • Creative Writer
  • Government Officer
  • Market Research Manager
  • Marketing Officer/Manager
  • Organisational Communication Specialist
  • Publishing Professional
  • Sales Person

Double degrees


Marketing plays a pivotal role in business strategy and is in a constant state of evolution. Successful brands such as Google, Apple and Cadbury rely heavily on marketing programs to ensure they stay in front of competitors and in the minds of customers.

Marketing creates value—for customers, shareholders and society as a whole. It does this by creating an alignment between what consumers value and what organisations offer. It provides techniques that help firms to better understand the needs, preferences and perceptions of their customers (a prerequisite to adding value to them) and ways of using that understanding to focus the value-creating and communicating activities of the firm into areas where they will be most effective.

Why choose this course?

You will gain a thorough understanding of the marketing mix, from products and services to the not-for-profit area of business. You will learn about the fast-changing world of eMarketing and integrated marketing communications through the use of case studies from industry. You will learn how to analyse consumer behaviour and use market research.

You will apply your knowledge of marketing principles to industry-focused, real-world scenarios, allowing you to learn strategic marketing concepts such as brand portfolio, segmentation and positioning strategies, as well as operational marketing.

You will have the opportunity to test your skills and knowledge in a simulated environment and take a marketing plan from concept to implementation. With a team, you will create a real product, and devise and implement a detailed marketing plan and sell your product to other students at market days.

Real-world learning

QUT's marketing major builds from a first-year unit introducing basic elements of the discipline to units developing knowledge in marketing research, management and communication, to units focussed on special applications such as eMarketing, services marketing and international marketing.

Tools such as market and consumer research, product design, promotional, pricing and distribution strategies will be studied to give a depth of understanding of marketing.

Work placement opportunities in consultancies, corporate settings, government and community groups are available. You’ll also have access to events run by professional bodies such as the Australian Marketing Institute, and opportunities to create your own career networks.

In the capstone unit, Strategic Marketing, you will develop skills in implementing strategic marketing decisions in specific business situations. Over the course you will also develop the ability to integrate marketing and other business functions.

Career outcomes

QUT has been a leader in marketing education for more than 20 years, and our graduates are marketing professionals working in a range of careers locally and internationally, including:

  • business development manager
  • marketing communications officer
  • market research
  • product manager
  • account executive
  • organisational communication specialist.

Our graduates work in a very wide range of roles and industries from the marketing departments of large firms to small businesses, consultancies and not-for-profit organisations.

Professional recognition

You may meet the requirements for membership of the Australian Marketing Institute, the Market Research Society of Australia, the Australian Institute of Management, the American Marketing Association and the Australian Institute of Export.

This program is accredited by the Chartered Institute of Marketing.

Research pathways

Bachelor of Business (Honours) option

High-achieving students who wish to take further studies may enrol in BS63 Bachelor of Business (Honours).


Download course structures and unit outlines for Bachelor of Business (Marketing)

Marketing major units

  • Consumer behaviour
  • Marketing and audience research
  • Integrated marketing communication
  • Marketing planning and management
  • Digital portfolio
  • Services marketing
  • International marketing
  • Strategic marketing

Recommended complementary study areas

Extension option

  • Marketing

Second major and minor options

  • Advertising
  • Public relations
  • Integrated marketing communication
  • International business
  • Management
  • Economics
  • Language

Additional minor options

  • Tourism and entertainment marketing

Entry requirements

Guide to entry thresholds

OP 9

Rank 81

Course information set

Assumed knowledge

Before you start this course we assume you have sound knowledge in these areas:

  • English
  • Maths A, B or C

We assume that you have knowledge equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA).

More about assumed knowledge

Did you get an OP 1-5?

If you receive an OP 1-5 or equivalent, you're guaranteed an offer for this course in the major offer round.

You should also consider our related degrees for high achieving students:

Course fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2019: CSP $11,000 per year full-time (96 credit points) (subject to annual review)

2018: CSP $11,000 per year full-time (96 credit points) (subject to annual review)

Student Services and Amenities Fee

You may need to pay the Student Services and Amenities Fee (SSAF) as part of your course costs.

HECS-HELP: loans to help you pay your course fees

You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.

Find out if you're eligible for a HECS-HELP loan

Scholarships and financial support

You can apply for scholarships to help you with study and living costs.

These scholarships are available for this course:

View all undergraduate scholarships

You may also be eligible for Centrelink payments.


How to apply for Bachelor of Business (Marketing)

You apply through QTAC for all our undergraduate courses.

Are you ready to submit your application?

You're ready if you've:

  1. Found all the courses you want to apply for - you can apply for up to 6.
  2. Checked important dates.
  3. Checked you meet the entry requirements.
  4. Checked your course costs and if you're eligible for financial support.

All done? Then you're ready to apply.

Important: Make a note of the QTAC code for this course (413021) because you'll need to enter it as part of your QTAC application.

Apply now

After you've submitted your application to QTAC

If you've studied before or if you have at least two years' work experience, you may want to apply for credit for prior learning.


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