Found 227 study abroad units
AMN401 Integrated Marketing Communication
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit represents a new way of thinking about IMC. Driven by the idea that everything is digital, this unit enhances traditional concepts of integration and synergy with new touchpoints of communication and new tools of measurement to deliver and optimise the ultimate customer experience.
AMN403 Developing Market Intelligence Skills for Decision Making
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Examine how market research is used to enhance management decision making. The key to an organisation achieving business goals necessitates being more effective than competitors in creating, communicating and delivering value to customers. This means market decisions must be made with stakeholders in mind. Therefore managers are reliant on information about customers, non-customers, competitors and the operating environment. Learn how to develop a research design that would enable data collection and analysis to address real world management decision problems.
AMN405 Decisions and Issues in Integrated Marketing Communication
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 2 (July)
Unit synopsis
The purpose of this unit is to develop a framework to understand and evaluate advertising and IMC theory, as it guides business decisions and impacts upon key issues in society. In doing so, this unit makes an important contribution to postgraduate studies by evaluating advertising and IMC in action, and exploring the ethical and legal considerations of message and media from a personal, corporate and professional perspective.
Approval required
You can only enrol in this postgraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMN420 Manage Advertising
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit is an important introduction to the management of successful advertising campaigns. Unless the advertising is based on research, well planned and has a strong strategic focus, the campaign will not be successful - regardless of how good the creative is or how effective the media is planned. Therefore, advertising management is the keystone of successful advertising. This makes this unit of vital importance to all who study advertising or marketing communication.
AMN423 Strategies for Creative Advertising
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 2 (July)
Unit synopsis
This unit explores theory and practice of advertising message planning and creation for print, broadcast and digital media. Insight and strategy underpin creative and provides direction for ideation and the benchmark for evaluation. Therefore, an examination of insight, strategy, ideation and execution is essential to effective and creative advertising.
AMN425 Digital Strategy and Analytics
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This course spans all the marketing communication disciplines and the practice of advertising, public relations and marketing to deliver a holistic approach to digital strategy. It introduces students to new digital skills that reflect the cutting edge of industry practice and important analytic understanding for decision-making. This unit satisfies the growing demand from industry for strategic thinking and planning, and the expectation of strong digital skills and a desire for evidence based solutions.
AMN430 International Logistics Management
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 2 (July)
Unit synopsis
This unit provides an introduction to the logistics functions that allow the planning, procurement, production, movement, distribution and positioning of goods and services for international business. The focus on supply chain management emphasises the requirement of integration of international business activities, and the necessary collaboration between firms to manage not simply the movement and positioning of inventory, but also the management of information, finance, data and knowledge across borders.
AMN431 Marketing Internationally
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
International markets are becoming increasingly competitive as globalisation, technology changes and distribution changes influence the flows of goods and services. Recognising this criticality, this advanced unit builds on strategic knowledge and skills developed in earlier units, extending students’ ability to apply business and marketing principles, theories and frameworks to key issues in the contemporary international landscape. This unit gives students essential knowledge and skills to understand and strategically respond to the challenges and opportunities of international marketing. Students will evaluate and formulate international marketing strategies, develop and practice their critical thinking, data analysis, and decision making skills, and craft and defend their judgements to make effective contributions to marketing strategy informed by environmental, cultural and ethical understanding.
AMN436 Developing Cultural Intelligence
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
In a globalised world, workplaces are increasingly filled with a diverse range of people from different nationalities, ethnicities, and cultural backgrounds. Diverse perspectives create more effective outcomes, yet can also cause misunderstanding, frustration, poor team performance, unintentional offense and lack of trust. This unit introduces Cultural Intelligence (CQ) – the ability to adapt, relate and work effectively with teams across cultures. In this unit students will develop an understanding of the key aspects of CQ by engaging with theoretical frameworks for interpreting differences in cultural behaviour in conjunction with developing skills which can help in responding appropriately and effectively to culturally diverse situations. This unit will be of value to students seeking global careers and those currently working in multicultural team environments.
AMN443 Innovating Products and Customer Experiences
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February)
Unit synopsis
The need for innovation in products and services to compete effectively in a global economy is a core driver of organisational strategy. Digital innovation alone can deliver $315 billion in gross economic value to Australia over the next decade (Data61 2018). This unit combines both the theory and practice of innovation and uses a service design process to show students how to develop new products.
AMN444 Achieving Service Excellence
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 2 (July)
Unit synopsis
The service sector is a large and growing feature of the Australian economy. In addition, most manufacturing businesses encompass extensive service functions as well as production operations. Consequently, it is important for managers in all sectors to understand the problems and challenges inherent in designing and delivering high quality services for their customers and business partners. In this unit, students will be encouraged to explore and reflect on real world services marketing through examples, case studies and tutorial discussions that draw on relevant academic theory.
Approval required
You can only enrol in this postgraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMN445 Meaningful Marketing: Value Creation and Customer Engagement
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit provides an introduction to basic concepts, principles and activities of customer-driven marketing at post-graduate level. Some of the principal topics include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions. The overall objective of this unit is to provide each student with a working knowledge of the marketing function, its strategic importance for value creation, its relationship to other internal and external functions, its role in business plans, and its execution.
Approval required
You can only enrol in this postgraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMN446 Brand Analytics
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February)
Unit synopsis
Brands are critical assets to firms due to their ability to establish and sustain relationships with their consumers. Consequently, understanding the effects brands have on consumers is critical to future brand managers, market analysts and entrepreneurs across virtually all industries and types of organisations. This unit introduces students to the practical analytic skills needed to engage in consumer-focused brand management.
Approval required
You can only enrol in this postgraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMN449 Marketing Revolutionary Social Change
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 2 (July)
Unit synopsis
In this unit, you will learn how marketing can be used to bring about revolutionary social change to tackle social problems such as climate change, racism, obesity, and gender inequality. The unit focuses on social marketing - a strategic approach utilising marketing concepts alongside approaches to influence behaviours, practices and social outcomes that benefit individuals and communities for the greater social good. The unit advances the principles, concepts, theory and application of social marketing, explaining how strategic, critical, and systems thinking, the use of theory and research insight, the application of segmentation, designing and planning, and the social marketing intervention mix, and creating value, can all be used to bring behaviour & social change & help solve social problems. You will explore and critically analyse real world social problems and develop innovative and creative solutions using social marketing frameworks.
AMN461 Organisational Storytelling and Media Relations
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit looks at how organisations use storytelling in owned, shared, and earned content developed for distribution via traditional (legacy) and social media. You will learn how traditional and social media play an important role in responding to, and influencing, public opinion surrounding organisations, their issues, and reputations. You will develop a storytelling-based media strategy and portfolio of material to respond to the needs of a real-world organisation. There is a strong focus on media writing.
AMN465 Public Relations Foundations
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
AMN465 Public Relations Foundations introduces students to public relations as a management function in contemporary organisations. Public relations is based on the management of relationships between organisations and the groups or individuals on whom their success or failure depends. This unit lays the foundation for students to begin to explore the nature of such relationships, and the tools, theories and strategies which may be deployed to successfully manage relationships between organisations and their publics.
AMN468 Crisis and risk: Communicating for brand trust and reputation
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February)
Unit synopsis
Crises and risk like product failures, cyber security incidents, and accidents affect brand and organisational trust and reputation. In this unit, you will learn how to communicate before, during, and after crisis and risk events to support stakeholder trust and mitigate long-term implications on sales and market value. Learning how to navigate crisis and risk is an important skill for business and communication professionals.
AYB106 Accounting Processes and Systems
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Accounting data is the basis for decision making in any organisation, making it important for any business professional to have a foundational level of knowledge and understanding of modern financial and managerial accounting theory and practice. Accordingly, this unit provides students with introductory knowledge of modern financial accounting theory and practice to develop an understanding of how accounting data is used to inform decisions in organisations. The unit covers financial procedures and reporting for business entities, analysis and interpretation of financial statements, planning, control, business decision making and information communication technologies.The knowledge and skills developed in this introductory unit are relevant to students in accounting and non-accounting majors.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB115 Governance, Fraud and Investigation
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
The role of a forensic accountant involves many different tasks including profiling, interviewing, expert witness work and risk management. Fraud is an ever present problem in a technology driven business environment and understanding how fraud occurs and can be prevented and detected is becoming a necessity for business operations. Governance issues have an increasingly large impact on business due to the electronic and global nature of business operations. Therefore, an understanding of how IT governance assists forensic accountants in their risk management role, particularly in relation to fraud detection and prevention, is particularly important. From a legal perspective, understanding criminal and civil jurisdictions, gathering evidence, interviewing suspects, knowledge of evidentiary rules and the expert witness role is essential knowledge for those wishing to enter the forensic accounting profession
AYB200 Financial Accounting
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
External financial reports are a legal requirement for companies under the Australian Corporations Act and provide decision-useful information for interested users. Therefore, it is a requirement for accountants working in industry to know and understand: accounting concepts and procedures; specific technical accounting and legal requirements; and, general professional and ethical concepts. These are required in order to be able to prepare, present and explain external financial reports for users. Similarly, this knowledge and skill is a requirement for auditors who perform audits and reviews of external financial reports.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB201 Financial Accounting and Reporting
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
External financial reports are a legal requirement for companies under the Australian Corporations Act and provide decision-useful information for interested users. Therefore, it is a requirement for accountants working in industry to know and understand: accounting concepts and procedures; specific technical accounting and legal requirements: and, general professional and ethical concepts. These are required in order to be able to prepare, present and explain external financial reports for users. Similarly, this knowledge and skill is a requirement for auditors who perform audits and reviews of external financial reports.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB202 Management Accounting
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Management accounting is the sourcing, analysis and communication of decision-relevant information - both financial and non-financial – used by firms to generate value and maintain a competitive advantage. Accordingly, all firms, regardless of industry type or size, make use of a range of management accounting practices. Accountants need to know about these concepts, techniques, and sustainibility practices used by firms to allocate costs to products or services; plan, control and measure performance; and be able to identify and provide management with relevant information to inform their decision making.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB203 Taxation
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
As many business decisions involve a consideration of the taxation implications, Accountancy graduates should possess a basic knowledge of the Australian taxation system so that they can develop skills required for professional practice. The purpose of this unit is to enable students to develop an understanding of the basic fundamentals of taxation. AYB203 Taxation is a prerequisite for AYB320 Advanced Taxation Law.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB205 Law of Business Entities
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
Under Australian law, both individuals and businesses may organise their affairs through various types of business structures. Each structure has characteristics that differ and each structure affects the nature of their responsibilities, obligations, internal and external relationships. Accountants are often called upon to audit, advise and assist clients with their business endeavours and are required to understand the attributes of such business structures and the laws and regulations that affect them.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB221 Accounting Systems and Analytics
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
Accounting information systems are an essential element of any business. An appreciation of accounting in a modern electronic environment, how accounting systems are designed and how analytics can be applied in accounting, are therefore crucial to the study of real world accounting systems. This unit builds on the knowledge attained in the prerequisite subjects and applies it to accounting information systems environment.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB227 International Accounting
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
As business and financial markets have become increasingly globalised, the significance of the differences in international, financial accounting policies and disclosure and reporting practices, have become more important, especially from the perspective of management, financial analysts and other users of financial statements including trillion dollar pension/superannuation funds. For these key interest groups, it is vital not only to be aware of international differences in financial accounting policies and practices, but also to be able to assess their impact on earnings and assets and key performance indicators and ratios, for example, return on assets. Additional key issues in globalised business operations relate to an understanding and appreciation of cultural diversity issues and the global trends in foreign currency transactions and hedging, global corporate sustainability, international taxation and international audit.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB230 Corporations Law
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Individuals and businesses may organise their affairs through various legal structures. One of the most common ways to organise a business structure is through incorporation. Accordingly, accountants should have a detailed knowledge about corporations as a particular type of business structure.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB232 Financial Services Regulation and Law
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
This course is developed for students who will be, or intend to embark on careers as, financial advisors and planners, accountants, auditors, business analysts and stockbrokers. It is designed to aid the students' understanding of the regulatory fundamentals and the key provisions of the law and regulations relating to corporate securities and financial services.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB240 Superannuation and Retirement Planning
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
Mandatory superannuation savings under the Australian retirement incomes policy have seen the superannuation industry grow to nearly $3 trillion, with almost all workers now having superannuation benefits. Expansion of superannuation fund and investment choice has also increasingly shifted investment decision-making to superannuation fund members. Superannuation has become an almost universal benefit affecting virtually every business and employee. However, the superannuation system is complex and subject to a broad range of regulation governing all facets of the operations of the superannuation industry. This unit introduces students to the Australian superannuation system and the regulatory framework under which it operates. Knowledge and understanding of superannuation is important to financial planning, accounting graduates, particularly if they will be involved with the superannuation advice to clients or employers, administration or auditing of superannuation funds.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AYB250 Personal Financial Planning
Unit information
- School/discipline
- School of Accountancy
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
With the increasing complexity of taxation laws, the ageing population and the focus on self-reliance in retirement, individuals expect their financial advisers to be professionally equipped to assist them in effective investment and risk management and also with complex retirement planning strategies. As a result, many professional accounting firms, banks and independent financial advise firms now offer financial planning services as part and parcel of the services they are offering to their individual clients. QUT graduates who have acquired skills and knowledge in this area will have a definite competitive advantage when seeking financial planning related employment.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.