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AMN461 Corporate Media Strategy and Tactics

This unit is delivered in both internal and external modes. The external offering of this unit is only available to students admitted to the BS16 Master of Business, BS17 Master of Business (Advanced), BS11 Master of Business, BS18 Master of Business/Master of Business courses and the BS39 Graduate Certificate in Business. This unit will build expert knowledge and skills in media relations in the context of public relations practice. Students will learn how traditional, digital and social media play an important role in responding to and influencing public opinion surrounding organisations, their issues and reputations. Students will analyse and develop a media strategy rationale and digital media portfolio to respond to the needs of a real world organisation. There is a strong focus on media writing

Unit information

Unit code
AMN461
Faculty
QUT Business School
School/Discipline
Advertising, Marketing And Public Relations
Study area
Business
Credit points
12

Dates and locations

Teaching period Dates Locations
Semester 1, 2019 25 February 2019 - 21 June 2019 Gardens Point
Gardens Point (External)
Semester 2, 2019 22 July 2019 - 15 November 2019 Gardens Point
Gardens Point (External)
See all available class timetables for this unit

Fees

Commonwealth supported place (CSP) student contribution amount
2019:
Domestic fee-paying student fee
2019: $3,420
International student fee (excluding study abroad students)
2019: $3,948
Find out more about costs for study abroad students.

Guide to fees

Commonwealth supported place (CSP) student contribution amount
For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens who study this unit:
  • as part of a QUT course and are eligible for a Commonwealth supported place (CSP)
  • as a cross-institutional student who has a Commonwealth supported place at their home university.
Domestic fee-paying student fee
For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens, who study this unit:
  • as part of a QUT course and are not eligible for a Commonwealth supported place (CSP)
  • as part of a QUT course during Summer Semester
  • as a cross-institutional student who does not have a Commonwealth supported place at their home university
  • as a single-unit study student.
International student fee
For international students who study this unit:
  • as part of a QUT course
  • as a cross-institutional student.

Previous study requirements

Anti-requisites
CON424
Equivalents
AMX461

Guide to previous study requirements

Prerequisites
To enrol in this unit, you must have completed these prerequisite units (or have credit, advanced standing or exemption for them), or be able to demonstrate that you have equivalent background knowledge.
Anti-requisites
You can’t enrol in this unit if you have completed any of these anti-requisite units.
Co-requisites
To enrol in this unit, you must have already completed these co-requisite units, or you must enrol in them at the same time.
Equivalents
You can’t enrol in this unit if you have completed any of these equivalent units.
Assumed knowledge
We assume that you have a minimum level of knowledge in certain areas before you start this unit.

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Study abroad and exchange

This unit is available as part of our study abroad and exchange programs.

Find out more about our study abroad and exchange programs

Unit outlines

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Disclaimer: Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.

Semester 1, 2019