Study level

  • PhD

Faculty/School

Faculty of Business and Law

School of Advertising, Marketing and Public Relations

Topic status

We're looking for students to study this topic.

Research centre

Supervisors

Professor Brett Martin
Position
Professor of Marketing
Division / Faculty
Faculty of Business & Law
Dr Shasha Wang
Position
Senior Lecturer
Division / Faculty
Faculty of Business & Law

Overview

Have you experienced a negative feeling when a media platform constantly pushing advertisements to your screen or when a salesman chasing you around to introduce a product? That negative feeling will typically lead to reactance and push you away from these persuasive messages. This research is embedded in the theories of persuasion knowledge and psychological reactance. We will also look into consumer personalities and cognitions. We aim at exploring and testing solutions to reduce consumer reactance.

Skills and experience:

  • Research background in psychology or marketing
  • Experience in experimental design

Contact

Contact the supervisor for more information.