Dr Shasha Wang

Biography

Dr Shasha Wang is a Lecturer in the School of Advertising, Marketing and Public Relations at the QUT Business School, and an Honorary Research Fellow in the Business School of the University of Western Australia (UWA). Prior to joining QUT, Dr Wang was a marketing lecturer in the UWA Business School. She also worked in the automobile industry before her PhD. She is an active researcher in the areas of advertising, promotion, consumer psychology and behaviour (particularly disadvantaged groups such as children), and tourism marketing. Dr Wang has published articles in Psychology and Marketing, Journal of Retailing and Consumer Services, Australasian Marketing Journal, Tourism Analysis, Higher Education, Tourism Review, and others.

Research Interest:

• Advertising (appeals, branding, gamification, and social media)
• Promotion (premium and price promotion)
• Consumer Behavior (emotion, cognition and behaviour)

Current HDR (PhD and Mphil) Supervision topics:

• The impact of the endowment effect and social media marketing communication on young consumers
• The influence of social media influencer marketing on consumers' cancer screening decisions
• The role of false information in politicians' social media communications
• The exploration of success factors of interactive social media influencers
• The exploration of entrepreneurial success among people with disability

Journal Articles

Wang S., and Japutra A. (forthcoming). “Brand Display Magnitudes and Young Children’s Brand Recognition”, Australasian Marketing Journal.

     Topic: Brand recognition in advertising targeting young children

Japutra A., Loureiro S.M.C., and Wang S. (forthcoming). “Role of personal values and personality traits on intention to recommend a destination”, Tourism Analysis. DOI: https://doi.org/10.3727/108354220X15987151867872 (fast track).

     Topic: Personal values and personality traits in destination marketing

Weismueller, J., Harrigan, P., Wang, S., & Soutar, G. (2020). How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media. Australasian Marketing Journal.

     Topic: Advertising disclosure in social media influencer advertising

Wang, S., Japutra, A., & Sebastian M. (2020). Branded Premiums in Tourism Destination Promotion. Tourism Review.

     Topic: branded premium sales promotion in tourism marketing

Wang, S., & Mizerski, D. (2019). Comparing Measures of Persuasion Knowledge Adapted for Young Children. Psychology & Marketing.

      Topic: young children’s persuasion knowledge in advertising

Barratt-Pugh, L., Zhao, F., Zhang, Z., & Wang, S. (2019). Exploring current Chinese higher education pedagogic tensions through an activity theory lens. Higher Education.

      Topic: pedagogical differences between Chinese and Australian higher education sector

Japutra, A., Molinillo, S., & Wang, S. (2018). Aesthetic or self-expressiveness? Linking brand logo benefits, brand stereotypes and relationship quality. Journal of Retailing and Consumer Services, 44, 191-200.

      Topic: advertising message communication strategies based on consumer stereotypes (i.e., warmth and competence) in both retailing and services industries

Book Chapter

Mizerski, D., Wang, S., Lee, A., & Lambert, C. (2017). Young Children as Consumers: Their Vulnerability and Its Effect on Their Consumption. In M. Zawisza & C. Jansson-Boyd (Eds.), Routledge International Handbook of Consumer Psychology. London and New York: Routledge.

      Topic: children’s persuasion knowledge when exposed to advertising

Conference Abstracts

Wang, S., Boey L., Weismueller J. (2019). Psychological Reactance Toward Fear Appeals in Social Marketing Advergames: The Moderating Role of Telepresence. 2019 Global Fashion Management Conference, Paris.

      Topic: consumers’ responses toward social marketing advergames

Wang and Mizerski (2018). How Endowments Can Influence Young Children’s Brand Choice? AMA Winter Educators’ Conference 2018, New Orleans.

      Topic: young children’s behavioural response to TV advertising

Wang, Mizerski, Liu, Olaru and Mallinckrodt (2016), “A Formative Measure of Very Young Children’s Persuasion Knowledge”, Global Marketing Conference 2016, Hong Kong.

      Topic: children’s persuasion knowledge in advertising

Barratt-Pugh, Zhao, Zhang and Wang (2016), “The impact of an Australian study tour on the innovative practice of Chinese lecturers'. Australian Vocational Education and Training Research Association 19th National Conference 2016, Sydney.

     Topic: pedagogical differences between Chinese and Australian higher education sector

Acharya, Wang, Mizerski, Lambert, Lee and Yang (2014) “Young Children’s Persuasion Knowledge and Influencing Others.” AMA Marketing Summer Educators’ Conference 2014, San Francisco.

      Topic: young children’s persuasion knowledge in advertising and its influence on their WOM behavior

Lee, Mizerski, Wang and Yang (2014), “Fear Packaging.” AMA Marketing Summer Educators’ Conference 2014, San Francisco.

      Topic: the role of psychological reactance in cigarette packaging and advertising

Wang, Liu, and Yu (2012), “Persuasive Knowledge and Consumers’ Attitudes Towards Benefit-Based Advertising.” ANZMAC conference 2012, Adelaide.

      Topic: influence of persuasion knowledge in consumers’ response toward benefit-based advertisements

Wang, Pham, and Krisjanti (2012), “Do Advertising Tactics Matter? A Study on Indonesian Young Adults’ Awareness of Advertising Intentions,” ANZMAC conference 2012, Adelaide.

      Topic: consumers’ perception of advertising tactics