DNH704 New Product Development

This unit focuses on the introduction of new products into the market. It provides an overview of the relationship between product design and commercialisation. It introduces strategy development which aims to meet consumer expectations whilst achieving corporate objectives. It covers: new product development process; idea generation; strategic planning; introduction to marketing; product screening and evaluation; and commercialisation and post-launch review. The unit will provide you with background knowledge of management, financial and marketing parameters surrounding the development and commercialisation of consumer products. Launching new products into the market requires a sound understanding of product development tools and methods. Therefore this unit will draw on your understanding of design process and complement this with an understanding of the issues surrounding the translation of a concept into a marketable product or service.

Unit information

Unit code
DNH704
Faculty
Creative Industries Faculty
School/Discipline
Industrial Design
Study area
Engineering
Credit points
12

Dates and locations

Teaching period Dates Locations
Semester 1, 2020 24 February 2020 - 19 June 2020 Gardens Point
See all available class timetables for this unit

Fees

Commonwealth supported place (CSP) student contribution amount
2020: $1,190
Domestic fee-paying student fee
2020: $5,100
International student fee (excluding study abroad students)
2020: $5,400
Find out more about costs for study abroad students.

Guide to fees

Commonwealth supported place (CSP) student contribution amount
For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens who study this unit:
  • as part of a QUT course and are eligible for a Commonwealth supported place (CSP)
  • as a cross-institutional student who has a Commonwealth supported place at their home university.
Domestic fee-paying student fee
For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens, who study this unit:
  • as part of a QUT course and are not eligible for a Commonwealth supported place (CSP)
  • as part of a QUT course during Summer Semester
  • as a cross-institutional student who does not have a Commonwealth supported place at their home university
  • as a single-unit study student.
International student fee
For international students who study this unit:
  • as part of a QUT course
  • as a cross-institutional student.

Previous study requirements

Prerequisites
DNH603 or DNB311
Equivalents
ADB235, DNB602, DNB704

Guide to previous study requirements

Prerequisites
To enrol in this unit, you must have completed these prerequisite units (or have credit, advanced standing or exemption for them), or be able to demonstrate that you have equivalent background knowledge.
Anti-requisites
You can’t enrol in this unit if you have completed any of these anti-requisite units.
Co-requisites
To enrol in this unit, you must have already completed these co-requisite units, or you must enrol in them at the same time.
Equivalents
You can’t enrol in this unit if you have completed any of these equivalent units.
Assumed knowledge
We assume that you have a minimum level of knowledge in certain areas before you start this unit.

Unit outlines

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Disclaimer: Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.