Everything you need to know as a first-time student.
Information and support for postgraduate study.
Courses, supervisors and your life as a researcher.
Discover our campuses, courses and entry requirements.
Step-by-step application guides for our courses.
Get financial support for your studies. Find a scholarship that's right for you.
Options like part-time, external and online study can help you tailor how you learn.
See where our graduates are now, and where your studies can take you.
Our executive education courses give you the skills you need to lead in a fast-paced world.
Boost your career or extend your skills with a short course or unit.
Our free online courses are open to everyone.
We're constantly moving forward in our research output, commercialisation and collaboration. Find out how you can join our research community and bring innovation to the real world.
Considering research with us? Here's what to expect.
Our strengths and achievements, research projects and activity, and research institutes, centres and groups.
Apply for scholarships for research study, or competitive grants as a professional researcher.
Our researchers work in supportive and established networks.
We value and promote integrity and ethical responsibility in all research we conduct.
A selection of world-class research from our research centres and groups.
We collaborate with industry partners to research solutions for real-world problems, and to give our students hands-on experience in the workplace.
Work with our students and graduates, sponsor scholarships, prizes or events, or become an industry partner.
We offer commercial research and consultancy services, research commercialisation, and workplace training and development.
We're working with a range of industry partners and collaborators.
Our customised executive education equips your employees with tools and inspiration to give your organisation a real edge.
We offer short courses to help you advance your career and expand your skills.
Researchers from QUT have taken a world-first approach to tracking beef by creating a BeefLedger Token system to help tackle food fraud.
We are a highly successful and globally positioned Australian university with an applied emphasis in courses and research.
Make a real impact by giving to QUT and supporting our students, researchers and community.
Our history, key statistics, sustainability initiatives and programs and Indigenous acknowledgement.
Meet our staff and executive team.
Our awards, accreditation details, research rankings and scholarly achievements.
Our plans for expanding our university's achievements in learning, teaching and research.
Policies, procedures and annual reports.
What's on at QUT.
Want to work with us? See available jobs.
Our campuses and facilities, including maps, research locations and public venues.
Email: firstname.lastname@example.org Phone: +61 7 3138 2000
Our graduates run successful businesses, conduct ground-breaking research and make significant contributions to their communities.
We celebrate our alumni with annual awards for graduates and students.
Get involved with QUT by engaging with and supporting our current students.
Once you've graduated, we encourage you to keep in touch with the QUT community and your fellow alumni.
Email: email@example.com Phone: +61 7 3138 4778 Mon-Fri, 8.30am-5pm
Kate Gifford is recognised for her contributions to the community through her work as a clinical optometrist, researcher, peer educator, professional leader and international expert.
Step-by-step guide to applying as an international student.
We offer scholarships for international students to help with study and living costs.
You may be able to meet with a QUT staff member or official representative in your city.
Find out more about living and studying in Brisbane.
While you're studying here, you can access a range of support services to help you adjust to life in Brisbane.
Come to QUT for one or two semesters.
Freecall: 1800 181 848 (within Australia)
Phone: +61 3 9627 4853 (outside Australia)
Ask us a question online
Subscribe for email updates
A new QUT-led study has found ways to detect hidden dangers of repeated stresses on seagrass using statistical modelling.
Email: firstname.lastname@example.org Phone: +61 7 3138 2361
You are here:
The aim of this unit is to provide students with a thorough understanding of the multiplicity of issues that impact on the development of international marketing strategies and plans and their operational implementation. The unit is highly applied and provides students with the following opportunities: to analyse global international firms, their marketing strategies and various international marketing issues in a variety of geographic and industry contexts; to evaluate methodologies and new practices for handling problems and issues typical of global and international markets and competition; to develop an operationally sound international marketing plan.
Globalisation has required firms to look beyond their domestic markets to remain competitive and profitable. An understanding of marketing internationally is vital in today's global marketplace where different challenges and value systems exist.
The aim of this unit is to develop an understanding of the challenges and opportunities presented by the diversity of international markets and of the marketing strategies that firms can employ to meet these challenges and exploit these opportunities.
Undergraduate Coursework AoLs
The QUT Business School has established the Assurance of Learning (AoL) Goals to meet contemporary industry needs and standards. Achieving these learning outcomes will assist you to meet the desired graduate outcomes set at QUT - aligned with other internationally renowned business schools.Students will develop the following capabilities relevant to a contemporary global and sustainable business environment:
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Unit Learning Outcomes
Upon completion of this unit, you should be able to:
1. Discuss and apply knowledge of international marketing concepts and principles in analysing international marketing issues
2. Discuss the range of international marketing strategies with which to compete in different country markets
3. Critically evaluate international marketing issues from ethical and social responsibility perspectives and formulate and justify evidence-based solutions that respond to key issues
4. Analyse and evaluate the impact and opportunities of technology on internationalising business and make recommendations with reference to specific international marketing contexts
The specific unit learning outcome that apply to this unit are shown in the assessment section of this unit outline.
This unit covers issues relevant to the challenges of international marketing. International marketing decisions are made within a context that is influenced by political, economic and social and legal environments that are covered in this unit. This unit also examines the use of strategic planning, analysis of markets and the implementation of market plans in an international context.
Other topics relevant to international marketing that are covered here include products, branding, international services marketing, export and global pricing strategies, as well as international channels of distribution and promotional strategies.
This unit will be delivered in the format of a lecture and a tutorial. Teaching and learning activities make use of real world, authentic, problem-solving and decision making case studies, scenarios and real world domestic and international examples. The unit will also include an authentic assignment developing a case study. Lecture outlines will be available on the Blackboard site in advance. Tutorial exercises include real world cases that require analysis, problem solving and decision making in relation to international marketing issues. These interactive teaching and learning strategies will enable students to gain the generic skills of leadership, written and verbal communication, and critical analysis. Supporting resources will be available on the Blackboard.
This unit uses the SafeAssign tool in BlackBoard. SafeAssign is a text matching tool that assists students to develop the academic skills required to correctly use and cite reference material as well as to check citations and determine possible instances of plagiarism. You will be expected to submit draft and/or final versions of one or more assignments using SafeAssign. Your Unit Coordinator will provide detailed information on how the software will be used in this unit.
QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.
A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.
Fletcher, R. & Crawford, H. (2017), International Marketing: An Asia-Pacific perspective, 6th edition, Pearson Education Australia
Fletcher, R. & Crawford, H. (2011), International Marketing: An Asia-Pacific perspective, 5th edition, Pearson Education Australia
Fletcher, R. & Brown, L. (2008) International Marketing: An Asia-Pacific perspective, 4th edition, Pearson Education Australia
Czinkota, M.R. & Ronkainen, I.A. (2007), International Marketing, 8th ed. Thomson South Western Press, Ohio
Cateora, P.R & Graham, J.L. (2005), International Marketing, 12th ed. Irwin McGrawhill, Boston.
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
You can apply to study this unit for personal or professional development
Apply now for single-unit study
You can apply to study this unit for credit towards a course at another university
Apply now for cross-institutional study