AMB336 International Marketing

The aim of this unit is to provide students with a thorough understanding of the multiplicity of issues that impact on the development of international marketing strategies and plans and their operational implementation. The unit is highly applied and provides students with the following opportunities: to analyse global international firms, their marketing strategies and various international marketing issues in a variety of geographic and industry contexts; to evaluate methodologies and new practices for handling problems and issues typical of global and international markets and competition; to develop an operationally sound international marketing plan.

Faculty: QUT Business School
School/Discipline: Advertising, Marketing And Public Relations
Study area: Business
Credit points: 12

Dates and locations

Teaching period	Dates	Locations
Semester 1, 2018	19 February 2018 - 22 June 2018	Gardens Point
Semester 2, 2018	23 July 2018 - 16 November 2018	Gardens Point
Summer, 2018	19 November 2018 - 22 February 2019	Gardens Point
Semester 1, 2019	25 February 2019 - 21 June 2019	Gardens Point
Semester 2, 2019	22 July 2019 - 15 November 2019	Gardens Point
Summer, 2019	18 November 2019 - 21 February 2020	Gardens Point

Fees

Commonwealth supported place (CSP) student contribution amount: 2018: $1,344; 2019: $1,369
Domestic fee-paying student fee: 2018: $2,604; 2019: $2,712
International student fee: 2018: $3,600; 2019: $3,744

Guide to fees

Commonwealth supported place (CSP) student contribution amount

For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens who study this unit:

as part of a QUT course and are eligible for a Commonwealth supported place (CSP)
as a cross-institutional student who has a Commonwealth supported place at their home university.

Domestic fee-paying student fee

For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens, who study this unit:

as part of a QUT course and are not eligible for a Commonwealth supported place (CSP)
as part of a QUT course during Summer Semester
as a cross-institutional student who does not have a Commonwealth supported place at their home university
as a single-unit study student.

International student fee

For international students who study this unit:

as part of a QUT course
as part of our study abroad or exchange programs
as a cross-institutional student.

Previous study requirements

Prerequisites: AMB240, CTB240, AMB210, or IBB210
Equivalents: AMX336, IBB213

Guide to previous study requirements

Prerequisites: To enrol in this unit, you must have completed these prerequisite units (or have credit, advanced standing or exemption for them), or be able to demonstrate that you have equivalent background knowledge.
Anti-requisites: You can’t enrol in this unit if you have completed any of these anti-requisite units.
Co-requisites: To enrol in this unit, you must have already completed these co-requisite units, or you must enrol in them at the same time.
Equivalents: You can’t enrol in this unit if you have completed any of these equivalent units.
Assumed knowledge: We assume that you have a minimum level of knowledge in certain areas before you start this unit.

Summer Semester details

Dates: 19 November 2018 - 22 February 2019
Fee type: Tuition Fee
Restrictions: No restrictions: this unit is available to all QUT students and single-unit study and cross institutional students.
Notes: This is a summer tuition fee unit at the undergraduate level. Standard tuition fees apply. Eligible students may apply for FEE-HELP in eStudent, including cross institutional and QUT students in a Commonwealth supported place who are required to pay tuition fees.

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Single-unit study

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Cross-institutional study

You can apply to study this unit for credit towards a course at another university

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