AMB336 International Marketing

Unit synopsis

The aim of this unit is to provide students with a thorough understanding of the multiplicity of issues that impact on the development of international marketing strategies and plans and their operational implementation. The unit is highly applied and provides students with the following opportunities: to analyse global international firms, their marketing strategies and various international marketing issues in a variety of geographic and industry contexts; to evaluate methodologies and new practices for handling problems and issues typical of global and international markets and competition; to develop an operationally sound international marketing plan.

Faculty
QUT Business School
Study area
Business
Credit points
12

Dates and locations

Teaching period Locations
Summer, 2017
20 November 2017 - 16 February 2018
  • Gardens Point
Semester 1, 2018
19 February 2018 - 22 June 2018
  • Gardens Point
Semester 2, 2018
23 July 2018 - 16 November 2018
  • Gardens Point
Summer, 2018
19 November 2018 - 22 February 2019
  • Gardens Point

Fees

Commonwealth supported place (CSP) student contribution amount
2017: $1,324
2018: $1,368
Domestic fee-paying student fee
2017: $2,496
2018: $2,604
International student fee
2017: $3,468
2018: $3,600

Guide to fees

Commonwealth supported place (CSP) student contribution amount
For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens who study this unit:
  • as part of a QUT course and are eligible for a Commonwealth supported place (CSP)
  • as a cross-institutional student who has a Commonwealth supported place at their home university.
Domestic fee-paying student fee
For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens, who study this unit:
  • as part of a QUT course and are not eligible for a Commonwealth supported place (CSP)
  • as part of a QUT course during Summer Semester
  • as a cross-institutional student who does not have a Commonwealth supported place at their home university
  • as a single-unit study student.
International student fee
For international students who study this unit:
  • as part of a QUT course
  • as part of our study abroad or exchange programs
  • as a cross-institutional student.

Previous study requirements

Prerequisites
AMB240, CTB240, AMB210, or IBB210
Equivalents
AMX336, IBB213

Guide to previous study requirements

Prerequisites
To enrol in this unit, you must have completed these prerequisite units (or have credit, advanced standing or exemption for them), or be able to demonstrate that you have equivalent background knowledge.
Anti-requisites
You can’t enrol in this unit if you have completed any of these anti-requisite units.
Co-requisites
To enrol in this unit, you must have already completed these co-requisite units, or you must enrol in them at the same time.
Equivalents
You can’t enrol in this unit if you have completed any of these equivalent units.
Assumed knowledge
We assume that you have a minimum level of knowledge in certain areas before you start this unit.

Summer Semester details

Dates
20 November 2017 - 16 February 2018
Fee type
Tuition Fee
Restrictions
The unit is available to QUT, visiting and cross institutional students.
Notes
This is a summer tuition fee unit at the undergraduate level. Standard tuition fees apply. Eligible students may apply for FEE-HELP in eStudent, including Cross Institutional and QUT students in a Commonwealth supported place who are required to pay tuition fees.

Coordinator

Name
Edwina Luck
Email
e.luck@qut.edu.au
Phone
3138 1392

Rationale

Globalisation has required firms to look beyond their domestic markets to remain competitive and profitable. An understanding of marketing internationally is vital in today's global marketplace where different challenges and value systems exist.

Aims

The aim of this unit is to develop an understanding of the challenges and opportunities presented by the diversity of international markets and of the marketing strategies that firms can employ to meet these challenges and exploit these opportunities.

Learning outcomes

Undergraduate Coursework AoLs

The QUT Business School has established the Assurance of Learning (AoL) Goals to meet contemporary industry needs and standards. Achieving these learning outcomes will assist you to meet the desired graduate outcomes set at QUT - aligned with other internationally renowned business schools.Students will develop the following capabilities relevant to a contemporary global and sustainable business environment:

Knowledge and Technological Skills (KS)

1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.

Higher Order Thinking (HO)

2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.

Professional Communication (PC)

3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.

Teamwork and Self (TS)

4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.

Social, Ethical and Global Understanding (SE)

5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.

Unit Learning Outcomes
Upon completion of this unit, you should be able to:

1. Discuss and apply knowledge of international marketing concepts and principles in analysing international marketing issues
2. Discuss the range of international marketing strategies with which to compete in different country markets
3. Critically evaluate international marketing issues from ethical and social responsibility perspectives and formulate and justify evidence-based solutions that respond to key issues
4. Analyse and evaluate the impact and opportunities of technology on internationalising business and make recommendations with reference to specific international marketing contexts

The specific unit learning outcome that apply to this unit are shown in the assessment section of this unit outline.

Content

This unit covers issues relevant to the challenges of international marketing. International marketing decisions are made within a context that is influenced by political, economic and social and legal environments that are covered in this unit. This unit also examines the use of strategic planning, analysis of markets and the implementation of market plans in an international context.

Other topics relevant to international marketing that are covered here include products, branding, international services marketing, export and global pricing strategies, as well as international channels of distribution and promotional strategies.

Approaches to teaching and learning

This unit will be delivered in the format of a lecture and a tutorial. Teaching and learning activities make use of real world, authentic, problem-solving and decision making case studies, scenarios and real world domestic and international examples. The unit will also include an authentic assignment developing a case study. Lecture outlines will be available on the Blackboard site in advance. Tutorial exercises include real world cases that require analysis, problem solving and decision making in relation to international marketing issues. These interactive teaching and learning strategies will enable students to gain the generic skills of leadership, written and verbal communication, and critical analysis. Supporting resources will be available on the Blackboard.

This unit uses the SafeAssign tool in BlackBoard. SafeAssign is a text matching tool that assists students to develop the academic skills required to correctly use and cite reference material as well as to check citations and determine possible instances of plagiarism. You will be expected to submit draft and/or final versions of one or more assignments using SafeAssign. Your Unit Coordinator will provide detailed information on how the software will be used in this unit.

Assessment items

Name #1: Case Study
DescriptionCase analysis. Guidelines and criteria reference assessment on the case study is available through Blackboard.
Length or Duration: 1,500 words
Formative or Summative: Formative and Summative
Weighting50%
Due dateWeek 6
Internal or externalInternal
Group or individualIndividual
Relates to learning outcomesUnit Learning Outcomes: 1, 3 & 4 and AoL Goals: KS (1.1), HO (2.1) and SE (5.1)
Name #2: Report
DescriptionStudents are to present a research report on the implications of technology in the international marketing of the firm. Guidelines and criteria reference assessment on the report are available through Blackboard.
Length or Duration: 1,800 words
Formative or Summative: Formative and Summative
Weighting50%
Due dateWeek 12
Internal or externalInternal
Group or individualIndividual
Relates to learning outcomesUnit Learning Outcomes: 1, 2 & 4 and AoL Goals: KS (1.1), HO (2.1)

Academic integrity

QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.

A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.

Resource materials

Prescribed Text
Fletcher, R. & Crawford, H. (2017), International Marketing: An Asia-Pacific perspective, 6th edition, Pearson Education Australia

Other references
Fletcher, R. & Crawford, H. (2011), International Marketing: An Asia-Pacific perspective, 5th edition, Pearson Education Australia
Fletcher, R. & Brown, L. (2008) International Marketing: An Asia-Pacific perspective, 4th edition, Pearson Education Australia
Czinkota, M.R. & Ronkainen, I.A. (2007), International Marketing, 8th ed. Thomson South Western Press, Ohio
Cateora, P.R & Graham, J.L. (2005), International Marketing, 12th ed. Irwin McGrawhill, Boston.

Risk assessment statement

There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.

Coordinator

Name
Shane Mathews
Email
sw.mathews@qut.edu.au
Phone
3138 5310

Rationale

Globalisation has required firms to look beyond their domestic markets to remain competitive and profitable. An understanding of marketing internationally is vital in today's global marketplace where different challenges and value systems exist.

Aims

The aim of this unit is to develop an understanding of the challenges and opportunities presented by the diversity of international markets and of the marketing strategies that firms can employ to meet these challenges and exploit these opportunities.

Learning outcomes

Undergraduate Coursework AoLs

The QUT Business School has established the Assurance of Learning (AoL) Goals to meet contemporary industry needs and standards. Achieving these learning outcomes will assist you to meet the desired graduate outcomes set at QUT - aligned with other internationally renowned business schools.Students will develop the following capabilities relevant to a contemporary global and sustainable business environment:

Knowledge and Technological Skills (KS)

1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.

Higher Order Thinking (HO)

2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.

Professional Communication (PC)

3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.

Teamwork and Self (TS)

4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.

Social, Ethical and Global Understanding (SE)

5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.

Unit Learning Outcomes
Upon completion of this unit, you should be able to:

1. Discuss and apply knowledge of international marketing concepts and principles in analysing international marketing issues
2. Discuss the range of international marketing strategies with which to compete in different country markets
3. Critically evaluate international marketing issues from ethical and social responsibility perspectives and formulate and justify evidence-based solutions that respond to key issues
4. Analyse and evaluate the impact and opportunities of technology on internationalising business and make recommendations with reference to specific international marketing contexts

The specific unit learning outcome that apply to this unit are shown in the assessment section of this unit outline.

Content

This unit covers issues relevant to the challenges of international marketing. International marketing decisions are made within a context that is influenced by political, economic and social and legal environments that are covered in this unit. This unit also examines the use of strategic planning, analysis of markets and the implementation of market plans in an international context.

Other topics relevant to international marketing that are covered here include products, branding, international services marketing, export and global pricing strategies, as well as international channels of distribution and promotional strategies.

Approaches to teaching and learning

This unit will be delivered in the format of a lecture and a tutorial. Teaching and learning activities make use of real world, authentic, problem-solving and decision making case studies, scenarios and real world domestic and international examples. The unit will also include an authentic assignment developing a case study. Lecture outlines will be available on the Blackboard site in advance. Tutorial exercises include real world cases that require analysis, problem solving and decision making in relation to international marketing issues. These interactive teaching and learning strategies will enable students to gain the generic skills of leadership, written and verbal communication, and critical analysis. Supporting resources will be available on the Blackboard.

This unit uses the SafeAssign tool in BlackBoard. SafeAssign is a text matching tool that assists students to develop the academic skills required to correctly use and cite reference material as well as to check citations and determine possible instances of plagiarism. You will be expected to submit draft and/or final versions of one or more assignments using SafeAssign. Your Unit Coordinator will provide detailed information on how the software will be used in this unit.

Assessment items

Name #1: Case Study
DescriptionCase analysis. Guidelines and criteria reference assessment on the case study is available through Blackboard.
Length or Duration: 1,500 words
Formative or Summative: Formative and Summative
Weighting50%
Due dateWeek 6
Internal or externalInternal
Group or individualIndividual
Relates to learning outcomesUnit Learning Outcomes: 1, 3 & 4 and AoL Goals: KS (1.1), HO (2.1) and SE (5.1)
Name #2: Report
DescriptionStudents are to present a research report on the implications of technology in the international marketing of the firm. Guidelines and criteria reference assessment on the report are available through Blackboard.
Length or Duration: 1,800 words
Formative or Summative: Formative and Summative
Weighting50%
Due dateWeek 12
Internal or externalInternal
Group or individualIndividual
Relates to learning outcomesUnit Learning Outcomes: 1, 2 & 4 and AoL Goals: KS (1.1), HO (2.1)

Academic integrity

QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.

A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.

Resource materials

Prescribed Text
Fletcher, R. & Crawford, H. (2017), International Marketing: An Asia-Pacific perspective, 6th edition, Pearson Education Australia

Other references
Fletcher, R. & Crawford, H. (2011), International Marketing: An Asia-Pacific perspective, 5th edition, Pearson Education Australia
Fletcher, R. & Brown, L. (2008) International Marketing: An Asia-Pacific perspective, 4th edition, Pearson Education Australia
Czinkota, M.R. & Ronkainen, I.A. (2007), International Marketing, 8th ed. Thomson South Western Press, Ohio
Cateora, P.R & Graham, J.L. (2005), International Marketing, 12th ed. Irwin McGrawhill, Boston.

Risk assessment statement

There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.

Apply

Single-unit study

You can apply to study this unit for personal or professional development

Apply now for single-unit study

Cross-institutional study

You can apply to study this unit for credit towards a course at another university

Apply now for cross-institutional study