Dr Lisa Tam
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
Lisa Tam (PhD., Purdue University) is a Lecturer in Advertising and Public Relations at the QUT Business School.
She is a mixed-methods researcher who has experiences in conducting content analysis, surveys, experiments and interviews.
Her research has applied public relations theories to different contexts including corporate social responsibility, crisis communication, employee communication, environment communication, health communication, issues management and public diplomacy.
Her research publications can be found on ResearchGate (https://www.researchgate.net/profile/Lisa-Tam).
Personal details
Positions
- Lecturer
Faculty of Business & Law,
School of Advertising, Marketing & PR
Keywords
integrated marketing communication, public relations, construct development and measurement
Discipline
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008
Qualifications
- PhD (Purdue University)
- MPhil (Chinese University of Hong Kong)
- MStratPR (University of Sydney)
- BA (University of Sydney)
Teaching
QUT Business School, Australia
(2017-present)
- AMB263 Introduction to Public Relations
- AMB330 Digital Optimisation
- AMN465 Public Relations Management (postgraduate)
La Trobe University, Australia (2015-17)
- STC1WSC Writing for Strategic Communication
- STC1CAM Campaigns: Strategy, Analysis, and Design
- STC2CTA Communication Theory and Analysis
- STC5SOC Strategic Communication in Society (postgraduate)
- STC5RES Strategic Communication Research (postgraduate)
- STC5THP Strategic Communication Thesis (postgraduate)
Purdue University, USA (2012-15)
- COM114 Fundamentals of Speech Communication
- COM114e Fundamentals of Speech Communication (for engineering students)
- COM314 Advanced Presentational Speaking
- COM325 Interviewing: Principles and Practices
- COM325 Interviewing: Principles and Practices ("Summer in Siena" study abroad program)
Chinese University of Hong Kong (2010-12)
- COMM2910 News Analysis
- COMM4140 International Communication
Publications
QUT ePrints
For more publications by Lisa, explore their research on ePrints (our digital repository).