Dr Lisa Tam

Profile image of Dr Lisa Tam

Faculty of Business & Law,
School of Advertising, Marketing & PR


Personal details

Positions

Senior Lecturer
Faculty of Business & Law,
School of Advertising, Marketing & PR

Keywords

integrated marketing communication, public relations, construct development and measurement

Discipline

Marketing

Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Qualifications

  • PhD (Purdue University)
  • MPhil (Chinese University of Hong Kong)
  • MStratPR (University of Sydney)
  • BA (University of Sydney)

Professional memberships and associations

International Communication Association (ICA)

Debiasing and Lay Informatics Lab (DaLI)

Teaching

As a teacher-scholar in advertising and public relations, I apply the "relationship management" paradigm to both my research and teaching practice. I engage with a diversity of stakeholders (i.e., academic colleagues, learning designers, industry professionals, industry tutors and student colleagues) in guiding the development of my teaching content and assessments.

Since 2010, I have taught and/or coordinated the following units:

QUT Business School, Australia

(2017-present)

  • AMB163/AMB263 Introduction to Public Relations
  • AMB330 Digital Portfolio/Digital Optimisation
  • AMB374 Global Public Relations Cases (unit coordination only)
  • AMN465 Public Relations Management (postgraduate)

La Trobe University, Australia (2015-17)

  • STC1WSC Writing for Strategic Communication
  • STC1CAM Campaigns: Strategy, Analysis, and Design
  • STC2CTA Communication Theory and Analysis
  • STC5SOC Strategic Communication in Society (postgraduate)
  • STC5RES Strategic Communication Research (postgraduate)
  • STC5THP Strategic Communication Thesis (postgraduate)

Purdue University, USA (2012-15)

  • COM114 Fundamentals of Speech Communication
  • COM114e Fundamentals of Speech Communication (for engineering students)
  • COM314 Advanced Presentational Speaking
  • COM325 Interviewing: Principles and Practices
  • COM325 Interviewing: Principles and Practices ("Summer in Siena" study abroad program)

Chinese University of Hong Kong (2010-12)

  • COMM2910 News Analysis
  • COMM4140 International Communication

Selected publications

QUT ePrints

For more publications by Lisa, explore their research in QUT ePrints (our digital repository).

View more publications

Supervision