Dr Lisa Tam
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
Hi :) I am a Senior Lecturer (U.S. equivalence of "Associate Professor") in Advertising and Public Relations at the QUT Business School.My research explores the dynamics of power and influence between organizations and publics as well as the roles of communication practitioners in facilitating interactions between the two.
I am a mixed methods researcher who has experience in using both qualitative and quantitative methods. I have used content analysis to examine how organizations and issues are presented in the news media. I have conducted interviews with practitioners to explore how they design and manage communication activities. I have conducted numerous surveys and experiments to examine publics' cognitions, attitudes and behavioral intentions. I have used methods of scale development to develop constructs to measure relational dynamics in communicative interactions. I have also used statistical methods to analyze industry datasets.
My research has been applied to multiple research contexts including corporate social responsibility, employee communication, health communication, government relations, hospitality and tourism, international relations, issues and crisis communication and public diplomacy. I have also published on industry practices including the use of social media for environmental scanning and the use of paid, earned, shared and owned (PESO) media for media planning.
I enjoy working with colleagues from different disciplines. I have co-authored with over 30 colleagues from 18 universities around the world, including four students and an industry collaborator. I have also been involved in research teams which have generated industry and consultancy research funding.
I am currently Associate Editor for the Journal of Public Diplomacy. I am also Secretary-elect for the International Communication Association (ICA) Public Relations Division.
My work has received numerous recognitions, the most recent of which are Top Faculty Paper Award from the ICA Public Relations Division, Fellowship from the Higher Education Academy and Page Legacy Scholar grants.
My research publications can be found on ResearchGate (https://www.researchgate.net/profile/Lisa-Tam).
Personal details
Positions
- Senior Lecturer
Faculty of Business & Law,
School of Advertising, Marketing & PR
Keywords
integrated marketing communication, public relations, construct development and measurement
Discipline
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008
Qualifications
- PhD (Purdue University)
- MPhil (Chinese University of Hong Kong)
- MStratPR (University of Sydney)
- BA (University of Sydney)
Professional memberships and associations
International Communication Association (ICA)
Debiasing and Lay Informatics Lab (DaLI)
Teaching
As a teacher-scholar in advertising and public relations, I apply the "relationship management" paradigm to both my research and teaching practice. I engage with a diversity of stakeholders (i.e., academic colleagues, learning designers, industry professionals, industry tutors and student colleagues) in guiding the development of my teaching content and assessments.
Since 2010, I have taught and/or coordinated the following units:
QUT Business School, Australia
(2017-present)
- AMB163/AMB263 Introduction to Public Relations
- AMB330 Digital Portfolio/Digital Optimisation
- AMB374 Global Public Relations Cases (unit coordination only)
- AMN465 Public Relations Management (postgraduate)
La Trobe University, Australia (2015-17)
- STC1WSC Writing for Strategic Communication
- STC1CAM Campaigns: Strategy, Analysis, and Design
- STC2CTA Communication Theory and Analysis
- STC5SOC Strategic Communication in Society (postgraduate)
- STC5RES Strategic Communication Research (postgraduate)
- STC5THP Strategic Communication Thesis (postgraduate)
Purdue University, USA (2012-15)
- COM114 Fundamentals of Speech Communication
- COM114e Fundamentals of Speech Communication (for engineering students)
- COM314 Advanced Presentational Speaking
- COM325 Interviewing: Principles and Practices
- COM325 Interviewing: Principles and Practices ("Summer in Siena" study abroad program)
Chinese University of Hong Kong (2010-12)
- COMM2910 News Analysis
- COMM4140 International Communication
Selected publications
QUT ePrints
For more publications by Lisa, explore their research in QUT ePrints (our digital repository).