AMB310 Real World Internships and Projects

Unit synopsis

The unit provides real world learning experiences for undergraduate students majoring in advertising, international business or logistics, marketing or public relations, or as part of an approved scholarship program in QUT Business School. . Students complete internships or projects with approved industry and community partners, learning through authentic activities that are planned and assessed. An internship is a work integrated learning opportunity, with a student completing a placement in an organisation. A project is a work integrated learning opportunity, with a student completing a service learning, community, industry, or work-based project, often as a member of a small team of students. Internships and projects are learning opportunities for students, focused on practising, developing and refining knowledge and skills.

Faculty
QUT Business School
School/Discipline
Advertising, Marketing And Public Relations
Study area
Business
Credit points
12

Dates and locations

Teaching period Dates Locations
Semester 1, 2018 19 February 2018 - 22 June 2018
  • Gardens Point
Semester 2, 2018 23 July 2018 - 16 November 2018
  • Gardens Point
Semester 1, 2019 25 February 2019 - 21 June 2019
  • Gardens Point
Semester 2, 2019 22 July 2019 - 15 November 2019
  • Gardens Point

Fees

Commonwealth supported place (CSP) student contribution amount
2018: $1,344
Domestic fee-paying student fee
2018: $2,604
International student fee
2018: $3,600

Guide to fees

Commonwealth supported place (CSP) student contribution amount
For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens who study this unit:
  • as part of a QUT course and are eligible for a Commonwealth supported place (CSP)
  • as a cross-institutional student who has a Commonwealth supported place at their home university.
Domestic fee-paying student fee
For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens, who study this unit:
  • as part of a QUT course and are not eligible for a Commonwealth supported place (CSP)
  • as part of a QUT course during Summer Semester
  • as a cross-institutional student who does not have a Commonwealth supported place at their home university
  • as a single-unit study student.
International student fee
For international students who study this unit:
  • as part of a QUT course
  • as part of our study abroad or exchange programs
  • as a cross-institutional student.

Previous study requirements

Prerequisites
192 credit points of completed study
Equivalents
AMX310
Assumed knowledge
Knowledge and skills in major area of study appropriate to an undergraduate student in final two semesters of study is assumed knowledge
Other requirements
Grade Point Average (GPA) of 4.0 or higher; and undertaking a major in advertising, international business, marketing, or public relations.

Guide to previous study requirements

Prerequisites
To enrol in this unit, you must have completed these prerequisite units (or have credit, advanced standing or exemption for them), or be able to demonstrate that you have equivalent background knowledge.
Anti-requisites
You can’t enrol in this unit if you have completed any of these anti-requisite units.
Co-requisites
To enrol in this unit, you must have already completed these co-requisite units, or you must enrol in them at the same time.
Equivalents
You can’t enrol in this unit if you have completed any of these equivalent units.
Assumed knowledge
We assume that you have a minimum level of knowledge in certain areas before you start this unit.

Unit outlines

Coordinator

Name
Ms Ingrid Larkin
Email
ik.larkin@qut.edu.au
Phone
3138 4069

Rationale

The Real World Internships and Projects unit is a work integrated learning opportunity for students majoring in advertising, international business or logistics, marketing, or public relations, or participating in an approved scholarship program. Students can build on their knowledge and skills in a real world setting, and develop a reflective and critical approach to professional practice.

Aims

The Real World Internships and Projects unit aims to equip students demonstrate, test, and refine skills relevant to professional practice through active participation during an internship or project. Learning activities, supervision from industry or community partner and teaching team, along with assessment tasks support students during the internship or project and better prepare them for transition to practice.

Learning outcomes

strong>Course Assurance of Learning Goals (Undergraduate)
The QUT Business School has established the Assurance of Learning (AOL) Goals to meet contemporary industry needs and standards. Achieving these learning outcomes will assist you to meet the desired graduate outcomes set at QUT - aligned with other internationally renowned business schools. Students will develop the following capabilities relevant to a contemporary global and sustainable business environment:

Knowledge and Technological Skills (KS)

1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.

Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice
2.2 Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.

Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.

Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts

Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.

Unit Learning Outcomes
Upon completion of this unit, you should be able to:

1. apply business principles, knowledge and skills in a 'real world' environment during a internship or project;
2. reflect on their own strengths and weaknesses and how these contribute to their professional practice;
3. develop a professional job application, including responses to selection criteria
4. prepare a professional presentation as a digital story

The specific course learning goals and unit objectives that apply to this unit are shown in the assessment section of this unit outline.

Content

Knowledge and skills to be developed in the unit include:

  • Work integrated and experiential learning

  • Reflective learning and practice

  • Career planning

  • Job seeking and preparing job applications

  • Social and ethical understanding

  • Independent and collaborative learning

  • Professional communication
  • Approaches to teaching and learning

    Experiential learning in workplace settings and reflective practice are key approaches to teaching and learning in the unit. Students will be prepared for and supported during their internship or project through three face-to-face three-hour workshop sessions during the semester, and using online resources, discussion and activities on the unit Blackboard site.

    Assessment items

    Name #1: Professional Plan
    DescriptionThe professional plan is a learning contract between the student, the industry or community partner, and the academic supervisor.
    Length/Duration: 1000 words
    Formative or Summative: Formative and Summative
    Weighting20%
    Due dateWeek 3
    Internal or externalBoth
    Group or individualIndividual
    Relates to learning outcomesUnit learning outcomes: 1, 2, 3 and AOL goals: HO (2.2), TS (4.1)
    Name #2: Report
    DescriptionIn response to a supplied position description, each student will prepare a report in the form of a complete application for an advertised position.
    Length/Duration: Five A4 Pages
    Formative or Summative: Formative and Summative
    Weighting20%
    Due dateWeek 7
    Internal or externalInternal
    Group or individualIndividual
    Relates to learning outcomesUnit learning outcomes: 3 and AOL goals: KS (1.1), HO (2.2), PC (3.1)
    Name #3: Digital Portfolio
    DescriptionAcross the semester, each student will compile a digital portfolio including an online professional profile, reflective journal, and a digital story.
    Length/Duration: Online professional profile - varies, structured reflective journal entries - 1000 words, Digital Story - minimum 5 minutes
    Formative or Summative: Formative and Summative
    Weighting60%
    Due dateWeek 12
    Internal or externalInternal
    Group or individualIndividual
    Relates to learning outcomesUnit learning outcomes: 1, 2, 3, 4 and AOL goals: KS (1.1), KS (1.2), HO (2.1), HO (2.2), PC (3.1), PC (3.2), TS (4.1), SE (5.1), SE (5.2)

    Academic integrity

    QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.

    A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.

    Resource materials

    Prescribed Text
    There is no prescribed text for this unit. A range of resources will be available to students through Blackboard.

    Risk assessment statement

    Students are required to complete the work integrated learning risk assessment audit before commencing their internship or project. Industry partners are provided with information and requirements to meet obligations and requirements in risk management

    Students should also familiarise themselves with evacuation procedures operating in the buildings in which they attend classes and take the time to view the Emergency video.

    Coordinator

    Name
    Ms Ingrid Larkin
    Email
    ik.larkin@qut.edu.au
    Phone
    3138 4069

    Rationale

    The Real World Internships and Projects unit is a work integrated learning opportunity for students majoring in advertising, international business, marketing, or public relations. Students build on their knowledge and skills in a real world setting, develop and apply employability skills, and adopt a reflective approach to learning as they prepare to transition to professional practice.

    Aims

    The Real World Internships and Projects unit aims to provide students with opportunities to demonstrate, test, and refine knowledge and skills relevant to professional practice through active participation during an internship or project. The unit helps to better prepare students for the contemporary and dynamic world of work.

    Learning outcomes

    strong>Course Assurance of Learning Goals (Undergraduate)
    The QUT Business School has established the Assurance of Learning (AOL) Goals to meet contemporary industry needs and standards. Achieving these learning outcomes will assist you to meet the desired graduate outcomes set at QUT - aligned with other internationally renowned business schools. Students will develop the following capabilities relevant to a contemporary global and sustainable business environment:

    Knowledge and Technological Skills (KS)

    1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines
    1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.

    Higher Order Thinking (HO)
    2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice
    2.2 Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.

    Professional Communication (PC)
    3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts
    3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.

    Teamwork and Self (TS)
    4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
    4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts

    Social, Ethical and Global Understanding (SE)
    5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues
    5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.

    Unit Learning Outcomes
    Upon completion of this unit, you should be able to:

    1. apply knowledge and skills from your major area of study in a 'real world' environment during an internship or project;
    2. prepare and follow your own professional development plan, and evaluate outcomes;
    3. demonstrate a structured approach to reflective learning;
    4. create relevant content using digital channels as career and employability tools.

    The specific course learning goals and unit objectives that apply to this unit are shown in the assessment section of this unit outline.

    Content

    Knowledge and skills to be developed in the unit include:

  • Work integrated and experiential learning

  • Reflective learning and practice

  • Understanding of the world of work, and yourself in the context of work

  • Career, employability and enterprise skills and tools

  • Social and ethical understanding

  • Independent and collaborative learning

  • Norms, protocols and communiation in the context of work
  • Approaches to teaching and learning

    Work integrated learning and reflective practice are key approaches to teaching and learning in the unit. Students will be prepared for and supported during their internship or project through face-to-face workshop sessions during the semester, and using online resources, discussion and activities on the unit Blackboard site.

    Assessment items

    Name #1: Professional Plan
    DescriptionThe professional plan is a learning contract between the student, the industry or community partner, and the academic supervisor.
    Length/Duration: 1000 words
    Formative or Summative: Formative and Summative
    Weighting20%
    Due dateWeek 3
    Internal or externalBoth
    Group or individualIndividual
    Relates to learning outcomesUnit learning outcomes: 1, 2, 3 and AOL goals: HO (2.2), TS (4.1)
    Name #2: Report
    DescriptionIn response to a supplied position description, each student will prepare a report in the form of a complete application for an advertised position.
    Length/Duration: Five A4 Pages
    Formative or Summative: Formative and Summative
    Weighting20%
    Due dateWeek 7
    Internal or externalInternal
    Group or individualIndividual
    Relates to learning outcomesUnit learning outcomes: 3 and AOL goals: KS (1.1), HO (2.2), PC (3.1)
    Name #3: Digital Portfolio
    DescriptionAcross the semester, each student will compile a digital portfolio including an online professional profile, reflective journal, and a digital story.
    Length/Duration: Online professional profile - varies, structured reflective journal entries - 1000 words, Digital Story - minimum 5 minutes
    Formative or Summative: Formative and Summative
    Weighting60%
    Due dateWeek 12
    Internal or externalInternal
    Group or individualIndividual
    Relates to learning outcomesUnit learning outcomes: 1, 2, 3, 4 and AOL goals: KS (1.1), KS (1.2), HO (2.1), HO (2.2), PC (3.1), PC (3.2), TS (4.1), SE (5.1), SE (5.2)

    Academic integrity

    QUT is committed to maintaining high academic standards to protect the value of its qualifications. To assist you in assuring the academic integrity of your assessment you are encouraged to make use of the support materials and services available to help you consider and check your assessment items. Important information about the university's approach to academic integrity of assessment is on your unit Blackboard site.

    A breach of academic integrity is regarded as Student Misconduct and can lead to the imposition of penalties.

    Resource materials

    Prescribed Text
    There is no prescribed text for this unit. A range of resources will be available to students through Blackboard.

    Risk assessment statement

    Students must complete the student checklist on managing your rights, responsibilities and safety on placement, and upload to Blackboard. Industry and community partners are provided with information to meet obligations and requirements in risk management, including appropriate induction and supervision.

    Students should also familiarise themselves with evacuation procedures operating in the buildings in which they attend classes and take the time to view the Emergency video.