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AMB264 Public Relations Techniques

AMB264 Public Relations Techniques introduces students to the tools and techniques they will need to carry out the role of public relations practitioner. These tools and techniques will also provide foundational knowledge and skills for use in subsequent units in the public relations major and minor. AMB264 Public Relations Techniques looks at how public relations practitioners develop effective key messages, and the tactics they use to communicate on behalf of organisations. There is an emphasis on understanding what makes news, and developing the skills public relations practitioners need to work successfully with the media.

Unit information

Unit code
AMB264
Faculty
QUT Business School
School/Discipline
Advertising, Marketing And Public Relations
Study area
Business
Credit points
12

Dates and locations

Teaching period Dates Locations
Semester 1, 2019 25 February 2019 - 21 June 2019 Gardens Point
Semester 2, 2019 22 July 2019 - 15 November 2019 Gardens Point
See all available class timetables for this unit

Fees

Commonwealth supported place (CSP) student contribution amount
2019: $1,369
Domestic fee-paying student fee
2019: $2,712
International student fee (excluding study abroad students)
2019: $3,744
Find out more about costs for study abroad students.

Guide to fees

Commonwealth supported place (CSP) student contribution amount
For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens who study this unit:
  • as part of a QUT course and are eligible for a Commonwealth supported place (CSP)
  • as a cross-institutional student who has a Commonwealth supported place at their home university.
Domestic fee-paying student fee
For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens, who study this unit:
  • as part of a QUT course and are not eligible for a Commonwealth supported place (CSP)
  • as part of a QUT course during Summer Semester
  • as a cross-institutional student who does not have a Commonwealth supported place at their home university
  • as a single-unit study student.
International student fee
For international students who study this unit:
  • as part of a QUT course
  • as a cross-institutional student.

Previous study requirements

Prerequisites
BSB126, CTB126, BSB116, or BSB117
Anti-requisites
AMB261, AMB262
Equivalents
AMX264

Guide to previous study requirements

Prerequisites
To enrol in this unit, you must have completed these prerequisite units (or have credit, advanced standing or exemption for them), or be able to demonstrate that you have equivalent background knowledge.
Anti-requisites
You can’t enrol in this unit if you have completed any of these anti-requisite units.
Co-requisites
To enrol in this unit, you must have already completed these co-requisite units, or you must enrol in them at the same time.
Equivalents
You can’t enrol in this unit if you have completed any of these equivalent units.
Assumed knowledge
We assume that you have a minimum level of knowledge in certain areas before you start this unit.

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Cross-institutional study

You can apply to study this unit for credit towards a course at another university.

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Study abroad and exchange

This unit is available as part of our study abroad and exchange programs.

Find out more about our study abroad and exchange programs

Unit outlines

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Disclaimer: Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.

Semester 1, 2019