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15 January, 2021
Filed under:
Nonprofit and philanthropy
Do social enterprises use marketing to create social change?
Dr Ruth Knight shares her insights for social enterprises and increasing their effectiveness in utilising the power of responsible marketing.
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13 January, 2021
Filed under:
Economy, Accounting
How SMEs can avoid the cash-flow crunch
SAP ANZ’s CFO, Gina McNamara, analyses research by SAP and Oxford Economics into the challenges faced by small and mid-size businesses, and how can technology can help.
12 January, 2021
Filed under:
Marketing, Innovation and technology
To go smart or be smart: How can Australians protect their privacy within their ‘smart’ homes?
As people stayed within their homes during the pandemic, they were busy rewiring and improving their homes for maximum convenience. However, is there a downside to this technology in the home?
14 December, 2021
Filed under:
MBA, Leadership and management, Postgraduate
Sophisticated career development: What will an MBA do for my career?
Your career is in good shape, but you’re ready to change things up. We understand that to develop as a leader, you’ll want a wide range of career shaping experiences.
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4 December, 2020
Filed under:
Nonprofit and philanthropy
How generous is your profession (CEO & managing directors)?
Do you perceive Chief Executive Officers (CEOs) and Managing Directors (MDs) as stingy or generous? Philanthropy researchers assess the data of CEOs and managing directors and whether they are generous or not.
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7 December, 2020
Filed under:
Marketing, Entrepreneurship
Value of upcycling: using upcycled products to develop a sustainable brand message
Sustainability is a value a brands now want to align themselves with. But how do you deliver on that brand value with your product range. Hear fashion upcycling success stories and strategies to communicate your sustainable message.
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1 December, 2020
Filed under:
Marketing
Feeling pressured to buy Christmas presents? Read this (and think twice before buying candles)
Novelty items, candles, pamper products and pyjamas top the list of unwanted Christmas gifts. So why not choose a better, greener option?
26 November, 2020
Filed under:
Marketing
Starting a business in a 'new' country in the middle of a pandemic
Hear from Bachelor of Business (Marketing) alumnus, Aaron Stubbings who went from being Vice President of Marketing at Flight Centre Canada to Co-Founder & Director of his own marketing agency in Australia, during a global pandemic.
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15 December, 2020
Filed under:
Leadership and management, Indigenous business
Collaborating and connecting with Indigenous businesses: Brisbane Indigenous Media Association
Indigenous business strategy in focus. We're collaborating with Brisbane Indigenous Media Association (BIMA), a relationship that continues to flourish through connection and collaboration.
4 November, 2020
Filed under:
Marketing
3.2 billion images and 720,000 hours of video are shared online daily. Can you sort real from fake?
In an age of democracy via social media, platforms are struggling to combat visual mis/disinformation such as 'spliced' images and deepfakes. Digital media literacy has never been so important.
2 November, 2020
Filed under:
Marketing
The suburbs are the future of post-COVID retail
CBD retailers were already struggling before the pandemic. The contrast in fortunes with suburban retail activity is stark, and there are good reasons to think the shift could be permanent.
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30 October, 2020
Filed under:
Marketing
How COVID all but killed the Australian CBD
City by city, the data on CBD visitors vary with the severity of COVID-19 outbreaks and restrictions. But none of the CBDs has recovered former activity levels, and some might never fully recover.