Insights

News and analysis curated by QUT Business School.

18 February, 2019

The decoy effect: how you are influenced to choose without really knowing it

Most pricing structures nudge us to spend more. But there's a particularly cunning type of pricing that can get us to swap our preference from a cheaper to a more expensive option.

Marketing

18 January, 2019

Attention CMOs: Be the obvious choice for CEO

Chief Executive Officer of Yum! Brands and QUT Business School alumnus, Greg Creed, on how CMOs can step up to the role of CEO.

Leadership and management Marketing

17 January, 2019

Brexit: What it entails and why

Since the Brexit vote two years ago, the negotiations between Britain and the EU have been about finding the best solution for both partners.

Economy

21 November, 2018

Creating markets for change in Fiji

UN Women are advancing gender equality and eliminating violence against women through projects such as Markets for Change.

Nonprofit and philanthropy

25 October, 2018

Supermarkets are not milking dairy farmers dry: the myth that obscures the real problem

The widely held belief that supermarkets are hurting dairy farmers by driving down the price of milk is incorrect.

Politics Marketing

10 October, 2018

Growers are in a jam now, but strawberry sabotage may well end up helping the industry

History shows the targets of product tampering bounce back, often with sales stronger than before.

Marketing