Insights

News and analysis curated by QUT Business School.

15 April, 2021

Smell like a woman, not a rose’: Chanel No. 5 100 years on, an iconic fragrance born from an orphanage

Marilyn Monroe famously wore “just a few drops of No. 5″ to bed. 100 years after Coco Chanel launched her perfume, it is as popular as ever.

Marketing

25 February, 2021

School banking programs target ‘vulnerable consumers’. But research shows kids are smarter than you think

School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn't always the case.

Marketing

24 February, 2021

Are we closing the gap in corporate leadership? A closer look at Reconciliation Action Plans

To what extent ASX listed firms consider Indigenous corporate leadership in their reconciliation strategies.

Accounting Indigenous business Strategy

22 February, 2021

Engaging and retaining volunteers during a global pandemic

Retain and engaging volunteers has always been a challenge for organisations that depend on a consistent and skilled volunteer workforce, even before the pandemic. Hear strategies and real examples in future proofing your charity.

Nonprofit and philanthropy

4 February, 2021

What’s next for Amazon after Jeff Bezos? No dramatic changes, just more growth and optimisation

Amazon CEO Jeff Bezos is stepping down. His successor's AI experience may hold clues for the retail giant's future.

Innovation and technology Marketing Strategy

22 January, 2021

The rise and rise of Aldi: two decades that changed supermarket shopping in Australia

Since opening its first Australian stores on January 25 2001, Aldi has profoundly influenced the supermarket landscape.

Marketing

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