Professor Sarah Kelly
Faculty of Business & Law,
Graduate School of Business
Biography
Sarah is a Professor and Head of the QUT Graduate School of Business, an experienced commercial lawyer and non-executive director across sport, tourism, technology, and professional services sectors. She is a member of the Brisbane 2032 Games Organising Committee board, and Deputy Chair of the Brisbane Lions AFL Football Club and Tourism and Events Qld. She is globally known for her expertise in the sports field, and recent published work includes health impacts of esports, sports integrity, mega-event legacy evaluation, scandal and sponsorship, sports diplomacy, and women’s sports commercialisation. She is the Queensland Chapter Leader for the Minerva Network, which provides pro bono mentoring to professional sportswomen nationally. Sarah was awarded an Order of Australia Merit Award in 2021 for services to sports administration and to tertiary education.Personal details
Positions
- Head, Graduate School of Business
Faculty of Business & Law,
Graduate School of Business
Keywords
Corporate Law, Licensing, Lecturing, Higher Education, Research, Statistics, Marketing Research, Business Strategy, Management, Leadership
Research field
Business and Management, Other Commerce, Management, Tourism and Services, Law
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008
Qualifications
- Doctor of Philosophy - Marketing (University of Queensland)
- MBA (University of Queensland)
- LLB (Hons) (University of Queensland)
- BCOM (University of Queensland)
Publications
- Richardson, S., Kelly, S. & Gillespie, N. (2023). How can nonprofit boards innovate for growth? An integrative-systematic review. Nonprofit Management and Leadership, 34(1), 35–58. https://eprints.qut.edu.au/239558
- Mair, J., Chien, P., Kelly, S. & Derrington, S. (2023). Social impacts of mega-events: a systematic narrative review and research agenda. Journal of Sustainable Tourism, 31(2), 538–560. https://eprints.qut.edu.au/239532
- Walters, G., Magor, T., Kelly, S. & Wallin, A. (2022). Cruising through a pandemic: Or not? Annals of Tourism Research, 97. https://eprints.qut.edu.au/239527
- Star, S. & Kelly, S. (2022). Examining procedural fairness in anti-doping disputes: a comparative empirical analysis. International Sports Law Journal, 22(3), 217–240. https://eprints.qut.edu.au/239559
- Kelly, S., Derrington, S. & Star, S. (2022). Governance challenges in esports: a best practice framework for addressing integrity and wellbeing issues. International Journal of Sport Policy and Politics, 14(1), 151–168. https://eprints.qut.edu.au/239528
- Mao, W., Chien, P. & Kelly, S. (2022). Optimism bias and perceived susceptibility to COVID-19 among Australian travellers. Current Issues in Tourism, 25(15), 2384–2387. https://eprints.qut.edu.au/239530
- Kelly, S., Leung, J., Tisdale, C., Gullo, M., Chan, G. & Huo, Y. (2022). The impact of eSports and online video gaming on lifestyle behaviours in youth: A systematic review. Computers in Human Behavior, 126. https://eprints.qut.edu.au/239531
- Hassan, M., Pappu, R. & Kelly, S. (2022). New Product Preannouncement Effects on Brand Innovativeness: Examining the Mediating Role of Perceived Risk and Moderating Role of Brand Credibility: An Abstract. Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress, 577–578. https://eprints.qut.edu.au/239529
- Star, S. & Kelly, S. (2021). A level playing field in anti-doping disputes? The need to scrutinize procedural fairness at first instance hearings. International Sports Law Journal, 21(1-2), 94–117. https://eprints.qut.edu.au/239560
- Doyle, J., Kunkel, T., Kelly, S., Filo, K. & Cuskelly, G. (2021). Seeing the same things differently: exploring the unique brand associations linked to women’s professional sport teams. Journal of Strategic Marketing. https://eprints.qut.edu.au/23952
QUT ePrints
For more publications by Sarah, explore their research in QUT ePrints (our digital repository).
Awards
- Type
- Appointment to Prestigious Positions
- Reference year
- 2023
- Details
- Board Member for the Brisbane Organising Committee for the Olympic and Paralympic Games
- Type
- Appointment to Prestigious Positions
- Reference year
- 2023
- Details
- Deputy Chair for the Brisbane Lions AFL Football Club - May 2014 - present
- Type
- Appointment to Prestigious Positions
- Reference year
- 2023
- Details
- Deputy Chair for Tourism & Events Queensland - October 2018 - present
- Type
- Assessor, Examiner or Supervisor Role
- Reference year
- 2023
- Details
- Current PhD Supervisor to:Sarah Richardson "The Board's role in innovation in the for-purpose sector"Sonali Abrol "Evolution of Digital Marketing in the Era of the Internet of Things"Erika Meler "Inventing innovative business models for Veterinary Teaching Hospitals (VTH) Utopia or reality? How can an institution ally profitability and educational goals and perform highly at both?"Jinling Lin - "Examining consumer sentiment towards prosocial marketing: Measurement scale development and validation of consumer responsiveness to prosocial marketing and intentions to form prosocial behaviours"
- Type
- Assessor, Examiner or Supervisor Role
- Reference year
- 2023
- Details
- Shaun Star "Resolving Anti-Doping Disputes: Does the Current Framework Promote Procedural Fairness and Equality in India?" (2023)
- Type
- Assessor, Examiner or Supervisor Role
- Reference year
- 2022
- Details
- Mahmud "New product preannouncement effects on consumer perceptions of brand innovativeness (2022)Rivan Sutrisno - "Price Promotion: how do consumers perceive 50% off versus 1/2 price deals?" (2022)
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2021
- Details
- Medal of the order of Australia (OAM) for service to tertiary education and to sports administration
- Type
- Membership of Review Panels on Prestigious Grant Applications
- Reference year
- 2021
- Details
- Exploring the Dynamic Relationship between Brand Equity and Sport Governance in Mega-Events
- Type
- Recipient of an Australia Council Grant or Australia Council Fellowship
- Reference year
- 2021
- Details
- Understanding and Treating Videogame Addiction in Young People
- Type
- Assessor, Examiner or Supervisor Role
- Reference year
- 2019
- Details
- Completed Honours Supervision - Kevin Barker - " The diversification of traditional sports into esports".