Mr Michael Klaehn

Profile image of Mr Michael Klaehn

Academic Division,
Education Portfolio,
University Entry Programs


Personal details

Positions

Educator (Communication)
Academic Division,
Education Portfolio,
University Entry Programs

Discipline

Marketing

Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Qualifications

  • Bachelor of Commerce (Griffith University)
  • Bachelor of Business (Advertising) (Queensland University of Technology)

Professional memberships and associations

Fellow - Higher Education Academy

Teaching

Michael Klaehn has worked part time as a lecturer and tutor with the Business Faculty's School of Advertising, Marketing and Public Relations, the Creative Industries School of Communication and the QUT International College (QUTIC).

Areas taught include:

  • Social Media Strategy
  • Content Development
  • Digital Strategy
  • Marketing Strategy
  • Integrated Communications Communications
  • Creative Advertising and Strategy
  • Copywriting and Art Direction
  • Consumer Behaviour
  • Media Planning
  • Academic Communication


Michael's main areas of interest are focused on Social Media and how it is used for Marketing and Advertising. He has also developed and presented corporate and professional education training for government and industry clients in the areas of social media and marketing communications.

Michael also received a Vice-Chancellors Award for Excellence and was nominated for a Vice-Chancellor's Performance Award.

Publications

QUT ePrints

To find publications by Michael, visit QUT ePrints, the University's research repository.

Supervision