Associate Professor
HS Jin

Profile image of Associate Professor HS Jin

Faculty of Business & Law,
School of Advertising, Marketing & PR


Contact

+61 7 3138 2645

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Personal details

Positions

Associate Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR

Keywords

Advertising, Integrated Marketing Communication, Consumer Behavior, Social Marketing

Discipline

Marketing

Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Qualifications

  • Doctor of Philosophy (University of North Carolina)

Teaching

Teaching interests:

  • Advertising/IMC
  • Consumer behaviour
  • Digital marketing
  • Research methods and data analytics

Publications

QUT ePrints

For more publications by HS, explore their research on ePrints (our digital repository).

View more publications