16th November 2004

It's one of the toughest industries in the world to break into, but young QUT fashion graduate Gail Reid is already tasting success.

Gail will showcase her spring/summer designs during Mercedes Australian Fashion Week in Sydney next May after winning the Queensland final of the Mercedes-Benz Start Up program last night.

The competition aims to encourage fledgling fashion designers and its judges couldn't go pass Gail's strict black and white collection.

The 23-year-old Teneriffe designer won $5000 in cash to help develop her label, Gail Sorronda, and scored a spot in the "New Generation" show during the prestigious spring/summer Mercedes Australian Fashion Week.

Gail finished her studies at QUT this year and is one of a select group of students graduating from the university's fashion design course for the first time.

This debut group of graduates will unveil their final-year designs at a special event - aptly titled First - this Thursday night (November 18) at QUT's Creative Industries Precinct at Kelvin Grove.

Gail's Mercedes-Benz Start Up prize also included a place in a mentoring program that will give her access to key industry leaders in the lead up to Australian Fashion Week.

Her win follows another QUT fashion coup last month when first-year student Ashleigh Downes won the student designs category at the Australian Fashion Design Awards at Brisbane City Hall.

Media contact: Mechelle Webb, QUT media office, 07 3864 4494 or ml.webb@qut.edu.au

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