Master of Business (Marketing)

Overview

• Develop tradeable knowledge and strategic thinking to advance or change your career.
• Study contemporary issues in marketing, international marketing, survey research, product and service innovation, and strategic marketing management.
• Develop marketing management skills with a practical focus on domestic and international industries.
• Prepares you for a career as a business development manager, brand or product manager, marketing consultant or marketing manager.
• Complete in 3 semesters full-time or 6 semesters part-time.

Details

These courses are designed for marketing practitioners to freshen or further their skills, or for those seeking a career change to this field.

You will develop marketing management skills as they apply to a business with a practical focus on the identification of opportunities and threats in domestic and international industries; the development of marketing strategies, tactics and plans for such opportunities and threats; the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation; and the consideration of new theories, concepts and techniques in marketing management.

Career outcomes

Marketing professionals are involved in the promotion and/or sales of an organisation’s goods or services. This includes the marketing of existing product lines, the development of new products to fulfil consumer needs, or the development of new markets for new or existing products.

Marketing is a vital component of businesses in all industries, as well as in government and nonprofit organisations. This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.

Units

Example course units

• Contemporary Issues in Marketing
• Integrated Marketing Communication
• Marketing Internationally
• Marketing and Survey Research
• Product and Service Innovation
• Services Marketing
• Strategic Marketing Management

Course design

Students are required to complete 144 credit points of units.

Articulation

Students who have articulated from the Graduate Certificate in Business may receive advanced standing for 48 credit points.

Entry requirements

An undergraduate degree or equivalent in any field with an overall minimum grade point average (GPA) of 4.0 (on a 7 point scale).

Course fees

Your actual fees may vary depending on which units you choose. All fees are based on current fixed fee prices. We review fees annually.

FEE-HELP: loans to help you pay your course fees

You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.

Find out if you're eligible for a FEE-HELP loan

Scholarships and financial support

You can apply for scholarships to help you with study and living costs.

View all scholarships

You may also be eligible for Centrelink payments