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I want more infoHighlights
- Graduate with a Bachelor of Communication and Master of Digital Communication through one integrated course in four years.
- Build a strong understanding of how to grow online audiences, develop content and branding strategies, and create sustainable digital media ventures.
- Develop entrepreneurial skills alongside expertise in media industries, digital platforms, and strategic communication.
- Gain advanced capabilities in social media storytelling, communication analytics, artificial intelligence and data visualisation.
- Apply your learning through real-world projects, work-integrated learning opportunities and advanced research.
- Graduate with future-focused skills for careers across media, communication, marketing, digital strategy and entrepreneurial ventures.
Highlights
- Graduate with a Bachelor of Communication and Master of Digital Communication through one integrated course in four years.
- Build a strong understanding of how to grow online audiences, develop content and branding strategies, and create sustainable digital media ventures.
- Develop entrepreneurial skills alongside expertise in media industries, digital platforms, and strategic communication.
- Gain advanced capabilities in social media storytelling, communication analytics, artificial intelligence and data visualisation.
- Apply your learning through real-world projects, work-integrated learning opportunities and advanced research.
- Graduate with future-focused skills for careers across media, communication, marketing, digital strategy and entrepreneurial ventures.
Why choose this course?
The media industry has changed and so have careers within it. Today, creators, platforms and digital audiences shape how content is produced, shared, and monetised. This course combines specialised knowledge of the media industry with entrepreneurship strategiesand advanced digital communication skills, preparing you to succeed in a media environment increasingly influenced by data, digital platforms and emerging technologies.
Through the Bachelor of Communication (Media Entrepreneurship), you will learn how media communication and branded content are developed, tested, grown, and monetised in a platform-driven world. You will build knowledge of audiences, content creation, and innovative digital business models while developing the strategic thinking required to identify opportunities to create sustainable media brands and ventures.
The Master of Digital Communication extends these capabilities through advanced study of social media storytelling, communication analytics, artificial intelligence, data visualisation and the digital creative economy. You will develop a deeper understanding of how digital platforms are transforming communication production, distribution and audience engagement across industries.
By completing both qualifications, you will graduate with a unique combination of entrepreneurial thinking, communication expertise and advanced digital capabilities that can be applied across media, communication, creative, government and commercial sectors.
Real-world learning
At QUT, you will not just learn about the media industry. You will experience it. Your learning is informed by industry practice and shaped by real-world media contexts. You will work with contemporary tools and platforms used by creators, media professionals and digital strategists, developing skills that translate directly to the workplace.
This hands-on approach will help you graduate with practical experience and a strong understanding of how media operates in real-world contexts. You will have opportunities for work-integrated learning, including internships with production companies, media agencies and cultural organisations.
In your advanced digital communication studies, authentic learning experiences will allow you to apply your knowledge to complex communication scenarios. You may also undertake real-world or industry projects, study tours or university-wide electives, while building a professional digital brand across multiple platforms.
Explore this course
This vertical degree combines the Bachelor of Communication, majoring in Media Entrepreneurship, with the Master of Digital Communication.
Your studies will begin by building a foundation in critical thinking, communication and media production, alongside core principles of entrepreneurship. You will learn how media ideas are developed, shaped and tested, gaining an understanding of audiences, digital platforms and the commercial realities of the media landscape.
As you progress, you will develop the skills to analyse audience behaviour, identify opportunities and design sustainable media products and ventures. You will learn how to apply strategy, innovation and business thinking to storytelling and content creation, preparing you to launch your own media initiatives or drive growth and innovation within existing media organisations.
In your final undergraduate units, you will explore hosted and platform-based media systems, examining emerging business models, regulatory challenges and the creative and economic pressures facing media founders. Through a capstone experience, you will work collaboratively to develop and pitch a comprehensive business strategy for a hosted media venture or self-owned enterprise, applying market analysis, audience insight and entrepreneurial frameworks to real-world scenarios.
Your Master of Digital Communication studies will further develop your expertise in social media storytelling, communication analytics, artificial intelligence and data visualisation. You will explore the digital creative economy and examine how digital technologies, platforms and automation are reshaping communication practice.
Advanced project and research work will allow you to integrate and apply the knowledge and skills developed throughout the course to contemporary communication challenges.
Careers and outcomes
Graduates of this course will be prepared to launch their own media ventures, lead audience growth initiatives, develop digital communication strategies and drive innovation within organisations. The combination of media entrepreneurship and advanced digital communication creates opportunities across media, communication, marketing, content and emerging digital industries.
You will graduate with skills in content creation, audience development, communication strategy, media innovation, analytics and digital communication, supported by advanced knowledge of social media, artificial intelligence and data-informed decision making.
Possible careers
- Audience analytics specialist
- Communication analyst
- Communications advisor
- Content marketing specialist
- Digital communication specialist
- Digital content creator
- Digital content strategist
- Digital engagement specialist
- Marketing communications specialist
- Media planner / buyer
- Media sales executive
- Policy officer
- Social media strategist
- Startup founder
KV40 is a vertical double degree, combining the Bachelor of Communication (Media Entrepeneurship) with Master of Digital Communication. It is comprised of:
- 72 credit points of core units
- 96 credit points Media Entrepeneurship major
- 12 credit points of QUT You units
- 60 credit points of complementary studies
Postgraduate Digital Communication units
- 48 credit points of units from Master of Digital Communication
KV40 is a vertical double degree, combining the Bachelor of Communication (Media Entrepeneurship) with Master of Digital Communication. It is comprised of:
- 72 credit points of core units
- 96 credit points Media Entrepeneurship major
- 12 credit points of QUT You units
- 60 credit points of complementary studies
Postgraduate Digital Communication units
- 48 credit points of units from Master of Digital Communication
As this is a new course, the threshold will be available mid-January 2027.
- Course code
- KV40
- QTAC code
- 409726
- CRICOS code
- 096577J
-
- Kelvin Grove
-
- Kelvin Grove
- 3 years full-time
- 6 years part-time
- 3 years full-time
- February and July
- February and July
Assumed knowledge
Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we strongly encourage you to undertake bridging studies to gain the knowledge:
- English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)
Offer guarantee
If you achieve an ATAR or selection rank of 80.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course in the Semester 1 offer rounds, up to the main offer round in mid-January.
VET guarantee
If you have completed an AQF diploma or higher, and satisfy all other admission requirements, you are guaranteed an offer for this course in the Semester 1 offer rounds, up to the main offer round in mid-January.
Deferment
You can defer your offer and postpone the start of your course for one year.
Select the country where you completed your studies to see a guide to the grades you need to apply for this course.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
I completed secondary school in Australia
Offer guarantee
If you completed secondary school in Australia and achieve an ATAR/selection rank of 80.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.
VET guarantee
If you have completed an AQF diploma or higher, and satisfy all other admission requirements, you are guaranteed an offer for this course.
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS Academic / One Skill Retake | 6.5 | 6 | 6 | 6 | 6 |
|
Cambridge C1 Advanced
You must share your results with QUT through the Candidate Results Online website. |
176 | 169 | 169 | 169 | 169 |
| LANGUAGECERT Academic (LCA) | 67 | 57 | 60 | 64 | 70 |
| Michigan English Test (MET) | 58 | 56 | 55 | 57 | 48 |
| PTE Academic | 59 | 50 | 50 | 51 | 54 |
| TOEFL iBT Australia Test (120 scale) | 79 | 16 | 16 | 19 | 19 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2027 fees
2027: CSP $16,300 per year full-time (96 credit points)
2027 fees
2027: $41,400 per year full-time (96 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
HECS-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
You can apply for scholarships to help you with study and living costs.
Equity scholarships scheme
A scholarship for low-income students studying in any faculty.
- Scholarship eligibility
- Struggling financially
International Merit Scholarship
A high achievement scholarship for future international undergraduate and postgraduate students.
- Scholarship eligibility
- Academic performance
International Talent Scholarship
A new scholarship for 2026 that covers tuition fees, with eligibility based on your prior academic achievements.
- Scholarship eligibility
- Academic performance
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