Highlights

  • Analyse and create data-driven compelling stories via diverse social media platforms (Facebook, Instagram, Twitter and WeChat).
  • Develop a deep understanding of the digital creative economy and how platforms and artificial intelligence are transforming the media and communication environment.
  • Learn how to use and build tools to deliver advanced data visualisation and analysis of audience behaviour.
  • Design, implement and evaluate a research project that integrates and applies the advanced knowledge and skills developed across the course with a scholarly academic or industry focus.
  • Use cross-cultural communication skills to solve problems as a team in disruptive and volatile media environments.

Highlights

  • Analyse and create data-driven compelling stories via diverse social media platforms ( Facebook, Instagram, Twitter and WeChat).
  • Develop a deep understanding of the digital creative economy and how platforms and artificial intelligence are transforming the media and communication environment.
  • Learn how to use and build tools to deliver advanced data visualisation and analysis of audience behaviour.
  • Design, implement and evaluate a research project that integrates and applies the advanced knowledge and skills developed across the course with a scholarly academic or industry focus.
  • Use cross-cultural communication skills to solve problems as a team in disruptive and volatile media environments.

Why choose this course?

Digital transformation is impacting global media and communication production, distribution and consumption at unprecedented levels. This data and automation driven disruption is increasingly delivering content across personal mobile devices, placing pressure on traditional institutions and giving rise to new and emerging forms of content production and distribution.

The Master of Digital Communication develops future-focused specialised skills and advanced knowledge in digital communication as well as an applied understanding of the digital creative economy and how digital platforms are transforming the global media environment.

Real-world learning

The course is organised with an emphasis on authentic real-world learning that prepares you to creatively and effectively address a range of global and international challenging communication scenarios. You will benefit from a direct alignment with world-leading digital media research from the QUT Digital Media Research Centre.

Real-world learning is embedded through elective options like internships, real-world or industry projects, study tours, or university-wide electives. Throughout the program you will be supported and encouraged to build a professional digital brand across multiple platforms.

Learn from the best

QUT is a world leader in digital communication, media and journalism. Its research and teaching is pushing boundaries and developing new ideas through transdisciplinary thinking in a fast-changing global creative economy.

The QUT School of Communication is ranked as Australia’s leading school for communication and media studies, and among the top schools in the world.  QUT Media and Communication is ranked 1st in Australia and 17th in the world in the 2020 QS World University rankings.  

The Digital Media Research Centre (DMRC) conducts world-leading research for a creative, inclusive and fair digital media environment. The DMRC provides access to groundbreaking research infrastructure and capabilities in digital methods such as social media analytics, and a dynamic and supportive research training environment. QUT is also the only university in Australia that has received the top ranking for communication and media studies in every Excellence in Research Australia (ERA) round since 2010.

What to expect

Today’s communication professional needs to have the skills and knowledge to operate in a new and disruptive digital media environment as the digital communication technologies of tomorrow may be different to those we use today.

Through this program, you will learn new skills including social media storytelling, data analytics for communication, artificial intelligence and data visualisation. This knowledge and critical thinking will take your career to the next level and prove invaluable to employers in industries that rely on digital communication.

Benefiting from a cross-disciplinary approach with collaboration across a range of fields you will deepen your expertise in areas such as data analytics, law and policy studies, management or marketing.

Flexible delivery

The course is offered with delivery modes designed to fit with your busy lifestyle with units delivered through an intensive delivery mode, offering the balance of short, sharp delivery while allowing flexibility to balance work, family, study and personal needs. This approach, including pre-work, interactive workshops and webinars, and further self-guided learning, allows you to learn at your own pace.

Careers and outcomes

Careers and outcomes

Graduates from our courses have successful careers in government, industry and the community sector. The Master of Digital Communication opens up exciting and creative media and communication roles in a range of industry sectors with globally transferable skills enabling employment anywhere across the globe.

Your opportunities will be expanded through cross-disciplinary electives with opportunities to deepen your skills in an area such as data science, law, management or marketing.

Possible careers

  • Chief Digital Officer
  • Digital Communication Specialist
  • Digital Content Designer
  • Digital Content Producer
  • Digital Copywriter
  • Digital Economy Lawyer
  • Digital Ethnographer
  • Digital Journalist
  • Digital Performance Analyst
  • Digital Strategist
  • Media Researcher
  • Senior Professional
  • Senior policy officer

Details and units

To meet the course requirements for the Master of Digital Communication, you must complete a total of 192 credit points, made up of:

  • core units (108 credit points)
  • either:
    • the project pathway, including one core unit (12 credit points), one core project unit (24 credit points) and 48 credit points of electives (unit options)
    • the advanced project pathway, including one core unit (12 credit points), two core project units (48 credit points) and 24 credit points of electives (unit options).

If you have a relevant prior degree you may be able to complete the course in 1 or 1.5 years. See the Requirements tab for information about eligibility.

Many of the units in this course use intensive teaching periods. These intensive teaching periods are offered over shorter durations such as 5 weeks so you can focus your study on a smaller number of units. The intensive mode means that you will have increased flexibility in fitting study around your other commitments.

What is the difference between the Project Pathway and the Advanced Project Pathway?

You might like to consider the Project Pathway if you want to undertake an appropriately scaled project that can be completed in 24 credit points which may take the form of a scholarly or industry report on a topic, issue or problem (approximately 6000-8000 words). This could include a suitable work-based project (subject to approval). The pathway also prepares you for further study in a Master of Philosophy. Completing a 24-credit-point project also provides flexibility for you to diversify your study by completing up to 48 credit points of elective units. 

The Advanced Project Pathway will give you the opportunity to undertake a more ambitious and deeper research 48-credit-point project on a suitable topic, question or problem (approximately 12000-15000 words). This pathway also prepares you for further study in a Doctor of Philosophy. Typically the Advanced Project Pathway will involve a project twice the scope and time commitment of the Project Pathway. You can also diversify your study by completing up to 24 credit points of elective units.

To meet the course requirements for the Master of Digital Communication, you must complete a total of 192 credit points, made up of:

  • core units (108 credit points)
  • either:
    • the project pathway, including one core unit (12 credit points), one core project unit (24 credit points) and 48 credit points of electives (unit options)
    • the advanced project pathway, including one core unit (12 credit points), two core project units (48 credit points) and 24 credit points of electives (unit options).

If you have a relevant prior degree you may be able to complete the course in 1 or 1.5 years. See the Requirements tab for information about eligibility.

Many of the units in this course use intensive teaching periods. These intensive teaching periods are offered over shorter durations such as 5 weeks so you can focus your study on a smaller number of units. The intensive mode means that you will have increased flexibility in fitting study around your other commitments.

What is the difference between the Project Pathway and the Advanced Project Pathway?

You might like to consider the Project Pathway if you want to undertake an appropriately scaled project that can be completed in 24 credit points which may take the form of a scholarly or industry report on a topic, issue or problem (approximately 6000-8000 words). This could include a suitable work-based project (subject to approval).

The pathway also prepares you for further study in a Master of Philosophy. Completing a 24-credit-point project also provides flexibility for you to diversify your study by completing up to 48 credit points of elective units. 

The Advanced Project Pathway will give you the opportunity to undertake a more ambitious and deeper research 48-credit-point project on a suitable topic, question or problem (approximately 12000-15000 words). This pathway also prepares you for further study in a Doctor of Philosophy. Typically the Advanced Project Pathway will involve a project twice the scope and time commitment of the Project Pathway. You can also diversify your study by completing up to 24 credit points of elective units.

Requirements

Course code
KC88
CRICOS code
099302A
Campus
  • Kelvin Grove
Campus
  • Kelvin Grove
Duration
1.5 - 2 years full-time
3 - 4 years part-time
Duration
1.5 - 2 years full-time
Entry
February and July
Entry
February and July

2 year program

  • A completed recognised bachelor degree (or higher) in any field

1.5 year program - Project Pathway

  • A recognised bachelor degree (or higher qualification) in a relevant discipline; or
  • A recognised Bachelor degree (or higher qualification) in any discipline with at least six months full-time (or equivalent) relevant professional experience

1 year program - Project Pathway

  • A recognised bachelor degree in a relevant discipline with at least two years full-time (or equivalent) relevant professional experience
  • A recognised bachelor degree plus graduate certificate both in a relevant discipline
  • A recognised bachelor honours degree in a relevant discipline
  • A recognised gradate diploma (or higher) in a relevant discipline

Relevant discipline/work experience

  • Advertising
  • Animation
  • Communication
  • Interaction design
  • Journalism
  • Media
  • Marketing
  • Public relations

Minimum academic requirements

Two (2) year program

A  recognised bachelor degree in any field with a minimum grade point average (GPA) of 4.0 (on QUT’s 7 point scale).


 One and a half (1.5) year Project Pathway program

A  recognised bachelor degree with a minimum GPA score of 4.0 (on QUT's 7 scale):

  • in a relevant discipline* (refer list below); or 

  • in any discipline with at least 6 months (full-time equivalent) professional experience in a relevant discipline.

 
One (1) year Project Pathway program

An Australian honours bachelor degree in a relevant discipline; or

A recognised bachelor degree:

  • in a relevant discipline with at least two years full-time (or equivalent) relevant professional experience; or

  • plus a graduate certificate, both qualifications in a relevant discipline; or

  • in a relevant discipline; or

  • a recognised graduate diploma (or higher award) in a relevant discipline.

Relevant discipline/work experience

  • Advertising

  • Animation

  • Communication

  • Interaction design

  • Journalism

  • Media

  • Marketing

  • Public relations 

Note:

In the 1.5 year program students will have 48 credit points of advanced standing applied to their electives. This option is available to students who choose the project pathway option.

The 1 year masters program is available to students choosing the project pathway. Students who choose the advanced pathway will not have the full 96 credit points of advanced standing.

Minimum English language requirements

Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.

Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, South Africa, United States of America and Wales.

If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.

We accept English language proficiency scores from the following tests.

English Test Overall Listening Reading Writing Speaking
Cambridge English Score
Test must be taken within 2 years of commencement at QUT. You must provide your Candidate ID and Candidate Secret Number, these are printed on your Cambridge English Confirmation of Entry.
176 169 169 169 169
IELTS Academic
Test must be taken within 2 years of commencement at QUT.
6.5 6 6 6 6
Pearson PTE (Academic)
Test must be taken within 2 years of commencement at QUT.
58 50 50 50 50
TOEFL iBT
Test must be taken within 2 years of commencement at QUT.
79 16 16 21 18

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Haven't completed an English language test? We can help!

If you have not completed an English language test, you can sit the IELTS test at our IELTS test centre

Fees

Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.

2021 fees

2021: $21,600 per year full-time (96 credit points)

2021 fees

2021: $31,500 per year full-time (96 credit points)

2020 fees

2020: $20,800 per year full-time (96 credit points)

2020 fees

2020: $30,300 per year full-time (96 credit points)

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Find out more about postgraduate course fees

FEE-HELP: loans to help you pay your course fees

You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.

Find out more about government loans

Scholarships

You can apply for scholarships to help you with study and living costs.

Browse all scholarships