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I want more infoHighlights
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Graduate with a Bachelor of Communication and Master of Digital Communication in one integrated four-year course.
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Explore the technologies, cultural trends and business models shaping social media, streaming services and digital media.
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Develop advanced capabilities in social media, communication analytics, artificial intelligence and data visualisation.
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Examine important issues including privacy, surveillance, representation and algorithmic influence.
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Apply your learning through industry-focused projects, internships and advanced digital communication research.
Highlights
-
Graduate with a Bachelor of Communication and Master of Digital Communication in one integrated four-year course.
-
Explore the technologies, cultural trends and business models shaping social media, streaming services and digital media.
-
Develop advanced capabilities in social media, communication analytics, artificial intelligence and data visualisation.
-
Examine important issues including privacy, surveillance, representation and algorithmic influence.
-
Apply your learning through industry-focused projects, internships and advanced digital communication research.
Why choose this course?
Digital platforms are transforming how media is created, distributed and experienced. Social media, streaming services, data and artificial intelligence now influence audience behaviour, business models, cultural participation and the ways organisations communicate.
This course combines broad knowledge of media and communication industries with advanced study of digital communication. You will examine the technological, cultural and economic forces shaping contemporary media while developing practical capabilities in digital analysis, research and communication strategy.
In the Bachelor of Communication component, you will explore media systems, digital platforms, audience analytics and the impact of digital transformation. You will consider how media shapes identity, relationships and society, including issues such as privacy, surveillance, representation, ethics and algorithmic influence.
Your Master of Digital Communication studies will deepen your understanding of the digital creative economy and how platforms, automation and artificial intelligence are changing the global media environment. You will develop advanced skills in social media storytelling, data analytics and visualisation, preparing you to analyse complex communication environments and respond to emerging industry challenges.
Real-world learning
Throughout the course, you will apply your knowledge to practical challenges reflecting the changing media and communication industries.
Your undergraduate studies include a major capstone experience in which you research a current media or communication industry issue, develop a focused research question and propose evidence-based solutions. You will communicate your findings through a professional presentation supported by appropriate documentation.
You may also gain experience through internships, work placements, industry projects or international study tours. Previous Bachelor of Communication students have completed placements with organisations including Nine News, Network Ten, Metro Arts, Queensland Writers Centre and Hyperplex Cinemas.
Advanced digital communication learning is organised around authentic communication scenarios. Depending on the available course options, you may undertake internships, real-world projects, industry projects or study tours. You will also be encouraged to establish a professional digital presence and complete advanced research with an academic or industry focus.
Explore this course
This vertical degree combines the Bachelor of Communication, majoring in Media and Communication Industries, with the Master of Digital Communication.
Your studies will begin by examining how digital technologies have transformed traditional media and reshaped communication. You will explore media industries, audiences, internet technologies and data, providing a foundation for understanding today’s digital media environment.
As you progress, you will learn the structures and business models behind social media platforms and streaming services. You will investigate the cultural and social dimensions of media and consider how identity, representation, privacy, surveillance, ethics and algorithms intersect within digital spaces.
Your advanced studies will develop specialised skills in social media storytelling, communication analytics, artificial intelligence and data visualisation. You will also gain an applied understanding of the digital creative economy and the ways digital platforms are transforming global media production, distribution and consumption.
By the end of the course, you will be able to analyse media systems and audience behaviour, interpret communication data and apply advanced research to emerging media and communication challenges.
Careers and outcomes
This course prepares you for careers across media, digital communication, content, audience analysis and communication management.
You will graduate with an understanding of media industries, digital platforms, audience behaviour and the cultural and ethical dimensions of communication. Your advanced studies will add capabilities in data analytics, artificial intelligence, visualisation and applied communication research.
These combined skills can be applied within media organisations, digital platforms, government, cultural organisations, communication teams and industries that rely on audience insights and digital content. The course also provides a strong foundation for roles focused on understanding media change, developing communication strategies and interpreting digital audience behaviour.
Possible careers
- Communication strategist
- Content strategist
- Digital communication specialist
- Digital content producer
- Media researcher
- Social media brand specialist
KV40 is a vertical double degree, combining the Bachelor of Communication (Media and Communication Industries) with Master of Digital Communication. It is comprised of:
- 72 credit points of core units
- 96 credit points Media and Communication Industries major
- 12 credit points of QUT You units
- 60 credit points of complementary studies
Postgraduate Digital Communication units
- 48 credit points of units from Master of Digital Communication
KV40 is a vertical double degree, combining the Bachelor of Communication (Media and Communication Industries) with Master of Digital Communication. It is comprised of:
- 72 credit points of core units
- 96 credit points Media and Communication Industries major
- 12 credit points of QUT You units
- 60 credit points of complementary studies
Postgraduate Digital Communication units
- 48 credit points of units from Master of Digital Communication
As this is a new course, the threshold will be available mid-January 2027.
- Course code
- KV40
- QTAC code
- 409726
- CRICOS code
- 096577J
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- Kelvin Grove
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- Kelvin Grove
- 3 years full-time
- 6 years part-time
- 3 years full-time
- February and July
- February and July
Assumed knowledge
Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we strongly encourage you to undertake bridging studies to gain the knowledge:
- English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)
Offer guarantee
If you achieve an ATAR or selection rank of 80.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course in the Semester 1 offer rounds, up to the main offer round in mid-January.
VET guarantee
If you have completed an AQF diploma or higher, and satisfy all other admission requirements, you are guaranteed an offer for this course in the Semester 1 offer rounds, up to the main offer round in mid-January.
Deferment
You can defer your offer and postpone the start of your course for one year.
Select the country where you completed your studies to see a guide to the grades you need to apply for this course.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
I completed secondary school in Australia
Offer guarantee
If you completed secondary school in Australia and achieve an ATAR/selection rank of 80.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.
VET guarantee
If you have completed an AQF diploma or higher, and satisfy all other admission requirements, you are guaranteed an offer for this course.
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS Academic / One Skill Retake | 6.5 | 6 | 6 | 6 | 6 |
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Cambridge C1 Advanced
You must share your results with QUT through the Candidate Results Online website. |
176 | 169 | 169 | 169 | 169 |
| PTE Academic | 58 | 50 | 50 | 50 | 50 |
| TOEFL iBT Australia Test (120 scale) | 79 | 16 | 16 | 21 | 18 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2027 fees
2027: CSP $16,300 per year full-time (96 credit points)
2027 fees
2027: $41,400 per year full-time (96 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
HECS-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
You can apply for scholarships to help you with study and living costs.
International Merit Scholarship
A high achievement scholarship for future international undergraduate and postgraduate students.
- Scholarship eligibility
- Academic performance
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