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Study at a Business School in the global top 1%. Of the over 13,000 schools offering business degree programs worldwide, QUT is one of only three Australian business schools to be awarded triple international accreditation.
Highlights
- Become a sought-after marketing expert with the skills to shape strategy, generate insights, and deliver impactful marketing initiatives.
- Gain advanced knowledge in consumer behaviour, market insights, services marketing, brand analytics, and strategic marketing.
- Develop digital competencies and in-demand transferable skills in evidence-based decision making, leadership, critical appraisal, strategic and analytical thinking, and effective communication.
- Learn from award-winning academics and industry leaders who bring real-world insight into every class.
- Fast-track your studies and complete this program in as little as 1.5 years with a relevant bachelor’s degree. See entry requirements for details.
Highlights
- Become a sought-after marketing expert with the skills to shape strategy, generate insights, and deliver impactful marketing initiatives.
- Gain advanced knowledge in consumer behaviour, market insights, services marketing, brand analytics, and strategic marketing.
- Develop digital competencies and in-demand transferable skills in evidence-based decision making, leadership, critical appraisal, strategic and analytical thinking, and effective communication.
- Learn from award-winning academics and industry leaders who bring real-world insight into every class.
- Fast-track your studies and complete this program in as little as 1.5 years with a relevant bachelor’s degree. See entry requirements for details.
Why choose this course?
As a marketing professional ready to step into senior leadership, or a specialist looking to deepen your expertise, the QUT Master of Business (Marketing Strategy) equips you with the latest industry practices, tools and insights to drive strategic marketing outcomes.
With a curriculum co-designed with industry, you’ll learn to lead in Artificial Intelligence (AI) enabled environments, make confident data-driven decisions, and deliver customer-led strategies across global markets.
Explore this course
The marketing landscape is rapidly evolving, shaped by AI-driven commerce, social platforms as end-to-end sales channels, and shifting customer expectations. This major prepares you to succeed in this dynamic environment, building your expertise in evidence-based decision-making and enabling you to generate actionable marketing insights that create sustainable value across globally connected, digital environments.
Taught by world-class academics and industry partners, you’ll benefit from a curriculum that integrates cutting-edge marketing research with real-world practice through distinctive, hands-on learning experiences. You’ll develop the strategic agility, consumer insight expertise, and ethical grounding to navigate evolving customer expectations, emerging technologies, and shifting market dynamics whilst leading meaningful organisational growth.
You'll learn the latest marketing principles, practices and tools to thrive in fast-evolving environments. With AI and automation reshaping how marketers work, you'll develop the skills to apply these technologies effectively across the marketing function, from generating customer insights and personalising campaigns to streamlining decision-making, while building the critical judgement needed to use them responsibly.
In the final capstone unit, you'll apply your skills in a dynamic, simulated marketplace, working independently and in teams to make strategic marketing decisions under real-world conditions. This immersive experience sharpens your analytical thinking and data-driven decision-making, builds your ability to translate insights into actionable strategies, and sets you up for success in your future marketing career.
Careers and outcomes
The Master of Business (Marketing Strategy) will prepare you to succeed in a rapidly evolving global marketing landscape. Whether you’re looking to advance into senior leadership roles such as Chief Marketing Officer or establish yourself as a trusted advisor to global brands, this degree equips you with the skills to lead strategy and contribute to impactful marketing initiatives.
As a graduate you will emerge with advanced marketing expertise and the confidence to influence strategic decision-making, drive innovation, and transform customer experiences across diverse organisational contexts.
If you would like to extend your studies, as a graduate you may be eligible to progress to the GQ51 Master of Business Administration, GS50 Executive Master of Business Administration, IF80 Master of Philosophy or IF49 Doctor of Philosophy.
Careers and outcomes
The Master of Business (Marketing Strategy) will prepare you to succeed in a rapidly evolving global marketing landscape. Whether you’re looking to advance into senior leadership roles such as Chief Marketing Officer or establish yourself as a trusted advisor to global brands, this degree equips you with the skills to lead strategy and contribute to impactful marketing initiatives.
As a graduate you will emerge with advanced marketing expertise and the confidence to influence strategic decision-making, drive innovation, and transform customer experiences across diverse organisational contexts.
Professional recognition
Upon graduation you may be eligible to apply for professional certification from the Australian Marketing Institute (AMI), and the Centre for Evidence Based Management (CEBM).
Early exit
Students may exit from the Master of Business (BS12) at the following stages, once those particular course requirements have been met:
- Graduate Diploma of Business (BS68)
- Graduate Certificate in Digital Business and Innovation (BS36)
Possible careers
- Brand manager
- Chief marketing officer (CMO)
- Client relationship manager
- Content marketing manager
- Customer experience manager
- Customer insights manager
- Data-driven marketing specialist
- Market research manager
- Marketing communications manager
- Marketing consultant
- Marketing strategy advisor
- Course code
- BS12
- CRICOS code
- 085448J
-
- Gardens Point
-
- Gardens Point
- 2 years full-time
- 4 years part-time
- 2 years full-time
- February and July
- February and July
Entry requirements
2 year program
You must have a recognised completed bachelor degree (or higher qualification) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7-point scale).
1.5 year program
You must have one of:
-
A recognised completed bachelor degree (or higher qualification) in business or a related discipline with a minimum grade point average of 4.00 (on QUT’s 7-point scale); or
-
A recognised completed bachelor degree (or higher qualification) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale) followed by at least 2 years full-time (or equivalent) work experience in business or a related area; or
-
Completed BS36 Graduate Certificate in Digital Business and Innovation.
1 year program
You must have one of:
-
A recognised completed bachelor degree (or higher qualification) in business or a related discipline with a minimum grade point average of 4.00 (on QUT’s 7-point scale) plus completed BS36 Graduate Certificate in Digital Business and Innovation in the Business stream; or
-
A recognised completed bachelor degree (or higher qualification) in business or a related discipline with a minimum grade point average of 4.00 (on QUT’s 7-point scale) followed by at least 2 years full-time (or equivalent) work experience in business or a related area.
Application dates for 2027 entry
Applications for 2027 entry will open on 4 August 2026.
Minimum academic requirements
Entry requirements
As part of QUT's application for admission process, you will be automatically assessed for the 1 and 1.5 years program. If you wish to be considered for the 2 year program only, please indicate this on your application form.
2 year program
You must have a recognised completed bachelor degree (or higher qualification) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7-point scale).
1.5 year program
You must have one of:
-
A recognised completed bachelor degree (or higher qualification) in business or a related discipline with a minimum grade point average of 4.00 (on QUT’s 7-point scale); or
-
A recognised completed bachelor degree (or higher qualification) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale) followed by at least 2 years full-time (or equivalent) work experience in business or a related area; or
-
Completed BS36 Graduate Certificate in Digital Business and Innovation.
1 year program
You must have one of:
-
A recognised completed bachelor degree (or higher qualification) in business or a related discipline with a minimum grade point average of 4.00 (on QUT’s 7-point scale) plus completed BS36 Graduate Certificate in Digital Business and Innovation in the Business stream; or
-
A recognised completed bachelor degree (or higher qualification) in business or a related discipline with a minimum grade point average of 4.00 (on QUT’s 7-point scale) followed by at least 2 years full-time (or equivalent) work experience in business or a related area.
If applying on the basis of work experience you must submit a detailed CV, position details, and employment statements. All work experience must be after completion of your degree studies.
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS Academic / One Skill Retake | 6.5 | 6 | 6 | 6 | 6 |
|
Cambridge C1 Advanced
You must share your results with QUT through the Candidate Results Online website. |
176 | 169 | 169 | 169 | 169 |
| PTE Academic | 58 | 50 | 50 | 50 | 50 |
| TOEFL iBT Australia Test (120 scale) | 79 | 16 | 16 | 21 | 18 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2027 fees
2027: Fee available from October
2027 fees
2027: $51,500 per year full-time (96 credit points)
FEE-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.
You can apply for scholarships to help you with study and living costs.
International Merit Scholarship
A high achievement scholarship for future international undergraduate and postgraduate students.
- Scholarship eligibility
- Academic performance
International Talent Scholarship
A new scholarship for 2026 that covers tuition fees, with eligibility based on your prior academic achievements.
- Scholarship eligibility
- Academic performance
Updates about this course
The first intake for this course is February 2027.
For 2026, visit Master of Business (last intake 2026).
Updates about this course
The first intake for this course is February 2027.
For 2026, visit Master of Business (last intake 2026).
Keep up to date
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