Associate Professor
Steven Pike

Profile image of Associate Professor Steven Pike

Faculty of Business & Law,
School of Advertising, Marketing & PR


Personal details

Positions

Associate Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR

Keywords

Destination marketing, Tourism marketing, Brand performance measurment, Marketing research, Repertory Test, Personal Construct Theory, Market positioning

Discipline

Tourism

Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Qualifications

  • PhD Doctor of Philosophy (University of Waikato)

Teaching

Teaching Interests

  • Tourism marketing
  • Market research

Publications

QUT ePrints

For more publications by Steven, explore their research on ePrints (our digital repository).

View more publications

Supervision