Study level

  • PhD
  • Master of Philosophy
  • Honours

Faculty/School

Faculty of Business and Law

School of Advertising, Marketing and Public Relations

Topic status

We're looking for students to study this topic.

Research centre

Supervisors

Associate Professor Steve Pike
Position
Associate Professor
Division / Faculty
Faculty of Business & Law

Overview

Brisbane residents are spoiled by choice of short break holiday destinations within a comfortable drive. This topic offers participation in an ongoing project monitoring perceptions held by Brisbane residents (since 2003) of the Gold Coast, Sunshine Coast, Northern NSW, Fraser Coast and Bundaberg North Burnett. For each of these destinations, the Brisbane market represents the largest source of visitors, and understanding consumer perceptions represents important marketing research for the destination marketing orgnisations.

Contact

Contact the supervisor for more information