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Research topics and projects

Find a topic you can investigate and see what our students are researching in the QUT Business School.

Within each area of interest, you can find open topics at your study level: PhD, Masters, Honours or the Vacation Research Experience Scheme (VRES) for eligible undergraduates.

Choosing a topic does not exempt applicants from providing a full research proposal in the application.

95 matching student topics

Displaying 1 - 12 of 95 matching student topics

The customer journey for making household decisions

This project will use existing data to map the customer journey of household decision-making specific to electricity prices. The project has transcripts and visual maps from 45 households around Australia.Student will produce a draft journal article co-authored with the research team. Skills employed are:Literature searchqualitative data analysisacademic writing.

Centre/School
School of Advertising, Marketing and Public Relations

Hot hands and the gamblers fallacies: How individual differences affect the quality of gambling decisions

When betting on sports games and making financial decisions alike customers often overestimate the importance of recent performance. That is, they think that their team is on a lucky streak and must win the next game, or they believe a stock has gone up so much that it must fall in the next financial quarter. Abundant evidence exists in the literature on the “gambler’s fallacy” and “the hot hand effect” to suggest that customers overestimate the importance of the last …

Centre/School
School of Advertising, Marketing and Public Relations
Study levels
PhD
Research Masters
Honours
Vacation research experience scheme

Quick, before the Phone dies! How does battery status influence customer decision making?

Customers are increasingly rushed by the battery status of their devices. That is, we quickly pick a tinder date on the Apple Watch just before it dies, haste to confirm a movie booking on a half-empty Microsoft Surface, and rush to finish a dinner booking on the last percent of our Phone. Little is known, however, about how, when, for whom and why this battery-induced rush influences our decision-making. Could it be that low batteries drive us to “just do …

Centre/School
School of Advertising, Marketing and Public Relations
Study levels
PhD
Research Masters
Honours
Vacation research experience scheme

Good and Small or Big and Bad: Adding Options to Large Prosocial Assortments creates Diminishing Marginal Utility.

Marketers increasingly work according to the premise that customers expect more from products than just high quality at a low price. Many assume that customers want to feel good about the products and therefore choose organic and prosocial options (Nielsen 2012; 2014). In supermarkets and other retail stores, this has significantly contributed to an increase in the total number of options. From a retail perspective, this might be problematic, however. Large assortments increase customer motivations to make comparisons (Chan et …

Centre/School
School of Advertising, Marketing and Public Relations
Study levels
PhD
Research Masters
Honours
Vacation research experience scheme

A systematic review of economic modelling of negative externalities literature

Economic activity produces good and bad outputs. Whilst good output enhances quality of life, bad outputs generate negative externalities. Negative externalities can arise from, for example, pollution, noise and environmental degradation. Such production systems are inefficient, but continue to endure despite the costs.Economists (and social scientists) have begun to develop socio-economic models and use valuation techniques to understand the socio-economic issues related to negative externalities. However, such work remains scattered and the existing literature reveals that modelling techniques can be …

Centre/School
School of Economics and Finance

Developing marketing communications to increase blood donations from males

This project will analyse data already collected from male non-donors to identify the key marketing communication appeals that can be developed for different male archetypes. Specifically the aim is to identify marketing communication strategies that will effectively generate bookings to donate from current male non-donors.The student is expected to produce a draft journal article on the topic that will be co-authored with the research team. Skills employed are:Literature searchanalysis of qualitative dataacademic writing. …

Centre/School
School of Advertising, Marketing and Public Relations

Blockchain technology and its implications for accounting

Blockchain technology is anticipated to further disrupt the digital economy of today. Blockchain is a distributed database technology and is the underlying technical platform for digital cryptocurrencies such as Bitcoin. Blockchain has the potential to profoundly impact accounting and the underlying financial transactions it represents, yet there is very little research exploring the implications for accounting and the profession. This research seeks to investigate how blockchain technology may impact a particular aspect of accounting such as financial accounting or audit …

Centre/School
School of Accountancy

Fraudulent Financial Reporting in China

The project aims to explore the factors associated with fraudulent financial reporting in China. The mechanism of corporate governance and external audit in mitigating fraud will also be investigated in this setting.If you are interested in researching this topic as part of a Master of Philosophy (Accountancy), and you are applying to commence your degree in Semester 1, 2018, you may be eligible for our School of Accountancy Accelerate Scholarship. …

Centre/School
School of Accountancy

Corporate board gender diversity and accounting conservatism

Female representation on boards has grown worldwide. There is a stream of study that investigates the relationship between board composition and financial reporting quality. However, there is little evidence on whether corporate board gender diversity is associated with one of the most important financial reporting quality metrics-accounting conservatism.The objective of this proposed study is to investigate the relation between corporate board gender diversity and accounting conservatism in the Australian context.If you are interested in researching this topic as part of …

Centre/School
School of Accountancy

Agricultural Cooperatives: considering performance and accountability

Cooperatives are unusual organizational structures, as they are highly democratic in nature (one member + one vote) and their successful operation involves delivery of environmental, business and social outcomes. Internationally, cooperatives are the 'normal' form of social enterprise, however in the Australian context they are considerably under researched legal form. In order to operate successful, cooperatives need to take into consideration the needs of multiple stakeholders, not the least their members and communities which they function to benefit. This thesis …

Centre/School
School of Accountancy
Study levels
PhD
Research Masters

Unpacking public relations practitioner decisions

By connecting a student to real world industry professionals, this project aims to simultaneously build student networks and explore an applied research problem around how public relations professionals make decisions about optimal strategies and tactics in campaigns.The student and research team will meet to co-design the research and undertake the following activities:Review award-winning public relations campaigns using a semantic and relational network analysis tool to identify trends and patterns in strategies and tacticsinterview the public relations professionals behind these campaigns …

Centre/School
School of Advertising, Marketing and Public Relations

Faithful Representation and the usefulness of Financial Information

Faithful Representation and Relevance are two fundamental qualities which are proposed to make financial information useful in the Conceptual Framework for Financial Reporting and its proposed revision. Faithful representation is further described as information which is complete, neutral and free from error. This research seeks to determine how faithful representation of financial information might be measured/determined drawing on representation theory concepts from the Information systems discipline.

Centre/School
School of Accountancy
Study levels
PhD
Research Masters

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