Research topics and projects

This project will use existing data to map the customer journey of household decision-making specific to electricity prices. The project has transcripts and visual maps from 45 households around Australia.Student will produce a draft journal article co-authored with the research team. Skills employed are:Literature searchqualitative data analysisacademic writing.

Centre/School

School of Advertising, Marketing and Public Relations

When betting on sports games and making financial decisions alike customers often overestimate the importance of recent performance. That is, they think that their team is on a lucky streak and must win the next game, or they believe a stock has gone up so much that it must fall in the next financial quarter. Abundant evidence exists in the literature on the “gambler’s fallacy” and “the hot hand effect” to suggest that customers overestimate the importance of the last …

Centre/School

School of Advertising, Marketing and Public Relations

Study levels

PhD

Research Masters

Honours

Vacation research experience scheme

Customers are increasingly rushed by the battery status of their devices. That is, we quickly pick a tinder date on the Apple Watch just before it dies, haste to confirm a movie booking on a half-empty Microsoft Surface, and rush to finish a dinner booking on the last percent of our Phone. Little is known, however, about how, when, for whom and why this battery-induced rush influences our decision-making. Could it be that low batteries drive us to “just do …

Centre/School

School of Advertising, Marketing and Public Relations

Study levels

PhD

Research Masters

Honours

Vacation research experience scheme

Marketers increasingly work according to the premise that customers expect more from products than just high quality at a low price. Many assume that customers want to feel good about the products and therefore choose organic and prosocial options (Nielsen 2012; 2014). In supermarkets and other retail stores, this has significantly contributed to an increase in the total number of options. From a retail perspective, this might be problematic, however. Large assortments increase customer motivations to make comparisons (Chan et …

Centre/School

School of Advertising, Marketing and Public Relations

Study levels

PhD

Research Masters

Honours

Vacation research experience scheme

Economic activity produces good and bad outputs. Whilst good output enhances quality of life, bad outputs generate negative externalities. Negative externalities can arise from, for example, pollution, noise and environmental degradation. Such production systems are inefficient, but continue to endure despite the costs.Economists (and social scientists) have begun to develop socio-economic models and use valuation techniques to understand the socio-economic issues related to negative externalities. However, such work remains scattered and the existing literature reveals that modelling techniques can be …

Centre/School

School of Economics and Finance

This project will analyse data already collected from male non-donors to identify the key marketing communication appeals that can be developed for different male archetypes. Specifically the aim is to identify marketing communication strategies that will effectively generate bookings to donate from current male non-donors.The student is expected to produce a draft journal article on the topic that will be co-authored with the research team. Skills employed are:Literature searchanalysis of qualitative dataacademic writing. …

Centre/School

School of Advertising, Marketing and Public Relations

Blockchain technology is anticipated to further disrupt the digital economy of today. Blockchain is a distributed database technology and is the underlying technical platform for digital cryptocurrencies such as Bitcoin. Blockchain has the potential to profoundly impact accounting and the underlying financial transactions it represents, yet there is very little research exploring the implications for accounting and the profession. This research seeks to investigate how blockchain technology may impact a particular aspect of accounting such as financial accounting or audit …

Centre/School

School of Accountancy

The project aims to explore the factors associated with fraudulent financial reporting in China. The mechanism of corporate governance and external audit in mitigating fraud will also be investigated in this setting.If you are interested in researching this topic as part of a Master of Philosophy (Accountancy), and you are applying to commence your degree in Semester 1, 2018, you may be eligible for our School of Accountancy Accelerate Scholarship. …

Centre/School

School of Accountancy

Female representation on boards has grown worldwide. There is a stream of study that investigates the relationship between board composition and financial reporting quality. However, there is little evidence on whether corporate board gender diversity is associated with one of the most important financial reporting quality metrics-accounting conservatism.The objective of this proposed study is to investigate the relation between corporate board gender diversity and accounting conservatism in the Australian context.If you are interested in researching this topic as part of …

Centre/School

School of Accountancy

Cooperatives are unusual organizational structures, as they are highly democratic in nature (one member + one vote) and their successful operation involves delivery of environmental, business and social outcomes. Internationally, cooperatives are the 'normal' form of social enterprise, however in the Australian context they are considerably under researched legal form. In order to operate successful, cooperatives need to take into consideration the needs of multiple stakeholders, not the least their members and communities which they function to benefit. This thesis …

Centre/School

School of Accountancy

Study levels

PhD

Research Masters

By connecting a student to real world industry professionals, this project aims to simultaneously build student networks and explore an applied research problem around how public relations professionals make decisions about optimal strategies and tactics in campaigns.The student and research team will meet to co-design the research and undertake the following activities:Review award-winning public relations campaigns using a semantic and relational network analysis tool to identify trends and patterns in strategies and tacticsinterview the public relations professionals behind these campaigns …

Centre/School

School of Advertising, Marketing and Public Relations

Faithful Representation and Relevance are two fundamental qualities which are proposed to make financial information useful in the Conceptual Framework for Financial Reporting and its proposed revision. Faithful representation is further described as information which is complete, neutral and free from error. This research seeks to determine how faithful representation of financial information might be measured/determined drawing on representation theory concepts from the Information systems discipline.

Centre/School

School of Accountancy

Study levels

PhD

Research Masters