Adjunct Professor
Judy Drennan

Biography

Background
Dr Judy Drennan is:

• Leader of the Services Innovation Research Program in the Faculty of Business


• Professor within the School of Advertising, Marketing and Public Relations - QUT.

Qualifications

• PhD - Deakin University focusing on information technology networks and small business


• Master of Education - University of Melbourne.

Judy is a distinguished academic with numerous best paper and teaching awards. Her research direction has extended from her PhD dissertation with two key research themes emerging from this study:

• e-marketing


• entrepreneurship.

Since 2002, her research has expanded to include mobile phone marketing (m-marketing) and social marketing. Judy also considers teaching to be vitally important in her profession and also publishes research in the field of education.
Research interests

• Social marketing


• M-marketing


• Services marketing


• Social entrepreneurship


• Smart Services

Future collaboration interests
Judy is interested in the impact of mobile phones on consumer well-being and the evaluation of the effectiveness of online health intervention programs.
Current research projects

Professor Drennan is currently working on several projects examining the social, psychological, and economic impacts of mobile digital technology on consumers.
This includes an ARC Linkage project focusing on multidisciplinary assessment of the mental health outcomes of:

• cyber-participation


• mobile phone marketing


• m-gambling


• emotions relating to mobile phone consumption


• youth well-being


• consumer responses to marketing strategies in the m-marketing context.

Collaborative projects include:
New Financial Services (Smart Services CRC)

• Kathrin Fleischmann - SAP


• Tony Ponton and Sam Lahey -Suncorp


• Professor Supriya Singh - RMIT


• Dr Lynda Andrews - QUT


• Dr Jennifer Bartlett- QUT


• Professor Kerry Raymond - QUT


• Dr Ian MacColl - QUT

The impact of mobile digital technology on consumer well-being

• Professor Gillian Sullivan-Mort (LaTrobe University, Melbourne)


• Dr Mark Brown (University of Queensland)

Provision of Strategies to Support Drug and Alcohol Online Activities

• Professor David Kavanagh - QUT IHBI


• Dr Angela White - QUT IHBI


• Amy Kelly - QUT IHBI


• Associate Professor Jason Connor (University of Queensland)


• Dr Judy Proudfoot (Black Dog Institute)


• Dr Frances Kay-Lambkin (University of New South Wales)


• Associate Professor Britt Klein (Swinburne University of Technology)

The export process of service firms bringing foreign customers to the domestic market

• Dr Constanza Bianchi (Queensland University of Technology).

Promoting youth wellbeing through participatory digital Media (ARC Linkage Grant)

• Dr Kelly McWilliam (University of Southern Queensland)


• Professor Stuart Cunningham - QUT


• Associate Professor Robert King - QUT

Leveraging mobile phone technology to influence responsible drinking behaviours (ARC Discovery Grant)

• Associate Professor Jason Connor - UQ


• Dr Angela White - UQ


• Dr Josephine Previte - UQ


• Professor David Kavanagh - QUT


• Dr Doan Tjonddronegoro - QUT


• Dr Marie-Louise Fry (Griffith University)

Awards

• 2008: Best Paper Award - 2008 Australian and New Zealand Academy Marketing Conference,  Advertising avoidance in the online social networking environment


• 2006: Best Paper Award - 2006 Australian and New Zealand Academy Marketing Conference, Consumer Appraisals of Mobile Marketing Communications


• 2006: Best Paper Award - 2006 3rd Australian Nonprofit and Social Marketing Conference, Exploring M-Consumers' Transitioning between Vulnerability and Responsibility: An M-Gambling Consumption Study


• 2001: Best Paper Award - 2001 14th Small Enterprise Association of Australia and New Zealand Conference, Impact of Personal Characteristics on Small Business Internet Strategy and Performance