Single-unit study
You can study individual units for personal or professional development without having to apply for a full QUT course.
If you successfully complete a unit, you may be eligible for credit if you decide to apply for a degree course in the future.
Units anyone can study
These units don’t have any requirements for previous study or background knowledge.
But if your previous studies were not in English, or were completed in a country where English is not the first language, you will need to demonstrate that you meet our English proficiency requirements when you apply.
Business
Accountancy
AYB123 Sustainability Governance and Reporting
The sustainability of organisations, measured across three dimensions - social, economic and environmental, is increasingly considered by external stakeholders as the benchmark for evaluating organisational performance. As such, stakeholders are demanding broader corporate disclosures and reports which detail not only economic, but social and environmental performance. This broadening of the performance base has created new and diverse opportunities and challenges for both internal (owners, management and employees) and external (customers, suppliers, government and community) corporate stakeholders, who have been tasked with measuring social and environmental performance and analysing subsequent corporate disclosures of such. This unit will equip you for careers that will include substantial engagement with sustainability reporting and sustainability governance structures.
AYN458 Ethics and Professional Relationships
This unit is designed for students intending to pursue professional careers in business, particularly accounting or financial planning, and introduces ethical issues associated with the roles of directors, executives and professionals. With a particular focus on the ethical competencies and obligations required of those providing financial advice and accounting services, the unit also specifically addresses the development of trust within professional relationships. Practical considerations regarding how to develop effective non-verbal and verbal communication skills with clients and other stakeholders are also of continuing importance in professional contexts and are explored in this unit.
Advertising, marketing and public relations
AMB110 Internationalisation
Internationalisation has become fundamental to the survival and growth of many businesses in Australia as well as in other economies in this era of globalisation. Globalisation has forged interdependency among organisations and individuals in different country markets. This unit examines the drivers of globalisation and international business. It explores the diversity of country markets at an introductory level, introducing key knowledge and skills for operating businesses effectively - responding to the opportunities, challenges and risks of conducting business across politically, economically and culturally diverse environments. In this unit you can gain an awareness of the unique knowledge and skills required of management to operate business internationally across diverse contexts, which will inform future studies in this field.
AMB111 Advertising Works
This unit serves as the introduction and prerequisite to later units in the advertising course and as a useful elective for students taking other courses. The unit provides you with a thorough fundamental knowledge of advertising principles and a practical understanding of the techniques and practices used by today's advertising agencies and clients, including strategy development, media planning, creative development, integration of other communications and analysing an advertising campaign.
AMB140 Marketing for the Real World
AMB140 Marketing for the Real World follows the introductory marketing unit in the marketing major and minor and provides a focus on the implementation and evaluation of the marketing plan at a small business level. Emphasis is placed on the responsibilities within a marketing team for planning, developing, organising, implementing, controlling, and evaluating marketing activities. The unit prepares students for other marketing units in the major.
AMB163 Introduction to Public Relations
AMB163 Introduction to Public Relations answers three important questions: (a) what is public relations, (b) why do organisations need public relations, and (c) how is public relations practised? The unit introduces key concepts of public relations and lays a foundation for subsequent study in the discipline. This unit applies the role and influence of publics and stakeholders into multiple contexts including crisis communication, stakeholder engagement, and integrated communication. The unit showcases the range of potential careers available in public relations.
AMB164 Media Relations and Publicity
AMB164 Media Relations and Publicity introduces you to the tools and techniques you will need to work with the media and get positive publicity for organisations. This makes the unit an ideal elective for students from any discipline looking to add value to their major. The tools and techniques covered in AMB164 Media Relations and Publicity will also provide foundational knowledge and skills for use in subsequent units in the public relations major and minor. AMB164 Media Relations and Publicity helps you develop the skills required to effectively communicate with audiences on behalf of organisations through legacy/traditional and other forms of media.
AMB190 Introduction to Strategic Advertising and Public Relations
In this dynamic entry-level unit, you’ll step into the fast-paced, ever-evolving world of strategic advertising and public relations. Whether you're drawn to the bold creativity of advertising or the persuasive power of public relations, this unit is your launchpad. You’ll learn how to think like a strategist to foster trust, strengthen brands and reputations, and build relationships with consumers and other stakeholders across diverse contexts to advance organisational goals. You’ll not only cover key discipline theories and concepts; you’ll also learn how to decode real-world campaigns and explore ethical frameworks that guide responsible communication in a world of deepfakes, data privacy, and digital disruption. And yes, you’ll get hands-on with the same AI tools that are transforming the industry—learning not just how to use them, but how to use them wisely.
AMB191 Brand Storytelling
The purpose of this unit is to develop brand storytelling skills. You will learn how compelling narratives can align with business objectives and enhance brand identity and equity across various platforms. It will explore how to leverage GenAI effectively to produce creative and strategic brand communications across different genres and formats. It will equip you with the skills required to communicate with diverse audiences on behalf of organisations effectively and strategically.
AMB223 Create Advertising
Creativity! Whether you're a budding wordsmith, a marketing enthusiast, or simply eager to harness the power of imagination, this unit is your gateway to mastering the techniques that make advertisements stand out in a dynamic marketplace, encompassing the ever-evolving digital landscape. It also establishes the benchmarks for assessing creative work and lends support for fostering creative ideas.
AMB224 Consumers and Media Channels
This unit introduces you to the strategic use of paid, owned and earned media to effectively reach consumers using media channels within an advertising campaign. You will develop skills to analyse data to research consumer attitudes and behaviours and develop creative consumer insights. Based on these insights you will work together in a team to develop a media strategy. This unit works closely with media industry professionals. Completing this unit will be beneficial to students who would like to pursue careers in advertising, digital or media agencies or media sales.
AMB299 Marketing Communication
Marketing Communications prepares you to design and deliver compelling communication strategies in rapidly evolving and increasingly digital landscapes. The unit equips you with both the conceptual understanding and practical skills needed to apply the strategic communication tools organisations use to engage audiences and build strong brands. You will explore the full marketing communications mix, including direct marketing, personal selling, public relations, sales promotion, and advertising, while examining how digital transformation has blurred traditional boundaries and reshaped practice. Through a digitally integrated approach to campaign planning, the unit highlights how contemporary organisations combine channels to create cohesive and effective communication strategies. You will also gain hands‑on experience in identifying, analysing, and evaluating data to generate evidence‑based insights that inform and strengthen strategic communication decisions.
AMN436 Cultural Intelligence for Global Leadership
In a globalised world, you will increasingly work alongside people from a variety of nationalities, ethnicities, and cultural backgrounds. While diverse perspectives can lead to more effective outcomes, they can also result in misunderstanding, frustration, poor team performance, unintentional offense, and lack of trust. This unit introduces Cultural Intelligence (CQ), which will help you adapt, relate, and work effectively with teams across cultures. You will develop your understanding of the key aspects of CQ by engaging with theoretical frameworks for interpreting differences in cultural behaviour, while also building the skills to respond appropriately and effectively in culturally diverse situations. This unit is especially valuable if you are seeking a global career, aiming to contribute to multicultural teams, or wanting to strengthen your global leadership capabilities.
AMN437 Business in Global Contexts
This unit equips you to engage confidently with organisations that operate globally and/or intend to internationalise. The unit examines the ways in which conducting business in the global economy differs from domestic operations, both in scope and context. You will explore the heightened complexity involved in international operations, requiring firms to navigate diverse regulatory, cultural, and economic environments and to conduct specialised transactions. Success in international business requires a functional understanding of the risks and opportunities presented by globalisation and market diversity, the strategic role of operations in the international value chain, and the effective management and control of cross‑border business activities. Emphasising analytical and strategic application, you will be informed and prepared to conduct business effectively in global contexts.
BSN453 Evidence-Based Management
Mid-level managers in technology-enabled environments face a persistent dilemma: they're expected to make data-driven decisions, but data is rarely complete, often contradictory, and frequently too messy to yield clear answers. This unit teaches evidence-based decision-making frameworks for operational contexts where data is abundant but imperfect. You will learn to assess data quality and fitness-for-purpose, triangulate insights from multiple incomplete sources, and apply structured decision frameworks to facilitate business transformation in a data-rich world. The unit covers practical techniques for communicating data limitations to stakeholders, building defensible business cases that acknowledge what is known and unknown, and establishing ethical guardrails for data use in consequential decisions.
Business and law
BSB105 The Future Enterprise
This introductory unit is designed to equip business students with the essential knowledge and skills to navigate rapidly evolving business landscapes in the ‘Economy of Algorithms’ and thrive in the future of work. Drawing on real-world cases, you will explore the dynamics of digital transformation and disruption, preparing you to lead their organisations through technological shifts, fostering innovation and resilience. You will evaluate and build their digital capabilities, preparing them as future business leaders equipped to make responsible decisions in the digital realm that are integral to long-term business success and societal well-being. You will emerge as strategic thinkers capable of leveraging their own digital capabilities and digital tools to drive business success. This unit is relevant to students of all business disciplines, preparing you for the future of work and introducing you to business capabilities to ignite your career.
BSB106 Dynamic Markets
In this introductory business core unit, you will explore how value is created for organisations and customers through the process of exchange in dynamic market environments. You will learn about how businesses interact with consumers and other stakeholders, gain an understanding of the forces that drive behaviour in different market settings, and explore strategies organisations use to enter and operate within dynamic markets to co-create value with customers and stakeholders. This unit is relevant to students of all business disciplines, introducing you to evidence-based skills needed to analyse and critically appraise the trade-offs required to create value and succeed in complex business settings. Along with the rest of the introductory business core, this unit forms the foundation for further study across the breadth of business disciplines, introducing you to business capabilities to prepare you for the future world of work and ignite your career.
BSB107 Financial Performance and Responsibility
In this introductory core unit, you will learn financial literacy and decision making at both personal and business levels, integrating technical skills with their social and ethical impacts throughout. You will acquire a foundational understanding of financial concepts and principles and their application across these contexts. From a personal perspective you will learn strategies for effectively managing your personal finances to achieve future focused financial goals and how to recognize common financial risks. From a business perspective, you will learn how to analyse and assess company performance using financial statements and sustainability reports. This unit, along with the rest of the introductory business core, forms the foundation for further study across the breadth of business disciplines and introduces you to business capabilities to prepare you for the future world of work and ignite your career.
BSB108 Business Environment
This introductory unit introduces you to the complex and dynamic national, international and global environments in which businesses operate and must navigate. You will explore the roles of key national and international institutions. At the same time, you will use data-driven analysis to critically evaluate how interconnected trends both influence—and are influenced by—the policy and regulatory approaches of these institutions, particularly in response to economic, social, sustainability, geopolitical, and ethical challenges that are a priority for businesses. This unit, along with the rest of the introductory business core, forms the foundation for further study across the breadth of business disciplines and introduces you to business capabilities to prepare you for the future world of work and ignite your career.
BSB130 Social Enterprises
Real world social and environmental issues are increasingly addressed through business means in an emerging form of hybrid organisation – the social enterprise. Traditionally, the government and charity sectors sought to meet community needs, however resource constraints and increasing demand make this increasingly difficult. Social enterprises provide innovative and sustainable solutions to resourcing and fulfilling charitable purposes via business means. This business core option unit introduces you to social enterprises in a global perspective, and helps you to develop Human-Centred Design skills as you build a social enterprise business plan.
BSB131 Applied Business Analytics
Organisations use business analytics to understand and solve business problems, increase efficiency, leverage productivity, and ultimately enhance the business performance of organisations. This business core option unit introduces you to a practical framework for data collection, aggregation, processing, and modelling to transform data into business insights. You will gain knowledge of key business analytics methods and approaches, and build skills in using Excel to manage and analyse data sets — valuable competencies that will help you to improve decision-making in contemporary business environments across all business disciplines.
BSB250 Business Citizenship
This unit acts as a bridge to the introductory aspects of business education to the more complex issues involved in operating a business ethically and effectively. It explores how corporate citizenship requires a company to respond to a set of inter-related expectations arising at the individual, national and global levels. You will extend your understanding of ethics developed in foundational units by reflecting on your personal approaches to ethical dilemmas. At the national level, the unit explores core principles of the legal framework within which corporations operate, including key rights and responsibilities. From a global view, you will explore different perspectives on corporate social responsibility and grapple with the difficulty of balancing conflicting expectations of stakeholders through application of the UN sustainability development goals. As a result, you will develop a greater appreciation for the tradeoffs inherent in complex decision-making.
BSN450 Business Intelligence
In this multidisciplinary business core unit, you will learn about approaches and technologies used by enterprises to research business problems and develop knowledge guiding effective business strategy. Through hands-on application of key theories and business research tools, you will gain skills in collecting and analysing data about the business environment (e.g., consumers and competitors) as well as its internal processes, and generate insights to help businesses create value through innovation, product development and process improvement. You will develop skills in conducting business research, working in team contexts and using powerful visualisation tools to present complex business insights to professional audiences. This unit is the first of two business core units that form the foundation for further study across the breadth of business disciplines, introducing you to business capabilities to prepare you for the future world of work and ignite your career.
BSN451 Data-Driven Decision Making
This multidisciplinary core unit will prepare you for today’s digital economy, where data is the new currency. Data can be collected, exchanged, used to create value, and drive economic activity. As such, the ability to collect, clean, analyse, interpret and report financial and non-financial data using digital tools and GenAI has fast become an essential skill of the modern business professional. Organisations across all sectors are actively seeking graduates with the ability to identify business opportunities and risks through both numerical and narrative analysis. These skills are increasingly relied upon to inform better decision making, drive business strategy, identify market trends, decipher consumer behaviour, optimise operations, and ultimately improve the social, environmental, and financial performance of businesses.
BSN452 Productivity and Leadership in Technology-Augemented Work
In contemporary and emerging business environments, success depends on the ability to design and lead work that is productive, adaptive, and ethically grounded. This unit equips students from all disciplines with the principles, practices, and tools to thrive in dynamic, technology-augmented contexts. You will examine how artificial intelligence, automation, and augmented decision-making are reshaping roles, teams, and organisational agility; how to manage collaboration between human and AI agents; and how to build inclusive, sustainable approaches to productivity and leadership. Through practical application and critical reflection, you will develop the capabilities to navigate the opportunities and risks of the future of work, delivering value across diverse industries and functions.
BSN456 Financial Analysis and Decision Making
This unit provides you with a critical foundation in applied finance, enabling you to understand and navigate the financial dimensions of managerial decision-making. You will explore how financial principles and tools are used to evaluate investments, manage risk, and make strategic decisions in dynamic national and global financial environments. Emphasis is placed on developing technical proficiency, analytical thinking, and practical skills using financial models and software tools. You will also critically assess financial information to support evidence-based decision-making, and apply advanced financial techniques to solve complex problems in technology-enhanced business contexts.
BSN550 Responsible Enterprise
Excellent enterprises generate a profit, but also seek to achieve these economic benefits ethically and sustainably - thus minimising impact on people and planet. In this multidisciplinary business core unit, you will develop an applied understanding of ethical frameworks in business, and practise critical systems thinking and problem solving skills required for effective leadership in the future world of work. You will explore your own values in relation to Indigenous Australian, philosophical and psychological ethical perspectives. You will apply a values-based approach to conceptualising and addressing complex systems and business problems aligned with the United Nations Sustainable Development Goals (SDGs), spanning for-profit, not-for-profit, government and hybrid contexts. This unit informs further study across the breadth of business disciplines, developing business capabilities to prepare you for the future of business and ignite your career.
Economics and finance
EFB106 Cost-Benefit Analysis for Project Appraisal
Cost Benefit Analysis (CBA) is a key technique used to appraise the relative desirability of competing alternative uses of limited resources. CBA supports decision making with respect to investment alternatives across a range of industries in the public and private sector. CBA has been used intensively in investment projects, socio-economic programmes and policies. The unit provides students with foundational knowledge and basic skills of CBA. Also, learning activities are designed to allow students to take multiple perspectives and sustainability principles in analyzing costs and benefits.
EFB228 Microeconomics
This unit explores the economic analysis of and the interplay between the decisions and actions of consumers, firms and governments in modern economies. The theoretical and empirical content of this unit provides a basis for understanding these decisions and actions with a focus on applications to real world contexts. You will develop the ability to understand and apply microeconomic concepts to a range of contemporary economic issues and problems at an intermediate level. Further, the unit provides the basis for appreciation of a range of issues that can improve managerial decision-making to the formulation of public policy that can improve the welfare of the community. The unit prepares you for a major in economics and develops your ability to apply microeconomic knowledge and critical thinking skills to economic problems in real world contexts.
EFB229 Macroeconomics
Macroeconomics is one of the key fields in economics. It is a study of economic aggregates, such as GDP, inflation and unemployment rates, economic growth and income distribution. A major focus of macroeconomics is on economic policies that affect these aggregate measures. The unit goes beyond the basic overview of the workings of the economy and provides you with an in-depth analysis of fundamental macroeconomic ideas. It also develops the capabilities and skills to equip you with a deeper understanding of the macroeconomic policies and their applications in the real world.
EFB231 Economics
Economics studies the efficient use and distribution of scarce resources. It is concerned with how people make decisions and interact in markets. Economics examines the role of government in either obstructing or improving market outcomes and the effect of those decisions on the well-being of society. Economics also studies the economy as a whole and key issues explored in this unit include economic growth, inflation, unemployment and international trade. In studying these issues economists can understand how to manage the economy for the good of its citizens. In this unit you develop an understanding of the key principles and tools that economists use to interpret and critically analyse economic policies that impact on Australia and the global economy.
USB141 Building Construction
Building Construction develops the construction concepts and applies them to the residential, commercial, retail and industrial property sector. The unit provides the construction and design background that defines good quality building materials, design, layout and construction. These concepts will provide the basis for the understanding of how construction type and quality are reflected in the market demand and value of these property types from a development, valuation and investment perspective.
USB145 Property Transactions
Property Transactions provides the foundation knowledge to understand the fundamentals of property rights and the legal rights and responsibilities for a property professional participating in property transactions. You will develop an understanding of contracts associated with buying, selling and leasing property and how to maintain best practice to avoid exposure to legal liability. In addition you will be introduced to legal structures for the delivery of property development and investment projects.
Management
MGB130 Managing People
In this introductory unit you will explore how to design and manage productive work systems while supporting the people who deliver them. You will learn how organisational structures, job design, motivation and performance management practices interact to influence productivity. The unit examines the role of technology and generative AI in shaping contemporary workplaces and considers how leaders can foster engagement, equity and wellbeing alongside operational efficiency. Aligned with QUT’s Real World Learning vision, the unit uses case studies and organisational scenarios to help you develop practical skills for managing productivity and people in dynamic environments.
MGB131 Introducing Human Resource Management
This unit introduces you to the strategic perspective on human resource management and the growing use of evidence based human resource decision making, such as HR analytics, to increase organisational effectiveness. This unit explores how the core roles and functions of HRM, including recruitment and selection, learning and development, and performance and reward management, need to be aligned with organisational strategy to achieve business goals.
MGB133 Managing Strategy
In this introductory unit, you will explore why organisations exist, how they position and organise themselves within dynamic and competitive environments, and how managers use analytical tools to make informed strategic decisions. You will learn to assess both the external environment and an organisation’s internal capabilities, and you will practice applying these insights to real and hypothetical cases. Throughout the unit, you will build a macro-level understanding of management that emphasises strategic thinking, evidence-based decision-making, and the technical systems that support organisational performance.
MGB161 Thinking Like an Entrepreneur
This introductory unit will provide an excellent foundation to students aspiring to learn about entrepreneurship and build their knowledge, attitude and skills in entrepreneurship, while exploring the various dimensions of the ‘entrepreneurial mindset’, entrepreneurship, and intrapreneurship. The unit will focus on general introductory concepts related to entrepreneurship including concepts and theoretical frameworks relating to entrepreneurial activities and new value, social entrepreneurship and intrapreneurship. The unit will enable students to consider entrepreneurship and its value and purpose from different cultural perspectives. In particular, we will look to showcase First Nations entrepreneurial leaders, either via a "digital showcase" or in-person guest speakers. Throughout the unit students will also use a range of tools to explore and develop their own thoughts and attitudes towards entrepreneurship and what being an entrepreneur means to them personally.
MGB162 Entrepreneurship: From the Idea to Impact
Understanding and having the confidence to interpret real-world problems and opportunities is critical in developing intrapreneurial or entrepreneurial ventures. In this unit you will explore a range of theories, approaches, techniques, and tools to develop your creative self-efficacy including problem framing, opportunity identification and creative problem solving. In so doing you will develop the capability to explore a range of possible ideas for your venture or innovation.
MGB231 Developing Talent
We live in exciting times with technology driving change at an ever-increasing rate. To remain competitive in thisworld, organisations and individuals need to be adaptive and flexible. This means being able to effectively analyse andassess current capabilities and then take necessary organisational learning and development action. This unit providesyou with the knowledge and skills required to carry out these functions and in so doing, gives you the tools needed tobe a positive driver of organisational success.
MGB232 Managing Performance and Rewards
Performance and reward management is a key functional area of HRM and is of critical importance in supporting organisations to maintain a competitive advantage. Therefore, it is imperative that you understand the strategic framework and the underlying psychological principles that maximise employee performance. This unit contributes significantly to your understanding of people management, your HR diagnostic skills and your ability to develop HR policies and procedures to support employee, managerial and organisational effectiveness.
MGB234 Managing Knowledge, Innovation, and Creativity
Managing knowledge and innovation are key drivers of success for many of today's firms and ventures and are integral to an organisation's ability to survive and thrive in a dynamic and competitive marketplace. The purpose of Managing Knowledge & Innovation is to extend your understanding of the human and technical systems of organisations by focusing on how information and knowledge can be harnessed for innovation and competitive advantage. With a focus on the theories and frameworks to inform decisions for organising human and technical systems, this unit develops your understanding of the meso-level responsibilities of management, and parallels.
MGB235 Monitoring and Managing Operational Performance
The production of goods or services is the core activity of all organisations, irrespective of whether the organisation is part of the private sector, the public sector, or the not-for-profit sector. The operational performance of organisations is only made possible by the integrated support of other functional and administrative areas of the organisation. It is essential that you gain an understanding of the central issues of how operations produce organisational outputs, and how other functional and administrative areas contribute to the performance of this core activity. Monitoring and Managing Operational Performance focuses on providing you with a "manager's toolkit" for identifying, monitoring and enhancing the operational performance of organisations' socio-technical systems. By focusing on management tools, you will develop a critical awareness of the interdependence of human, technical, competitive, and financial domains of control.
MGB236 Identifying and Managing Risk
Developing an understanding of risk management, in theory and practice, is essential for ensuring resilient and sustainable organisations. Effective risk management outcomes result from the analysis of uncertainties embedded in human knowledge, systems of management and processes in commerce, and from implementing mitigation strategies generated to address these factors. This unit seeks to develop students managerial toolkit with current Risk Management models and current national and international risk standards. All forms of organisations face and manage risk in different ways, and this unit shares insights for managing risk in an array of private, public, and entrepreneurial contexts.
MGB237 Managing Projects for Success
Projects are how modern work gets done. Whether organisation is launching a new product, implementing new technology or rebranding - they do it through projects. Delivering Olympic Games, renovating a hospital, relocating office, launching a new recruitment program, automating payroll, organising an event, running a fundraising campaign - all these initiatives are done through projects. No matter what career path you choose, you will work on and lead projects, and often you won’t have ‘project manager’ in your job title. In this unit you will develop theoretical and practical knowledge in project management including technical expertise and people skills required to deliver projects. You will engage with key frameworks and theories that underpin project planning, scheduling, stakeholder engagement, and risk management, and critically evaluate these concepts in real world project situations. You will graduate with career-ready skills to lead projects across diverse contexts.
MGB348 Implementing Sustainable Change
Corporate sustainability is central to ongoing organisational success. A sustainable organisation manages its processes, products and people in an ecologically aware and socially responsible way. The ability to plan and manage the change programs needed to achieve corporate sustainability goals is an integral management competency. Sustainable change requires consideration of the fit of the organisation to its contexts (MGB133); organisational continuity (MGB236 & MGB234), efficiency (MGB235 & MGB237), and effective people management (MGB130). It also requires consideration of multi-stakeholder and Indigenous perspectives, legal and societal expectations, and human dimensions of change. This unit will help you develop the skills and tools needed to make a significant contribution to sustainable and socially responsible change. It is an important parallel for the capstone unit, where these diverse and intersecting responsibilities are applied.
MGN415 HRM Theory and Practice
An introductory level unit, this unit will provide you with an understanding of the interplay between organisational effectiveness, long-term sustainability, and the management and organisation of people in the workplace. The unit fosters discipline knowledge, analytical and action orientated competencies and prepares students for advanced study in the field. This unit is the foundation unit in HRM in the MBus (HRM) and related courses. It overviews the profession of HRM and the practice of the HR Professional in the organisation.
MGN532 Investigating Real-World Business Issues
The unit focuses on developing the skills necessary to define and design a proposal to address a real-world business issue. Adopting a systematic approach to defining and designing a business project, the unit offers students the opportunity to develop the research in practice skills necessary to address a real-world business issue. Students will learn how to convert business issues into an actionable project proposal and develop and apply research informed skills to communicate actionable socially responsible solutions.
MGN533 Strategic Business Intelligence for Managers
The digital revolution has transformed business practices and created access to vast amounts of data that can support decisions, deepen understanding of customers, and improve organisational performance. You can only realise the value of this data when you translate it into meaningful information that enables informed decision-making. In this unit, you will learn how to extract value from complex datasets. Through theoretical frameworks and real-world application, you will develop the skills to address contemporary organisational challenges, evaluate ethical considerations, explore artificial intelligence (AI) capabilities, and craft data-driven business strategies using industry-accepted analytics processes. You will learn how to incorporate evidence-based decision-making at all levels of an organisation.
MGN535 Contemporary Issues in Human Resource Management
This unit is designed to familiarise you with significant current and emerging issues affecting the management of human resources in organisations. A key focus is placed on contemporary trends such as artificial intelligence (AI), digital technologies, and workforce automation, and how these developments are reshaping Human Resource Management (HRM). These issues are not only critical for HR professionals, but also for all managers seeking to understand how work can and should be managed in the future. You will learn how to interpret and apply multi-source data in HR contexts to inform evidence based decision-making and intervention design. The unit connects theory with practice by introducing current and emerging challenges in HRM, which you investigate through research and applied activities. As a result, the specific content may vary each semester, depending on the most pressing and relevant issues identified at the time.
MGN537 Organising and Leading Projects
In today’s dynamic workplaces, projects are central to driving innovation, meeting client needs, and managing increasing complexity. In this unit, you will build both individual and team-based project management capabilities as you work in groups acting as consultants to design change programs that meet stakeholder requirements and recommend strategies for performance improvement. You will develop skills in project selection, planning, and evaluation, while learning to apply digital capabilities — including the use of AI for scheduling, risk assessment, decision support, and resource optimisation.
MGN560 Strategic HRM
This unit is aimed at building on your understanding of HR strategies and practices gained in other postgraduate HRM Units, therefore it is expected you undertake this in your final year. The unit bridges the gap between HRM research and practice by requiring you to apply scholarly research and theory to case studies based on real world workforce issues. In this unit you will be required to use relevant technologies, analyse HR data and use previously acquired knowledge of HR theory and practice to address a series of strategic HRM issues and provide practical advice for business leaders. Finally, the unit focusses on you as an HR professional and the role you play in providing ethical HR leadership to support decent work within organisations.
MGN565 Human-Centric Change Leadership
Technological disruption, social transformation, economic uncertainty, and new business models are reshaping how you and your organisation operate and compete. In this era of algorithmic systems and AI-driven decision-making, effective change management is essential not only for organisational success but also for building trust and safeguarding ethical practice. In this unit, you will explore the complexities of leading and managing change in digitally enabled workplaces, gaining the capabilities to plan, govern, and implement organisational transformation responsibly. You will develop leadership skills to navigate ethical risks, manage stakeholder expectations, and leverage change management technologies — including AI — to deliver sustainable performance. By the end of this unit, you will have practical tools, frameworks, and roadmaps to guide effective change.
MGN585 Entrepreneurial Leadership
Entrepreneurial leadership is an essential capability for you as a manager in today’s rapidly changing business environment. Entrepreneurship requires you to identify and evaluate new opportunities that can lead to new ventures as well as the growth and renewal of existing organisations. Equally important is intrapreneurship — your ability to drive innovation, create value, and champion change from within established organisations. This unit equips you with state-of-the-art techniques developed by leading universities, innovators, and entrepreneurs, enabling you to pursue high-impact initiatives as both an entrepreneur and an intrapreneur. With a strong emphasis on social value and sustainable development, you will develop the skills to lead entrepreneurial and intrapreneurial projects that generate innovation, impact, and long-term success.
MGN599 Innovation in Practice
Fostering an innovation culture and developing innovation capabilities, including human centered design, are fast becoming strategic imperatives for many organisations in order to keep up with the pace of change. Whether adopting a first-to-market or fast follower approach, organisations are recognising the importance of increasing maturity levels in capability to respond to market changes and disruption to their existing business. In this capstone unit you will use human centered design to work through a real world business problem to identify and develop disruptive ideas, but to also facilitate the process of research informed innovation. Participating in real-world practices, you will gain skills and expertise that you can apply to a wide range of business opportunities and challenges, in roles which are internal or external to the business.
Units you need background knowledge to study
These units have requirements for previous study or background knowledge. Check the unit’s previous study requirements for details. If you have any questions, contact the unit coordinator for the semester you want to study.
If your previous studies were not in English, or were completed in a country where English is not the first language, you will also need to demonstrate that you meet our English proficiency requirements when you apply.
Business
Accountancy
AYB150 Financial Management and Reporting
In this unit you will develop fundamental skills in financial management and financial reporting. This includes gaining practical familiarity with the double-entry accounting system, as well as being able to record and report on various aspects of a business. Having gained a sound understanding of the accounting and reporting processes, you will develop knowledge and skills around how to evaluate an organisation's financial structure and manage its financial future.
AYB201 Financial Accounting and Reporting
External financial reports are a legal requirement for companies under the Australian Corporations Act and provide decision-useful information for interested users. Therefore, it is a requirement for accountants working in industry to know and understand: accounting concepts and procedures; specific technical accounting and legal requirements: and, general professional and ethical concepts. These are required in order to be able to prepare, present and explain external financial reports for users. Similarly, this knowledge and skill is a requirement for auditors who perform audits and reviews of external financial reports.
AYB202 Management Accounting
Management accounting involves sourcing, analysing and communicating decision-relevant financial and non-financial information to generate value and maintain a competitive advantage. All organizations utilize management accounting practices regardless of their industry or size. You will learn about concepts, techniques, and sustainability practices that organizations can use to allocate costs to products or services; plan, control and measure performance; and be able to identify and provide management with relevant information to inform their decision-making.
AYB203 Taxation
As many business decisions involve consideration of taxation implications, as an Accountancy graduate, you should possess a basic knowledge of the Australian taxation system so that you can develop skills required for professional practice. The purpose of this unit is to enable you to develop an understanding of the basic fundamentals of taxation.
AYB204 Corporate Accounting
This unit contributes to the knowledge and technical skills you will need to prepare and present financial statements for corporations. It builds on prior financial accounting units by applying accounting principles to complex financial reporting issues and provides a foundation for subsequent units by developing critical analytical skills through an examination of theoretical accounting issues, accounting regulation and practice.
AYB205 Law of Business Entities
Under Australian law, both individuals and businesses may organise their affairs through various types of business structures. Each structure has characteristics that differ and each structure affects the nature of their responsibilities, obligations, internal and external relationships. Accountants are often called upon to audit, advise and assist clients with their business endeavours and are required to understand the attributes of such business structures and the laws and regulations that affect them.
AYB227 International Accounting
As business and financial markets have become increasingly globalised, the significance of the differences in international, financial accounting policies and disclosure and reporting practices, have become more important, especially from the perspective of management, financial analysts and other users of financial statements including trillion dollar pension/superannuation funds. For these key interest groups, it is vital not only to be aware of international differences in financial accounting policies and practices, but also to be able to assess their impact on earnings, assets, and key financial and non-financial performance indicators and ratios. Additional key issues in globalised business operations relate to an understanding and appreciation of cultural diversity issues and the global trends in foreign currency transactions and hedging, global corporate sustainability, international taxation and international audit.
AYB230 Corporations Law
Individuals and businesses may organise their affairs through various legal structures. One of the most common ways to organise a business structure is through incorporation. Accordingly, accountants should have a detailed knowledge about corporations as a particular type of business structure.
AYB232 Financial Services Regulation and Law
This course is developed for students who will be, or intend to embark on careers as, financial advisors and planners, accountants, auditors, business analysts and stockbrokers. It is designed to aid the students' understanding of the regulatory fundamentals and the key provisions of the law and regulations relating to corporate securities and financial services.
AYB240 Superannuation and Retirement Planning
In this unit, you will explore the superannuation system, which is one of Australia's retirement policy pillars. You will also encounter other retirement considerations, such as estate planning and aged care provisions. Knowledge of superannuation is critical: while almost every adult in Australia has superannuation, the system is highly complex and heavily regulated. Many Australians nearing retirement will therefore seek advice from financial advisers, accountants, and other financial service providers. This unit links closely with AYB250 Personal Financial Planning, providing a pathway to careers in financial planning, superannuation advisory, and wealth management.
AYB250 Personal Financial Planning
With the increasing complexity in taxation legislation, an ageing population, and the focus on self-reliance in retirement, individuals expect their financial advisers to be professionally equipped to provide effective investment, risk management, and sophisticated retirement planning advice. In response, many accounting firms, banks, and independent financial advice firms now integrate financial planning into the suite of services offered to clients. QUT graduates who develop skills and knowledge in this area are well positioned to gain a competitive advantage in the employment market. This unit is also valuable for students from other disciplines, as it provides a comprehensive overview of personal finance.
AYB301 Audit and Assurance
Audit and Assurance is an advanced unit which is included in the study area to enable you to comprehend the key concepts of auditing as a discipline, to demonstrate the relationship between auditing and the systems of accountability and to demonstrate the differences between manual and computerised information systems (CIS) audit processes. The unit builds on the knowledge of accounting and accounting standards acquired in prior units by enabling you to understand in detail the audit process (including professional auditing standards and techniques and ethical requirements) which leads to the auditor providing an opinion on the truth and fairness of financial reports of various types of entities.
AYB308 Accounting Analytics and Systems
Information systems play a critical role within organisations as they provide a foundation for efficient data management, automation, and reporting. Analytical techniques also rely on information systems to derive insights for informed decision-making. This unit develops your knowledge and skills related to the concepts of information systems and analytics. For students studying accounting, a solid understanding of these concepts is essential to grasp how information systems and analytics support decision-making in businesses.
AYB320 Advanced Taxation Law
As many business decisions involve a consideration of the taxation implications, accountancy graduates should possess knowledge of the Australian taxation system so that they can develop skills required for professional practice. The purpose of this unit is to enhance student's understanding of taxation concepts by extending the basic fundamental principles learned in AYB219 Taxation Law and exploring advanced taxation concepts in more depth.
AYB340 Company Accounting
As an accountant, most of the work you will undertake as a practitioner will involve accounting for companies. In this context, accountants are required to interpret and apply accounting standards, and other statutory requirements governing the accounting procedures reflected in the content of a company's financial statements. This unit contributes to the knowledge and technical skills you will need to prepare and present financial statements for companies. This unit builds on the prerequisite units by applying accounting principles to complex company accounting issues and building upon your understanding and knowledge of ICT in accounting. It provides a foundation for subsequent units by developing critical analytical skills through an examination of theoretical accounting issues, accounting regulation and practice.
AYN414 Cost and Management Accounting
The objective of management accounting is to deliver effective business insights to help managers of organisations achieve the strategic goals of their firm. In this unit, you will learn to evaluate data and perform analytical techniques that support decisions, such as costing a firm's products or services, budgeting, and performance management, with consideration for long-term value creation and sustainable organisational practices.
AYN416 Financial Accounting Processes
All firms need to prepare financial statements at least annually. AYN416 provides a comprehensive introduction to financial accounting processes from both a practical and theoretical viewpoint. Being the first accounting unit in the Master of Business (Professional Accounting) AYN416 also provides the foundation for studies in all the other accounting related units in the degree course particularly AYN417 Corporate Accounting and AYN418 Advanced Financial Accounting.
AYN456 Business and Corporations Law
As many business decisions involve consideration of business and corporate law, as a postgraduate accounting graduate, you will be expected to possess a functional understanding of Australia's legal system. Knowledge of business and company law will equip you with skills for professional practice and enhance your ability to navigate increasingly complex business landscapes. This unit introduces you to Australia's legal environment, developing your knowledge and understanding of core principles of law, while also introducing basic research and analysis skills essential to effective and ethically responsible decision-making in business.
AYN481 Exploring Financial Accounting Systems
This foundational financial accounting unit comprehensively introduces the core concepts, processes, and practices of accounting for Australian entities. It covers the preparation and analysis of financial statements, fundamental to financial decision-making. The ability to accurately prepare, analyse, and interpret financial statements, adhere to correct accounting procedures, and provide evidence on the financial health and stability of firms is a requirement for a range of graduate-entry accountancy positions. The knowledge and skills you will develop in this unit are relevant to AYN485 Accounting in the Corporate World, which builds on this unit by extending your analytical and advisory skills for more complex needs and reporting requirements.
AYN482 The Rules of Business: Law in Action
This foundational unit introduces you to Australia’s legal environment and the core principles of business and corporate law. You will develop a functional understanding of the legal system and learn how legal reasoning supports effective and ethically responsible decision-making in business contexts, including consideration of the broader societal impact of these decisions, affecting, for example, Aboriginal and Torres Strait Islander communities or the environment. The unit also builds your legal research and analytical skills, preparing you to navigate complex regulatory frameworks and apply legal concepts to real-world scenarios. Designed as a first-year unit in the Master of Professional Accounting program, this unit provides you with essential knowledge for advanced study in taxation and professional practice.
AYN483 Real-World Tax: Law, Logic and Application
This unit builds on your previous knowledge of Business and Corporations Law to introduce the statutory framework of the Australian taxation system. Elements in the determination of taxable income and the levying of income tax are examined, including general and specific categories of assessable income and allowable deductions, capital gains tax, and administration aspects of the tax system. The unit also provides you with a brief overview of the taxation of partnerships, trusts, and companies, the goods and services tax (GST), and fringe benefits tax (FBT). Through practical case analysis, collaborative problem-solving, and digital applications you will develop the skills to apply and interpret tax legislation in real-world scenarios. These skills are essential for tax professionals in advisory and compliance roles. An intermediate unit in the MPA program, AYN483 lays the technical foundations for the capstone unit, in which you will master tax planning.
AYN485 Accounting in the Corporate World
This unit focuses on the accounting practices and statutory requirements relevant to companies, which represent a significant portion of entities in professional accounting work. You will learn to interpret and apply accounting standards and other statutory requirements governing the accounting procedures reflected in the content of a company's financial reports. The unit emphasises the integration of academic knowledge with collaborative problem-solving and self-reflective practice, supporting the development of both your technical accounting competency and broader professional skills required to prepare financial reports for companies. Positioned mid-way through the Master of Professional Accounting program, this unit builds on the foundational knowledge you acquired in your previous studies of financial accounting systems and provides the technical basis to solve advanced financial accounting issues in your later studies and professional practice.
Advertising, marketing and public relations
AMB120 Bridging Cultures
Understand the skills, behaviours and attitudes required to work effectively with people from different cultural backgrounds, and develop practical strategies to interpret difference and respond appropriately in culturally diverse situations. Our increasingly globalised workplaces need graduates with awareness, understanding, sensitivity to, and an ability to deal with cultural diversity. The knowledge and skills developed in this unit are particularly valuable for a range of international exchange students: those planning an outbound program and those already inbound, for shorter programs or full degrees at QUT. Students with an interest in intercultural communication and those who are learning or have learned a second language will also benefit from this unit.
AMB200 Consumer Psychology
A fundamental component of effective and successful marketing activity is an understanding of consumers, their needs and behaviours. Studying the behaviour of consumers in a wide range of situations and circumstances provides marketers with clear guidelines for the development of marketing strategy. This unit provides you with the foundation theories for the marketing major.
AMB201 Marketing and Audience Analytics
The systematic and objective identification, collection, analysis, and dissemination of information is essential for any business to make informed decisions about how to address problems and opportunities in their markets. All business leaders must understand the challenges, opportunities and limitations of the marketing research process; questions that marketing research can answer and questions it can't, and be able to draw appropriate conclusions from different types of data that may be collected during marketing research.This subject builds on basic marketing knowledge and students are involved in, and guided through, a practical, applied marketing research exercise based on a research brief chosen at the start of each semester. This provides the foundations for interpreting marketing research data, marketing challenges, and marketing theories presented in more advanced subjects.
AMB205 Retail Planning and Sales Management
The Australian retail sector is worth more than $400bn annually, employing 1.3 million people, across 140,000 physical and online stores. In recent years, shifts in customer behaviour, the growth of new retail format, the emergence of eCommerce and the entry of online marketplaces, have resulted in structural challenges. To operate a retail business successfully and profitably in today's competitive marketplace, managers need to understand the challenging and changing retail landscape. Retail Planning and Sales Management explores the history and evolution of retail. Students will learn basic decision-making frameworks to assist in planning, general retailing principles, strategies and tactics, enabling them to operate a retail business in continuously shifting marketplace. The unit also introduces students to the related disciplines of customer journey mapping, customer behaviour, selling and sales management, and market share growth strategies.
AMB211 Branding for the Real World
The study and understanding of fundamental brand management concepts is relevant to students pursuing a variety of career outcomes (marketing, advertising, public relations, consulting, entrepreneurship, etc.) because brands are some of a firm's most valuable assets. Brands are an investment and an asset and help firms attract and, more importantly, keep customers.
AMB277 Stakeholders and Community Engagement: Local and Global Perspectives
This unit introduces you to stakeholder and community engagement, a key practice area of public relations. You will explore the theoretical foundations of stakeholder and community engagement at a local and global level to understand and formulate contemporary communication and relationship strategies, to inform planning, and implementation. You will develop the skills and knowledge needed to help organisations identify stakeholder and community expectations, develop and implement appropriate engagement programs, and evaluate engagement strategies within a framework of ethical practice.
AMB292 Stakeholder Data and Insights
The purpose of this unit is to explore how research and data can be used to understand stakeholders and audiences, allowing you to make strategic business decisions. This unit will examine how different modes of research, data and analytics can inform multiple levels of strategy, from campaign to organisational. By integrating data-driven approaches, you will develop skills in the strategic use of data to create meaningful connections with audiences.
AMB293 Integrated Channel Strategy
This unit prepares you to navigate the complexities of cross-channel communication and to develop cohesive, multi-platform strategy that drive organisational outcomes in a rapidly evolving media environment. This unit focuses on how to design and implement integrated channel strategy across a dynamic media landscape. It focuses on selecting and evaluating the most effective mix of paid, earned, shared, and owned media channels to deliver targeted messages that align with organisational goals and stakeholder needs.
AMB294 Stakeholder Engagement
Stakeholder Engagement provides you with a comprehensive and communication-driven understanding of stakeholder engagement as a critical function in strategic business communication settings. Grounded in stakeholder theory and strategic communication, the course explores the frameworks and tools used to identify, map, and analyse stakeholders based on their influence, interests, and alignment with organisational objectives. AMB294 develops your ability to help organisations understand and anticipate stakeholder expectations, navigate complex stakeholder environments and diverse stakeholder perspectives, and build trust-based relationships through effective, ethical, and inclusive communication.You will gain practical skills in designing and implementing stakeholder engagement programs that support corporate strategy, enhance reputation, and create long-term value.
AMB303 International Logistics
Current and future managers in businesses need to comprehend the role that logistics and supply chain management play in fulfilling the firm's value proposition, in providing goods and services to their customers, and ultimately in enhancing corporate operational and financial performance.
AMB330 Digital Optimisation
Digital has changed the way we think, communicate, and purchase as consumers. The digital environment permeates our decision making as advertising and marketing communication professionals. Hence, an understanding of how to optimise an organisation's digital offerings and how to measure its performance is a critical vocational skill. In this unit, students work with a real world client to integrate digital tools into customer journey mapping. These tools include search engine optimisation (SEO), generative engine optimisation (GEO), Google Ads, influencer marketing, organic social, and paid social.
AMB336 International Marketing
Globalisation has required firms to look beyond their domestic markets to remain competitive and profitable. An understanding of global marketing is vital in today's global marketplace where different challenges and value systems exist. Companies must adapt their strategies to cater to diverse consumer behaviours, cultural nuances, and regulatory environments. This often involves tailoring products, pricing, promotion, and distribution strategies to suit local preferences while maintaining a consistent global brand identity. Firms that can effectively integrate global insights with local responsiveness are better positioned to achieve sustainable growth and long-term success.
AMB340 Marketing Services
This unit uses the core characteristics of service experiences as a framework to explore strategies for the marketing of services domestically and internationally. Services marketing is an important growth area and students need to understand how services marketing principles apply to the real world. This will be achieved by examining the application of marketing concepts, models and tools in services using case studies and practical experiences. Service quality management and the pervading influence of technology are critical topics that differentiate this unit within the marketing program.
AMB373 Issues and Crisis Communication
Issues and Crisis Communication examines public relations practice to manage and communicate issues (e.g., around sustainability) and crises (e.g., product recalls) to support organisational and brand trust, reputation, and relationships. The unit provides foundational skills and knowledge of the issues management process, including monitoring and tracking public opinion, information analysis, and developing appropriate organisational responses. It also provides contemporary guidance on how to effectively communicate during crises.
AMB375 Internal Communication and Change
Communication is central to organisational practice. Internal Communication and Change will provide theoretical and practical insights to equip students to identify, analyse, and respond to communication challenges in contemporary organisations.
AMB395 Strategic Campaigns
A strategic communication campaign consists of a series of planned, strategic activities designed to achieve specific communication goals—such as influencing beliefs, shaping attitudes, and changing behaviours. This unit equips you with the strategic, creative, and collaborative skills required to design and implement campaigns. Through a combination of theoretical frameworks and hands-on practice, you will explore the full campaign lifecycle, including research, strategy formation, and creative development. You will develop critical skills in crafting compelling campaign pitches tailored to diverse stakeholders. The unit fosters collaboration and teamwork, simulating real-world agency environments where you will work in groups to conceptualise, design, and present campaign strategies for real clients. This unit is a work-integrated learning (WIL) unit.
AMB396 Internal Brand Communication
In today’s dynamic and purpose-driven workplaces, internal communication is no longer just about disseminating information—it’s about shaping culture, building brand from the inside out, and inspiring employee engagement. This unit explores how strategic internal communication can align employees with organisational values, foster a cohesive culture, and turn staff into brand ambassadors. Through immersive, creative, and reflective learning experiences, you will develop the skills to craft compelling internal narratives, design meaningful rituals, and evaluate the impact of internal communication strategies.
AMB397 Risk, Crisis, and Reputation
Know how to respond to cyber security threats, product recalls, and other risk and crisis events with powerful communication and management skills in this capstone unit. Brand, organisational trust, reputation and stakeholder management principles converge with theory to drive evidence-based decision-making in time sensitive situations. Assessment in this unit builds your skill in analysing and critiquing existing practice to culminate in a time-sensitive crisis simulation involving dynamic information and uncertainty.
AMB399 Capstone Experience
Getting from the Capstone unit to a career in advertising, marketing, public relations or international business generally involves an interview where three questions are most often asked: Who are you? What can you do? and How well do you work with others? Your Capstone Experience seeks to help you answer those questions and be job-ready and discipline smart. By bringing all your previous learning and discipline theories to an industry-based team brief, the Capstone Experience prepares you for the transition to industry practice, building your professional identity and providing evidence for those important interview questions.
AMN400 Consumer Behaviour
In this unit you will develop a comprehensive understanding of how marketers formulate effective strategies to attract, reach, and maintain their customers. Central to this understanding is recognising how consumers are influenced by both internal and external factors. When consumers and their needs form the focus of a business, you'll see how consumer behaviour becomes the cornerstone upon which all marketing strategy is built. You'll be equipped to analyse the influences on consumers, anticipate their needs, and understand why this knowledge is essential to every strategic decision marketers make.
AMN401 Integrated Marketing Communication
This unit represents a new way of thinking about IMC. Driven by the idea that everything is digital, this unit enhances traditional concepts of integration and synergy with new touchpoints of communication and new tools of measurement to deliver and optimise the ultimate customer experience.
AMN403 Marketing Insights
You will examine how market research enhances management decision-making. Achieving your organisational objectives requires you to deliver superior customer value relative to competitors through effective creation, communication, and delivery strategies. This demands that your market decisions be made with stakeholders in mind. Therefore, you are reliant on comprehensive information regarding customers, non-customers, competitors, and the operating environment. You will develop research design capabilities enabling rigorous data collection and analysis using various technologies to address real-world management decision problems.
AMN420 Manage Advertising
This unit is an important introduction to the management of successful advertising campaigns. Unless the advertising is based on research, well planned and has a strong strategic focus, the campaign will not be successful - regardless of how good the creative is or how effective the media is planned. Therefore, advertising management is the keystone of successful advertising. This makes this unit of vital importance to all who study advertising or marketing communication.
AMN423 Strategies for Creative Advertising
This unit explores theory and practice of advertising message planning and creation for print, broadcast and digital media. Insight and strategy underpin creative and provides direction for ideation and the benchmark for evaluation. Therefore, an examination of insight, strategy, ideation and execution is essential to effective and creative advertising.
AMN425 Digital Strategy and Analytics
This course spans all the marketing communication disciplines and the practice of advertising, public relations and marketing to deliver a holistic approach to digital strategy. It introduces students to new digital skills that reflect the cutting edge of industry practice and important analytic understanding for decision-making. This unit satisfies the growing demand from industry for strategic thinking and planning, and the expectation of strong digital skills and a desire for evidence based solutions.
AMN430 International Logistics Management
This unit provides you with an introduction to the logistics functions that enable the planning, procurement, production, movement, distribution, and positioning of goods and services in an international business context. You will focus on supply chain management, emphasising the importance of integrating international business activities and collaborating with other firms. You will learn to manage not only the movement and positioning of inventory, but also the flow of information, finance, data, and knowledge across borders.
AMN431 Global Marketing and Intelligence
Global markets are becoming increasingly competitive as globalisation, technology changes, and distribution shifts influence the flows of goods and services. Recognising this criticality, this advanced unit builds on strategic knowledge and skills developed in earlier units, extending your ability to apply business and marketing principles, theories, and frameworks to key issues in the contemporary global landscape. This unit provides essential knowledge and skills to understand and strategically respond to the challenges and opportunities of global marketing. You will evaluate and formulate global marketing strategies, develop and practice your critical thinking, data analysis, and decision-making skills, and craft and defend your judgements to make effective contributions to marketing strategy informed by environmental, cultural, and ethical considerations.
AMN443 Innovating Products and Customer Experiences
The need for innovation in products and services to compete effectively in a global economy is a core driver of organisational strategy. Digital innovation alone can deliver $315 billion in gross economic value to Australia over the next decade (Data61 2018). This unit combines both the theory and practice of innovation and uses a service design process to show students how to develop new products.
AMN445 Meaningful Marketing: Value Creation and Customer Engagement
This unit will provide you with an introduction to the fundamental concepts, principles and activities of customer-driven marketing at post-graduate level. Principal topics you will explore include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions. The overall objective of this unit is to provide you with a working knowledge of the marketing function, its strategic importance for value creation, its relationship to other internal and external functions, its role in business plans, and its execution.
AMN449 Marketing Revolutionary Social Change
In this unit, you will learn how marketing can be used to bring about revolutionary social change to tackle social problems such as climate change, racism, obesity, and gender inequality. The unit focuses on social marketing - a strategic approach utilising marketing concepts alongside approaches to influence behaviours, practices and social outcomes that benefit individuals and communities for the greater social good. The unit advances the principles, concepts, theory and application of social marketing, explaining how strategic, critical, and systems thinking, the use of theory and research insight, the application of segmentation, designing and planning, and the social marketing intervention mix, and creating value, can all be used to bring behaviour & social change & help solve social problems. You will explore and critically analyse real world social problems and develop innovative and creative solutions using social marketing frameworks.
AMN465 Public Relations Foundations
AMN465 Public Relations Foundations introduces students to public relations as a management function in contemporary organisations. Public relations is based on the management of relationships between organisations and the groups or individuals on whom their success or failure depends. This unit lays the foundation for students to begin to explore the nature of such relationships, and the tools, theories and strategies which may be deployed to successfully manage relationships between organisations and their publics.
Business and law
BSB399 Real World Ready - Business Capstone
What does the business world of the future look like? The Business Capstone will make you future ready. The future business professional navigates the unforeseen complexities of future business. This unit will develop students' skills in advanced analyses of the macro, meso, and micro business environments to determine critical business priorities in the now and in the future. The future business professional leads multidisciplinary teams to collaborate and innovate effectively when tackling complex business scenarios. This unit will impart students with techniques for advanced ideation, value creation, and leadership of high-performance teams. Lastly, the future business professional materialises ideas compellingly to influence desirable, feasible, and viable change. This unit will advance students' dynamic communication skills to create real-world impact on real-world business.
BSN405 Project 2
BSN405 is an applied project unit. The student selects a topic which they have identified as significant to their professional development and is expected to spend ten hours per week over the teaching period on completing the project on this topic. The primary purpose of the unit is to augment or extend your professional knowledge beyond classroom instruction, to develop applied research skills, to integrate learning with work, and provide an opportunity for self directed learning. In order to achieve these purposes, you will develop an individually tailored learning contract. The specific program of study will be developed in conjunction with and approved by the academic supervisor.
Economics and finance
EFB130 Multi-disciplinary Approaches to Behaviour Change
In this introductory behavioural economics unit, you will gain a core understanding of human behaviour and decision-making by exploring a comprehensive range of foundational theories from economics, psychology, and neuroscience. You will also learn about approaches to designing behaviour change solutions that rely on behavioural uptake. This unit involves a real-world client and asks students to apply behavioural theories and design a basic behaviour change program. This unit is relevant to students of business, law, psychology and health as an elective and as a core unit for the Behavioural Economics major.
EFB201 Financial Markets
This unit introduces you to key elements of global financial markets - including fixed income, equity, derivatives, and foreign exchange - and the products, participants, and practices that shape them. You will explore these markets from the perspective of an investor, learning how to evaluate financial products, assess risks, and make informed decisions across Australian and international context. A key emphasis of this unit is applying what you learn: you will practise navigating financial markets in simulated real-world scenarios, engage with technologies transforming financial markets, such as AI-powered robo-advisers, and examine the ethical responsibilities of financial professionals. These foundational insights and skills prepare you for subsequent finance units and real-world practice.
EFB210 Fundamentals of Finance
This unit introduces the fundamental concepts, theories and skills of financial management and how these are applied to solve problems associated with the decisions of financial managers. This is essential knowledge for financial decision makers. Topics include: an introduction to the financial institutional framework; an introduction to debt and equity instruments; financial mathematics; a firm's investment decision including Net Present Value and Internal Rate of Return; introduction to risk and return using the Capital Asset Pricing Model and Weighted Average Cost of Capital concept and risk management. Because of its fundamental nature, this unit is a prerequisite for more advanced units within the finance study area.
EFB222 Introduction to Applied Econometrics
This unit provides a thorough and practical treatment of regression analysis, including the foundations of statistical and mathematical concepts and skills. The statistical and mathematical knowledge and skills taught in this unit are essential in contemporary economic and financial practice with regression analysis the most widely used econometric modelling technique in the fields of economics, finance, accounting and many others. The unit aims to develop students' knowledge of econometric techniques and to apply these to the analysis of business data. You will develop regression modelling techniques and also the ability to interpret statistical output. This unit serves as a developmental unit to prepare you for further units in the major.
EFB226 Environmental Economics and Policy
This unit introduces you to some of the current environmental and natural resource issues confronting society and how planners and decision-makers could better understand and address these problems using economics. The unit demonstrates why economics matters more to environmental and natural resources policy and how the approach taken in this unit is free of the constraints of orthodox economics. The unit also explores what would happen when environmental considerations get left out of economics and what happens when economics gets left out of environmental policy-making and resource management decisions. The unit is beneficial to those who wish to work in government, the private sector or for a non-governmental organisation.
EFB227 Insurance, Risk Management and Estate Planning
This unit is designed for students to further develop their understanding of risk management, insurance and estate planning concepts and issues, and practise skills in developing and providing financial planning advice to clients. The knowledge and skills developed in this unit are essential for financial planning practitioners.
EFB240 Finance for International Business
Doing business internationally increases the range and risks of financial transactions that must be managed within the firm. Managers making decisions involving international trade and investment need to be aware of the nature and extent of the risks involved and to be knowledgeable about fundamental financial skills used to measure and manage these risks. In this unit, you will build on your skills gained in earlier units in the International Business major so that you have a firm base for developing financially sustainable international business strategies in later units.
EFB332 Applied Behavioural Economics
This unit is designed to expose you to current and practical applications of behavioural economics that can be used to improve the understanding of important topics in a variety of industries and contexts. It teaches you about the economic paradigm, involving very basic but powerful tools to understand ubiquitous human behaviour exploring topics such as fads and herding behaviour, decision under risk and uncertainty, time and distributional preferences, status concerns, inter-temporal choices, human rationality, heuristics and biases, and behavioural game theory. The theories and methodological tools learned in this unit can also be applied to other economic areas and industries.
EFB335 Investments
In this unit, you will apply finance knowledge acquired in earlier units to develop investment decision making skills essential for their personal and professional lives. The unit advances understanding of how investment decisions are made, what securities to invest in, how they fit in a portfolio, the impact of transaction costs, the risks associated with investing and performance evaluation of the investment process. Securities and analytical tools investment managers employ when managing equity and fixed income portfolios will be critically examined and applied to real world contexts, including the use of Excel. By applying higher level knowledge and skills and considering issues from the investment manager's perspective, this unit provides insight into an industry that controls trillions of dollars of assets both domestically and internationally.
EFB336 International Economics
The slicing of the global value chain and the dominance of global production networks have changed the economics and politics of trade. In this unit you will build your ability to critically analyse tendencies in the international economy. After laying down the empirical and theoretical underpinnings of how trade markets work, you will be presented with the latest examples/controversies in the global economy which will help you shape your critical thinking based on economic reasoning.
EFB346 Market Structure and Regulation
The profitability of firms, the prices you face as a consumer, and the economic value of a market are determined by the market’s underlying structure. In Market Structure and Regulation, you will advance your understanding of the sources of firms’ market power, its impact on consumer welfare and market efficiency, and the role of public policy and competition law in regulating markets. This unit enables you to use fundamental economic tools to analyse real-world markets and regulations.
EFB349 Macroeconomic Policy
In this unit, you will explore macroeconomic policies and understand their significance in shaping the health of an economy. You will examine how these policies influence short-run economic fluctuations, economic growth, income distribution, employment, inflation, and exchange rates. Through a blend of theory and practical application, you will gain an in-depth understanding of macroeconomic policies in both national and global contexts. You will also engage with recent issues and debates in macroeconomic policymaking, including the limitations of conventional fiscal and monetary policies and the policy dilemmas related to growth and development.
EFB350 Data Capture and Research Design
Behavioural science incorporates a range of universal and discipline specific-research methods and instruments. While most disciplines distinguish between quantitative and qualitative methods, few teach research design and data collection. Behavioural economics utilises the gamut of approaches to identify or generate/collect data for research. In this unit, students will learn and develop skills in a variety of research instruments, such as computer lab experiments and simulations, natural field experiments, online surveys, direct interviews, neurophysiological measures (e.g., heart rate variability), panel & longitudinal data, content analysis, priming, and audit studies, but to name a few. Students will also be introduced to and receive introductory training on analysing such data, using high-level research software packages.
EFN405 Applied Economics
The economic framework in this introductory unit provides students with a broad understanding of the economic forces that impact business and government, equipping them with knowledge, technical and problem solving skills that they will continue to develop and apply in later units where more complex situations and issues are explored. The unit provides an introduction to both microeconomic and macroeconomic key concepts.
EFN406 Managerial Finance
This is an introductory unit complementary to EFN425 and EFN420. This unit gives students an essential grounding in applied finance, addressing fundamental issues of how we can use finance in a commercial sense and how this impacts critical organisational and managerial decisions in an increasingly complex and demanding financial environment. Subsequent units in this course will build on the knowledge introduced in this unit.
EFN420 Data Analysis for Financial Managers
The field of finance is broad and dynamic. It directly affects the lives of every person and every organisation, financial or non-financial, private or public, large or small, profit-maximising or not-for-profit. In order to make optimal financial decisions, some basic financial skills are necessary. This unit introduces students to key knowledge and skills necessary for financial managers functioning in an increasingly complex and demanding environment. Subsequent units will build on and extend the knowledge and skills gained in this unit.
EFN422 Economics and Data Analysis
To make sound business decisions managers must understand the forces that shape the economic environment and their decision making should, where appropriate, use relevant data analysis. This unit provides the analytical framework needed to understand how market conditions are determined at the micro and macro levels and how market conditions affect business performance. It also provides an essential grounding in statistical literacy and an introduction to basic techniques and concepts in the statistical treatment and analysis of data relevant to the business environment.
EFN517 Fixed Income and Alternative Investments
This unit has an applied focus with an emphasis on investigating real world investment practice and problems, while working with real datasets. This is an intermediate level finance unit which builds on the theory and practice covered in introductory units. In this unit, students will develop a deeper understanding of fixed income securities, along with strategies for portfolio management, and technical skills for managing their risk. Students will also gain an understanding of alternative assets that extend beyond the traditional focus on equities and fixed income to real estate, commodities, and hedge funds.
USB147 Property Market Analysis
Property Market Analysis builds on the knowledge and technical skills developed in Economics (EFB231) and Fundamentals Property Valuation (USB142). You will apply demographic, economic and key urban economic theories and policies in the property market environment. Understanding property markets will assist in the creation of marketing and investment strategies to meet targeted consumer supply and demand. You will give consideration to cultural and natural heritage including Indigenous perspectives, other diverse perspectives, influencing attributes and inclusivity in market analyses. You will gain knowledge and skills on how to conduct property market research and analyse and visualise property data to support creative solutions and interpret the findings from a range of research publications. The knowledge of this unit will be further developed in USB244 Property and Asset Management, USB245 Property Investment Analysis, USB300 Property Development and USB344 Property Project.
USB240 Market Analysis
Market Analysis builds on the knowledge and technical skills developed in the foundation property and valuation units (USB142 and USB144). You will apply demographic, economic and key urban economic theories and policies in the property market environment. Understanding property markets will assist in the creation of marketing and investment strategies to meet targeted consumer supply and demand. You will give consideration to Indigenous perspectives, other diverse perspectives and inclusivity in site and market analyses. You will gain knowledge and skills on how to conduct property market research, collect and analyse property data to support creative solutions and interpret the findings from a range of research publications. The knowledge of this unit will be further developed in USB245 Property Investment Analysis, USB300 Development Process and USB344 Property Project.
USB244 Property and Asset Management
Property and asset management applies to the diverse real estate property sectors and to demonstrate how property asset performance can be maximised, measured and benchmarked. Efficient asset management can result in significant cost benefits to both the owner and the occupier of the property. There has been a growing property industry awareness of the need to develop reliable, accurate and professional property management systems and analysis tools to ensure that property occupation costs are minimised, and space allocations are maximised in accordance with the short, medium and long term business goals of the organisation or company. Engagement with industry and real world data sets provides opportunities to gain first hand experience in property and asset management.
USB245 Property Investment Analysis
This unit aims to provide students with an understanding of the investment markets and the role of property as an investment asset class. The unit further develops the skills and techniques required for the analysis of property investment objectives, strategies, and performance. The students will explore the concepts of return and risk, the discounted cash flow (DCF) analysis, the basics of investment decision (NPV, IRR, Financial ratios), measurement of property investment performance, the impact of financing and taxation on investment returns, portfolio theory and the role of real estate in mixed asset portfolios. This unit will help students develop the understanding and financial modelling skills necessary to become successful property investment analysts and/or investors.
USB247 Money and Property
Money and Property aims at providing students with analytical tools and skills necessary for understanding property finance and investment whilst developing their understanding of the role of property assets within the capital markets. It is important to understand the role and nature of property finance as it affects all aspects of property ownership, management, use and development. Due to its distinct characteristics of each asset class, debt and equity financing plays a major role in investment decisions. As such, this unit seeks to provide an understanding and competency in property finance fundamentals.
USB300 Property Development
Property Development provides understanding of property development, which is fundamental to the practice of property professionals. This unit brings together concepts gained on strategic evaluation, risk, organisational structure, planning, construction and development feasibility analysis, with particular emphasis on sustainable development. This unit provides an in depth look at the multi-disciplined, multi-faceted process involved in property development from site selection through to disposal of completed projects.
USB345 Specialised Property Valuation
Specialised Property Valuation is the capstone valuation unit and applies the valuation principles and procedures developed in USB142 Residential Valuation and USB248 Investment Property Valuation, to the more complex areas of valuation practice such as rural land, retail property, compulsory acquisition and other specialist properties.
Management
MGB132 Workplace Relations and Compliance
This unit introduces you to the frameworks that govern employment relationships and the practices needed to foster fair and compliant workplaces. You will explore the legal, political, social, economic and ethical factors impacting choices about employing people. You will learn about social responsibilities of employers and employees and how awards, agreements and legislation shape conditions of work. Through case studies, you will examine how organisations manage grievances, negotiate with stakeholders and build inclusive cultures while meeting regulatory requirements. The unit also considers the challenges posed by emerging technologies, new forms of work and global labour trends. Aligned with QUT’s Real World Learning vision, the unit equips you with the knowledge and skills to navigate workplace relations issues with professionalism and integrity.
MGB225 Intercultural Communication and Negotiation Skills
Understanding and managing the ways culture impacts communication within a culturally diverse workforce and negotiation in a multi-cultural environment is essential for business professionals operating in national and international contexts. By understanding cultural influences, managers can then modify their communication style to communicate and negotiate effectively with culturally diverse colleagues, competitors and clients. The aim of this unit is to provide students with key knowledge and a range of practical skills in interpersonal and corporate communication and negotiation across various business contexts with particular emphasis on the influence of culture on communication and negotiation. This unit is fundamental to management and builds on prior core learning in management, people and organisations to provide conceptual frameworks and interpersonal skills to enhance organisational and management capabilities at local, national and international business levels.
MGB263 Entrepreneurial Incubator 1
This unit is the first of two incubator units that will further develop students' entrepreneurial (venture focus) or intrapreneurial (innovation focus) ideas and subject these ideas to greater viability assessment. The incubator units will enable students to further build on the ideas developed in MGB162 Ideate and Create and foster more in-depth consideration of business planning and development. Alternatively, students may wish to further explore the viability of a new idea. In this unit you will cover a range of topics as you further develop your idea including business plans and models; understanding customers and value generation; value propositions; analysing the market, segments, and competition; and developing and testing prototypes.
MGB264 Entrepreneurial Incubator 2
This capstone unit is the second of two incubator units that will further develop students' entrepreneurial (venture focus) or intrapreneurial (innovation focus) ideas and subject these ideas to greater viability assessment. The incubator units will enable students to further build on the ideas developed in MGB162 Ideate and Create and foster more in-depth consideration of business planning and development. Alternatively, students may wish to further explore the viability of a new idea. In this unit you progress your Lean Startup Canvas for your venture covering off topics including refinement of key activities relative to your value proposition; identification of key resources; identification of key partners; funding and revenue options; and consideration of cost structures. You will get the opportunity to pitch to your new venture for feedback from different stakeholders in the ecosystem.
MGB266 Enablers of Growth
This unit equips you with knowledge and skills to further identify, understand, and apply fundamental financial, legal, and marketing enablers of entrepreneurship and growth. You will further develop your understanding of funding opportunities for new ventures as well as build on your financial literacy skills to make informed predictions about its future directions. You will also further explore and apply the legal enablers of growth including business regulation, intellectual property, consumer protection, commercialisation, internationalisation, and online legal issues. Last, you will also explore further understand and apply key marketing enablers related to marketing, sales, customers, and online promotion. Each enabler will be applied to your growing entrepreneurial or intrapreneurial venture.
MGB340 International Business in the Asia-Pacific
Australia is situated in the fastest growing region in the world - the Asia-Pacific rim. Furthermore, Australia already works closely with many of the economies in the region and thus managers need to be fully prepared to manage in cultural different environments. This unit exists to inform future business professionals about business environments, how to identify risks and, from a hands-on perspective, learn best practices to address such risks within countries of this region.
MGB367 Leading Early Stage Ventures
A critical part of successful ventures is people - how you build and cultivate relationships with your co-founders, collaborators and partners, your mentors, investors, your customers and importantly, your team. This unit will help you develop essential leadership skills that will allow you and the people around you achieve their full potential. You will develop awareness of issues related to managing relationships with co-founders, practice essential coaching skills to facilitate team leadership, explore and learn approaches related to resilience, tolerance for ambiguity, and leading complex and uncertain entrepreneurial contexts. You will apply a set of practical tools, based on research and field-testing to help you as an entrepreneurial leader achieve the strategic priorities of entrepreneurial and intrapreneurial ventures.
MGN409 Management Theory and Practice
In addition to the basic functions of management, the changing nature of managerial work increasingly requires strategic thinking in the age of AI. Managers must now facilitate, develop, and integrate human, digital, and physical resources to create value and drive sustainable productivity. This unit explores current approaches to managing and leading, while highlighting how AI and digital transformation are reshaping decision-making, organisational design, and competitive advantage. You will examine the challenges of managing contemporary organisations in dynamic environments and develop the strategic, digital, and people capabilities needed to adapt, innovate, and lead effectively into the future.
MGN410 Workplace Relations and Future of Work
This developmental unit explores the dynamic interplay between workplace relations frameworks, employment law and the rapidly changing nature of work. You will critically evaluate how digital technologies (such as AI), remote work, automation and the gig economy are reshaping employer–employee relationships and challenging traditional notions of fairness, compliance and organisational culture. You will develop the knowledge and skills required to anticipate and respond to future‑of‑work challenges. The unit emphasises ethical decision‑making, inclusive practices to create workplaces that are both productive, humane and sustainable.
MGN412 Organisational Behaviour: Transforming Self, Others and Organisations
Formally and informally, people live and work in organisations. Only through an understanding of the relevant individual, group and organisation dynamics will graduates be able to function effectively as leaders and managers. Moreover, when leading through change, it is critical that leaders understand the factors that influence the thoughts, feelings, motivations and actions of themselves and others in the workplace. In this unit students will explore tools necessary to build capabilities to effectively manage change. Students will engage in topics related to understanding self and others, organisational contexts and cultural perspectives, and leading change ethically through disruption. Learning in this unit will assist students in developing self-reflective managerial and leadership competencies needed to optimise individual, group and organisation dynamics, including effectively dealing with competing priorities in organisations.
MGN437 Designing Future Ready Work
This unit explores how organisations can design and redesign work to thrive in technology enabled, dynamic, and human centred environments. You will examine how digitalisation, automation, and changing workforce expectations transform work systems and organisational design. The unit develops your ability to analyse current and emerging work trends and to create innovative, inclusive, and sustainable work structures that balance performance, wellbeing, and ethics. You will develop the capability to diagnose and design future ready work systems that integrate people, technology, and purpose. Through applied analysis and design activities, you will evaluate emerging work trends and create innovative, evidence based, and ethical design solutions. By completing this unit, you will build the skills to apply human centred and technology enabled approaches to work design that enhance agility, employee experience, and organisational adaptability.
MGN438 Workforce Effectiveness and Culture
This unit examines how Human Resource Management practices, leadership, and organisational culture interact to drive workforce effectiveness, engagement, and sustainable performance. You will explore how HR professionals shape culture and lead change to align workforce behaviour with organisational strategy and values. The unit emphasises the strategic role of HR in diagnosing cultural strengths and challenges, building employee capability, and fostering inclusion and wellbeing. You will develop the capability to analyse organisational culture and workforce dynamics using evidence-based HR frameworks and diagnostic tools. Through applied projects and case studies, you will design culture building and change strategies that enhance performance and organisational adaptability. By completing this unit, you will gain the skills to influence cultural transformation and strengthen the alignment between people, performance, and organisational outcomes.
MGN444 Business in Asia
Business professionals must be able to operate effectively in different regions of the global economy. The substantial size and international impact of Asian economies demand that anyone pursuing a career in international business develop a thorough understanding of Asian business environments. This unit informs future business professionals about doing business in Asia.
MGN447 Managing in a Globalised Economy
Students entering the program, particularly those entering with a non-business background or non-international business background, need a grounding in how the conduct of business operating in the global economy is distinct from that of domestic business. The additional complexity of international business operations is both one of degree as well as one of context. Business must operate in diverse foreign environments and engage in specialised types of transactions. To succeed in international business requires functional understanding of the threats and opportunities arising from the diversity of markets and the growth of globalisation, the nature and role of business operations in the international value chain and the management and control of international business operations.
MGN448 Negotiating Across Borders
In the contemporary global business environment, negotiators who understand how culture affects negotiating processes and outcomes have a decided advantage at the bargaining table. The purpose of this unit is to help you understand and apply the theory and processes of negotiation.