Study level

  • PhD
  • Master of Philosophy


Topic status

We're looking for students to study this topic.

Research centre


Professor Gary Mortimer
Division / Faculty
Faculty of Business & Law


There is a growing and substantial body of knowledge concerning tourists' perception of authenticity for indigenous art and souvenirs. Such products have significant impact on local economies.

For tourists and visitors, indigenous art and souvenirs are mementos of their travel experiences and help tourists appreciate cross-cultural differences. However, more and more, these products are becoming mass-produced objects where the satisfaction of tourists and the profit motives of retailers are given priority. From the demand side, there are many motives for souvenir purchasing by tourists who are influenced by the culture and customs of a society.

Souvenirs are an integral part of shopping experiences and interactions with the 'other' in cultural and ethnic enclaves. From the supply side, the makers of souvenirs strive to identify tourists' needs and preferences. The sales of souvenirs are viewed as the commodification of culture in order to meet popular expectations. Accordingly, this research project seeks to understand and measure the extent of authenticity seeking in the purchase of indigenous art and souvenirs.


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