Professor Gary Mortimer

Profile image of Professor Gary Mortimer

Faculty of Business & Law,
School of Advertising, Marketing & PR


Personal details

Positions

Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR

Keywords

Shopping Behaviour, Grocery/Food Shopping, Male Shopping Behaviour, Retail Operations, Supermarket Shopping Behaviour, Consumer Healthcare and Pharmacy, Self Gifting and Self Directed Consumer Behaviour, Retailing

Discipline

Marketing

Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Qualifications

Doctor of Philosophy (Griffith University), Graduate Certificate (Queensland University of Technology)

Professional memberships and associations

Background Professor Gary Mortimer is an active researcher in the areas of food retailing, retail marketing and consumer behaviour. Prior to joining QUT, Gary spent over 25 years working with some of Australia’s largest general merchandise and food retailers. In 2020, he was appointed as the Chair of the Australian Retailers Association (ARA) Consumer Research Advisory Committee and to the Expert Advisory Group for the NSW Department of Planning, Industry and Environment Employment Zones Reform. Professor Mortimer also sits on the editorial boards or the Journal of Retailing and Consumer Services and International Journal of Bank Marketing. Widely recognized as Australia's leading retail expert, he is a regular commentator across mainstream media, newspapers, current affairs, television, radio and trade publications. He is the highest read QUT author on The Conversation, with over 3.2 million reads of his 80 articles.  Professor Mortimer continues to work closely the retail sector through consultancy arrangements and keynote addresses. Previous Industry Projects


  • 2018: Examining Consumers Loyalty and Trust of Retail Brands. Prepared for Elevate and Customology  Australia.
  • 2018: Identifying the external factors which impact profitability of a franchised retail business. Prepared for National Retailers Association, Australia.
  • 2017: Maroochydore City Centre Retail 2040 – The Future is Bright – Produced and funded by Sun Central and Sequel PR.
  • 2017: WOW Switching Moments Executive Summary and Future Directions - Produced and funded by Woolworths Pty Ltd.
  • 2017: Interrupting Moments - Stage 1 - Produced and funded by Woolworths Pty. Ltd.
  • 2017: Interrupting Moments - Stage 2 - Produced and funded by Woolworths Pty. Ltd.
  • 2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Warwick - Prepared for and funded by National Retailers Association.
  • 2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Pittsworth - Prepared for and funded by National Retailers Association.
  • 2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Stanthorpe - Prepared for and funded by National Retailers Association
  • 2015: Investigating the impact of extended four day Christmas retail closures in regional cities. Prepared for the Retailers Association of Australia
  • 2014: Understanding the drivers and barriers to extended retail trading hours for regional communities – Prepared for and funded by National Retailers Association
  • 2013: Leaders in Local: Exploring Consumers‘ Purchase Intentions of Locally Produced Foods. Prepared for and funded by Woolworths Supermarkets.

Current Research Projects

Professor Mortimer is currently recruiting high performing Honours, Masters and PhD students to work with him on important and emergent research topics. 

Understanding Online Global Shopping Event Participation

Understanding authenticity seeking in the purchase of indigenous art and souvenirs

Exploring the attributes that influence the purchase of indigenous art and souvenirs

Comparing the content strategy of firm-generated eWOM across different donation types

The impacts of retailers' collectable free-gifts on children

Dopamine Dressing: Do brightly coloured outifts make us happier?

Do COVID-safe practices and messages create anxious shoppers?

The Martyrdom Effect: why we hurt to give

Teaching

Teaching interests


  • Marketing
  • Marketing strategy
  • Market research
  • Retail Marketing Principles
  • Consumer behaviour

Experience

Publications

QUT ePrints

For more publications by Gary, explore their research on ePrints (our digital repository).

View more publications

Awards

Supervision