What attributes influence a consumers' intention to purchase indigenous art and souvenirs? Research has suggested ‘perception of authenticity’ motivate some consumers to seek out and purchase such products. However, authenticity may relate to the marker/artist, aesthetics of the design, or material use. These attributes are identified through the extant literature in indigenous art and souvenirs. The purpose of this research project is to determine what influences perceptions of authenticity, leading to purchase intention.
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