CCB201 Australian Media

This unit provides you with the skills to critically engage with media as a user and industry participant. By developing your current awareness of contemporary debates and developments in Australian media, you will learn about how national and local media are shaped by a range of factors including globalising media markets, questions of national culture and identity, and digital disruption. As such, the unit introduces the theories that seek to improve media industry visibility and its social and economic importance. It also addresses public policy strategies for critically assessing industry, government, citizen and consumer perspectives around media industry. A critical understanding of media institutions helps to inform ethical media choices and professional communication practices. Current awareness of technological, economic and political drivers and impediments for change introduces you to leaders, change agents and experienced practitioners in a range of media sectors.