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CCB201 Australian Media

This unit provides you with the skills to critically engage with media as a user and industry participant. By developing your current awareness of contemporary debates and developments in Australian media, you will learn about how national and local media are shaped by a range of factors including globalising media markets, questions of national culture and identity, and digital disruption. As such, the unit introduces the theories that seek to improve media industry visibility and its social and economic importance. It also addresses public policy strategies for critically assessing industry, government, citizen and consumer perspectives around media industry. A critical understanding of media institutions helps to inform ethical media choices and professional communication practices. Current awareness of technological, economic and political drivers and impediments for change introduces you to leaders, change agents and experienced practitioners in a range of media sectors.

Unit information

Unit code
CCB201
Faculty
Creative Industries Faculty
School/Discipline
Media & Communication
Study area
Creative practice, communication and design
Credit points
12

Dates and locations

Teaching period Dates Locations
Semester 1, 2020 24 February 2020 - 19 June 2020 Kelvin Grove
See all available class timetables for this unit

Previous study requirements

Prerequisites
Completion of 48 credit points of study
Equivalents
KCB104

Guide to previous study requirements

Prerequisites
To enrol in this unit, you must have completed these prerequisite units (or have credit, advanced standing or exemption for them), or be able to demonstrate that you have equivalent background knowledge.
Anti-requisites
You can’t enrol in this unit if you have completed any of these anti-requisite units.
Co-requisites
To enrol in this unit, you must have already completed these co-requisite units, or you must enrol in them at the same time.
Equivalents
You can’t enrol in this unit if you have completed any of these equivalent units.
Assumed knowledge
We assume that you have a minimum level of knowledge in certain areas before you start this unit.

Unit outlines

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Disclaimer: Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.