This unit provides you with the skills to critically engage with media as a user and industry participant. By developing your current awareness of contemporary debates and developments in Australian media, you will learn about how national and local media are shaped by a range of factors including globalising media markets, questions of national culture and identity, and digital disruption. As such, the unit introduces the theories that seek to improve media industry visibility and its social and economic importance. It also addresses public policy strategies for critically assessing industry, government, citizen and consumer perspectives around media industry. A critical understanding of media institutions helps to inform ethical media choices and professional communication practices. Current awareness of technological, economic and political drivers and impediments for change introduces you to leaders, change agents and experienced practitioners in a range of media sectors.
- Creative Industries Faculty
- Media & Communication
- Study area
- Creative practice, communication and design
- Credit points
Dates and locations
|Semester 1, 2020||24 February 2020 - 19 June 2020||
Previous study requirements
- Completion of 48 credit points of study
Guide to previous study requirements
- To enrol in this unit, you must have completed these prerequisite units (or have credit, advanced standing or exemption for them), or be able to demonstrate that you have equivalent background knowledge.
- You can’t enrol in this unit if you have completed any of these anti-requisite units.
- To enrol in this unit, you must have already completed these co-requisite units, or you must enrol in them at the same time.
- You can’t enrol in this unit if you have completed any of these equivalent units.
- Assumed knowledge
- We assume that you have a minimum level of knowledge in certain areas before you start this unit.