This unit critically assesses the relationship between social media and society and the evolution from mass to integrated media systems, focusing on our everyday interactions with contemporary social media platforms and within broader technical and historical shifts. As such, the unit assists you to develop a critical perspective on the complex contemporary social media landscape by providing you with key concepts needed to assess the social effect of media. It also enables you to engage with broad questions such as what is distinctly ‘social’ about social media and how can these technologies best be harnessed to benefit all of us within societies also heavily shaped by factors such as corporate interests, political and economic instability, and class inequalities.
- Creative Industries Faculty
- Media & Communication
- Study area
- Creative practice, communication and design
- Credit points
Dates and locations
|Semester 1, 2020||24 February 2020 - 19 June 2020||
Previous study requirements
- KCB206, KCB201
Guide to previous study requirements
- To enrol in this unit, you must have completed these prerequisite units (or have credit, advanced standing or exemption for them), or be able to demonstrate that you have equivalent background knowledge.
- You can’t enrol in this unit if you have completed any of these anti-requisite units.
- To enrol in this unit, you must have already completed these co-requisite units, or you must enrol in them at the same time.
- You can’t enrol in this unit if you have completed any of these equivalent units.
- Assumed knowledge
- We assume that you have a minimum level of knowledge in certain areas before you start this unit.