Study level

  • PhD
  • Master of Philosophy


Topic status

We're looking for students to study this topic.

Research centre


Associate Professor Amanda Beatson
Associate Professor
Division / Faculty
Faculty of Business & Law
Associate Professor Dominique Greer
Associate Professor
Division / Faculty
Faculty of Business & Law


Organisations are increasingly moving toward self-service technology (where consumers deliver services themselves using technological interfaces). While this increases organisational efficiencies, it has the potential to significantly impact customer engagement with the organisation.

We're seeking a Masters or PhD student to investigate the human factors involved in self-service technology delivery:

  1. How do situational factors impact consumers' adoption of self-service technologies?
  2. What motivators and inhibitors impact self-service technology usage?
  3. Do consumers always respond appropriately within self-service environments?

The successful applicant for this project will have an interest in:

  • services innovation and services marketing
  • technology adoption
  • consumer behaviour.

The applicant will have a strong background in data processing and statistical analysis as well as good communication and collaborative skills.



For more information, contact the supervisor.