Professor Amanda Beatson

Biography

Dr Amanda Beatson is a Professor in Marketing at the QUT Business School. She is the discipline lead for marketing in the School of Advertising, Marketing and Public Relations. Amanda previously held the posts of Research Director and Higher Degrees Research Coordinator within the School of Advertising, Marketing and Public Relations.  Before becoming an academic, she worked in service organisations in Australia and New Zealand. In line with QUT’s industry focus, Amanda's work is reinforced by her desire to act as a change agent, transforming the way organisations look at contemporary societal challenges. By providing a voice to vulnerable groups, her goal is to create a better society in terms of inclusivity and environmental sustainability by lobbying for improvements to organisations and government. Underpinning this is a transformative service research (TSR) lens, whereby she ensures the well-being of individuals is focal in these improvements. Through her unique approach of innovative research methodologies, Amanda has received competitive research funding with industry partners, specialising in government and not-for-profit organisations, to find solutions for these societal challenges. Various government bodies and private organisations within Australia, the United Kingdom and New Zealand have funded her research. She has published over eighty peer-reviewed journal articles, conference papers and scholarly book chapters relating to her research and is an Associate Editor for the Journal of Services Marketing. A selection of Amanda's current and past projects include:

• EmployAble - Employment Pathways for Young Adults with Psychosocial Disability (funded by Information, Linkages and Capacity Building - Economic and Community Participation Program - Building Employer Confidence and Inclusion in Disability grant with Australian Retailers Association, Disability Employment Australia)
• EsportsAble - for adolescents with psychosocial disabilities - funded by Information, Linkages and Capacity Building - Economic and Community Participation Program
• Seamless Journeys to Work for Young Adults with Physical Disabilities (funded by Australian Research Council Grant (ARC Linkage) and Jobs Australia);
• Design-led Advanced Manufacturing of Smart Orthotics for Remote Australia (funded by Cooperative Research Centre Projects (CRC-P 11) with i-Orthotics)

Research Focus: Amanda focuses on optimising inclusivity and supporting vulnerable consumers. She achieves this by investigating; how to improve consumer experiences, support, and engage employees and consumers, public sentiment and social impact, and how to improve service delivery options, with the goal of delivering enhanced well-being. Research Interests:

• Transformative services
• Vulnerable consumers
• Online Trolling and cyberbullying
• Health and wellbeing
• Behavioural change
• Social Marketing
• Service design

Research Supervisions: Amanda is interested in supervising Honours, Masters by Research and PhD students. Examples of projects and areas of research she is interested in supervising include (but are not limited to);

• Supporting vulnerable consumers
• Strategies for mitigating negative online behaviours
• Optimising value through service design

Awards:

• Vice-Chancellor's Performance Award (QUT) 2017
• Vice-Chancellor's Performance Award (QUT) 2016
• Chartered Institute of Marketing (CIM) Research Award, 2002
• The University of Queensland Graduate School Award, 1999
• The University of Otago Commerce Award, 1996