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The effect of information representation on the success of crowdfunding campaigns

Study level

Master of Philosophy

Faculty/Lead unit

QUT Business School

School of Accountancy

Topic status

We're looking for students to study this topic.


Dr Bastian Breitmayer
Division / Faculty
QUT Business School
Associate Professor Tyge Kummer
Associate Professor
Division / Faculty
QUT Business School


Crowdfunding provides a unique opportunity to acquire financial resources online and is often used by entrepreneurs aiming to finance a project or a venture by parties. These investors make their funding decision based on the crowdfunding campaign entailing a textual description and a video pitch. This research seeks to determine which financial information should be included in the campaign, how this information should be presented, and how it affects the judgment and decision making of the potential investors. Detailed insights will help to understand the drivers of successful crowdfunding campaigns and can guide entrepreneurs.

If you are interested in researching this topic as part of a Master of Philosophy (Accountancy), and you are applying to commence your degree in Semester 1, 2020, you may be eligible for a School of Accountancy Accelerate Scholarshp.



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