Crowdfunding provides a unique opportunity to acquire financial resources online and is often used by entrepreneurs aiming to finance a project or a venture by parties. These investors make their funding decision based on the crowdfunding campaign entailing a textual description and a video pitch. This research seeks to determine which financial information should be included in the campaign, how this information should be presented, and how it affects the judgment and decision making of the potential investors. Detailed insights will help to understand the drivers of successful crowdfunding campaigns and can guide entrepreneurs.
If you are interested in researching this topic as part of a Master of Philosophy (Accountancy), and you are applying to commence your degree in Semester 1, 2020, you may be eligible for a School of Accountancy Accelerate Scholarshp.
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