Dr Lisa Schuster

Profile image of Dr Lisa Schuster

Faculty of Business & Law,
School of Advertising, Marketing & PR


Personal details

Positions

Senior Lecturer
Faculty of Business & Law,
School of Advertising, Marketing & PR

Keywords

Behaviour Change, Transformative Service Research, Consumer Behaviour, Social Marketing, Social Media

Discipline

Marketing

Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Qualifications

  • Doctor of Philosophy (Queensland University of Technology)

Professional memberships and associations

Founding member of Australian Association of Social Marketing (AASM).

Teaching

Dr Schuster is currently the Advertising Coordinator and teaches across the following areas:

  • Digital Strategy and Analytics
  • Advertising Theory and Practice
  • Advertising Management
  • Integrated Marketing Communications

She has previously taught a number in a number of marketing areas:

  • Social Marketing
  • Consumer Behaviour
  • Services Marketing
  • Marketing Audience and Research

She is interested in the use of technology in teaching, in particular how technology facilitates flipped classroom approaches and work-integrated learning. She has published her research in  the Educational Research Review and has received a Vice-Chancellor's Performance Award in this area.

Selected publications

QUT ePrints

For more publications by Lisa, explore their research in QUT ePrints (our digital repository).

View more publications

Awards

Supervision

Current supervisions

  • Social practice theories to understand Indigenous health practices in the Peruvian Amazon
    PhD, Associate Supervisor
    Other supervisors: Professor Ross Gordon
  • PERSUASIVENESS OF TRAVEL INFLUENCERS IN ECOTOURISM: INFLUENCER CHARACTERISTICS, CONTENT CHARACTERISTICS, TRUST AND VISITING INTENTIONS
    PhD, Principal Supervisor
    Other supervisors: Dr Udo Gottlieb
  • Traveling to a Digital Fantasy World: How Narrative Persuasion and Identification with Media Characters Explain Virtual Influencers¿ Persuasiveness
    PhD, Principal Supervisor
    Other supervisors: Dr Edwina Luck
  • Do it fuh the gram - the influence of gender dynamics on Social Media Influencers communicating Social Marketing messages in Trinidad and Tobago.
    PhD, Associate Supervisor
    Other supervisors: Professor Ross Gordon
  • Australian podiatrists' online advertising: regulation compliance, consumer behaviour and the persuasion knowledge model |
    PhD, Associate Supervisor
    Other supervisors: Dr Sheree Hurn, Professor Vivienne Tippett
  • The Effect of Negative SMI Endorsement on Customer Purchase Intention
    MPhil, Associate Supervisor
    Other supervisors: Associate Professor Dominique Greer
  • Fruitful Engagement: Framing the Value of Imperfect Produce
    MPhil, Principal Supervisor
    Other supervisors: Professor Rebekah Russell-Bennett