Associate Professor
Shane Mathews
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
Dr Shane Mathews is an Associate Professor with the QUT Business School who specializes in organizational transformation due to digitalization. He has more than 20 years in the area of marketing and international marketing strategy. Shane has more than 50 publications in the area of digital marketing strategy, international marketing and organizational dynamic capability. He also uses different country context to understand the diversity of innovation practice internationally within contemporary organizations so as to better map what capabilities are needed to facilitate future strategy; the digitalization nexus between future customers and future firms. Shane is currently working on research projects in Australia, Japan, Taiwan, Thailand, China, Indonesia and Chile. Research interests- Internationalisation
- Internet internationalisation
- Accelerated internationalisation
- International growth strategies
- International entrepreneurship
- SME internationalisation
- Digital marketing: Virtual social networks and 3D virtual worlds
- Innovation in Teaching Award, 2011, Vice Chancellors performance award, QUT
- Highly commended conference paper, 2010, Australia & New Zealand International Business Academy, ANZIBA, Sydney
- Beginning Teacher Award, 2007, Queensland University of Technology, Faculty of Business
- Best Paper Award, 2006, Technology paper, International Council for Small Business - World Conference, ICSB
- Sessional Teaching Award, 2005, Queensland University of Technology, Faculty of Business
Personal details
Positions
- Associate Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR
Research field
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2020
Qualifications
- Doctor of Philosophy: international marketing (Queensland University of Technology)
- Bachelor of Business (Honours) (Queensland University of Technology)
Teaching
Teaching interests
- Digital marketing
- International marketing
- Marketing management
- Strategic marketing
Experience
Dr Shane Mathews is an Associate Professor with the QUT Business School who specializes in organizational transformation due to digitalization. He has more than 20 years in the area of marketing and international marketing strategy. Shane has more than 50 publications in the area of digital marketing strategy, international marketing and organizational dynamic capability. He also uses different country context to understand the diversity of innovation practice internationally within contemporary organizations so as to better map what capabilities are needed to facilitate future strategy; the digitalization nexus between future customers and future firms. Shane is currently working on research projects in Australia, Japan, Taiwan, Thailand, China, Indonesia and Chile.
Publications
- Mathews, S., Hou, J., Yigitcanlar, T., Golbabaei, F., Kankanamge, N., Downie, A. & Paz, A. (2025). From social media to policy: Public insights on transport communication and services in Queensland. Transportation Research Interdisciplinary Perspectives, 29. https://eprints.qut.edu.au/254858
- Susilo, T., Mathews, S., Luck, E., Martin, B., Letheren, K. & Nguyen, H. (2024). Blurring of boundaries: Consumer self-narratives in digital virtual leisure. International Journal of Consumer Studies, 48(2). https://eprints.qut.edu.au/247146
- Downie, A., Mathews, S., Fatima, S., MacPherson, J., Behara, K., Paz, A. & Yigitcanlar, T. (2024). Digital technologies of transportation-related communication: Review and the state-of-the-art. Transportation Research Interdisciplinary Perspectives, 23. https://eprints.qut.edu.au/245480
- Mulcahy, R., Riedel, A., Beatson, A., Keating, B. & Mathews, S. (2024). I'm a believer! Believability of social media marketing. International Journal of Information Management, 75. https://eprints.qut.edu.au/246861
- Pennetta, S., Anglani, F. & Mathews, S. (2024). Navigating through entrepreneurial skills, competencies and capabilities: a systematic literature review and the development of the entrepreneurial ability model. Journal of Entrepreneurship in Emerging Economies, 16(4), 1144–1182. https://eprints.qut.edu.au/240494
- Wang, Y., Hearn, G., Mathews, S. & Hou, J. (2024). Networks, collaboration and knowledge exchange in creative industries: A comparative analysis of Brisbane and Shenzhen. Creative Industries Journal, 17(1), 88–112. https://eprints.qut.edu.au/230808
- Jain, R., Luck, E., Mathews, S. & Schuster, L. (2023). Creating Persuasive Environmental Communicators: Spokescharacters as Endorsers in Promoting Sustainable Behaviors. Sustainability (Switzerland), 15(1). https://eprints.qut.edu.au/237990
- Toth-Peter, A., Torres de Oliveira, R., Mathews, S., Barner, L. & Figueira, S. (2023). Industry 4.0 as an enabler in transitioning to circular business models: A systematic literature review. Journal of Cleaner Production, 393. https://eprints.qut.edu.au/238055
- Labsomboonsiri, S., Mathews, S., Luck, E. & Mulcahy, R. (2022). Recognise me or pay me? How rewards for online restaurant reviews impact continuity: A cross-country investigation. International Journal of Hospitality Management, 106. https://eprints.qut.edu.au/236679
- Grewal, D., Levy, M., Mathews, S., Harrigan, P., Bucic, T. & Kopanidis, F. (2021). Marketing. https://eprints.qut.edu.au/208856
QUT ePrints
For more publications by Shane, explore their research in QUT ePrints (our digital repository).
Filter publications:
A complete list of publications is available at: https://www.qut.edu.au/about/our-people/academic-profiles/sw.mathews
Supervision
Current supervisions
- The Role of Internal Brand Communication in Pro-environmental Brand Value Congruence
PhD, Associate Supervisor
Other supervisors: Professor Kim Johnston, Associate Professor Luca Casali - Exploring International Entrepreneurial Decision-Making for Internationalisation in an Age of Digitalisation: An Emerging Market Perspective
PhD, Associate Supervisor
Other supervisors: Dr Charmaine Glavas, Associate Professor Lisa Schuster - How Digital Platforms Enable and Enhance the Internationalisation of Firms in Emerging Markets
MPhil, Principal Supervisor
Other supervisors: Dr Charmaine Glavas
Completed supervisions (Doctorate)
- From Bricks to Bytes: Industry 4.0's Role in Transforming Commercial Banks' Financial Stability and Business Model Innovation (2025)
- How Travel Mindsets Transform and Shape Sustainable Behaviour (2025)
- Steering the Emotional Roller Coaster: How Entrepreneurs' Emotions and Emotion Regulation Strategies Impact Firm Internationalisation (2025)
- How can digitalisation enable the transition to a circular economy? (2024)
- Exploring International Entrepreneurship and Opportunity Creation in Emerging Markets (2022)
- Exploring Knowledge Exchange, Innovation and Collaboration in Creative Industries: A Comparative Analysis Between Shenzhen and Brisbane Through the Triple Helix Framework (2022)
- Telephone Farming as an Enterprise: The Role of Digital Technologies (2022)
- Exploring Service Innovation Capability In Virtual Servicescapes: An Australian Higher Education Case (2018)
Completed supervisions (Masters by Research)
The supervisions listed above are only a selection.