Associate Professor
Shane Mathews
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
Dr Shane Mathews is an Associate Professor with the QUT Business School who specializes in organizational transformation due to digitalization. He has more than 20 years in the area of marketing and international marketing strategy. Shane has more than 50 publications in the area of digital marketing strategy, international marketing and organizational dynamic capability. He also uses different country context to understand the diversity of innovation practice internationally within contemporary organizations so as to better map what capabilities are needed to facilitate future strategy; the digitalization nexus between future customers and future firms. Shane is currently working on research projects in Australia, Japan, Taiwan, Thailand, China, Indonesia and Chile. Research interests- Internationalisation
- Internet internationalisation
- Accelerated internationalisation
- International growth strategies
- International entrepreneurship
- SME internationalisation
- Digital marketing: Virtual social networks and 3D virtual worlds
- Innovation in Teaching Award, 2011, Vice Chancellors performance award, QUT
- Highly commended conference paper, 2010, Australia & New Zealand International Business Academy, ANZIBA, Sydney
- Beginning Teacher Award, 2007, Queensland University of Technology, Faculty of Business
- Best Paper Award, 2006, Technology paper, International Council for Small Business - World Conference, ICSB
- Sessional Teaching Award, 2005, Queensland University of Technology, Faculty of Business
Personal details
Positions
- Associate Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR
Research field
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2020
Qualifications
- Doctor of Philosophy: international marketing (Queensland University of Technology)
- Bachelor of Business (Honours) (Queensland University of Technology)
Teaching
Teaching interests
- Digital marketing
- International marketing
- Marketing management
- Strategic marketing
Experience
Dr Shane Mathews is an Associate Professor with the QUT Business School who specializes in organizational transformation due to digitalization. He has more than 20 years in the area of marketing and international marketing strategy. Shane has more than 50 publications in the area of digital marketing strategy, international marketing and organizational dynamic capability. He also uses different country context to understand the diversity of innovation practice internationally within contemporary organizations so as to better map what capabilities are needed to facilitate future strategy; the digitalization nexus between future customers and future firms. Shane is currently working on research projects in Australia, Japan, Taiwan, Thailand, China, Indonesia and Chile.
Publications
- Mathews, S., Hou, J., Yigitcanlar, T., Golbabaei, F., Kankanamge, N., Downie, A. & Paz, A. (2025). From social media to policy: Public insights on transport communication and services in Queensland. Transportation Research Interdisciplinary Perspectives, 29, Article 101324. https://eprints.qut.edu.au/254858
- Susilo, T., Mathews, S., Luck, E., Martin, B., Letheren, K. & Nguyen, H. (2024). Blurring of boundaries: Consumer self-narratives in digital virtual leisure. International Journal of Consumer Studies, 48(2), Article e13009. https://eprints.qut.edu.au/247146
- Yigitcanlar, T., Downie, A., Mathews, S., Fatima, S., MacPherson, J., Behara, K. & Paz, A. (2024). Digital technologies of transportation-related communication: Review and the state-of-the-art. Transportation Research Interdisciplinary Perspectives, 23, Article 100987. https://eprints.qut.edu.au/245480
- Mulcahy, R., Riedel, A., Beatson, A., Keating, B. & Mathews, S. (2024). I'm a believer! Believability of social media marketing. International Journal of Information Management, 75, Article 102730. https://eprints.qut.edu.au/246861
- Pennetta, S., Anglani, F. & Mathews, S. (2024). Navigating through entrepreneurial skills, competencies and capabilities: a systematic literature review and the development of the entrepreneurial ability model. Journal of Entrepreneurship in Emerging Economies, 16(4), 1144–1182. https://eprints.qut.edu.au/240494
- Wang, Y., Hearn, G., Mathews, S. & Hou, J. (2024). Networks, collaboration and knowledge exchange in creative industries: A comparative analysis of Brisbane and Shenzhen. Creative Industries Journal, 17(1), 88–112. https://eprints.qut.edu.au/230808
- Jain, R., Luck, E., Mathews, S. & Schuster, L. (2023). Creating Persuasive Environmental Communicators: Spokescharacters as Endorsers in Promoting Sustainable Behaviors. Sustainability (Switzerland), 15(1), Article 335. https://eprints.qut.edu.au/237990
- Toth-Peter, A., Torres de Oliveira, R., Mathews, S., Barner, L. & Figueira, S. (2023). Industry 4.0 as an enabler in transitioning to circular business models: A systematic literature review. Journal of Cleaner Production, 393, Article 136284. https://eprints.qut.edu.au/238055
- Labsomboonsiri, S., Mathews, S., Luck, E. & Mulcahy, R. (2022). Recognise me or pay me? How rewards for online restaurant reviews impact continuity: A cross-country investigation. International Journal of Hospitality Management, 106, Article 103289. https://eprints.qut.edu.au/236679
- Grewal, D., Levy, M., Mathews, S., Harrigan, P., Bucic, T. & Kopanidis, F. (2021). Marketing. https://eprints.qut.edu.au/208856
QUT ePrints
For more publications by Shane, explore their research in QUT ePrints (our digital repository).
Filter publications:
A complete list of publications is available at: https://www.qut.edu.au/about/our-people/academic-profiles/sw.mathews
Supervision
Current supervisions
- Cognitive Flexibility and Entrepreneurship: An Experimental Approach
PhD, Associate Supervisor
Other supervisors: Dr Charmaine Glavas, Adjunct Professor Evan Douglas - Exploring International Entrepreneurial Decision-Making for Internationalisation in an Age of Digitalisation: An Emerging Market Perspective
PhD, Associate Supervisor
Other supervisors: Dr Charmaine Glavas, Associate Professor Lisa Schuster - The impact of entrepreneurial activity from digital nomads in the regional business ecosystem in Fukuoka. An internationalisation perspective
MPhil, Principal Supervisor
Other supervisors: Dr Charmaine Glavas - The Impact of University IP Policies on Researchers Motivation to Commercialise Academic Research in Australia
MPhil, Associate Supervisor
Other supervisors: Dr Forough Zarea Fazlelahi, Distinguished Professor Dietmar W Hutmacher - The Role of Internal Brand Communication in Pro-environmental Brand Value Congruence
PhD, Associate Supervisor
Other supervisors: Professor Kim Johnston, Associate Professor Luca Casali
Completed supervisions (Doctorate)
- From Bricks to Bytes: Industry 4.0's Role in Transforming Commercial Banks' Financial Stability and Business Model Innovation (2025)
- How Travel Mindsets Transform and Shape Sustainable Behaviour (2025)
- Steering the Emotional Roller Coaster: How Entrepreneurs' Emotions and Emotion Regulation Strategies Impact Firm Internationalisation (2025)
- Women's Entrepreneurship in the Biotechnology and Medical Technology Industry (2025)
- How can digitalisation enable the transition to a circular economy? (2024)
- Exploring International Entrepreneurship and Opportunity Creation in Emerging Markets (2022)
- Exploring Knowledge Exchange, Innovation and Collaboration in Creative Industries: A Comparative Analysis Between Shenzhen and Brisbane Through the Triple Helix Framework (2022)
- Telephone Farming as an Enterprise: The Role of Digital Technologies (2022)
- A Cross-Country Study of Motivations for eWOM Continuity in Review Sites: Do Cultural Values Matter? (2020)
- Exploring Service Innovation Capability In Virtual Servicescapes: An Australian Higher Education Case (2018)
Completed supervisions (Masters by Research)
- How Digital Platforms Enable and Enhance the Internationalisation of Firms in Emerging Markets (2026)
- Leveraging dynamic capabilities for machine learning integration in retail demand planning (2023)
- Leveraging Dynamic Capabilities in the Creation of Virtual Servicecape in China (2020)
- Managing Brand Reputation in a Dynamic, eWOM Service Industry Environment (2019)
- Internet-enabled experiences and the internationalisation process of the firm: A virtual service firm perspective (2018)
The supervisions listed above are only a selection.