Professor Byron Keating

Profile image of Professor Byron Keating

Faculty of Business & Law,
School of Advertising, Marketing & PR


Contact

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Personal details

Positions

Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR

Discipline

Marketing

Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Qualifications

  • PhD in Management (Multichannel Services) (University of Newcastle)
  • Bachelor of Business (Hon 1) (University of Newcastle)
  • Bachelor of Business (Double Major: Marketing & Management) (University of Newcastle)
  • Diploma of Market Research

Professional memberships and associations

Secretary, Services SIG Association for Information Systems

Global scholar, Cornell Institute for Healthy Futures

Advisor, Service Education, Research and Innovation (SERI)

Member, Services Marketing SIG (SERVSIG) American Marketing Academy (AMA)

Member, Australian and New Zealand Marketing Academy (ANZMAC)

Member, Cambridge Service Alliance

Teaching

Teaching interests

  • Service Science
  • Strategic Marketing
  • Complex Open-Systems
  • Research Methods

Publications

QUT ePrints

For more publications by Byron, explore their research on ePrints (our digital repository).

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Research projects