Professor Byron Keating
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
Byron Keating is a Professor of Services Marketing at the QUT Business School. He is also Director of the Service Innovation Lab, a service-focused management and research consultancy based in Canberra and Brisbane. His research interests are concerned with the transformative role of technology in supporting the design and delivery of complex services. This interest began with his PhD research which examined the impact of the Internet on service delivery and consumption, and continues today in the areas of artificial intelligence, location-based services, and big data. This research has been acknowledged by numerous awards including two international dissertation awards, an Endeavour Fellowship to work with the National University of Singapore examining the impact of ethics within service supply chains, and most recently, an ARC Linkage Industry Fellowship to further his work on service experience within Australian cultural institutions.Personal details
Positions
- Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR
Research field
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2020
Qualifications
- PhD in Management (Multichannel Services) (University of Newcastle)
- Bachelor of Business (Hon 1) (University of Newcastle)
- Bachelor of Business (Double Major: Marketing & Management) (University of Newcastle)
- Diploma of Market Research
Professional memberships and associations
Secretary, Services SIG Association for Information Systems Global scholar, Cornell Institute for Healthy Futures Advisor, Service Education, Research and Innovation (SERI) Member, Services Marketing SIG (SERVSIG) American Marketing Academy (AMA) Member, Australian and New Zealand Marketing Academy (ANZMAC) Member, Cambridge Service Alliance
Teaching
Teaching interests
- Service Science
- Strategic Marketing
- Complex Open-Systems
- Research Methods
Publications
Filter publications:
A complete list of publications is available at: https://www.qut.edu.au/about/our-people/academic-profiles/byron.keating
Selected research projects
- Title
- A Theory of Communicative Practices within Financial IDS Communities
- Primary fund type
- CAT 1 - Australian Competitive Grant
- Project ID
- DP180103709
- Start year
- 2018
- Keywords
- Title
- Reducing Railway Suicide: An Open-systems Approach
- Primary fund type
- CAT 1 - Australian Competitive Grant
- Project ID
- LP160100910
- Start year
- 2017
- Keywords
- Title
- Examining Multi-level IT Project Alignment in Government Services: The Case of Contracted Employment Services
- Primary fund type
- CAT 1 - Australian Competitive Grant
- Project ID
- LP130100066
- Start year
- 2013
- Keywords
- Information Systems Strategy; Services; Strategic Alignment
- Title
- Impact of Alignment on ITO Outsourcing Success
- Primary fund type
- CAT 1 - Australian Competitive Grant
- Project ID
- DP120104731
- Start year
- 2012
- Keywords
- Information Systems Strategy; IT Outsourcing; Services; Strategic Alignment
- Title
- Information Systems Theory for Location-Based Educational Services in Informal Learning Environments
- Primary fund type
- CAT 1 - Australian Competitive Grant
- Project ID
- LP120200818
- Start year
- 2012
- Keywords
- Education Technology; Information Systems Design Theory; Location Based Services
- Title
- Modelling Strategic IT Alignment: A Study of the Dynamics of IT Investment in the Australian Services Industries
- Primary fund type
- CAT 1 - Australian Competitive Grant
- Project ID
- DP1096429
- Start year
- 2010
- Keywords
- Discrete Choice Analysis; Information Systems Strategy; IT Alignment; Services
Projects listed above are funded by Australian Competitive Grants. Projects funded from other sources are not listed due to confidentiality agreements.
Supervision
Current supervisions
- Exploring the role parents play in supporting the online safety of young people in esports
MPhil, Principal Supervisor
Other supervisors: Professor Amanda Beatson - Large B2B deal sales pursuits model
PhD, Principal Supervisor
Other supervisors: Dr Shasha Wang - Leveraging Artificial Intelligence to Support Behaviour Change Related to Obesity
PhD, Principal Supervisor
Other supervisors: Dr Shasha Wang - Understanding systemic barriers in the Disability Employment Services (DES) Systems from the frontline perspective through Participatory Systems Mapping (PSM)
MPhil, Principal Supervisor
Other supervisors: Professor Amanda Beatson
Completed supervisions (Masters by Research)
The supervisions listed above are only a selection.