Professor Byron Keating

Profile image of Professor Byron Keating

Faculty of Business & Law,
School of Advertising, Marketing & PR


Contact

View location details(QUT staff and student access only)

Personal details

Positions

Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR

Discipline

Marketing

Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Qualifications

  • PhD in Management (Multichannel Services) (University of Newcastle)
  • Bachelor of Business (Hon 1) (University of Newcastle)
  • Bachelor of Business (Double Major: Marketing & Management) (University of Newcastle)
  • Diploma of Market Research

Professional memberships and associations

Secretary, Services SIG Association for Information Systems

Global scholar, Cornell Institute for Healthy Futures

Advisor, Service Education, Research and Innovation (SERI)

Member, Services Marketing SIG (SERVSIG) American Marketing Academy (AMA)

Member, Australian and New Zealand Marketing Academy (ANZMAC)

Member, Cambridge Service Alliance

Teaching

Teaching interests

  • Service Science
  • Strategic Marketing
  • Complex Open-Systems
  • Research Methods

Publications

QUT ePrints

For more publications by Byron, explore their research in QUT ePrints (our digital repository).

View more publications

Research projects

Supervision

Current supervisions

  • Identification of strategy levers in large Business-to-Business services deals
    PhD, Principal Supervisor
    Other supervisors: Dr Shasha Wang
  • How digital technology is transforming health and social care: Measuring generation x purchase intent on wearable technology used in telemedicine/telemonitoring for chronic heart disease patients
    MPhil, Principal Supervisor
    Other supervisors: Dr Shasha Wang
  • Impact of Children's Endowments on Their Responsible Behaviours towards Online Advertising
    PhD, Mentoring Supervisor
    Other supervisors: Dr Shasha Wang, Associate Professor HS Jin
  • Influencer marketing: the roles of attractiveness, attitude homophily and justice in parasocial relationship and endorsement effectiveness with the moderator of perceived endorser motive.
    MPhil, Mentoring Supervisor
    Other supervisors: Dr Shasha Wang