AMB240 Marketing Planning and Management

Unit synopsis

This unit extends the student's knowledge of the fundamental marketing concepts and theories introduced in the Faculty Core unit in Marketing, by adding further breadth and depth of knowledge of marketing and developing skills in the application of this knowledge to marketing planning and management within the business environment. Emphasis is on the roles within a marketing team at the product management level in undertaking analysis, planning, implementation and control of marketing activities. Specifically this unit uses a role-play simulation called QUTopia to engage students in real-world learning.  QUTopia is unique to QUT and has awards at both local and national levels as an exciting way of engaging students.

Faculty
QUT Business School
School/Discipline
Advertising, Marketing And Public Relations
Study area
Business
Credit points
12

Dates and locations

Teaching period Dates Locations
Semester 1, 2019 25 February 2019 - 21 June 2019
  • Gardens Point
Semester 2, 2019 22 July 2019 - 15 November 2019
  • Gardens Point

Fees

Commonwealth supported place (CSP) student contribution amount
2019: $1,369
Domestic fee-paying student fee
2019: $2,712
International student fee (excluding study abroad students)
2019: $3,744
Study abroad program
Find out more about costs for study abroad students.

Guide to fees

Commonwealth supported place (CSP) student contribution amount
For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens who study this unit:
  • as part of a QUT course and are eligible for a Commonwealth supported place (CSP)
  • as a cross-institutional student who has a Commonwealth supported place at their home university.
Domestic fee-paying student fee
For Australian citizens, permanent visa holders and permanent humanitarian visa holders, and New Zealand citizens, who study this unit:
  • as part of a QUT course and are not eligible for a Commonwealth supported place (CSP)
  • as part of a QUT course during Summer Semester
  • as a cross-institutional student who does not have a Commonwealth supported place at their home university
  • as a single-unit study student.
International student fee
For international students who study this unit:
  • as part of a QUT course
  • as a cross-institutional student.

Previous study requirements

Prerequisites
BSB126 or CTB126
Equivalents
AMX240, CTB240

Guide to previous study requirements

Prerequisites
To enrol in this unit, you must have completed these prerequisite units (or have credit, advanced standing or exemption for them), or be able to demonstrate that you have equivalent background knowledge.
Anti-requisites
You can’t enrol in this unit if you have completed any of these anti-requisite units.
Co-requisites
To enrol in this unit, you must have already completed these co-requisite units, or you must enrol in them at the same time.
Equivalents
You can’t enrol in this unit if you have completed any of these equivalent units.
Assumed knowledge
We assume that you have a minimum level of knowledge in certain areas before you start this unit.

Unit outlines