AdVenture: the future of advertising in the real world

Workshop overview

Workshop details

This interactive workshop takes students on a journey through the world of advertising, exploring media, history, and creative thinking. Participants will examine how advertising affects them and how they encounter it in various forms. By creating an advertisement for a product or service, students will gain insights into the intricacies of digital persuasion and learn how to effectively market ideas.

Curriculum links

Year 7

Economics and Business

• Interpreting and Analysing - interpret information and data to identify economic and business issues, trends and economic cause-and-effect relationships (AC9HE7S03)
• Communicating - create descriptions and explanations, using economic and business knowledge, concepts and terms, and referencing information and data from sources (AC9HE7S05)

Media Arts

• Developing and Practicing Skills - develop media production skills throughout the production process to construct representations using media languages and media technologies (AC9AMA8D01)
• Presenting and Performing - present media arts works, using responsible media practices and considering potential relationships the work could create with audiences (AC9AMA8P01)
• Creating and Making - design and structure media arts works to communicate ideas, perspectives and meaning for an intended audience (AC9AMA8C01)
• Creating and Making - apply production processes and use media arts concepts to construct representations and produce media arts works that communicate ideas, perspectives and/or meaning for specific audiences using responsible media practice (AC9AMA8C02)

Year 8

Economics and Business

• Interpreting and Analysing - interpret information and data to identify economic and business issues, trends and economic cause-and-effect relationships (AC9HE8S03)
• Communicating - create descriptions and explanations, using economic and business knowledge, concepts and terms, and referencing information and data from sources (AC9HE8S05)

Media and Arts

• Presenting and Performing - present media arts works, using responsible media practices and considering potential relationships the work could create with audiences (AC9AMA8P01)
• Developing and Practicing Skills - develop media production skills throughout the production process to construct representations using media languages and media technologies (AC9AMA8D01)
• Creating and Making - design and structure media arts works to communicate ideas, perspectives and meaning for an intended audience (AC9AMA8C01)
• Creating and Making - apply production processes and use media arts concepts to construct representations and produce media arts works that communicate ideas, perspectives and/or meaning for specific audiences using responsible media practice (AC9AMA8C02)

Year 9

Economics and Business

• Interpreting and Analysing - interpret information and data to identify economic and business issues, trends and economic cause-and-effect relationships (AC9HE9S03)
• Communicating - create descriptions and explanations, using economic and business knowledge, concepts and terms, and referencing information and data from sources (AC9HE9S05)
• Knowledge and Understanding - processes that businesses use to create and maintain competitive advantage, including the role of entrepreneurs (AC9HE9K04)

Media Arts

• Developing Practice and Skills - investigate the ways that media artists use media arts concepts to construct representations in media arts works and practices across cultures, times, places and/or other contexts (AC9AMA10E01)
• Creating and Making - design and structure media arts works that examine and communicate ideas, perspectives and/or meaning (AC9AMA10C01)
• Creating and Making - apply production processes and use media arts concepts to construct representations and produce media arts works that communicate ideas, perspectives and/or meaning, and confirm or challenge the expectations of specific audiences (AC9AMA10C02)

English: Critical and Creative Thinking

• Think about Thinking (metacognition) - plan, create, rehearse and deliver spoken and multimodal presentations for purpose and audience, using language features, literary devices and features of voice such as volume, tone, pitch and pace, and organising, expanding and developing ideas in ways that may be imaginative, reflective, informative, persuasive, analytical and/or critical (AC9E9LY07)

Year 10

Economics and Business

• Knowledge and Understanding - processes that businesses use to manage the workforce and improve productivity, including the role of entrepreneurs (AC9HE10K05)
• Evaluating and Concluding Decision Making - develop and evaluate a response to an economic and business issue, using cost-benefit analysis or criteria to decide on a course of action (AC9HE10S04)

Media Arts

• Developing Practice and Skills - investigate the ways that media artists use media arts concepts to construct representations in media arts works and practices across cultures, times, places and/or other contexts (AC9AMA10E01)
• Creating and Making - design and structure media arts works that examine and communicate ideas, perspectives and/or meaning (AC9AMA10C01)
• Creating and Making - apply production processes and use media arts concepts to construct representations and produce media arts works that communicate ideas, perspectives and/or meaning, and confirm or challenge the expectations of specific audiences (AC9AMA10C02)

English: Critical and Creative Thinking

• Thinking about Thinking (metacognition) plan, create, edit and publish written and multimodal texts, organising, expanding and developing ideas through experimenting with text structures, language features, literary devices and multimodal features for specific purposes and audiences in ways that may be imaginative, reflective, informative, persuasive, analytical and/or critical (AC9E10LY06)

Year 11 and 12 QCAA

Business General Senior Syllabus

• Unit 1: Business Growth
  • Topic 2: Entering Markets
• Unit 2: Business Diversification
  • Topic 1: Competitive Markets
  • Topic 2: Strategic Development

Business Studies Applied Business Syllabus

• Business Practices
  • Business functions such as marketing and customers
• Business Elective Materials
  • Media, Non-for-profit, entertainment etc

Film, Television & New Media General Senior Syllabus

• Languages
  • Unit 2: Story Forms, languages and audiences
• Participation
  • Unit 3: Technology, audiences and intuitions