QUT offers a diverse range of student topics for Honours, Masters and PhD study. Search to find a topic that interests you or propose your own research topic to a prospective QUT supervisor. You may also ask a prospective supervisor to help you identify or refine a research topic.
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Exploring how entrepreneurs use social media to influence users' emotions and achieve virality
Social media has become an integral part of our lives – we click, like and share posts with our personal and professional networks each day. The concept of sharing is activated by psychological stimulation, be it emotional or physical (Tellis et al., 2019). But why are certain types of online content more viral than others?Achieving ‘virality’ is not random and isn’t just about creating engaging content. Instead there are mechanics that are planned to achieve this type of ‘social currency’. …
- Study level
- PhD, Master of Philosophy
- Faculty
- Faculty of Business and Law
- School
- School of Advertising, Marketing and Public Relations
- Research centre(s)
-
Australian Centre for Entrepreneurship Research
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