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Examining the impact of biophilic design elements within shopping centres (malls)

The shopping centre (mall) is the central hub of modern retailing and holds a significant role in developing a first overall impression. As a result, shopping centres (malls) have focussed on creating positive customer experiences in shared public spaces. Bringing natural elements such as green plants, flowerbeds, water features, aquariums, animals, birds, and butterfly gardens into the hotel service setting, is an innovative approach known as biophilic design.The purpose of this research is to understand the impact of biophilic elements …

Study level
PhD, Master of Philosophy
School
School of Advertising, Marketing and Public Relations

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